BFCM Masterclass | Strategies for pre, during and post BFCM

BFCM as a holiday is synonymous with FOMO-inducing, adrenaline-spiked, feast-or-famine shopping. For decades, brands have been sinking a huge portion of their marketing budget into this one-day money making extravaganza — but it’s 2022, and we can (and must) do better than just one day.

Roshelle Savdie, Product Marketing Manager, Loyalty at Yotpo, is leading the conversation on Black Friday retention. With Victoria Colson, Associate Director, DTC Strategy at The Stable, and Eamon Blackwell, Strategic Sales Lead at Tapcart, they’ll be discussing why BFCM can’t just be one-and-done — and what you can do before, during, and after BFCM to turn first-time-shoppers into lifetime loyalists.
 

The experts at Yotpo, The Stable, and Tapcart will share:

• Why it’s so urgent in today’s economy to make the most of BFCM
• Pre, during, and post-Black Friday strategies to engage, convert, and retain customers
• Quick tactics you can implement for high-impact BFCM wins
• How to optimize loyalty and rewards to incentivize feedback and keep customers invested