Share your best strategies and best practices.
MuteSix is an award-winning, full-funnel performance marketing agency creating value for DTC brands and one of Yotpo’s top-performing parents. Chanel Devetter, Head of lifecycle marketing at MuteSix, took part in the first episode of our new series “eComm Insiders” and shared why brands need to double down on retention to impact their bottom line. Check some highlights from her conversation with Sara Pereda, Senior Partner Manager at Yotpo. Q: Why do brands need to double down on the relationships they build with their current customer base?A: Uncertain economic times and the threat of recession means brands have to become more sensitive to customer spending and need to pivot strategies to focus on providing more value in every interaction with their existing customer base. Q: Have shifts in privacy regulations made acquisition efforts even more tricky?A: Acquisition costs have gone up, so it’s harder to acquire new customers in a time of economic downturn because people are less like
🚨 2 hours left before our webinar! Join now and learn why focusing on acquisition is no longer enough for eCommerce brands!
🚨 In just 2 hours, Sara Pereda, Senior Partner Manager at Yotpo, and Chanel DeVetter, Head of Lifecycle Marketing at leading digital marketing agency MuteSix, will go live on Yotpo LinkedIn to share with us why now more important than ever for brands to double down on retention.📌 Register nowThey’ll discuss tangible strategies for brands to drive retention at every touchpoint throughout the buyer journey by integrating two key channels known for strengthening relationships: Loyalty and SMS marketing.Plus, you’ll have the chance to ask these eCommerce Insiders anything you want during a live Q&A following the session! Or add them here - we will make sure our Loyalty and SMS experts on the community to answer them for you!** Make sure to register even if you can't make it to the live event to receive the recording after.
In today’s social media-driven world, the phrase “social media influencer” is becoming the golden standard. However, the secret sauce behind influencer marketing strategies with micro-influencers can be challenging to get a hold of. Nonetheless, brands and digital marketers are catching onto the importance of more strategic and cost-effective influencer marketing strategies — micro-influencers. Influencer marketing, the process of using social media influencers for branded and paid content creation, is known to be an approachable and affordable marketing strategy. According to a recent Influencer Marketing Hub report, more than 50 million people around the world see themselves as social content creators, contributing to the rise of social commerce, which is predicted to account for 17% of eCommerce by 2025. With so many social media content creators and a majority of consumers spending time on social media regularly, brands are looking to micro-influencers and user-generated content (U
Regardless of your industry, target audience, and business size, much of eCommerce success involves building robust and effective marketing and CX tech stacks. By unlocking the true power of best-in-class Shopify partners, brands have a massive opportunity to offer more engaging customer experiences and tap into new sources of revenue.Download the guide to:Discover new and powerful growth opportunities from five Shopify Plus Certified App Partners specializing in everything from ads to customer support to customer loyalty 📈 Learn more about how different advanced features and capabilities of your Shopify apps can help you achieve more sales and boost ROI 🔧 Uncover must-have insights and exclusive best practices for Shopify success 💪Ready to take your Shopify integrations to the next level with the expertise of marketing leaders from AdRoll, Yotpo, Gladly, Privy, and Refersion? Get the guide now! 📌
ICYMI: In June, we sat down with some of our Amazing Women in eCommerce community members to get expert tips on marketing to Gen Z. Carmel Zein, Senior Marketing Manager at Yotpo, talked to three Gen Z experts about the challenges and opportunities of capturing the next generation of shoppers: Kim Zorn, Global Performance Director at Princess Polly, Alyssa Thomas, eCommerce Manager at Aje, and Kate Massey, Head of APAC at Searchspring. Here are some of their insights. What are some of the ways you all are seeing success when marketing to a Gen Z audience?
VISIONS is a first-of-its-kind consumer and culture trends report, bringing together fifteen content creators, leaders, and artists for candid conversations around the future of commerce. 💡 Download the report at https://bit.ly/3y5bF6Cand get access to insights about: The Homogenization of ExperiencesBut for all its power, eCom has become boring. Homogenous. Samey-samey. Decision fatigue beget a sort of prix-fixe menu for buying things online that has led to everything looking and feeling identical.Doing things differently is how to stand out. Because when you give up choice and just rely on best practices or pre-baked solutions, you give up your power.Plurality of IdentityNow, in the internet age, we see a generation of creators, critics, and commentators who are building a trustless, anonymous network on which entire industries are being built.This pseudonymous future — if it ever comes into being — is a manifestation of the underlying truth that people are not one-dimensional. If
Personalized communication can make all the difference for your eCommerce customers. And when you incorporate user-generated content (UGC) — like reviews — and visual user-generated content (VUGC) into that messaging, it can help to build brand trust, loyalty, and engagement.One way to send personalized messages to your shoppers is via email marketing campaigns. By pairing your campaigns with the right UGC and VUGC engagement strategies and tools, you can create meaningful and engaging connections with your customers while also increasing your click-through rates (CTR).As we continue to offer more Yotpo integrations with leading eCommerce platforms and apps, we wanted to showcase some of our new and most popular integrations that allow you to personalize your emails in a more effective way. Here are some engagement strategies and email marketing services that you can use in your next campaigns. 1. Add UGC to your emailsIf your brand is looking to include UGC in your emails, our newest
A couple of days ago Yotpo and members of the Amazing women in eCommerce (AWIE) community came together to discuss the challenges and opportunities when it comes to marketing to the Gen Z shoppers. Here are 3 of the most common myths our speakers challenged and debunked. What do you think are other misconceptions about the mobile-first generation? 🤔 🐠 Myth 1 | Gen Z has the lowest attention span of all generations. Kim Zorn, the Global Performance Director at Princess Polly debunks one of the most common myths about this group of shoppers. ¯\_(ツ)_/¯ Myth 2 | Gen Z is a generation that doesn’t know what they want. Gen Z cares a lot and what inspires them is no secret to Alyssa Thomas, the eCommerce Manager at Aje. 🤡 Myth 3 | Gen Z uses technology only for entertainment. Gen Z is the most tech-savvy generation of all, and Kate Massey, Searchspring’s Head of APAC shares her insights on how they are revolutionizing technology and the way we communicate online. 📌 Watch the full reco
Our applications for the next round of the program are OPEN! Yotpo Grow is a year-long program designed to accelerate the growth of brands we believe in — the brands of the future! The program is open for all small Black-owned brands on Shopify and offers free access to all of our Yotpo products (Loyalty & Referrals, Reviews & UGC, and SMS marketing), dedicated customer support strategists, marketing opportunities, events, workshops, and more! We’re accepting applications through the end of March 2022, if accepted, we’ll reach out and let you know! The program will begin in May. Sign up now!
Happy Women’s Day everybody! We all have at least one important woman in our lives that we celebrate on March 8 — be it our mom, our sister, a friend, or our very own self.Despite being such an inclusive holiday, the reality of the world around us is still a little bit different. Dedicated to raising awareness about various important issues, this year’s International Women’s Day challenges everyone to confront bias. So in the lead-up to the holiday, at SMSBump we decided to interview 14 female eCommerce professionals, entrepreneurs and brand owners. We asked them to share more about the state of the industry in their country, what’s being done to tackle biases in eCommerce, and what more needs to be done to create a bias-free world.You’ll get to walk into the shoes of great eCommerce minds from across the globe. Get ready for an inspiring read and direct access to knowledge, expertise and experience you won't find elsewhere. Buckle up and let's learn how we can #BreakTheBias! Read al
Already have an account? Login
Login to the community
No account yet? Create an account
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.