Reviews & UGC
Best practices for collecting and displaying UGC
In a competitive and saturated digital landscape, winning customers’ attention has never been more challenging. According to a Statista report, over 6 million people globally shop online each minute.But thanks to visual marketing, brands can captivate audiences and capture their attention more than traditional marketing tactics, making visual marketing the standard among digital marketers. And a major component to successfully win over audiences is UGC. According to an IAB report, user generated content (UGC) is 50% more trusted than any other media, making customer reviews, star ratings, and social proof essential for eCommerce marketers. A derivative of UGC is visual user generated content (VUGC). Visual content generated by shoppers — like photo reviews, unboxing videos, and social media product tags — builds brand trust, increases discovery, and most importantly, empowers shoppers throughout the entire customer journey. While displaying VUGC is quite intuitive, the challenges behi
If customer lifetime value (CLTV) isn’t your “North Star” metric, at the very least, it’s one of the fundamental metrics you use to keep a pulse on your brand’s health and profitability trends. Let’s take a look at how you can analyze your Yotpo Reviews data via Daasity, an omnichannel data and analytics platform, and leverage those analyses to guide decision-making that leads to higher CLTV. 3 Yotpo Reviews data analyses Everyone loves a good top 10 list; they’re easy to understand and digest, particularly in the context of exploring data and performance. Here’s a breakdown of Yotpo Reviews data into three top 10 lists that are launchpads for uncovering insights:1. Ratings for top 10 products soldWe’ll start with a fundamental top 10. This analysis allows you to understand your top 10 most popular products on the basis of all-time units sold along with their corresponding ratings. In other words, what ten products have you sold the most, and how much do your customers like those prod
💡 Reviews Tips & TricksTips&Tricks
Hey all, let’s dive into our newest Reviews topic! 🙌🏻 #Tip 1 focuses on answering a common question How and why do Reviews matter for SEO? Reviews aren’t just great for increasing conversion, boosting customer trust, and powering word-of-mouth marketing – they help you get more traffic from search engines. And as we know, SEO rankings place more weight on what users have to say.Reviews are one form of user-generated content (UGC) that search engines consider. UGC racks up serious SEO points by providing sites with fresh content, bundles of backlinks, and sources for organic attributes. Here is exactly why reviews are so good for helping you rise in search engine results: 1. Reviews provide search engines with fresh, relevant contentIt’s not always possible (or beneficial) for a brand to churn out tons of new content, especially if this content is produced explicitly for SEO purposes, but search engines want to see your site is active, so what’s a brand to do? 2. Reviews shape basic
With the holiday season in full swing, it’s important for eCommerce brands to understand that each and every part of the customer journey matters. This is especially true during this time of economic uncertainty when customers are looking for seamless shopping experiences — without the added stress of wondering whether or not gifts will ship on time.After LateShipment.com predicted between 16% and 20% of packages being delayed for the 2021 holiday shopping season, it’s not surprising that shipping delays are a real concern for consumers. In fact, 58% of shoppers stated that they wouldn’t buy from a brand again if they experienced multiple delays because of supply chain issues. And with retention at the forefront for many, brands can’t afford to lose their loyal customers or to see a dip in their star ratings.Minimize your brand’s risk of receiving bad reviews and lower ratings by understanding why and how you can protect them. 3 reasons to protect your star ratings this holiday season
Create shopping experiences that actually convert with Review Syndication to shops on Facebook and Instagram.
As we enter an era of increased social commerce, savvy brands are taking advantage of social channels like shops on Facebook and Instagram. With over 300 million monthly Shops visitors, it’s no surprise that brands with a robust social commerce strategy see increased revenue and conversions. In fact, a Facebook survey reported that 81% of consumers use social media to research products and services before making a purchase. Even more noteworthy, 80% of consumers use Facebook and Instagram to decide whether or not to make a purchase. This leaves marketers with a pressing question: How can brands drive conversion in such a competitive online landscape? The solution — social proof. Review syndication strengthens social proof and drives conversion With review syndication to shops on Facebook and Instagram, brands can easily leverage the reviews they’ve already collected, instantly enhancing their social proof on their shop. Review syndication to social helps brands maximize the reach of
Hello,Case #00788718 - Can you please talk to support to escalate ticket and give us an urgent solution? We requested to fix our dashboard since it displayed an error 500. Support replied they did it and since then they broke the design of the widget in our site.
Hello,My hosting people confirmed that the reason why my web is running extremely is due to calls to amazonweb services. The calling line is:12u IPv4 3706246018 0t0 TCP lin157.loading.es:46754->ec2-3-226-207-132.compute-1.amazonaws.com:https (ESTABLISHED)I believe this are the api calls from yotpo module to your servers. Can you please confirm? I can’t handle or affords having an extremely slow webpage due to having yotpo. I have been carrying this problem for months but it seems it is getting worst and worst. I will have to consider moving to another supplier if the problem is not solved.Can anybody from the yotpo tech department offer me a tailored solution to solve this? We already implemented a script that was passed to us by them but the problem seems is not solved.
As the race to boost customer retention heats up, eCommerce brands need to strategize on building brand trust to ensure that their customers are happy and returning to their site. Reviews, in particular, are a great form of social proof that can help brands build on that trust, and ultimately, impact customer retention. Here are eight ways you can use reviews to build brand trust. 1. Gather all of the nitty gritty details within reviews A sure-fire way to show your shoppers that your reviews are coming from real people is to collect as much information as possible from those who are leaving reviews.For instance, if a customer leaves a review about a pair of jeans, brands can collect details about the reviewer’s age, weight, and height; the exact color and cut of the jeans they purchased; and the size they ordered. By displaying these details alongside your reviews, you can be transparent with your shoppers and build more trust with them. 2. Collect customer photos in your reviews Whe
Hi everyone, Erika from Yotpo here! We’ve made some exciting improvements to our Yotpo Reviews Widgets, and I’m thrilled to share that our new 3.0 Widgets are now in beta. What do you get with the new beta widgets? Access to our beautiful new Main Reviews and Star Ratings widgets. These include: Improved performance for widgets that have minimal impact on site speed Our brand new Bold Layout - a modern grid layout that makes your visual content pop! An intuitive widget editor that makes customizations a breeze, no code required High accessibility standard: regular audits with our third-party ADA vendor ensures our widgets adhere to ADA standards How can I join? The widget beta is currently open to all Shopify customers. If you’d like to join, please have your CSM nominate you via this link or reach out to support to get this functionality added. Availability for non-Shopify platforms is planned for 2023.As the widget development efforts are still in beta, the team has been hard
Hello yotpo users,We just landed here trying to find an answer to the problem we are experiencing. We have use yotpo forever and we have it installed in our web with the “My yotpo” module created by Jorge Vargas. Suddenly and without making any kind of changes to the config of the module we realize that the store design is broken. The yotpo badge on foot of the web does not display correctly. The reviews don’t display properly below the product description, and broken design code displays below the foot of the web. We tried to update the my yotpo modulo to its later version in our test store but the problem still remains. We commented the problem with a couple of programmers and both agree that the problem comes from the yotpo servers and they way it delivers the info throught their API. We dont really know what to do. If you deactive the module the store design displays correctly but products dont display any reviews. If we leave it active as it is it really creates lack of confidence
Not sure if your Yotpo Reviews account is set up correctly and sending out Reviews requests to your customers? Check out our short guide about the Automatic Reviews Requests. 💡 The Automatic Reviews Request📌 Automatic review requests are post-purchase emails or text messages that are used to automatically collect site and/or product reviews from past shoppers. They are synced with orders placed through your store and are triggered to be sent several days (configurable) following order placement. Where to find the Automatic Reviews request settings? Go to your Reviews Requests Dashboard: Log into Yotpo Reviews. Select Collect Reviews > Review Requests Dashboard. 📌 The Requests Dashboard shows you which review request emails were sent, opened, scheduled, or led to a review being submitted. You’ll also be able to quickly see which requests were not sent and identify the reason why. Check the Review requests statuses. The Review requests can have any of the following statuses tha
The self-service aspect of the Yotpo on-page review widget is great, but can anyone suggest a way to help with this use case: customer service asks a customer to leave a review for a product they have and in this request give the customer as few steps as possible to complete the task.I was thinking an anchor link (not supported according to Yotpo live chat). Any other suggestions?
During our recent Yotpo Tech Talk series event, we announced our newest Reviews Tagging capabilities within the Yotpo platform. Thanks to Reviews Tagging, brands can now gain better visibility into their reviews and closer insights when it comes to overall customer sentiment. What is Reviews Tagging? If you’re looking for an easy way to manage your reviews, Reviews Tagging allows your brand to classify them into different categories so that you can access them in a more efficient and organized way. Categorize and manage your reviews easily by either using our pre-created tags for immediate use or creating your own tags to best meet your specific brand needs.You can use reviews tags to categorize your reviews by shipping, good customer service, top shopper, needs follow up, and so much more. These tags will provide other admin users with insights into which customers need assistance and which ones are happy with your products. Reviews tags also come in handy when you have multiple admi
While it might seem obvious, the exact science of how to ask customers for reviews can be a bit tricky at times. So, we decided to investigate what your customers see in review request emails, the messaging in SMS requests, and best practices for requesting reviews to see how it all affects review conversion. First, let’s look at the benefits of collecting reviews from customers and how it can help strengthen your brand. The benefits of collecting customer reviews Why do you want customer reviews in the first place? There are many benefits to having reviews on your eCommerce site, but here are just a few to keep in mind. They provide shoppers with information, leading to more purchasesCustomer reviews are seen as highly trustworthy, and they increase sales conversion rates. Potential customers like seeing user-generated content (UGC) as proof that others have bought and are satisfied with your product, which nudges them to complete their purchase. You can collect invaluable customer fe
Let’s face it — as an eCommerce business, you’ve definitely seen your fair share of product returns from your customers. At this point, eCommerce returns are simply a natural part of selling products online.Because you can’t guarantee that shoppers will be happy with their purchase, customer returns have become a huge challenge for brands, with 30% of eCommerce purchases leading to a return. Let’s dive into the reasoning behind returns, how they can impact brands, how Chubbies has successfully managed returns, and how Yotpo Reviews hold the key to lessening eCommerce returns. Why customers return products 📌 Check our poll at the end of the article and share your thoughts! Your customers may return the products they purchased for a variety of reasons. But overall, it’s usually because the product simply didn’t meet their expectations.Customers may also return products because:They didn’t like the product’s fit, feel, taste, or smell. The item arrived later than expected. They no longe
Here are the benefits of reviews and net promoter scores, and how they differ from one another. How do your eCommerce shoppers really feel about your brand and your products?With sentiment analysis tools, you can identify what’s working well for your brand and where there’s room for improvement. Customer reviews and net promoter scores (NPS) provide an easy way for brands to gather feedback and measure customer sentiment.But how do you know which tool is right for you?Let’s take a look at what net promoter scores are, how they differ from reviews, and how reviews can provide more in-depth details about customer sentiment. What are net promoter scores? Net promoter scores are a type of metric used to gather feedback about the customer experience. This metric is calculated using one main question: How likely are you to recommend our brand/company to a friend or colleague? Sometimes the question may be rephrased to ask: How likely are you to recommend our product(s) to a friend or collea
Does anyone have some great examples of ways in which they have engaged their existing customers with the launch of reviews? For example; sending out a launch eDM to their existing customer base or a website banner/pop-up encouraging return-visitors to review their prior purchases via the product page for a reward?
Review widget is active and I am collecting reviews, but they are not visible on my website. I did the automatic install because i know nothing of coding ( i tried that once with a different app just simple copy and paste and screwed up my entire website and had to rebuild from scratch ) i am on shopify if that matters Also i have a one star review and she said she would change it after she got the product, can i resend her a link or just ask her to login and change her review? i have all 5 stars and a 4 star and with only 15 reviews that lowers it significantly or can i delete it somehow and send her another request for review manually ?( i am on the free plan as of now) Thanks so much Gabi
I know we have the ability to capture video and pictures with our reviews. However, we can’t use any of them without a written consent from the member. Is it possible to include some sort of consent form within our review form to make this possible. Legally it’s not a good idea to rely on an implied use. Meaning by submitting they agree to it being used. We need our entire consent form linked and language that says that somewhere in the form before using any of their photos or videos on our website or elsewhere in our owned properties.
Since enabling Yotpo SMSBump’s synergistic flows, Dossier has also been able to generate more reviews, seeing 2x higher CVR on SMS review requests compared to email requests, as well as a tremendous 75x ROI on their VIP tier flow, in which they announce a customer’s tier upgrade and exciting new perks! Dossier was founded out of a desire to make premium fragrances accessible to everyone. For customers, enjoying clean, ethically sourced, long-lasting, high-end perfume is within reach.Dossier looked to SMS for a new engagement channel that could drive more sales and brand awareness, as well as create long-lasting relationships with their customers. As they were already present on email, social, and paid ads, "SMS was the obvious next step" in their eCommerce marketing strategy, says Ines Guien, Co-Founder and VP of Operations at Dossier.Challenge Dossier turned to SMS marketing to build relationships with customers and drive more sales than ever before. Dossier’s previous SMS provider
After Shopify’s latest hardware store release, Shopify Hardware, Shopify partnered with Yotpo to help generate actionable insights to better understand customer sentiment surrounding Shopify Hardware. 🛑 ChallengeAs a global eCommerce provider, Shopify needed a partner that could help them collect feedback on a global scale. They needed a solution that provides robust functionality and offers advanced content collection and reporting features. Shopify knew they needed a scalable solution as they rolled out new features, products, and integrations.Shopify Hardware includes Shopify’s POS terminals and accessories that integrate seamlessly with Shopify’s POS software, the Shopify Retail POS app, which also works on Androids or iOS smartphones or tablets. As Shopify expands their Shopify Hardware reach, they wanted to ensure successful product development by collecting in-depth customer feedback.Specifically, they needed insights surrounding the hardware’s functionality, integration, setup
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