You may have seen our exciting new release, Text-to-Buy!
I wanted to share a few best practices and use cases that can really help you see great results from your first Text-to-Buy campaigns.
With Text-to-Buy, your shoppers can now complete a purchase entirely over text by simply replying “BUY” (or the keyword of your choice) to a campaign. This expedited checkout experience may be unfamiliar to some of your customers, so it’s a great idea to segment your campaign to really focus on those customers who are highly engaged and loyal to your brand- and more likely to be keen to purchase with you over text.
The most successful Text-to-Buy campaigns are those for products without many variants, like sizes or color options. However, if you want to promote a specific variant, like specifically your purple socks, you can select that during campaign set-up!
Add a great discount or offer to encourage customers to want to reply BUY! You can select a % or $ off discount during setup, and it will apply to all users who reply with the keyword- be sure to mention the discount in your text for the best impact! Check out this example.
Here are a few of my favorite use cases that can be really powerful with Text-to-Buy.
Back-in-stock: Encourage customers to grab their favorite back-in-stock products before they’re gone again, with the fastest possible checkout so that they never miss out.
New Products or Collections: Text your most engaged customers about new products to push higher conversion, offering fast checkout so they can be the first to get the latest and greatest.
Limited time loyalty points: Target your loyalty customers with double points campaigns if they buy a best-seller or re-buy a favorite product in the next 24 hours. Help them earn points faster with frictionless checkout- simply reply to buy!
What other campaigns would you send with Text-to-Buy? Drop your favorite ideas below!!
Register to be the first to use Text-to-Buy, Yotpo SMSBump’s latest innovation that expedites the path to purchase by letting customers reply to buy.