eCommerce marketing chat

Share your best strategies and best practices.

  • 33 Conversations
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33 Conversations

katinanjelina
katinanjelinaNew Participant
posted in eCommerce marketing chat

How to troubleshoot common Magento website issues?

Magento is a powerful eCommerce platform that provides online store owners with robust features. However, like any software, Magento website support services may encounter issues from time to time. Here are some common Magento website issues and how to troubleshoot them.Slow Website Speed - A slow website can frustrate customers and negatively impact conversions. One way to address this issue is to optimise images and enable caching. Another way is to upgrade to a faster web hosting plan.Payment Gateway Integration Errors - Payment gateway integration issues are a common problem for Magento websites. Ensure that the payment gateway is integrated correctly and up-to-date. If the problem persists, contact your payment gateway provider for support.Shipping Calculation Errors - Incorrect shipping calculations can result in overcharging or undercharging customers. Check your shipping configuration settings and ensure that they are accurate.Product Import/Export Issues - If you are experienc

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R
4 days ago
M
merryjhonNew Participant
posted in eCommerce marketing chat

The importance of website navigation in e-commerce organic SEO services

Website navigation is a critical factor in both user experience and organic SEO services for e-commerce websites. As an Organic SEO Services in USA, it's important to create clear and intuitive website navigation that makes it easy for users to find the products they're looking for. Effective website navigation can also improve search engine rankings by ensuring that all pages are properly linked and accessible to search engine crawlers. Prioritizing website navigation can lead to improved user engagement, increased conversions, and higher organic search rankings.

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Savina from Yotpo
Community Manager
12 days ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

Searched. Found. Delivered. Boost Commerce is Yours.

Our partner Boost Commerce has developed a conversion-boosting solution to upgrade your Shopify search. Boost Product Filter & Search is useful for any merchant looking to skyrocket conversions and maximize AOV.It provides Shopify merchants with powerful product filter trees with a variety of choices and display settings, smart Shopify search features for hyper-relevant results, several tools for merchandising with site search, and analytical reports that indicate consumer habits. Plus, this tool is adopting AI soon!  Try Boost for Free Now

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Yotpo Team
Community Manager
13 days ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

Best Deals For International Women's Day

Get ready and beautify your Shopify stores with powerful solutions by PageFly’s app partners.Discover all here  

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Yotpo Team
Community Manager
18 days ago
T
Tanisha36New Participant
asked in eCommerce marketing chat

I just open my Shopify store I need help with sales

I just open my Shopify store I need help with sales

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Savina from Yotpo
Community Manager
19 days ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in eCommerce marketing chat

Brand2Brand Webinar - Members' Questions

Hey Community!  Just a few days before the Brand2Brand webinar with The Elderberry Co., Fur, and Global Healing! 😊Submit your questions here and we will make sure to send them to @Roshelle at Yotpo. You can ask our speakers anything about: How top D2C brands are dealing with their own vertical challenges What strategies to have in play to boost retention  How connecting your marketing tools can help drive engagement  and more Save your spot today! Sign up here ⬇⬇⬇  

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Savina from Yotpo
Community Manager
20 days ago
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Employee
heatherEmployee
published in eCommerce marketing chat

TikTok Made Me Do It: What Consumers Say About Subscriptions

What if we told you TikTok could be used for more than just that midday scroll? We’ll do you one better, what if we told you scrolling TikTok could be a great way to uncover what consumers have to say about your subscription offering? TikTok’s rise as a discovery tool is part of a broader transformation in digital search. Spin this to your own advantage and use TikTok to search for what types of subscriptions are resonating with shoppers. Get ready friends, we dove off the deep end and identified several ways TikTok can help you get the inside scoop on the latest in subscriptions. They’re telling us what they want, what they really really wantWhile the following video focuses solely on subscriptions through Amazon, it can give brands an idea of what kinds of products customers are interested in. Let’s say you’re trying to decide which of your products you want to offer on subscription, it’s videos like this that allow you to identify what types of products customers are subscribing to

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Employee
1 month ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

💖 Fall in love with our Community members’ St. Valentine's campaigns

Love is still in the air and we can’t miss this opportunity to share with you some of the amazing St. Valentine's Day campaigns created by our fellow Community members!    Fresh Roasted Coffee With a passion for bringing gourmet coffees from all over the world, roasted fresh to order in eco-friendly Loring™ Smart Roasters, Fresh Roasted Coffee is committed to quality, service, integrity, approachability, and sustainability.  A love story told by Fresh Roasted Coffee: Are you guilty of loving a cheeky social media campaign? We are and we can’t get enough of Fresh Roasted Coffee's Instagram videos: Chocolate lover’s DREAM! 💭🍫 for the pure-hearted dreamers Brews for ✌️! No heartbreaker here! 💕 for hopeless romantics  Why we love this idea: The video production is simply gorgeous and captures in a perfect way the essence of the brand and the sweet mood of the holiday. We know how much effort goes into creating stunning content for social media, so huge congrats to @John from FRC and t

242
Ruthie Berber
Community Manager
1 month ago
katinanjelina
katinanjelinaNew Participant
posted in eCommerce marketing chat

Best practices for securing a Magento website from hacks and attacks?

As a Magento website owner, security should be your top priority. Here are some best practices for securing your Magento website from hacks and attacks:Keep Magento up-to-date: The latest version of Magento always includes security patches, so it's essential to keep your website updated with the newest version.Use strong passwords: Use strong and unique passwords for your Magento admin panel, FTP, and a hosting account.Use HTTPS: Implement HTTPS protocol to encrypt all data transmitted between the server and the client. This will ensure that all communication between the server and the client is secure.Install security extensions: Install security extensions like MageFence, MageReport, and MageSecurity to monitor and prevent malicious activities on your website.Backup regularly: Always keep a backup of your website. Regularly back up your website, including your database, media files, and system files, in case you need to restore them in the event of a security breach.Scan your website

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Savina from Yotpo
Community Manager
1 month ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

The Future is Now: 2022 vs. 2023 in eCommerce | AvexeBook

Hey, Yotpo Community!  Wondering what 2023 holds for eCommerce? Together with Avex agency, in collaboration with Shopify and other leading eCommerce solutions, we bring to you the “The Future is Now: 2022 vs. 2023 in eCommerce” guide.  This guide will take you through a variety of topics which will give you a better understanding of what to expect from the year ahead, plus how to adapt and innovate according to emerging trends, macroeconomic headwinds, and shifting consumer behaviors.  💡 The highlights:  2022 eCommerce trends that are making their way into 2023  A comprehensive look at retention, personalization, and more Insightful quotes from industry experts An actionable checklist to set you up for success in 2023 – and beyond!  Download your copy now and get ready for this challenging year ahead. Or better yet: get ready to win it!  📘 Download the guide 📘

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Yotpo Team
Community Manager
1 month ago
MelissaSullivan
MelissaSullivanParticipating Frequently
posted in eCommerce marketing chat

Experience the power of Magento 2 with Upgrade Services, elevate your eCommerce growth

Magento is constantly working to keep the platform strong and up-to-date by regularly updating and releasing new versions. However, the complete revamp of the platform - transitioning from 1.X to 1.X up to Magento 2.X - in 2015 was the effort of this website builder to ensure that Magento 2 stand out from any similar eCommerce ecosystem and help to the growth for their clients. The new features, security improvements, bug fixes, a better shopping experience, and superior features make Magento 2 the finest replacement for Magento 1. If you're currently using Magento 1, it is time for Magento Upgrade services to make your eCommerce business more effective and managed.

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MelissaSullivan
1 month ago
MelissaSullivan
MelissaSullivanParticipating Frequently
posted in eCommerce marketing chat

The exclusive platform to do business online.

Magento provides the exclusive platform that enables Magento interfacing capabilities for enterprise development to ensure the highest quality commercial presence on the internet domain. We will present the most popular and effective designs for Magento Ecommerce Support Services for your eCommerce development. As a flag-bearer and the top Magento Web Development Company, you will discover Magento expertise at an elite quality at We. Offering robust storefront models to our customers is our goal; as such, you can now incorporate and enhance features into your online store to improve your scalability. Our Magento web development company follows the standard Magento development services in the USA method, using the most modern IDEs. We provide prompt and efficient solutions for all our customers. Our services are beneficial to those companies in the initial stages of website launch or migration of their website, as well as digitising business. We have the technical expertise and take the

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MelissaSullivan
1 month ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in eCommerce marketing chat

Learn how SEO can be used to boost organic traffic to your eCommerce site

 In today’s eCommerce market, brands must leverage a multi-pronged approach to stay relevant and retain customers. One of the most popular channels includes organic search —  most notably Google, whose search engine receives over 3.5 billion searches every day. As brands focus on retention during economic downturns and as third-party privacy changes impact advertising, optimizing and ranking on organic search is crucial. Now more than ever, eCommerce brands need to tap into the potential of search engine optimization (SEO).Let’s gather an understanding of what SEO is, its importance for eCommerce brands, and the major factors that can affect your ranking. What is SEO?SEO is the process of enhancing a webpage to increase visibility when users are on search engines, such as Google.  Search engine optimization also involves improving the quality of website traffic to and throughout your site. SEO looks at organic or unpaid traffic and indexes rankings according to an algorithm within each

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Savina from Yotpo
Community Manager
3 months ago
abaigail
abaigailNew Participant
asked in eCommerce marketing chat

how much time should be set for return policy of medical products?

I have often faced some users and clients that buy uncut drugs online from our stores but after the long time they returns the goods even after the use while the raw material and quality are the main reasons for our success but they guys are frauds. I haven't set a return policy but now I want to add to stop these kinds of users. Kindly suggest me the procedure and best way to handle these kind of users.Thanks.Regards,Abai G. Bond.

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Savina from Yotpo
Community Manager
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

How to leverage Giving Tuesday in your eCommerce marketing strategy 💝

According to Yotpo’s State of Brand Loyalty Survey, over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. The world is prioritizing brand values, and that mindset is even more prevalent among Gen Z shoppers — more than 90% said they base their brand loyalty on shared values.  The takeaway: doing good is good for business.  GivingTuesday happens every year on the Tuesday after Thanksgiving. The holiday was created to counteract the consumerism of Black Friday with a day dedicated to giving back. It has grown every year since its inception and is now a global phenomenon. This year, GivingTuesday happens on November 29th.  We’ve compiled some ways you can get involved — not only will you be making a difference, but you’ll also be building brand trust and loyalty at the same time.  💡 Learn more about the history of GivingTuesday from Mayim Bialik on TikTok  GivingTuesday isn’t just a day — it’s also a nonprofit. And they have a h

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Yotpo Team
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

Marketing to Gen Z, the Hottest New Consumer on the Block

Gen Z, the generation born between 1997-2012, is on every brand’s radar; they’re not easy to please, they hold brands to higher standards compared to previous generations, and they crave authenticity. Not only is this generation changing the retail and eCommerce world, but Gen Z-ers continue to push brands to innovate, take more risks, and stay true to themselves and their customers.But getting it right isn’t always easy — brands that don’t understand what interests and motivates this younger generation can risk alienating them instead. During some recent Yotpo events, we spoke with experts in the industry to find out what works and what doesn’t to help strike the right balance with this influential demographic.So, how do you market to a generation redefining the value of shopping?   Marketing to Gen Z vs. millennials To market to Gen Z, you first have to understand Gen Z; this younger generation stands out because they are unique, digital natives. They are the first generation to have

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Savina from Yotpo
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

Referral Programs 101: The Ins & Outs of Referral Marketing

What is a referral program? A referral program turns customer advocacy into a cost-efficient revenue driver by encouraging shoppers to recommend your products. Brands offer referrals through multiple channels, including on-site pop-ups, custom pages, SMS campaigns, and email campaigns. Most brands also encourage referrals through reward schemes, like “Give $10, Get $10.”Imagine this: You’re a pet care brand. One of your loyalty members belongs to a Facebook group with 5,000 members. Someone asks for recommendations for leashes. Your customer responds and recommends your product. Three other people chime in to say they love it too.Not only does the original poster consider buying your product, but so does everyone else reading the comments on that post. If your customer also posts a referral link, they get rewarded for anyone reading who decides to purchase your product. What are the different types of referral programs?Brands can use several types of referral marketing programs to thei

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Savina from Yotpo
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

8 Marketing Channels To Promote Your Affiliate Program

Together with Social Snowball, we’ve put together a quick guide designed to help you spread the word about your new affiliate program on multiple channels.  Building an affiliate program is an easy decision when considering its many amazing benefits: it will boost brand awareness and credibility, bring new website traffic, and generate more revenue. The process is pretty straightforward, too: you just choose an affiliate app or an affiliate network and set it up in no time.But, the next step is a bit tricky. Once you have an affiliate program, you need to find affiliates. And even if this might sound like a simple task, it’s definitely not an easy one to achieve. This article will go through the best marketing channels for finding quality affiliates. But first, let’s start with the basics. What is an affiliate program?An affiliate program is a performance-based marketing program through which you compensate another business or individual (the affiliate) for bringing you customers or le

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Savina from Yotpo
Community Manager
5 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

Practical Growth Strategies in an Inflationary Economy | Tidalebook

Inflation is at its highest in 40 years. As a result, shoppers have lower disposable income, and eCommerce merchants are feeling it. Interest rates and supply chain issues have only compounded the impact on business. We partnered with 12 leading digital commerce experts to bring you this comprehensive eCommerce playbook for inflationary times.  Download your copy now This comprehensive playbook includes expert tips and strategies to help you get more growth with lower costs in a recession.

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Yotpo Team
Community Manager
5 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

[EXCLUSIVE PODCAST SERIES] Q4 METHOD | Behind-the-Scenes Of What's Working Now & Proven Growth Strategies For Q4

 Get access to Wavebreak’s private podcast feed detailing behind-the-scenes insights into what’s working right now in eCommerce marketing.Plus, proven growth strategies for this upcoming Q4. All from the leading eCommerce solutions. GET INSTANT ACCESS  About Wavebreak 🌊 Wavebreak is the boutique email & SMS marketing agency specializing in eCommerce, retail, and direct-to-consumer brands.They’ve helped brands like Nutrafol, Halo Collar, Ballsy, Herbivore Botanicals, and more increase revenue from email and SMS as an extension of their team. 

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Yotpo Team
Community Manager
5 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

[Yotpo X PageFly] Prime Tool to Calculate Your Profit

We’re excited to share a new release from Pagefly, one of our ecosystem partners: PageFly Free Profit Margin Calculator Tool 🤖🤖🤖 PageFly is the page builder that can help you freely design a page, and also control all page analysis in one dashboard. How does the PageFly Calculator Tool work?Step 1: Choose your Industry and CurrencyStep 2: Enter your Cost and MarkupStep 3: Generate the Profitable Selling Price Try it now for free: Free Profit Margin Calculator

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Yotpo Team
Community Manager
5 months ago
N
Employee
norawEmployee
posted in eCommerce marketing chat

Help us give back this holiday season!

Attention Yotpo brands!  📢 This year, we’re coming together to spread the love this holiday season. 💙 That’s why we’re offering some of our top Yotpo Partners a special holiday gift this year - a $50 coupon to a Yopto brand of their choice!  Why are we doing this?We wanted a way to give back directly to you - our valued Yotpo brands - while also allowing our partners pick a gift that they actually want, from a brand they loveWant to join our selection of awesome Yotpo brands?Comment below or reach out to Nora at nwallenius@yotpo.com for more details.  

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N
Employee
6 months ago
D
davebParticipating Frequently
posted in eCommerce marketing chat

Thinking about migrating my store

My store is currently on Wix and I need an upgrade. I’m looking at Shopify and BigCommerce. Anyone have any thoughts, or other suggestions? Thanks.

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D
6 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
posted in eCommerce marketing chat

The Ultimate Guide to eCommerce SEO

Serpstat recently published this SUPER comprehensive guide to SEO for eCommerce brands. There’s definitely tips in here for brands of all sizes, and it’s worth a read if you have 72 minutes free (and worth a scan if you don’t). Read it here

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Jessica at Yotpo
Community Manager
7 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

💡 How Brands Can Use Micro-Influencers to Boost UGC and EngagementBlog

In today’s social media-driven world, the phrase “social media influencer” is becoming the golden standard. However, the secret sauce behind influencer marketing strategies with micro-influencers can be challenging to get a hold of. Nonetheless, brands and digital marketers are catching onto the importance of more strategic and cost-effective influencer marketing strategies — micro-influencers. Influencer marketing, the process of using social media influencers for branded and paid content creation, is known to be an approachable and affordable marketing strategy. According to a recent Influencer Marketing Hub report, more than 50 million people around the world see themselves as social content creators, contributing to the rise of social commerce, which is predicted to account for 17% of eCommerce by 2025. With so many social media content creators and a majority of consumers spending time on social media regularly, brands are looking to micro-influencers and user-generated content (U

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Savina from Yotpo
Community Manager
7 months ago
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