• 4 August 2022
  • 2 replies

Userlevel 4
  • New Participant
  • 4 replies

Can someone weigh in on the benefits of using Text-to-Buy instead of a regular campaign?


Best answer by Liv from Yotpo 5 August 2022, 16:09

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Userlevel 5
Badge +2

@Liv from Yotpo maybe you can chime in? :)

Userlevel 3
Badge +2

Hey there @jlee! Thank you for the question!

Compared to a regular campaign, Text-to-Buy enables a customer to simply reply to buy, rather than clicking a link to shop your site. The biggest benefit here is expediting the path to purchase! If a customer clicks a link in texts to shop your site, they can sometimes get lost along the way before they finish checking out. With Text-to-Buy, it’s a much more frictionless shopping experience that can really boost conversion rates and ROI!


Let me know if you have any other questions!