According to the National Retail Federation,Ā EasterĀ spendingĀ in 2023 is expected to reach aĀ record $24 billionĀ in sales, up from $20.8 billion in 2022. The top-purchasedĀ categoriesĀ this year will beĀ foodĀ ($7.3 billion),Ā clothingĀ ($4 billion),Ā giftsĀ ($3.8 billion),Ā candyĀ ($3.3 billion), andĀ decorationsĀ ($1.7 billion). And the best part? A whopping 33% of this spending is expected to happen online.
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Did you know that April is also known asĀ Ā Customer Loyalty Month? Itās time to thank and appreciate your most important customers. Send at least a few SMS campaigns dedicated to your VIPs throughout the month: introduce shoppers to your loyalty program and promote its benefits, treat them to a special reward, or simply remind customers about their points balance and the benefits of earning or redeeming points:Ā
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{SiteName}: Hey {FirstName}, in honor of Customer Loyalty Month, weāre giving you a VIP discount code for {DiscountValue} OFF your next purchase with us. Shop now at: {DiscountCodeUrl}
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{SiteName}: {FirstName}, thank you for being our loyal customer! Enjoy {DiscountValue} OFF sitewide. All. Month. Long. Use code {DiscountCode} at checkout for a special token of our appreciation: {DiscountCodeUrl}
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Download our SMS CalendarĀ ā¬ļøā¬ļøā¬ļø
Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of February.Ā Simply copy, paste, and schedule your campaigns.