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VISIONS is a first-of-its-kind consumer and culture trends report, bringing together fifteen content creators, leaders, and artists for candid conversations around the future of commerce. 💡 Download the report at https://bit.ly/3y5bF6Cand get access to insights about: The Homogenization of ExperiencesBut for all its power, eCom has become boring. Homogenous. Samey-samey. Decision fatigue beget a sort of prix-fixe menu for buying things online that has led to everything looking and feeling identical.Doing things differently is how to stand out. Because when you give up choice and just rely on best practices or pre-baked solutions, you give up your power.Plurality of IdentityNow, in the internet age, we see a generation of creators, critics, and commentators who are building a trustless, anonymous network on which entire industries are being built.This pseudonymous future — if it ever comes into being — is a manifestation of the underlying truth that people are not one-dimensional. If
Personalized communication can make all the difference for your eCommerce customers. And when you incorporate user-generated content (UGC) — like reviews — and visual user-generated content (VUGC) into that messaging, it can help to build brand trust, loyalty, and engagement.One way to send personalized messages to your shoppers is via email marketing campaigns. By pairing your campaigns with the right UGC and VUGC engagement strategies and tools, you can create meaningful and engaging connections with your customers while also increasing your click-through rates (CTR).As we continue to offer more Yotpo integrations with leading eCommerce platforms and apps, we wanted to showcase some of our new and most popular integrations that allow you to personalize your emails in a more effective way. Here are some engagement strategies and email marketing services that you can use in your next campaigns. 1. Add UGC to your emailsIf your brand is looking to include UGC in your emails, our newest
A couple of days ago Yotpo and members of the Amazing women in eCommerce (AWIE) community came together to discuss the challenges and opportunities when it comes to marketing to the Gen Z shoppers. Here are 3 of the most common myths our speakers challenged and debunked. What do you think are other misconceptions about the mobile-first generation? 🤔 🐠 Myth 1 | Gen Z has the lowest attention span of all generations. Kim Zorn, the Global Performance Director at Princess Polly debunks one of the most common myths about this group of shoppers. ¯\_(ツ)_/¯ Myth 2 | Gen Z is a generation that doesn’t know what they want. Gen Z cares a lot and what inspires them is no secret to Alyssa Thomas, the eCommerce Manager at Aje. 🤡 Myth 3 | Gen Z uses technology only for entertainment. Gen Z is the most tech-savvy generation of all, and Kate Massey, Searchspring’s Head of APAC shares her insights on how they are revolutionizing technology and the way we communicate online. 📌 Watch the full reco
Happy Women’s Day everybody! We all have at least one important woman in our lives that we celebrate on March 8 — be it our mom, our sister, a friend, or our very own self.Despite being such an inclusive holiday, the reality of the world around us is still a little bit different. Dedicated to raising awareness about various important issues, this year’s International Women’s Day challenges everyone to confront bias. So in the lead-up to the holiday, at SMSBump we decided to interview 14 female eCommerce professionals, entrepreneurs and brand owners. We asked them to share more about the state of the industry in their country, what’s being done to tackle biases in eCommerce, and what more needs to be done to create a bias-free world.You’ll get to walk into the shoes of great eCommerce minds from across the globe. Get ready for an inspiring read and direct access to knowledge, expertise and experience you won't find elsewhere. Buckle up and let's learn how we can #BreakTheBias! Read al
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