Black Friday x Cyber Monday

Best practices and tips on how to maximize your revenue during the holiday season

  • 27 Conversations
  • 6 Answers

27 Conversations

Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Black Friday x Cyber Monday

23 Black Friday Marketing Ideas You Need to Know (Industry Experts)

Hey all,  Our longtime partner ReConvert has released a new blog post and eBook for BFCM and the holiday shopping season.It contains 23 black Friday marketing ideas you need to know (from Industry Experts). We were delighted to contribute to this eBook and we think you’ll love it too! 🎁 Plus, there are also a bunch of app deals and discounts for merchants too. Read it here

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Savina from Yotpo
Community Manager
2 months ago
S
ShaysimoneNew Participant
asked in Black Friday x Cyber Monday

Black Friday Webinar on Oct 12, 2022

Hello, I can’t seem to find the black friday webinar that was hosted by this guy on October 12, 2022. The guy on the webinar stated there was a webinar. Here is a picture for reference, do you all have a webinar link? 

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Ruthie Berber
Community Manager
3 months ago
Mariya
Employee
MariyaEmployee
published in Black Friday x Cyber Monday

50 SMS & Email Templates for Your Black Friday & Cyber Monday Campaigns

The biggest sales week of the year is just around the corner, and by now, you must be frantically gearing up. Black Friday, Small Business Saturday, and Cyber Monday should be something retailers are thinking about day and night, with online merchants even more so.Many eCommerce brands have already started rolling out their best deals, so you need to make sure your business stands out in the busy crowd. Naturally, one way to do this is to reach customers directly, communicate with them one-on-one, and win them over with great deals, catchy copy, and a strong CTA.We’ve prepared for you 50+ SMS & email templates to help you do just that, starting now and until after Cyber week is well behind us.   Black Friday Warm-up: November 4th – 12th  If there’s one thing that's certain is that every year Black Friday promos start earlier and earlier. Make sure your brand cuts through the noise early on so that when the actual day comes, it remains top-of-mind for shoppers. Launch a teaser campa

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J
3 months ago
Ruthie Berber
Community Manager
Ruthie BerberCommunity Manager
published in Black Friday x Cyber Monday

How SMS Keeps BFCM Customers From Going Cold

With SMS marketing, eCommerce brands can transform Black Friday Cyber Monday from a short-term event into a long-term success. Here’s how to drive retention and repeat sales by going mobile. This Black Friday Cyber Monday, more customers than ever will be shopping from their phones. Year after year, mobile purchases continue to surpass those made on desktop — 71% of Shopify sales from last year’s BFCM were made from mobile devices, up from 67% in 2020. It’s become the shopping method of choice for today’s consumers who crave the quick, convenient, and personalized experience that mobile apps and channels provide.At the same time, rising customer acquisition costs are posing new risks for brands ahead of this peak shopping period. According to CommerceNext, 57% say it’s a direct threat to their sales goals. It’s time for a new BFCM strategy — one that doesn’t just drive one momentous spike in sales, but rather sparks repeat purchases and long-term customer engagement.Brands that look be

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R
3 months ago
Mariya
Employee
MariyaEmployee
published in Black Friday x Cyber Monday

Grow SMS & Email Subscribers at Scale

 Our #1 advice? Start ASAP! For your SMS and email campaigns to succeed, you need to have a list of subscribers you can later target with tailored offers and discounts. Investing time and effort into growing your audience will ensure you are well prepared. How to build a solid growth strategy? Walk in your customers' shoes! To grow your audience, you need to understand your customers – what channels are they most active on? Focus on mapping their journey so that you know where your audience is – only then you can start optimizing for subscriber collection.  Following the ever-changing consumer behavior, we've developed the most innovative subscriber collection tools suitable for all parts of the customer journey. They will help you engage with shoppers from the very first time they spot your brand on social media, all the way through their visit to your store, and will help you grow your lists at scale.Each of our tools comes with an easy-to-navigate editor, a set of templates to choos

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Mariya
Employee
3 months ago
Mariya
Employee
MariyaEmployee
published in Black Friday x Cyber Monday

Follow these steps to drive more revenue and maximize success this BFCM.

 ✅ Start by setting up your account: 1. BE COMPLIANTIf you don't want your SMS campaigns to be blocked by carriers, you need to make sure your store is compliant at all times. US and Canada should follow TCPA and CTIA guidelines, while international stores are under GDPR rules. 2. DISABLE SMART SENDINGEnsure your subscribers will receive all your promotional messages on time. To disable Smart Sending go to Settings → General. 3. SMS OR MMSUse MMS as part of your warm-up strategy, but on days with peak traffic like Black Friday or Cyber Monday, use SMS to guarantee the fastest delivery of your messages. 4. REFRESH YOUR LISTS AND SEGMENTSCheck if all your contacts are up-to- date. 5. ENABLE AUTO RELOADMake sure your Auto Reload is enabled to avoid a $0.00 balance in your account. To enable Auto Reload and set up reload limits, go to Settings → Payments. 6. ENABLE SMS REVIEW REQUESTUse SMS to collect valuable user- generated content in the form of product or website reviews. Download our

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Mariya
Employee
3 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Black Friday x Cyber Monday

🔥 The ultimate BFCM SMS calendar 🛒

 Make BFCM campaign planning a breeze! See all the top dates for SMS campaigns and be inspired by 40+ high-converting text marketing templates. 🔥 Download now and set your online store to success.  Check the attachment below ⬇⬇⬇

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Savina from Yotpo
Community Manager
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Black Friday x Cyber Monday

BFCM Tips&Tricks Episode to 8 | Strategies to create loyal customers for life.

Kara Sahota - Partner Manager for ANZ at Yotpo - to walk you through how to turn one-time holiday shoppers into loyal customers for life: 🌊 Make sure to set up automated SMS flows to optimize sales for after BFCM.🎁 Use Yotpo Subscriptions to offer subscriptions on products that are purchased more than once.📬 With Yotpo's integration with Klaviyo, you can automatically showcase your best customer feedback in beautiful email templates Check it out in 60 seconds:   We've got the retention solutions you need, at an exclusive price. Add Yotpo SMSBump, Loyalty, Reviews, or Visual UGC before BFCM and get $500 or more off annual plans here!Make sure to check out all of our tips & tricks videos and other amazing BFCM resources for you and your clients in Yotpo’s BFCM Hub.   

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Yotpo Team
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Black Friday x Cyber Monday

[Watch Now] BFCM Masterclass: Convert and retain your customers at every stage

  💥 Make the Black Friday frenzy last for a lifetime 💥 Our panel of experts discuss why BFCM can’t just be one-and-done — and what you can do before, during, and after BFCM to turn first-time-shoppers into lifetime loyalists: watch the recording here! Watch and learn from the experts at Yotpo, The Stable, and Tapcart:Why it’s so urgent in today’s economy to make the most of BFCM Pre, during, and post-Black Friday strategies to engage, convert, and retain customers Quick tactics you can implement for high-impact BFCM wins How to optimize loyalty and rewards to incentivize feedback and keep customers invested  We've got the retention solutions you need at an exclusive price. Add Yotpo SMSBump, Loyalty, Reviews, or Visual UGC before BFCM and get $500 or more off annual plans in the BFCM Hub!   

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Savina from Yotpo
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Black Friday x Cyber Monday

BFCM Tips&Tricks Episode 7 | The power of emotional marketing strategy

Our own @Ruthie Berber is here to show you how to best align BFCM strategies with your brand values:Build out an effective emotional marketing strategy to drive deeper retention. Give shoppers a way to pay it forward with Yotpo's integration with ShoppingGives. Check it out in 60 seconds Ruthie’s tips on how to drive deeper retention through deeper customer relationships:   We've got the retention solutions you need, at an exclusive price. Add Yotpo SMSBump, Loyalty, Reviews, or Visual UGC before BFCM and get $500 or more off annual plans here!Make sure to check out all of our tips & tricks videos and other amazing BFCM resources for you and your clients in Yotpo’s BFCM Hub.    

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Savina from Yotpo
Community Manager
4 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Black Friday x Cyber Monday

BFCM Tips&Tricks Episode 6 | Boost sales with social proof

Marlowe Brand, Senior Account Executive at Yotpo, will walk you through using social proof from happy customers to boost brand trust - and of course, sales - this holiday season:Create a dedicated landing page for your Visual UGC gallery Add Review Highlights to your product pages so you can showcase real user feedback and testimonials Use coupons as an incentive for providing UGC Watch in 60 seconds:  We've got the retention solutions you need, at an exclusive price. Add Yotpo SMSBump, Loyalty, Reviews, or Visual UGC before BFCM and get $500 or more off annual plans here!  

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Yotpo Team
Community Manager
4 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Black Friday x Cyber Monday

BFCM Tips&Tricks Episode 5 | Expedite the path to BFCM purchases

We’re back again with a few more tips to create a frictionless shopping journey.Hear from the amazing Nora Wallenius - @noraw, our Partner Community Manager at Yotpo on how to expedite the path to purchase for quicker sales on BFCM. 😊Enable Click-to-Buy and Text-to-Buy for an absolutely frictionless shopping experience. Incentivize loyalty members to share their product photos and videos, collect them on-site or via SMS, and then display them in shoppable galleries right on your homepage. Use Yotpo SMSBump's in-app BFCM templates to drive customers straight to BFCM sales. Watch in 60 seconds:  We've got the retention solutions you need, at an exclusive price. Add Yotpo SMSBump, Loyalty, Reviews, or Visual UGC before BFCM and get $500 or more off annual plans here!Make sure to check out all of our tips & tricks videos and other amazing BFCM resources for you and your clients in Yotpo’s BFCM Hub.    

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Yotpo Team
Community Manager
4 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Black Friday x Cyber Monday

BFCM Tips&Tricks Episode 4 | Double points = Double BFCM Engagement

As we’re getting close to BFCM, we have a few more tricks up our sleeve to help your clients acquire and engage customers.  Hear Matt Brindley, Partner Growth Manager for EMEA, explain how your clients can increase loyalty program sign-ups with specific BFCM promotions:Run bonus points events during BFCM to increase the buzz around their loyalty program. Offer new shoppers double points on their first purchase as an incentive for signing up. Follow up with new & existing members on their points balance and remind them to cash in for a reward.🔥  Hear from Matt in 60 seconds:  We've got the retention solutions you need, at an exclusive price. Add Yotpo SMSBump, Loyalty, Reviews, or Visual UGC before BFCM and get $500 or more off annual plans here!Make sure to check out all of our tips & tricks videos and other amazing BFCM resources for you and your clients in Yotpo’s BFCM Hub.   

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Yotpo Team
Community Manager
4 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in Black Friday x Cyber Monday

From the Experts: 10 Strategies for a Successful BFCM (and Beyond)ebook

It's never been more important to turn BFCM into a season for retention. Get the top strategies straight from the experts to not only drive sales, but hook customers for life, too. 2022 has been a tumultuous year for eCommerce. Inflation and economic uncertainty has consumers spooked, and D2C brands have had to deal with supply chain issues, rising acquisition costs, and the slow death of third-party data.As we head into BFCM and the holiday season, one thing’s for sure — brands need to make the most of their marketing dollars by employing smarter strategies and focusing on retention. Together with our partners and customers, we’ve compiled the top marketing strategies to help eCommerce brands get the most out of BFCM this year, and grow a loyal customer base that sticks around long after the holidays are over. 📌 Get all 10 Strategies for a Successful BFCM (and Beyond) here!  Learn more here!  🔥 We've got the retention solutions you need, at an exclusive price. Add Yotpo SMSBump, Loy

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Jessica at Yotpo
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Black Friday x Cyber Monday

Retention Will Get More Bang for Your Buck on BFCM 2022Blog

 This year, get your money’s worth on Black Friday — by giving your first-time customers a reason to come back.  Black Friday / Cyber Monday 2022 is still a big question mark for most eCommerce brands. Is inflation going to rise or fall? Will consumers shop in-store or online? Are shoppers going to be looking for low prices or quality goods? In a time of deep uncertainty for the industry, it’s important for brands to double down on what they can control — their relationships with their customers.  A recent Yotpo survey of 2,000 consumers found that more than 51% are spending less due to news about the economy. That’s the bad news. But there’s good news: more than 82% of them said they will still buy from their favorite brands.Brands that want to win Cyber Week and beyond need to go into it with a retention strategy already in place. You’re going to be paying a premium for all of your new shoppers, and you can’t afford to not capitalize on that spike in activity. Focus on turning every

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Savina from Yotpo
Community Manager
4 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Black Friday x Cyber Monday

BFCM Tips&Tricks Episode 3 | The Power of FOMO

Hey marketers and eCommerce wizards, Get ready for a new tip to lead your clients to success this BFCM! 🌹 Scott Elchison, Partner SMS Strategist and all-around SMS Guru, will let you in on the best ways for your clients to reach as many mobile consumers as possible before BFCM:Let customers know that if they sign up for SMS, they'll be the first to know about your clients' BFCM sales Use multiple subscriber collection tools to drive SMS subscribers across all marketing channels Target the most loyal customer segment and give them dedicated signup pages to refer friends back to  We've got the retention solutions you need, at an exclusive price. Add Yotpo SMSBump, Loyalty, Reviews, or Visual UGC before BFCM and get $500 or more off annual plans here!Make sure to check out all of our tips & tricks videos and other amazing BFCM resources for you and your clients in Yotpo’s BFCM Hub.   

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Yotpo Team
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Black Friday x Cyber Monday

📓 Plobal Apps BFCM Guide

 72% of BFCM sales happen on mobile, so your brand needs a solid mobile commerce strategy going into the busy season. Plobal Apps’ new eBook: The Mobile Commerce Guide to Black Friday / Cyber Monday 2022 includes tips and strategies from the experts at Yotpo, Nosto, Tidal, and more to help you win BFCM and beyond. Download it now!

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Savina from Yotpo
Community Manager
5 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in Black Friday x Cyber Monday

Watch on demand | BFCM Masterclass: Strategies to Drive Retention Throughout the Holidays

Learn top marketing strategies to drive sales and retention before, during, and after Black Friday & Cyber Monday.  Watch the replay here 

1
Swiftler
5 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in Black Friday x Cyber Monday

[🚨 RSVP now 🚨] Shopify x Yotpo In-person Event | The Transformation of Shoppers Into Brand AdvocatesWebinar

In a changing retail landscape, successful brands are focusing on consumer connections: building long-term relationships with new engagement tools and deeper access to customer insights.Join us at Shopify NY on Wednesday, September 14th for a panel discussion on transforming shoppers into brand advocates by building deeper relationships. Experts from Shopify, Yotpo, Avex , and Tula Skincare will be leading the discussion. Plus, be sure to stick around for food, drinks, and networking. We can’t wait to see you there to talk all things retention going into BFCM season and the year ahead.  Save Your Spot131 Greene Street, NYSeptember 14 Wednesday | 6:00pm–8:30pm  Topics we will cover:• How to build retention into your shopping experience and drive repeat purchase• How to transform shoppers into advocates, and drive growth through referrals and word of mouth• How new models such as subscriptions can build more secure revenue streams  Speakers:Emily Dawson, Senior Merchant Success Manager,

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Jessica at Yotpo
Community Manager
5 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in Black Friday x Cyber Monday

Live QnA with Yotpo - Event Recap | Retention Strategies for 2022 BFCM and Beyond

 This BFCM, turn sales cycle shoppers into long-term brand loyalists.Amid the uncertainty surrounding supply chain delays, hybrid retail, and financial market trends, customer loyalty continues to be defined by excellent shopping experiences. As we near the biggest shopping event of the year, learn with Yotpo loyalty experts and other brands about adapting your loyalty program to maximize BFCM efforts and tackle holiday challenges before they arise:Creating the right VIP set-up Pre-BFCM, so you can offer early, exclusive access to your members  Increasing loyalty program participation throughout the holiday season Boosting program awareness to retain holiday shoppers beyond the BFCM sales cycle  

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Savina from Yotpo
Community Manager
5 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Black Friday x Cyber Monday

BFCM SMS Playbook - Your Winning SMS StrategyGuide

For most people fall means long picturesque walks, cozy sweaters, the scent of cinnamon rolls, and pumpkin spice lattes. For eCommerce brands, this time of year means long working hours, “cozy” nights in front of the monitors, and the scent of too-much-caffeine drinks. Acknowledging the fact that the most hectic period in retail is upon us, we have prepared the ultimate Black Friday/Cyber Monday playbook – full of best practices and tips on how to maximize your revenue this holiday season with text marketing.We have prepared everything for you: step-by-step expert strategies and a campaign calendar paired with actionable SMS templates to make sure you've checked off every item in your to-do list well before the holiday madness begins.So sit back, relax and let us walk you through our winning SMS BFCM game plan.  September: 3 months before BFCM Starting early should be the #1 priority for every business when it comes to BFCM planning. This is the biggest eCommerce event of the year and

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Yotpo Team
Community Manager
5 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Black Friday x Cyber Monday

SMS Templates

Looking for inspiration for your brand’s BFCM SMS campaigns? Here are some A+ text message marketing examples we love.    

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Yotpo Team
Community Manager
5 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Black Friday x Cyber Monday

BFCM Tips&Tricks Episode 2 | Start driving mobile adoption now

Judith Zhu, Product Marketing Manager at Yotpo, will walk you through three sure-fire strategies to help you engage with your BFCM customers on the channel they use most: ✅ SMS ✅ 📆 Yotpo's SMS Campaign Planner can help brands plan and manage key SMS campaigns to keep BFCM promotions top-of-mind. 🌠 Enable review requests via text to increase social proof and boost BFCM sales. 🎁 Use SMS to promote your client's loyalty program and offer incentives & exclusive BFCM promotions for customers who join. 😎 Share with us what SMS campaigns are you planning leading up to BFCM?   We've got the retention solutions you need, at an exclusive price. Add Yotpo SMSBump, Loyalty, Reviews, or Visual UGC before BFCM and get $500 or more off annual plans here!Make sure to check out all of our tips & tricks videos and other amazing BFCM resources for you and your clients in Yotpo’s BFCM Hub.   

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Yotpo Team
Community Manager
5 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Black Friday x Cyber Monday

BFCM Tips&Tricks Episode 1 | Target the right customers at the right time

Believe it or not, BFCM is back. 😅We know this year is going to be more challenging than usual, so we created 8 quick & practical tips you can implement for your clients using Yotpo. 🎉 Ready for the first tip? Hear from Kaila Saller, Senior Partner Manager at Yotpo, on how to build an engagement strategy for your clients, that targets the right customers at the right time using data segmentation and SEO.⭐ A dedicated reviews page for SEO is a great way to attract organic, high-intent traffic📣 Offer early access to BFCM discounts to customers who have left you five star reviews or joined your loyalty program.🔔 Use conversational SMS flows and respond with hyper-personalized messages 💡 Watch now and tell us, what data and segmentation are you leveraging in your marketing strategies?   Make sure to check out all of our tips & tricks videos and other amazing BFCM resources for you and your clients in Yotpo’s BFCM Hub. 

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Yotpo Team
Community Manager
5 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
posted in Black Friday x Cyber Monday

We want to hear from YOU about BFCM!

Hi everyone! We’ve been talking a lot about why retention is so important for BFCM, and we want to hear about it from the brand perspective (and potentially showcase your quotes in our upcoming BFCM content).  We’ve pulled together a short form with a few questions about retention and BFCM. If you’d like to share your thoughts, you can do it there. Thanks in advance!

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Jessica at Yotpo
Community Manager
5 months ago
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