Not everything on your site needs to have a subscription offering. The key to growing a successful subscription business is to start small. It is incredibly easy to get started with just one product.
Jill & Ally decided to take just one product from their website and offer it as a subscription, so they created the Crystal Candle Club. The subscription cycles through an assortment of scents and crystals based on the seasons. Their subscribers set up their own order frequency, ensuring they get what they want when they want it.
Get started with your most popular product. Introducing a beloved product on a subscription basis reduces the barrier to entry. Customers are already purchasing this product from you, and some people may purchase it on a regular basis, so they’ll feel more comfortable and confident subscribing.
✨ Ready to start your Subscriptions program? Click here to add Yotpo Subscriptions to your store.
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