Getting started with SMS & email
SMS & email resources, tips & tricks, and answers to your questions
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SMS Automations - submit your questions for the How Personalized SMS Automations Unlock Sales webinar here
Hey all, Do you have questions about SMS automations? Submit it here and Danielle Butera from Yotpo and Nikhil (Nik) Rajpal from Exclusive Concepts, Inc. will share their insights during the How Personalized SMS Automations Unlock Sales live webinar on Yotpo’s LinkedIn page. 📌 You can register for the webinar here!
💡 SMS Tips & TricksTips&Tricks
Hey, everyone! Subscribe to this topic, and don’t miss our upcoming best practices, ideas, and insights! 😊 Tip # 1 | Holiday wins year-round with the Winback Flow Big retail events present great opportunities for you to reach out to customers who might have not been active recently. They already know your brand and have probably made an order or two, so all you need to do is remind them how much they enjoy your products.The flow you have available in your Yotpo SMSBump account will automatically reach out to customers who haven't purchased in the last 30 days - not too long ago for them to forget about you, but not too soon.Remember, not all customers are the same. Split your subscribers based on the number of orders and the total amount spent to distinguish your loyal and high-value customers from occasional shoppers. This will help you tailor your messaging and the size and type of discount.
8 Ways Adobe Brands Can Overcome Challenges With SMS
Adobe’s annual holiday shopping report revealed that almost half (47%) of online sales came from smartphones during the 2022 holiday season, with Christmas Day setting a new record for mobile shopping: the majority of online sales (61%) came from mobile devices.Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement, “The big deals drew in consumers and drove volume, helping retailers who were challenged with oversupply issues, particularly in categories such as apparel, electronics, and toys.”Retailers will continue to face challenges in the year ahead, but this past holiday season’s performance is a welcome indication that such challenges can be overcome. Consumers have embraced mobile shopping and communication all over the world, and with a mobile-first channel like SMS, it’s now easier than ever for you to reach them there.Here are eight common eCommerce challenges that Adobe Commerce stores can combat with SMS marketing today to power business success well into
The Ultimate Holiday SMS & Email Playbook
The festive season is already upon us, which can only mean one thing – it’s time for presents! Santa came early this year, and guess what came out of his gift bag... Meet the ultimate holiday SMS & Email Playbook – built to maximize your success through the rest of 2022 and beyond. Learn how to successfully engage with your customers, gain new ones, and keep the sales rolling throughout December. You’ve got eight proven strategies and 13 inspirational templates to take your holiday marketing to the next level in the busy weeks ahead. And, as with every solid action plan, we’ve outlined the most important time periods and pointed out the best dates to launch campaigns.Ho-ho-let’s go! December 1 – December 15 The beginning of December is when merchants must step up their game and show the world what they’re made of. Even if the BFCM craze is already behind us, you need to continue the momentum and make sure your SMS & email strategy is on point.You want to provide excellent post-
17 Boxing Day SMS & Email Templates
With the holidays quickly approaching, you are most probably absorbed in thinking about your Christmas sales, and for a good reason – this is the most profitable period of the year for eCommerce. But try not to get too preoccupied with the holly-jolly jingles and forget what happens right after: Boxing Day and the end-of-year sales!Nowadays, Boxing day has become a synonym for post-Christmas laziness, watching sports on TV, cold turkey… and bed-based online shopping. It is the perfect chance for eCommerce merchants to reach out to their customers and promote their special deals.Do you know how to set up SMS & email campaigns that will keep conversion rates high even after the Christmas craze? We do. And we are about to give you the keys you need to fuel your tank and boost turnover. Grab Customers From the Beginning Use appealing visuals and captivating subject lines to grab your customers' attention right from the start. Since Boxing Day is a rather “lazy” retail holiday, be stra
Sleigh Your Holiday Sales with These 5 SMS & Email Flows
Even if you’ve aced your homework and prepared for the holiday season in advance, it’s easy for things to fall through the cracks. There’s always something left to do. Between checking inventory levels and fixing deliverability issues, you also need to put your marketing campaigns in order.Don’t dread this, though! We have a solution for you that will let you sit back on the couch this Christmas and sip hot cocoa (or something stronger, we don’t judge) while your eCommerce business is paying for the presents by itself.Just as Santa needs his little helpers, any successful holiday strategy relies heavily on automations. Leverage these powerful SMS & email flows to quickly turn new website visitors into loyal customers and make them come back again and again to your store this Christmas. 1. Customer Winback Flow What better time to rekindle an old love than right before the holidays? Let's start by warming up the relationship with your inactive customers.Enable a Christmas-themed W
Five Holiday Shoppers and the Strategies to Win Them Over
No two shoppers are the same. While some make impulse decisions based on emotions, others take a while to choose where and how to spend their money. Then there are those that just leave everything for the last minute and wing it.The eCommerce landscape continues to evolve, and the diversity of shopping journeys from research to purchase seems more complex and ever more unique to the individual. Regardless, what’s certain is that shopper types still exist, and defining who comes to your store is crucial for every retailer as they all have different inklings and respond to different cues. In this guide, we'll go through the five most common types of holiday shoppers and the SMS & email strategies to win them over. The Early-Bird Shopper Shopping is almost like a ritual for early birds, consisting of numerous steps spread out evenly throughout the pre-holiday season. Early birds like to start planning their shopping well in advance, and while some are still trying to find the answer
Why does the shopify subscriber show invalid after importing yotpo?
After I imported my 1000+ (maybe 2000 or more) subscribers from shopify into yotpo as yotpo asked, yotpo only set 200+ recent purchasers as subscriptions, and all others were inactive , and I can't modify this state, why? This is a Black Friday sale! And there is almost no customer service, the live chat never gets through! !
Drive Repeat Sales Through SMS With These 3 AI Solutions
We live in a time when AI tools can write the copy of your next company newsletter, while a machine learning system creates matching visuals in just a few seconds. So how about having an Artificial Intelligence engine helping you at every step of your text marketing strategy?Yotpo SMSBump’s AI-driven solutions can answer the question brands of all sizes ask themselves every day: How do we offer the right products to the right people at the right time?With the help of AI-powered product recommendations, predictive segmentation, and smart scheduling features, eCommerce brands can seamlessly provide meaningful SMS experiences and drive more conversions than ever before. Here’s how to leverage them to start sending smarter text messages to your audience. Cross-sell smartly Consumers today are overwhelmed with choices, especially online – there are so many great brands with billions of products to choose from. So how can you help shoppers discover just the right product for them?AI-powered
Privacy Reigns in iOS 16, but SMS Marketing Still Pays Off
From inbox filtering to junk reporting, Apple’s iOS 16 offers new privacy controls to protect users from unwanted messages. Here’s what you need to know to keep SMS a top-performing channel. Privacy changes are not slowing down. With their latest operating system update, iOS 16, Apple has taken yet another step towards giving mobile consumers more control over how they engage, and who can reach them. While the true impact of this update on consumer behavior remains to be seen, brands using SMS marketing should take action now to build trust and start generating more engagement with customers. What’s new in iOS 16?SMS filteringThe most notable update to Apple’s operating system that marketers should be aware of is the ability to block, filter, and report messages on iPhone. Within the Messages app, users can filter their inbox according to known and unknown senders (such as a number not saved in your contacts), with even more advanced filtering being tested with users in Brazil and Indi
📲 Make Mobile Checkout Convenient With Click-to-Buy for SMSBlog
Send tailored text messages that expedite the consumer path to purchase with Yotpo SMSBump’s innovative technology. To effectively engage consumers today, and continuously re-engage them so that they make more purchases over time, is no easy feat. Brands must navigate multiple channels, saturated markets, and complicated buyer journeys to raise awareness and see shoppers through from consideration to purchase — and they have to do it all quickly and seamlessly.According to a survey conducted by Linnworks, fast, convenient, and frictionless eCommerce purchase experiences are the ones that will win consumers today — 76% of consumers say convenience is a key priority in selecting a retailer, and nine in ten will prioritize using a retail site that offers a seamless experience. We’ve seen this in the rise of buy online, pick up in store (BOPIS), which was quickly adopted by brands and consumers alike to bridge the gap between offline and online shopping, and we’ve seen it in the rise of SM
SMS: The Ultimate Channel for an Optimized Post-Purchase ExperienceBlog
A truly exceptional customer experience transcends the point of purchase — it continues all the way until you are able to bring your customer back. Transactional text messages are a simple way to deliver engaging content at every stage of this post-purchase customer journey, allowing you to keep your brand top of mind, establish credibility and trust, and drive repeat purchases.What are transactional text messages? Similar to post-purchase emails, a transactional SMS is a non-marketing message used to connect with your customer about a recent purchase, sharing need-to-know order details, tracking information, and more. Consumers today expect these real-time updates where it’s most convenient to receive them — their phones — and with SMS, you can reach them there with a level of immediacy and personalization that other channels can’t match.💡 In fact, a recent Yotpo survey revealed that over 55% of U.S. consumers prefer text messaging because it’s immediate, convenient, and allows them
Creating Seamless Mobile Shopping Experiences in 2022 - Maggie Dunn
The largest eCommerce virtual event is BACK on 2-3 March, 2022. 🎉🎉🎉 DTCX3 will feature more than 50 leaders across the DTC eCommerce industry and focus on actionable tips for 2022 to get you equipped for this challenging year.Brands have experienced massive growth amid the pandemic, and traditional retail organizations have been paying attention and incorporating D2C components. That has increased industry competition, making it even more essential for companies to stay on top of things or risk losing market share.So how do you make sure your brand remains relevant this year? What industry changes will impact brands? What are the most critical variables and stats for driving sales in 2022? Top leaders will answer all of that and more.Giving you all the tools to scale your success in 2022Uncover advanced tips and strategies to help you strengthen the core of your business Discover critical and powerful DTC eCommerce stats and trends that can impact your brand Identify new opportuniti
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