Community Chat

Everything you need to know about the Yotpo Community

14 Conversations

Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

Get the 100-page report by VISIONSReport

VISIONS is a first-of-its-kind consumer and culture trends report, bringing together fifteen content creators, leaders, and artists for candid conversations around the future of commerce. 💡 Download the report at https://bit.ly/3y5bF6Cand get access to insights about:  The Homogenization of ExperiencesBut for all its power, eCom has become boring. Homogenous. Samey-samey. Decision fatigue beget a sort of prix-fixe menu for buying things online that has led to everything looking and feeling identical.Doing things differently is how to stand out. Because when you give up choice and just rely on best practices or pre-baked solutions, you give up your power.‍Plurality of IdentityNow, in the internet age, we see a generation of creators, critics, and commentators who are building a trustless, anonymous network on which entire industries are being built.This pseudonymous future — if it ever comes into being — is a manifestation of the underlying truth that people are not one-dimensional. If

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Savina from Yotpo
Community Manager
9 hours ago
J
Community Manager
Jessica at YotpoCommunity Manager
posted in eCommerce marketing chat

BFCM Strategies

Hey everyone! Would love to hear about BFCM. Have you already started planning? Are you already done planning? What’s on the agenda? Let’s chat!

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J
Community Manager
23 hours ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

4️ Email Engagement Strategies and Tools for Personalization

Personalized communication can make all the difference for your eCommerce customers. And when you incorporate user-generated content (UGC) — like reviews — and visual user-generated content (VUGC) into that messaging, it can help to build brand trust, loyalty, and engagement.One way to send personalized messages to your shoppers is via email marketing campaigns. By pairing your campaigns with the right UGC and VUGC engagement strategies and tools, you can create meaningful and engaging connections with your customers while also increasing your click-through rates (CTR).As we continue to offer more Yotpo integrations with leading eCommerce platforms and apps, we wanted to showcase some of our new and most popular integrations that allow you to personalize your emails in a more effective way. Here are some engagement strategies and email marketing services that you can use in your next campaigns. 1. Add UGC to your emailsIf your brand is looking to include UGC in your emails, our newest

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Savina from Yotpo
Community Manager
2 days ago
R
Community Manager
Ruthie BerberCommunity Manager
published in Welcome to the Community

New to the Yotpo Community? Start here 👇F.A.Q.

Is this your first visit to the Yotpo Community? If so, welcome - we’re super happy to have you here! 😊 First things first, what are we actually doing here? Our community is meant to be a resource for both new and experienced Yotpo customers. Here, you can get product help, share strategies, talk about all things eCommerce marketing, or just blow off some steam. Sound good? Then let’s take a quick tour! 📌 Community Categories Community ChatThis is where you’ll find info like community guidelines, questions about the community, and community announcements.eCommerce marketing chatStop by for general discussion about eCommerce marketing trends, strategies, and more. Yotpo 101Got a question and you don’t know where to ask it? Go here. Then, we have categories for each of the Yotpo products:Subscriptions (New) Yotpo SMSBump Reviews & Ratings Loyalty & Referrals 💟 Badges We want to reward community members for their participation, so we award badges. The more you participate, the

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R
Community Manager
4 days ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in eCommerce marketing chat

💣 3 common myths about marketing to Gen Z

A couple of days ago Yotpo and members of the Amazing women in eCommerce (AWIE) community came together to discuss the challenges and opportunities when it comes to marketing to the Gen Z shoppers.  Here are 3 of the most common myths our speakers challenged and debunked. What do you think are other misconceptions about the mobile-first generation? 🤔 🐠 Myth 1 | Gen Z has the lowest attention span of all generations.  Kim Zorn, the Global Performance Director at Princess Polly debunks one of the most common myths about this group of shoppers. ¯\_(ツ)_/¯  Myth 2 | Gen Z is a generation that doesn’t know what they want. Gen Z cares a lot and what inspires them is no secret to Alyssa Thomas, the eCommerce Manager at Aje. 🤡 Myth 3 | Gen Z uses technology only for entertainment. Gen Z is the most tech-savvy generation of all, and Kate Massey, Searchspring’s Head of APAC shares her insights on how they are revolutionizing technology and the way we communicate online. 📌  Watch the full reco

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Savina from Yotpo
Community Manager
12 days ago
S
sammyNew Participant
asked in eCommerce marketing chat

Father's Day

What’s everyone planning for Father’s Day promotions?

1
J
Community Manager
22 days ago
T
TheVapeSociety.comNew Participant
asked in eCommerce marketing chat

On the landing page of a blog post

Is it better to put the sign up for a free newsletter on the bottom of the page or on the top of the page?

2
T
2 months ago
A
adamlongNew Participant
asked in Welcome to the Community

How do I get a badge?

Where can I find info on how the badges work?

3
brandteam
Community Manager
2 months ago
I
itsstevieNew Participant
posted in eCommerce marketing chat

TikTok influencers

Hi there! We are thinking about setting up some influencer campaigns on TikTok but have no idea if we can afford it. Have you worked with influencers and if so, how much did you have to pay them?

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J
3 months ago
R
Community Manager
Ruthie BerberCommunity Manager
asked in Welcome to the Community

Which discussion topics would you like to see in the Yotpo Community?

Let us know what you’d like to hear more about!

1
Sarah Rossi
3 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

Bias-free eCommerce: 14 Inspiring Female Professionals Share Their Tips and StoriesBlog

Happy Women’s Day everybody! We all have at least one important woman in our lives that we celebrate on March 8 — be it our mom, our sister, a friend, or our very own self.Despite being such an inclusive holiday, the reality of the world around us is still a little bit different. Dedicated to raising awareness about various important issues, this year’s International Women’s Day challenges everyone to confront bias. So in the lead-up to the holiday, at SMSBump we decided to interview 14 female eCommerce professionals, entrepreneurs and brand owners. We asked them to share more about the state of the industry in their country, what’s being done to tackle biases in eCommerce, and what more needs to be done to create a bias-free world.You’ll get to walk into the shoes of great eCommerce minds from across the globe. Get ready for an inspiring read and direct access to knowledge, expertise and experience you won't find elsewhere. Buckle up and let's learn how we can #BreakTheBias!   Read al

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Savina from Yotpo
Community Manager
3 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
asked in Welcome to the Community

What are the most frequent sections you check when visiting the community platform? 

Hey all So much has been happening around our community since it was launched.  Do you have a favorite section you always check for new information and updates? Do you need more information or insights on a specific topic?  Share with us your feedback! We would love to make this community as helpful as possible!  Your friendly community admin,Savina  

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Sarah Rossi
3 months ago
R
Community Manager
Ruthie BerberCommunity Manager
posted in eCommerce marketing chat

What's everyone's must-have eCommerce marketing tool?

What’s the top eCommerce marketing tool you’re using these days?

1
O
Employee
3 months ago
J
Community Manager
Jessica at YotpoCommunity Manager
posted in Welcome to the Community

Community Guidelines

Welcome to the Yotpo Community! We are so glad you’re here! Our mission is to be a place where Yotpo users of all levels can ask questions, share tips and advice, and get support. To ensure that this community is a welcoming place where everyone feels safe, heard, and respected, we’ve pulled together a list of guidelines. Please read through them before you get started in the Yotpo Community.Stay on topic. If you’re responding to an existing post, please stay on topic. If you want to discuss a different topic, create a new post in the appropriate category. Respect others. Don’t post anything that is libelous, defamatory, threatening, or harassing. Don’t post anything obscene. No doxxing. No name-calling.  No spam. We hope our members can connect within the community, and if a business partnership arises out of it, that’s great, too! But no advertising or solicitation in the community is allowed. If you see a member violating any of the guidelines, please message a community manager and

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J
Community Manager
5 months ago

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