When syndicating reviews, it would be more effective for the 'syndicated from' message to reference the original source of the review, rather than just displaying the product name and link from the syndicated site. For instance, Bazaarvoice often implements this approach with UK customers. As seen with John Lewis, they use a message like 'Left by a customer visiting XXXXX.com.' This method not only clarifies for customers that the review originates from another site but also helps prevent them from mistakenly clicking on a site where they cannot make a purchase in their market
Syndicated Review Messaging
Reviews & UGC
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