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SMS: The Ultimate Channel for an Optimized Post-Purchase Experience

  • 19 April 2022
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SMS: The Ultimate Channel for an Optimized Post-Purchase Experience
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A truly exceptional customer experience transcends the point of purchase — it continues all the way until you are able to bring your customer back. Transactional text messages are a simple way to deliver engaging content at every stage of this post-purchase customer journey, allowing you to keep your brand top of mind, establish credibility and trust, and drive repeat purchases.

What are transactional text messages? Similar to post-purchase emails, a transactional SMS is a non-marketing message used to connect with your customer about a recent purchase, sharing need-to-know order details, tracking information, and more. Consumers today expect these real-time updates where it’s most convenient to receive them — their phones — and with SMS, you can reach them there with a level of immediacy and personalization that other channels can’t match.

💡 In fact, a recent Yotpo survey revealed that over 55% of U.S. consumers prefer text messaging because it’s immediate, convenient, and allows them to quickly get updates, while more than half of consumers (51%) said they would opt in to SMS just to receive transactional text messages. In addition, 47% of consumers said their email inboxes are overflowing, and they are more likely to see a brand’s message if it’s sent via SMS. So if you aren’t currently leveraging SMS to engage your own customers post purchase and beyond, now is the time to start.

 

📌 Find out how to use transactional text messages to engage customers post purchase and beyond on Yotpo blog.


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