BFCM strategy - best time to start planning?

  • 26 October 2022
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Just curious - how far in advance do brands typically start planning for BFCM? 🤔


Best answer by Roshelle at Yotpo 26 October 2022, 19:17

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Hi @jlee! It depends on the brand, but we recommend that brands start really thinking through their exact strategy during the summer months to ensure there’s time for an awareness campaign before the holiday season :)