A truly exceptional customer experience transcends the point of purchase — it continues all the way until you are able to bring your customer back. Transactional text messages are a simple way to deliver engaging content at every stage of this post-purchase customer journey, allowing you to keep your brand top of mind, establish credibility and trust, and drive repeat purchases.
What are transactional text messages? Similar to post-purchase emails, a transactional SMS is a non-marketing message used to connect with your customer about a recent purchase, sharing need-to-know order details, tracking information, and more. Consumers today expect these real-time updates where it’s most convenient to receive them — their phones — and with SMS, you can reach them there with a level of immediacy and personalization that other channels can’t match.
In fact, a recent Yotpo survey revealed that over 55% of U.S. consumers prefer text messaging because it’s immediate, convenient, and allows them to quickly get updates, while more than half of consumers (51%) said they would opt in to SMS just to receive transactional text messages. In addition, 47% of consumers said their email inboxes are overflowing, and they are more likely to see a brand’s message if it’s sent via SMS. So if you aren’t currently leveraging SMS to engage your own customers post purchase and beyond, now is the time to start.
Find out how to use transactional text messages to engage customers post purchase and beyond on Yotpo blog.