Getting started with SMS & email
SMS & email resources, tips & tricks, and answers to your questions
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Weekly SMS Tips & TricksTips&Tricks
Happy Friday, everyone! We are kicking off our weekly SMS tips & tricks topic. 😎 Each week, we will share one hot SMS insight for you. Tip # 1 | Holiday wins year-round with the Winback Flow Big retail events present great opportunities for you to reach out to customers who might have not been active recently. They already know your brand and have probably made an order or two, so all you need to do is remind them how much they enjoy your products.The flow you have available in your Yotpo SMSBump account will automatically reach out to customers who haven't purchased in the last 30 days - not too long ago for them to forget about you, but not too soon.Remember, not all customers are the same. Split your subscribers based on the number of orders and the total amount spent to distinguish your loyal and high-value customers from occasional shoppers. This will help you tailor your messaging and the size and type of discount.
Check out latest product updates that will help you build a better subscriber list, create more converting flows, send more personalized messages, increase sales, and make your emails stand out 💫. Let’s dive in: New Subscribers Collection PageEnabling subscriber collection tools has never been easier. Now our new subscriber collection page features: Detailed descriptions of each subscriber collection tool Recommendations for how to market each tool Image or GIF of the end-user experience of each tool Impressions and CVR data ⭐️ Pro Tip: Use 3 to 4 subscriber collection tools to get 2x more subscribers and 25x ROI. Flows Preview Pop-upIt's quicker than ever to create flows! Our flows are now pre-viewable, you can see their logic and text, set them up, and activate them with a single click. ⭐️ Pro Tip: To deliver the best results for your brand enable Abandoned Cart Flow, Customer WinBack Flow, and Welcome New Subscribers Flow. Usage Page for EmailNow you can view your email ma
Send tailored text messages that expedite the consumer path to purchase with Yotpo SMSBump’s innovative technology. To effectively engage consumers today, and continuously re-engage them so that they make more purchases over time, is no easy feat. Brands must navigate multiple channels, saturated markets, and complicated buyer journeys to raise awareness and see shoppers through from consideration to purchase — and they have to do it all quickly and seamlessly.According to a survey conducted by Linnworks, fast, convenient, and frictionless eCommerce purchase experiences are the ones that will win consumers today — 76% of consumers say convenience is a key priority in selecting a retailer, and nine in ten will prioritize using a retail site that offers a seamless experience. We’ve seen this in the rise of buy online, pick up in store (BOPIS), which was quickly adopted by brands and consumers alike to bridge the gap between offline and online shopping, and we’ve seen it in the rise of SM
A truly exceptional customer experience transcends the point of purchase — it continues all the way until you are able to bring your customer back. Transactional text messages are a simple way to deliver engaging content at every stage of this post-purchase customer journey, allowing you to keep your brand top of mind, establish credibility and trust, and drive repeat purchases.What are transactional text messages? Similar to post-purchase emails, a transactional SMS is a non-marketing message used to connect with your customer about a recent purchase, sharing need-to-know order details, tracking information, and more. Consumers today expect these real-time updates where it’s most convenient to receive them — their phones — and with SMS, you can reach them there with a level of immediacy and personalization that other channels can’t match.💡 In fact, a recent Yotpo survey revealed that over 55% of U.S. consumers prefer text messaging because it’s immediate, convenient, and allows them
The largest eCommerce virtual event is BACK on 2-3 March, 2022. 🎉🎉🎉 DTCX3 will feature more than 50 leaders across the DTC eCommerce industry and focus on actionable tips for 2022 to get you equipped for this challenging year.Brands have experienced massive growth amid the pandemic, and traditional retail organizations have been paying attention and incorporating D2C components. That has increased industry competition, making it even more essential for companies to stay on top of things or risk losing market share.So how do you make sure your brand remains relevant this year? What industry changes will impact brands? What are the most critical variables and stats for driving sales in 2022? Top leaders will answer all of that and more.Giving you all the tools to scale your success in 2022Uncover advanced tips and strategies to help you strengthen the core of your business Discover critical and powerful DTC eCommerce stats and trends that can impact your brand Identify new opportuniti
Your SMS footer will empower you to collect SMS Subscribers natively as your customer is browsing the website. Footer forms are a great way to initiate conversations with shoppers and build long-lasting relationships via SMS. These forms are intuitive and easy to set up & enable brands to maximize subscriber collection.
With Social Opt-In, customers can seamlessly subscribe to SMS with a single click from any social channel! Social Opt-In was designed for the perfect mobile experience, where the customer clicks the link to opt-in and is driven to their native messaging app with a pre-populated message to easily send to opt-in. Social Opt-In links can be used for Instagram, Facebook, TikTok, and more, providing opportunity to drive engagement anywhere.
Brands can include Contact Cards as part of their welcome flow to new subscribers. By sharing a Contact Card, subscribers can save the brand's number in their phones, increasing overall brand recognition and making it easier than ever for customers to engage with them via SMS. Learn more here.
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