Subscriptions strategies and best practices

Find inspiration and get the most out of Yotpo Subscriptions

  • 7 Conversations
  • 16 Answers

7 Conversations

Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Subscriptions strategies and best practices

Subscriptions we love #3 💜 The Elderberry Co. - healthy families, happy moms and engaged subscribers 💜

 Elderberry is a plant that is most highly recognised as a natural health remedy, to support immune systems. All elderberry products are made from the dried berries of the Sambucus Nigra plant. 💜 And the Elderberry Co. elderberry syrup is in a league of its own because of the RAW LOCAL honey used to sweeten it. The Elderberry Co. journey started with a simple Facebook post in 2017 where founder and mom, Jenny, shared an incredible remedy with other moms looking to keep their families healthy. From that single Facebook post, Jenny grew the business to a nationwide brand!   💘 Why we love The Elderberry Co.’s subscription strategy 💘 When Jenny started The Elderberry Co., she wanted it to be, primarily, a subscription-based business - so far the team has managed to make subscriptions 40% of their daily revenue. With the move to Yotpo, she is looking forward to increasing that to 60% with Yotpo’s full suite of products and growth-centric tools.  The Elderberry Co. created their subscript

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Savina from Yotpo
Community Manager
1 month ago
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ItsmejoshNew Participant
asked in Subscriptions strategies and best practices

Subscription Tags passed to Shopify

I’ve noticed that Yotpo subscription adds tags to customers in Shopify. Is there a guide that indicates what conditions these tags represent. It appears that tags are also not removed from a customer based on their behavior as least when I attempt to segment customers based on these tags. What I’m trying to do is segment customers who have an active subscription, customers that have paused their subscription, and customers who have canceled their subscriptions. However in cases where the customer has more than one subscription the tags are really not useful. 

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Savina from Yotpo
Community Manager
2 months ago
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CityChickNew Participant
asked in Subscriptions strategies and best practices

Sales tax with subscriptions

Hi there,What does ReCharge do to make sure that sales tax is correct on all the orders placed? We currently use ReCharge for our subscriptions. ReCharge uses Stripe payments and the sales tax can be different if they don’t update the sales taxes. Thank you for your time!Heath with CtyChick 

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Roshelle at Yotpo
Employee
3 months ago
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CityChickNew Participant
asked in Subscriptions strategies and best practices

Payment provider for subscriptions?

HI there,I currently use ReCharge to handle my subscriptions in my Shopify store. ReCharge uses Stripe as a payment provider for their orders. This creates an additional account for me to reconcile at the end of the month and accounting can be a pain. How does Yotpo handle subscriptions? Or do you use Shopify payments?Thank you,Heath with CityChick

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Savina from Yotpo
Community Manager
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Subscriptions strategies and best practices

Subscriptions we love #2 🌿 IYOBA - crafting organic products & authentic relationships 🌿

Welcome to our monthly series “Subscriptions we love”. Each month, together with @Hannah B & @Judith from Yotpo, we will share real-life examples of Yotpo Subscription’s clients and the strategy they use to grow subscribers. Remember to hit the Subscribe button and never miss our new stories! 😉 Meet IYOBA, the Oakland-based beauty company that handcrafts organic products for the natural care of hair, body, and home.🌿   Efiya Asabi, the founder of IYOBA, grew up in the San Francisco Bay Area as the eldest of two children. You can say IYOBA is part of her DNA:My grandmother has been my greatest source of inspiration. Some of my earliest memories are of my grandmother tending to her garden and chickens and working around her yard. I loved spending time with her because she was so kind and loving, and I was fascinated by her ability to create things with her hands. IYOBA is an environmentally conscious brand on the path of zero waste production, with a mission to deliver products tha

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Yotpo Team
Community Manager
7 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Subscriptions strategies and best practices

Til You Collapse Triples Subscribers After Moving to Yotpo SubscriptionsCase Study

Founded in 2013, Til You Collapse is a family-owned fitness apparel brand focused on delivering high-quality exercise leggings, shorts, and tops. In order to compete in the competitive and saturated retail industry, Til You Collapse has doubled down on delivering the best products and value to every customer in order to fulfill their mission of supporting and empowering people — and creating an environment of fun. ChallengeTil You Collapse wanted a platform that would improve their customers' experience, allowing them to manage their own subscriptions, reducing churn and time spent on customer service. The brand was looking for a way to build out deep personalization strategies for both new shoppers and existing, loyal customers. Increasing customer retention, revenue, and lifetime value over time in a saturated and competitive market was at the top of their to-do list.To differentiate themselves in a saturated market, Til You Collapse spent a lot of time creating the best product, com

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Yotpo Team
Community Manager
9 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Subscriptions strategies and best practices

Subscriptions we love #1 ✨ The "Crystal Candle Club" by Jill & Ally ✨case study

Not everything on your site needs to have a subscription offering. The key to growing a successful subscription business is to start small. It is incredibly easy to get started with just one product.Jill & Ally decided to take just one product from their website and offer it as a subscription, so they created the Crystal Candle Club. The subscription cycles through an assortment of scents and crystals based on the seasons. Their subscribers set up their own order frequency, ensuring they get what they want when they want it.  💡 Get started with your most popular product. Introducing a beloved product on a subscription basis reduces the barrier to entry. Customers are already purchasing this product from you, and some people may purchase it on a regular basis, so they’ll feel more comfortable and confident subscribing.  ✨ Ready to start your Subscriptions program? Click here to add Yotpo Subscriptions to your store.If you have any questions or need more information, don’t be shy! T

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Savina from Yotpo
Community Manager
9 months ago
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