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Tip # 1 | Holiday wins year-round with the Winback Flow
Big retail events present great opportunities for you to reach out to customers who might have not been active recently. They already know your brand and have probably made an order or two, so all you need to do is remind them how much they enjoy your products.
The flow you have available in your Yotpo SMSBump account will automatically reach out to customers who haven't purchased in the last 30 days - not too long ago for them to forget about you, but not too soon.
Remember, not all customers are the same. Split your subscribers based on the number of orders and the total amount spent to distinguish your loyal and high-value customers from occasional shoppers. This will help you tailor your messaging and the size and type of discount.