We have been starting to utilise the SMS multi-message builder as a way to split audiences based on location (really important for functionality reasons with different sender IDs and timezone differences. It’s also good to track performance of one region over another). I believe this feature is new, but would love to see the following in future roadmaps:
- The ability to clone multi-message campaigns (this will create efficiency as we are looking to use this format for future campaign releases and the structure will stay similar each time)
- Instead of having to choose a main audience and then choose split off audience segments - it would be amazing to have the functionality to segment within the flow based on properties. For example - you choose a specific engaged audience at the top, select split by audience and instead of choosing a pre-prepared segment, you can simply split by properties such as country.
- Further to the point above - would love this method if it then also gave you an estimated audience size based on the specifications (the chosen engages segment + specified audience). Really important for strategy and budgeting.
Excited to see updates to this area in the future. Thanks