Loyalty & Referrals

Get the most out of your rewards program

32 Conversations

Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Getting started with Loyalty

[Podcast] How could your DTC brand increase retention with loyalty programs

Listen to Help my DTC grow by OptiMonk podcast episode with our amazing Ellie Garabedian 🎤 Full podcast episode 🎤 AnchorStrategies and quick wins from agencies that scaled up 8-figure DTC brands. Learn strategies that have worked for hundreds of DTC brandsAgencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.I finish off each episode by asking all the fan-favorite questions: favorite books, must-have tools, mistakes to avoid, and quick growth tips.

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Savina from Yotpo
Community Manager
8 days ago
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stevePBNew Participant
asked in Loyalty best practices and examples

Loyalty: Create a Unique Code That When Used = Points

Hi all - I’ve not been able to figure this out however I’m hoping one of you can help.We’d like to issue codes to several influencers Codes are unique to each influencer The code has an order rule (e.g., $100+ order) When a customer uses a code and it meets the order rule, the customer gets 1000 loyalty pointsIs this type of framework available?  We use Shopify.  Thank you.Steve

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S
14 days ago
Cecilia from Yotpo
Employee
Cecilia from YotpoEmployee
published in Getting started with Loyalty

Omnichannel Loyalty Lets Customers Take the Lead

Before 2020, retail was king. While digitally native D2C brands were well on their way to redefining consumer behavior, established companies primarily focused on their in-store experiences. No one was prepared for the boom online purchases saw in 2020 through to today — shopping became ubiquitous with eCommerce, and even traditional brick-and-mortar retailers began to double down on online experiences.But, another shift is taking place. As we approach a new normal, retail is entering a renaissance. In fact, according to the National Retail Foundation’s annual forecast, retail sales increased between 6 and 8% in 2022. While online shopping may still be the preferred channel for many consumers, it’s no longer the default.Now more than ever, customers’ buyer journeys are nonlinear. And they’ll continue to diversify as our new normal takes shape. Brands have to meet shoppers wherever they feel most comfortable, making an omnichannel loyalty experience necessary. What is omnichannel loyalt

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Cecilia from Yotpo
Employee
19 days ago
R
robwentNew Participant
asked in Getting started with Loyalty

Loyalty & Conversions with WooCommerce

Hi,I noticed that most integrations support loyalty and conversions, but the WooCommerce one only supports reviews and galleries. So I wanted to ask the developers if this is on the roadmap for WooCommerce and if so, when would it be expected? Has anyone else managed to set this up through the generic instructions with the WordPress API or Woo webhooks that could share the steps? Thanks for any tips! 

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kmckeever
Employee
20 days ago
S
smoore4momaNew Participant
asked in Loyalty best practices and examples

Webhook question

Do you happen to know if the VIP Tier Earned webhook fires when you go down a tier because of points redemptions?  I know it works when you gain a new tier, but wondering about the opposite direction. Thanks. Steve

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Savina from Yotpo
Community Manager
1 month ago
I
itsstevieNew Participant
asked in Loyalty best practices and examples

Emotional loyalty - examples

Hey Yotpo team, I came across the term “emotional loyalty” and I wanted to ask for some examples of campaigns and messaging.  

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I
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Getting started with Loyalty

💡 Loyalty & Referrals Tips & TricksTips&Tricks

Hey, everyone! Where are you in your Loyalty & Referrals journey?🥳 Are you launching your Loyalty program?💝 Or do you need to get back to the basics and revamp what you offer your customers?  #Tip 1 is all about the makings of a successful loyalty program First, figure out the program structure. Your goal is to create a Loyalty program that resonates with shoppers while also targeting larger brand goals. It doesn’t need to be complicated. Choose 4 to 6 campaigns that align with your objectives: reward for signing up, leaving a review, and adding your birthday. From here, you’ll need to assign these campaigns value — what shoppers receive in exchange for these actions.Your program reward structure should be obtainable and easy to grasp. Customers need to understand program mechanics and reward options when they land on your rewards page. Why?  💡 Simplicity breaks down customer hesitation and drives program engagement.  Some questions that will help you in this process:What reward

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Savina from Yotpo
Community Manager
3 months ago
I
itsstevieNew Participant
posted in Getting started with Loyalty

New to loyalty - question about rewards

I am working on setting up a loyalty campaign with Yotpo, but have no idea what rewards I should include. Those of you with loyalty programs, what rewards do your customers engage with the most? 

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I
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Getting started with Loyalty

📊 Loyalty Program Benchmarks Report

When done right, loyalty programs make customers emotionally and transactionally loyal to your brand. They offer clear value to first-time and repeat customers alike and recurring incentives for repeat purchases. In our 2022 State of Brand Loyalty, the majority of global shoppers said being loyal to a brand meant they “tend to buy from the same brand.” Other popular answers included recommending the brand to others and being proud to be associated with the brand.  Loyalty keeps customers coming back for more, even in the face of new competitors, cheaper prices, and larger economic downturns. But, many brands struggle to understand what degree of success they’ll see from a program, and when.We gathered and analyzed data from a subset of global Yotpo customers across various industries and verticals to create insightful benchmarks for loyalty programs. These benchmarks span program ROI, repeat purchase rate, revenue per redeeming loyalty member, and more.  Within 90 days, on average, bra

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Yotpo Team
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Loyalty best practices and examples

From LoyaltyLion to Yotpo: Makesy’s B2B Community Motivates Loyalty & SalesCase Study

 Built by creators for creators, Makesy is a marketplace for candle-making supplies, fragrance oils, and DIY kits. They exist with a mindful mission: to elevate, educate, and inspire with unique, innovative products and resources to help small businesses get started.  ChallengeMakesy understood the value of loyalty, but their previous provider, LoyaltyLion, was limiting. They wanted their program to move beyond the standard “burn and churn” model and become something that actually resonated with their Makers. Makesy sought out a new loyalty partner that embraced their creativity and greater mission — all while serving as a natural extension of their team.Makesy already established an impressive presence in the supplier's market by revolutionizing the B2B model. Supplier brands weren't supposed to be sexy or interesting; they were simply supposed to sell raw materials. But Makesy set out to be different. They made it their mission to provide exceptional products and buying experiences t

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Savina from Yotpo
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in Getting started with Loyalty

Yotpo SMSBump and Yotpo Loyalty go together like…. 🤝

  Check out our new video to learn how Yotpo's SMS Bump and Yotpo Loyalty can help you retain customers.    

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Savina from Yotpo
Community Manager
4 months ago
Ruthie Berber
Community Manager
Ruthie BerberCommunity Manager
published in Loyalty best practices and examples

Emotional Marketing: The Secret to Brand Loyalty

  Let’s cut right to the chase. What is emotional marketing? Emotional marketing is the marketing and advertising efforts that employ emotion to make an audience notice, remember, share, and ultimately, buy.Emotional marketing taps into a reader’s sympathy and compassion, anger and disappointment, desire for love, feeling of sadness, and more. It creates and addresses these feelings, even if they weren’t there before, to trigger an emotional response and keep shoppers coming back.  Emotional marketing works because it creates connection Typically, emotional marketing taps into one emotion to connect with consumers and elicit a response. Strong emotions stick with people; they remember when and why they felt them, and they tend to act on those decisions more impulsively and frequently.Studies show that people rely on emotions, rather than information, to make decisions. Out of 1,400 successful advertising campaigns, those with purely emotional content performed about twice as well (31%

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Ruthie Berber
Community Manager
5 months ago
Roshelle at Yotpo
Employee
Roshelle at YotpoEmployee
posted in Getting started with Loyalty

Yotpo Loyalty’s New Admin Experience (Gradual Rollout Plan)!

Hi everyone! Roshelle from Yotpo here :)We have made some exciting improvements to our Loyalty & Referrals admin! With Yotpo Loyalty & Referrals' recent updates, it is now easier to manage the different aspects of your loyalty program. New admin pages are gradually being rolled out to all Shopify brands. In the meantime, you may experience a hybrid experience and see a mix of old and new pages. Please see below for more details on what has changed and what's coming! New Pages Live:Earning Rules Points for purchases Social rules: Page visit, Facebook share, Instagram follow, Twitter follow, Tweet about us, Retweet Create account Birthday rule Rewards Create reward Cash discount Settings Import points Upcoming releases Q3 & Q4 2022: Program page Referral program page New onboarding flow  Here is a detailed explanation of the new pages already released to all Shopify brands: Earning RulesNew Earning Rule Page (Support Article: Earning Rules Overview)This modal cons

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Roshelle at Yotpo
Employee
6 months ago
Sarah Rossi
Sarah RossiParticipating Frequently
asked in Getting started with Loyalty

How do I enable my Earning Points campaigns?

Hey all,Any good tips about enabling and scaling Earning Points campaigns? 🤓

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Savina from Yotpo
Community Manager
6 months ago
S
Sarah.PoppyBarleyNew Participant
asked in Loyalty best practices and examples

Appropriate timeline for switching to expiring points?

Hello! I want to transition our loyalty program from points never expiring to expiring after 1 year of inactivity. Does anyone have any recommendations or insights on an appropriate timeline to transition? Also any recommendations on how to communicate the change would be appreciated!  Thanks! 

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kmckeever
Employee
6 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in Getting started with Loyalty

Enhanced Loyalty Segmentation Engine

Yotpo’s launch of the new Enhanced Loyalty Segmentation Engine empowers brands to launch loyalty programs built on unified customer data and craft engaging, differentiated experiences. This release enables Shopify merchants to better understand their customers, engage with empathy, and optimize customer experiences.    What is enhanced segmentation? Our enhanced segmentation engine enables marketers to segment audiences effectively to build customer-centric loyalty programs that consider current customer behaviors and motivate desirable actions. You wouldn’t treat one-time shoppers the same as repeat purchasers, so why would your loyalty program?Brands can leverage our segmentation engine in just two steps:Create high-impact segmentsUsing connected data like purchase behavior, engagement behavior, cross-marketing campaign insights, and predictive analytics, our Enhanced Loyalty Segmentation Engine allows brands to leverage predefined audiences or build their own. These predefined segme

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Jessica at Yotpo
Community Manager
6 months ago
S
sammyNew Participant
asked in Getting started with Loyalty

earning points options

is there a list somewhere of all of the options for earning points? are custom options available?

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Hannah B
Employee
8 months ago
J
JoyjoyNew Participant
asked in Getting started with Loyalty

Adapt Yotpo backend to work better on mobile or create backend managing app

Yotpo loyalty and rewards backend does not work well on mobile, would love for it to be designed to be more user friendly on mobile. 

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Ruthie Berber
Community Manager
8 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Loyalty best practices and examples

From Reviews to Retention: How Brands Can Build Loyalty with ReviewsBlog

It’s no secret that product and site reviews are invaluable when growing your brand. In an increasingly competitive online landscape, brands are tasked with creating original user-friendly experiences to win new customers. On top of that, businesses must also focus on strategies that drive retention.  To keep shoppers coming back time and time again, while simultaneously generating sustainable brand growth, brands are incorporating loyalty programs into their reviews strategy. Let’s explore the value of integrating loyalty with your reviews strategy, and how combining the two can ultimately drive retention and accelerate brand growth. Retention: The key to sustainable brand growthNew avenues within marketing eCommerce now center initiatives that improve customers’ average order value (AOV), overall retention, and customer lifetime value (CLTV) by capitalizing on integrations between brand loyalty and reviews solutions. Simply, brands are driving retention with reviews — most notably —

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Yotpo Team
Community Manager
8 months ago
J
jleeNew Participant
asked in Getting started with Loyalty

Loyalty tiers

Thinking of upgrading to tiers for loyalty. Is it hard to upgrade an existing program?

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Roshelle at Yotpo
Employee
9 months ago
Hannah B
Employee
Hannah BEmployee
posted in Getting started with Loyalty

Shopify - Setting Up Your Loyalty Page

Setting Up the Rewards Page on ShopifyStep 1: Creating the rewards page templateIn the live theme, under the “templates” folder, create a new template of type "page" and give it a name. As a convention - “rewards”  for the rewards page, and "refer" for the referral page. This is the only time you should be editing the live theme.In the Pages section on Shopify, create a new page and call it “rewards” for the rewards page, and in the Template dropdown, select the name of the template you created in the theme.Duplicate the theme and name it “yotpo loyalty dev”. Step 2: Setting up the rewards page layoutIn the Snippets folder, create a separate snippet for each section of the page (header, referral, vip tiers etc). In the Templates folder, in the template of the rewards page we created in Step 1, set up the main layout of the page, and use {% include ‘snippet-name’ %} to add each component to the rewards page. In most builds, the order of the sections will change depending on whether or n

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Savina from Yotpo
Community Manager
9 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
posted in Loyalty best practices and examples

How CBD Brand Foria Wellness Uses Yotpo Loyalty to Promote Growth

 For CBD brands, restrictions around digital advertising can create challenges with customer acquisition and building brand awareness. And, when you’re a CBD brand that focuses on sexual wellness, it’s even harder to get your message out there. Amanda Couture, Sr. Director of eCommerce & Retention at CBD brand Foria Wellness, knows these challenges all too well. But, she found a solution: Points for Pleasure, the brand’s loyalty and referrals program. 

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Savina from Yotpo
Community Manager
10 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Loyalty best practices and examples

💝 Learn how these top European brands are winning with loyaltyCase Study

According to Yotpo’s State of Brand Loyalty 2022, shoppers in the UK will happily participate in loyalty programs; when asked which industry’s loyalty programs they would most likely join, survey respondents cited Food & Beverage (67.2%), Beauty & Cosmetics (59.1%), and Fashion & Apparel (55.4%) brands as their top answers.Loyalty is becoming an increasingly important tool for brands’ acquisition and retention efforts alike, and as our data shows, shoppers expect their favorite brands to offer a top-tier program. Dive into these six European brands creating exceptional customer experiences with Yotpo Loyalty. 1. Revolution BeautyFounded in 2014 by Adam Minto and Tom Allsworth, Revolution Beauty has completely disrupted the beauty industry by focusing on accessibility. Whether it be their affordable price point or diverse shade ranges, the brand is dedicated to making beauty inclusive for everyone.What were they looking to achieve?Revolution Beauty wanted to accelerate D2C g

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Savina from Yotpo
Community Manager
10 months ago
Hannah B
Employee
Hannah BEmployee
published in Getting started with Loyalty

MOST POPULAR L&R CSS Requests of All Time 💯

 Beautify Your Loyalty Modules! ​​​​​​* General * Changing the background color of the modules * Banner Module * Add background color to banner text (desktop) * Add background color to text on mobile * Overlay the banner text onto the banner image for mobile * Change the color of the text for mobile only * Change the height of the background * Referral Module * Remove white space in between module on mobile * Change the color of the sample emails of Step 2 of the Refer a Friend module * Referral Post Purchase Popup Code (Shopify only) * Changing height of module on desktop * Adjust the color of the tab text on the referral history section * Change font family of button * My Activity Module * Changing the step icons to text * Changing the size of the step icons * Edit the color of sub-headers on the rewards history section * VIP Tiers * Hide the header of the VIP module * Limit the width of tier threshold to create line-break * Hide the VIP tiers (leave only the progress bar) * Change b

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Hannah B
Employee
11 months ago
Hannah B
Employee
Hannah BEmployee
posted in Getting started with Loyalty

Quick CSS to for fun Loyalty module customization!

Earning Points CampaignsCampaigns are CirclesSet campaign shape to circle instead of square, including mobile (excluding modal in mobile) Here’s the CSS 🎉.yotpo-widget-campaign-widget.yotpo-widget-override-css .flexified-child.yotpo-outer-tile,.yotpo-widget-campaign-widget.yotpo-widget-override-css .yotpo-tile,.yotpo-widget-campaign-widget.yotpo-widget-override-css .yotpo-container-action-tile,.yotpo-widget-campaign-widget.yotpo-widget-override-css .yotpo-message-tile,.yotpo-widget-campaign-widget.yotpo-widget-override-css .yotpo-widget-campaign-widget-container:not(.yotpo-is-mobile) .yotpo-logged-out-tile.yotpo-overlay-tile {    border-radius: 50%;} Refer A FriendInput box and button on same rowThis will cause the form button to appear next to the input field only on desktop.   Here’s the CSS 🎉.yotpo-widget-referral-widget.yotpo-widget-override-css .yotpo-background:not(.yotpo-is-mobile) .yotpo-referral-widget-form { flex-direction: row; align-items: flex-end; } .yotpo-widget-referr

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Hannah B
Employee
11 months ago
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