[Summer 2023] Yotpo Product Updates | Latest innovations & new features

 We hope your August is off to a great start because we have some very exciting product updates to share with you! We’re talking Platform, SMS, Subscriptions, Loyalty & Referrals, AND Reviews updates 😇⬇️ Get all details below, and don’t hesitate to ask your questions in the comments section! [Platform] The Retention Dashboard: One of our biggest announcements during Retain Forward 🚀, this release is for all Shopify merchants. The Retention Dashboard is the new ‘Home Base’ to evaluate your retention performance, visualize customer impact on retention, and act upon the most engaging experience to promote customer retention. The Retention Dashboard data can help you:Analyze your repeat customer rate at a glance Visualize which segments are driving sales month over month Understand the trends in purchasing behavior between segments and identify your biggest areas of opportunity Engage customers throughout the retention funnel by acting on the most impactful campaigns that drive retention, thereby driving customer lifetime value forward  Click here to access the dashboard now!  [Subscriptions & SMS] Subscriptions Data in SMS Segmentation: This synergy allows you to segment customers based on the products they are subscribed to and their subscription status. Subscription brands can retain and grow their subscribers by targeting relevant customers in their SMS campaigns. [Subscriptions] New & Improved Analytics Pages: Yotpo's Subscription & Revenue page allows you to access essential metrics like ARR, MRR, revenue per time period, and subscription churn rate, while the dedicated Product Performance page provides insights into revenue per product, cancellations, and the distribution of cancellation reasons, resulting in improved data visibility, increased independence, and an enhanced user experience. [Reviews] Custom Questions Brand New UX: Create your own questions, or pick recommended ones relevant to their industry, then simply drag & drop them into their custom form. If you’d like to see this update in action, click the link!  [Loyalty & Referrals] Reward Received Reminder Loyalty Flow: You asked; we answered. Increase loyalty participation even more effectively. By adding a reminder to the Reward Received Flow, you can remind a customer when they have an unused redemption coupon and even include the unique coupon code in this reminder text or email. Integrations And, we have four new integrations to share: Easily trigger SMS & Email communications based on third-party events from Aftership, Wonderment, Lateshipment & Gatsby! Personalize your SMS & Email marketing with flows based on order shipped, order delayed, and more, or trigger messages when a user mentions your brand on Instagram or TikTok.

Related products:Yotpo SMS & EmailLoyalty & ReferralsReviews & UGCSubscriptionsIntegrations

Subscriptions | All Product Updates from Retain Forward

Yotpo Subscriptions was born out of the need for a better subscription solution. For too long, merchants have struggled with existing legacy options. And as we get ready to move into the next iteration of our own story, we're more committed than ever to delivering a subscription solution that drives retention.  A standalone solution is no longer enough. There’s so much to gain from connected solutions, and Yotpo’s tools are made to work together in complete harmony.  Everything about Yotpo Subscriptions was built based on customer and brand feedback: On the need for exceptional shopper experiences. Oftentimes legacy technology lacks flexibility and doesn’t allow shoppers to control their own subscriptions, which can result in churn and negative sentiment. Yotpo Subscriptions is intuitively developed to help you create and manage your subscription program. Our dedicated customer service team is ready to guide you without delays or additional fees. And our migration experts have developed a bulletproof migration engine and white-gloved service that will have your brand up and running with zero interruptions to your business.  Reduce the barrier to entry with Prepaid Subscriptions   Prepaid subscription plans have emerged as an effective way for eCommerce stores to generate predictable revenue streams and increase customer loyalty. This allows your shoppers to pay in advance for a set number of deliveries! It’s great for locking in revenue in advance. And shoppers love this idea because they don’t have to worry about recurring billings.  Increase subscribers with Yotpo SMS x Yotpo Subscriptions  We paired Yotpo SMSBump with Yotpo Subscriptions to make increasing subscribers super easy.  The synergy allows you to turn boring transactional updates and messages into personalized touchpoints for your highest-value customers.  Follow these steps to activate the synergy:Inside your subscriptions admin select the product you want to promote and increase subscriptions for. We automatically display all the products that are already part of a subscription plan. Click on the “Customize and send” button. This will automatically take you to your Yotpo SMSBump admin where a campaign will be created. Here your audience will be pre-segmented and include all those SMS opted-in shoppers who are not yet subscribed to the specific product you selected. In addition to creating the campaign and segmenting a list for you, we will also automatically provide amazing copy to get you started. The message will include a link that takes shoppers to the chosen product page, with the subscription option already selected!  Subscribe, Reward, Redeem — all in one place Incentivize your subscribers with loyalty rewards that can be redeemed directly from their subscription portal.  Combine Subscriptions with Yotpo Loyalty so you can continue to reach customers at critical moments in their journey. An example of how this synergy works: As soon as your customer finishes checking out, they received both, email and SMS confirmations along with a passwordless link to their customer portal.   They can choose if they want to manage their next delivery.  They simply need to click on the passwordless login and access a beautiful portal that provides them with all the information and actions they need as a shopper.  From here they can manage every aspect of the subscription. They have the ability to swap a product, skip an upcoming order, or change the payment method. Now your customer can also redeem points in their Subscriptions portal. Yotpo gives you the ability to reward points for specific milestones, like staying subscribed for 3 months, 6 months, etc. With one click, you can apply available rewards on the customer’s next subscription order, no need to look for lost emails or copy-paste any codes “You have to be not only convincing, but also convenient. Yotpo really nails that with all of the SMS and Subscriptions features they continue to come out with to make sure that the customer buying experience is as convenient as possible.” Alejandra Salomon, Director of Retention, DIME Beauty

Related products:Subscriptions

Reviews and UGC | All Product Updates from Retain Forward

Our customers tell us that moving to Yotpo helped them collect twice as many reviews. Here’s Emma Standing from Bubble Skincare on how impactful switching to Yotpo was for their brand.  “One feature we most value is Yotpo’s in-mail review submission, so writing a review within the review request email removes a key barrier to customers submitting reviews on your behalf. In general, the Yotpo’s in app features filled a huge need that Okendo’s platform couldn’t for us.” Emma Standing, Director of Ecommerce and Customer Experience at Bubble Discover what improvements we made to help you customize how your reviews are collected and displayed, and gather a deeper understanding of customer sentiment:    Customize the look and feel of your review request emails  Leverage our easy-to-use, intuitive no-code email editor to create beautiful, on-brand review request emails that reinforce trust and encourage shoppers to submit reviews.  No need for CSS or HTML knowledge. Drag and drop to create beautiful, on-brand emails. Simply click “choose email template,” to view our new library with 9 beautifully designed email templates. Add an image or a social link highlighting your Facebook, Instagram, Twitter or Youtube in seconds. Once you’re done editing, click “Save & Close”You can see a preview of what the email will look like on desktop and mobile. Once you find a template you like, you can continue to customize the email as needed.Another enhancement is delivery based review requests. Now you can easily schedule review requests for a specific number of days after a package is delivered to maximize Review Collection. Try our new and improved Reviews widget  Optimize site speed, SEO, and ADA compliance, and the look and feel of your on-site reviews with our new Reviews widget.  Brands are seeing ZERO impact to site speed by having Yotpo widgets on their site.  A Yotpo brand tested their Google lighthouse score with & without Yotpo widgets and their score wasn’t impacted. Page Speed was steadily at a whopping 93/94 out of 100! Starting with our Widget Hub — the one-stop shop for all of your widget needs. Here you can discover and easily install any of our on-site widgets for Reviews. Toggle on and off different settings like average star rating, adjust the alignment from left, right, or center, and change the font and color. Always showcase your hard-earned reviews by enabling the number of reviews shown under each product. Automatically add the star rating widget to your product page by clicking “publish now”. It's that easy! Classify your reviews seamlessly   Categorize your reviews with premade or custom tags to organize your customer feedback and create reports that you can filter through. Example tags may include “Marketing” for reviews to use in upcoming campaigns, or “Customer Support” so that you can flag the reviews for the appropriate team to check in on.  Automatically schedule any of our 6 pre-built reports to receive business-impacting trends and alerts directly to any members of your team.  We’ve taken it one step further by allowing you to create custom reports based on your tags! There are 10 advanced filters to choose from when creating a custom report such as star rating, media, product type, date range, and Review Tagging is one of them. It’s that easy to get a list of customers who left a 5 star review, with a photo, tagged ‘Marketing’ for the last 90 days to easily use within your next marketing campaign.Visually compare industry benchmarks with our Insights dashboard to see where you stack up against your competitors. Set it and forget it with Automated Reports  Schedule automatic reports that notify you about significant changes to your star ratings so that you can take immediate action.  Our 6 pre-built reports that can be scheduled to any member of your team to ensure they have important customer sentiment directly in their inbox on a recurring basis.  The best part is that we will proactively notify the right member of your team via email about things such as sudden and significant changes to your star ratings so that way you can take immediate action and understand product performance on an ongoing basis.  Unlock access to Yotpo Insights  Analyze customer sentiment in more detail with Insights — our intuitive, AI-powered dashboard. Reviews are a key source of data that allows you to better understand who your customers are, their pain points, and their overall sentiment towards your products.  When you want to get a visual representation of when things are changing, you can use our Insights dashboard, located directly within the Reviews product —  it’s one of the most powerful AI tools within the market. It allows YOU the opportunity to quickly understand what your customers think about your products & brand, while identifying opportunities for product improvement.With a deeper understanding of customer sentiment, you can:Analyze customer feedback at scale and address quality issues  Track changes over time to see trends in consumer preferences and business performance Build segmented audiences for tailored outreach and so much more Find Insights directly in the Reviews admin. Navigate to the left hand panel and click “Insights” to start understanding in-depth customer sentiment about your products. You’ll see different topics such as Fit, Quality, Sizing, Shipping, and more. Clicking into Fit you can now read all reviews related to the Fit of this product, seeing the number of positive and negative reviews as well as the overall score to the top left. If we look at Size, we can see on the right ‘Most Mentioned Opinions’, to dive deeper, simply click on an Opinion to get a review breakdown and better understand what your customers feel about the sizing of this specific product.  “Having Yotpo Reviews, Subscriptions, and SMS all working synergistically together has absolutely taken our business to the next level.” Kaben Kramer, CEO & Co-founder TenderlyRooted

Related products:Reviews & UGC

SMS and Email | All Product Updates from Retain Forward

Shoppers are now navigating multiple channels in the course of their journey while demanding that brands follow and deliver personalized engagements at every step. How can anyone possibly keep track of where they’re going next to successfully target them? Email joins SMS as a powerhouse for customer retention.With Yotpo SMS and Email, you can create the kind of multichannel experiences that foster stronger, longer-lasting relationships with customers. See how these products can help you:  Save time & send smarter SMS campaigns with AI   Got writer’s block? You’ll never get stuck on copy again with our new AI Copy Assistant. All you need to do is define your campaign criteria, choose your favorite, schedule, and send. Create powerful, personalized engagements without extra time or resources. Easily access the AI Copy Assistant from the SMS Campaign Composer. Identify your topic for the campaign. Are you promoting a new product? Giving a special offer?Enter any specific keywords you want included in the message. Define your tone of voice, or whether you want to offer a discount. You can even define the urgency of the message.Click Generate and let your AI assistant get to work! In a matter of seconds, you’ll be presented with the top 3 campaign copy recommendations. Expertly target your VIPs with ease  Our loyalty campaign templates were created with your loyalty program goals in mind, from reminding customers to redeem points to encouraging non-loyalty members to opt-in.  Condition any SMS or email flow based on 17 loyalty data points and choose from 14 loyalty shortcodes to treat high-value customers to the exclusive experiences they crave. Loading a template automatically pulls in the right audience, saving you time.Everything is pre-built and ready to enable for your convenience, including our loyalty flows for SMS and email, so you can automatically engage your customers at key milestones in the loyalty journey, like when they enter a new VIP tier or have enough points to redeem. Bring SMS & email together in one campaign view  The Campaign Portal is your one-stop-shop for SMS and email engagements. From campaign discovery to creation, management, and performance tracking, you can do it all in one place to maximize revenue from both channels. Already have a particular campaign in mind? Easily create one from scratch, starting by defining which channel to engage your customers on. In the Campaign Portal you’ll find personalized campaign recommendations for every marketing opportunity to help maximize revenue from both channels, prebuilt copy suggestions, expected ROI, and ready-to-use customers’ segments. Design emails that encourage loyalty program participation Our intuitive and easy-to-use email editor enables you to create eye-catching emails that perfectly match your brand’s look and feel in just a few clicks.  You can customize these from scratch or get inspiration from any of over 300 ready-to-use templates, and easily apply your defined brand kit to make any design your own. You can also add engaging elements in seconds with our Content Gallery, packed with top-converting banners, headers, and footers to help you design revenue-driving emails faster.  Use Loyalty Personalization to design targeted emails for VIPs  Boost program participation and loyalty opt-ins with every email, without the need for segmentation or manually creating versions of the same campaign.  Just drag and drop the Loyalty Banner in any email and customize the banner you want each segment to see. We’ll do the rest — dynamically showing each subscriber the banner that matches their real-time loyalty status and points balance. Not a member? No problem, we’ll remind every non-loyalty member (especially if they already have points!) to join today. Boost email conversion with powerful social proof  Did you know that 58% of customers who already know your brand will STILL read 3-5 reviews before making a purchase? We made it easier to boost conversion of every email by leveraging the social proof you’ve worked so hard to collect: your Customer Reviews.  Hand-pick customer quotes to showcase in your emails via the Review Block, filtering by product and site reviews or searching for keywords to find exactly what you need to influence purchases. Fully customize the look and feel with engaging layouts for your highest converting emails yet. But beautiful campaigns alone aren’t enough to retain customers – your emails should really make customers feel like you know them. Your loyalty members especially expect such level of personalization and special treatment that only connected solutions can provide. To learn more, check out this article on email strategies & ways to build trust with reviews. Unlock more email design tools with our exclusive Canva integration  With a simple click and drag, you can access Canva’s unlimited banner and graphic styles without ever leaving the email editor — no need to manually upload or create styles from scratch. Our exclusive Canva integration unlocks even more tools for seamless email design at your fingertips.  Do yourself a favor and save yourself some time by cutting out the manual uploading and creating Canva styles from scratch without ever leaving your email, or access your library of existing Canva designs at any time “Switching to a multi-channel platform and communicating with our customers via SMS and email has driven so much more engagement with our loyalty program.” Phil Williams, Director of eCommerce & Growth Marketing at Chaser Brand

Related products:Yotpo SMS & Email

Loyalty and Referrals | All Product Updates from Retain Forward

Time and time again, Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. Why? Because they provide the rewards, like free products, discounts, and extra value that customers are seeking. But in today’s fast-paced market, you need to find ways to be agile and keep pace with the ever-changing needs of consumers. Those that take a “set it and forget it” approach to loyalty will eventually fail as the program becomes stale over time.We completely rethought and redesigned our Loyalty solution, making it simple and effective for you and your customers. We focused on 2 core pillars to drive our product vision: improving merchants’ experiences and increasing loyalty members’ redemption rates. See what’s new:  Manage and evolve your program rewards with ease With our new Rewards page, keep your program offerings fresh and exciting. The market is moving fast, but our redesign ensures you can captivate customers in the long-term. With the redesign, we’ve made it simple to choose which campaigns make the most sense for your brand and goals.  Each type of earning rule will focus on a different goal, like turning one-time buyers into repeat customers, strengthening your brand's social media presence, or increasing brand awareness through educational content.Not sure which campaigns make the most sense for your brand? We’ve got you covered - our new Earning Rules design makes it easy to choose what’s best suited for your brand and business goals.  Need some inspiration? Check out 10 brands bringing personality to their loyalty programs here! Boost program awareness throughout the customer journey  Where your customer goes, our Rewards Sticky Bar follows. Across the brands using this new feature, we’ve seen a 50% increase in loyalty redemption rate. The Sticky Bar been hugely successful for program awareness, engagement, and participation as it makes your program visible on each page to every shopper on your website. It constantly reminds customers of the program and make it easy for them to access their rewards. Reward redemptions at checkout just got easier  Undoubtedly THE MOST critical place to empower customers to redeem their rewards is during checkout. With our new Checkout Extension, you can keep pace with Shopify’s checkout redesign.  Customers can redeem with ease, including via accelerated checkout experiences like ShopPay. Let customers redeem beyond the checkout page, too  Let your customers redeem via text, email, and on their subscriptions with our solution updates. Loyalty members that are subscribed to SMS are 2 times more likely to redeem. Our new Click-to-Redeem feature allows customers to skip the checkout page altogether and simply repurchase their favorite products in a pre-populated cart. The best part? Their loyalty points are already applied. With one text, you’ve removed two, three, four roadblocks in the path to purchase.We also looked at alternative checkout experiences. Subscriptions immediately came to mind. If customers are subscribed to your products, they’re rarely going through a traditional checkout page. It’s an entirely different customer journey.To ensure your subscribers can redeem their loyalty points easily, we crafted a redemption experience within our Subscriptions portal. When a customer goes to manage their subscription, they automatically see their points balance and reward options. So, on their next monthly subscription, they can click, redeem, and continue being a loyal subscriber to your brand. “Yotpo has given us the tools to create so many additional touchpoints where we can communicate with our customers in a way that adds value for them and drives additional revenue for us.” Curtis Ulrich. Director of eCommerce at Aviator Nation

Related products:Loyalty & Referrals

The Yotpo Platform | All Product Updates from Retain Forward

Engaging your customers between purchases with the RIGHT experiences at the RIGHT moment makes their post-purchase path simple, seamless, and captivating.Let’s take a look at three different customer journeys:Take Olivia: She’s just made her first purchase, and your goal is to bring her to her second purchase and diversify her cart. Or, Take Jane: She is a repeat buyer and always buys the same product. Your goal is to keep Jane coming back and make it even easier by motivating her to become an active subscription customer. And lastly, let’s take John: He is an active subscriber and has his third subscription order coming soon. Your goal is to mitigate churn and increase AOV.Each one of these customers requires a different journey tailored to them.  With the Yotpo Platform, you can unlock personalization that will encourage shoppers  to engage with your brand and take actions in a way that drives your business goals.  Don’t take our word for it. Kelsey Davis, Marketing Operations Manager at Fat and the Moon weighed in on the brand’s experience so far:  Using all our Yotpo products together, we’ve seen a huge lift in returning customer rate (RCR). Before Yotpo, we had a 29% returning customer rate. Now, with Yotpo, we’re at 53% & counting.  Here are 5 ways our Platform will enable you to level up your CX:  Get a 360-degree view of your customers  Yotpo.EQ aggregates customer data from all Yotpo channels and your eCommerce platform, allowing you to get a 360-degree view of a singular customer or segment of customers, all while updating data in real time.  Yotpo.EQ, our AI-powered segmentation tool, empowers you to access, understand, and act upon your customer data like never before. It even enables you to understand customers based on predictive data points — like next purchase date or even when they are at risk of churn. Directly in our platform, you can seamlessly create targeted communication and engagement strategies by identifying customers with similar behaviors and attributes.You can target these segments with the right experiences to motivate certain behaviors. For example, send a repeat purchaser a reminder to redeem at just the right time when their last coffee purchase is likely running low.  Always send the right message at the right time  💥 Introducing the Yotpo Flow Center, for managing automated messages across all of your channels, to ensure you’re sending the right message, at the right time, on the right channel. You can easily see all of your relevant automated messages, preview your Email and SMS message templates, turn on and off and edit the message and see the flow analytics with just a click. Easily understand the basics, like ROI, CTR and CVR, but also evaluate the impact of your automated messages on your loyalty program. You’ll get insights into KPIs like revenue from redeemers, number of purchases made with a loyalty reward, or impact on VIP tier mobility.How these automated triggered messages look within the customer journey:Your customer receives a welcome flow that mentions the loyalty program and shows recommended products.  After browsing, they receive a cart abandonment flow, and they make a purchase.  They leave a review through the automated review request.  They get reminded 30 days later that they have enough points to redeem on their next purchase–just in time for them to replenish.  They make a purchase that immediately moves them to the next VIP tier–and of course, a perfectly timed text saying congratulations and thank you comes their way.  Let your customers take the lead on their subscriptions  Subscription programs increase CLTV and prevent churn. Making it easy to manage a customer’s subscription(s) and offering incentives is a great way to build a fruitful program. Managing subscriptions via SMS reduces churn and boosts recurring purchases. In two-way messages, customers can easily manage their upcoming subscriptions. For example, you can send customers a no-login required link via SMS a few days ahead of their next charge date that will take them directly to their management portal.  By allowing customers to manage their subscriptions via SMS response, you will increase flexibility and in turn, their long-term commitment to your brand - thus increasing CLTV 🤯! Make the path to purchase that much easier  The most successful loyalty programs make redemptions as easy as possible, Click to Redeem makes this ease a reality.  Via SMS, customers can directly redeem their loyalty points — increasing repeat purchases and CLTV. Setting up a click-to-redeem campaign is easy:Choose the eligible redemption amounts. Perfect your campaign copy,  And simply send customers a unique link that will automatically apply their highest eligible redemption amount directly at checkout. No customer login or account creation is required. Brands are seeing 4-6x times the amount of loyalty redemptions as a result of these campaigns! See what actually moves the needle when it comes to retention You need to know how you’re progressing against your retention goals and what actions you can take to improve.   With our Retention Dashboard, dive into customer segments and get actionable insights to drive CLTV and retention — all in one, cohesive view. With this dashboard, analyze your repeat customer rate at a glance:Visualize which segments are driving sales month over month Understand trends in purchasing behavior and identify areas of opportunity Act on the most impactful campaigns that drive retention The Retention Dashboard is currently in beta. Join the waitlist to explore becoming a design partner and get first access to this feature.  Using all our Yotpo products together, we’ve seen a huge lift in returning customer rate (RCR). Before Yotpo, we had a 29% returning customer rate. Now, with Yotpo, we’re at 53% & counting. Kelsey Davis, Marketing Operations Manager at Fat and the Moon

Related products:Yotpo SMS & EmailLoyalty & ReferralsReviews & UGCSubscriptions

Yotpo Integrations Updates

Teamwork makes the dreamwork! ✨  Easily integrate Yotpo with the leading eCommerce apps and platforms to create seamless, engaging, and high-converting shopping experiences using rich customer data. New integrations for you to explore:  Integrates with: Loyalty & Referrals, Reviews, SMS & Email For more information, visit this page.   Target existing and potential subscription customers to grow customer lifetime value. Increase subscription average order value with cross-sell campaigns, and win back lost customers by targeting them with special offers.Integrates with: SubscriptionsSupported platforms: Shopify   Track subscription orders in Google Analytics and tie them back to customer browsing behavior and marketing channels. Create a designated marketing channel for SMsbump in Google Analytics  to monitor its contribution to overall revenue.see which SMS campaigns perform best for different types of orders.Integrates with: Subscriptions & SMSSupported platforms: Shopify, Shopify Plus, and BigCommerce   Effortlessly collect even more SMS subscribers by embedding Yotpo’s subscriber collection tool in EComposer’s easy to use page builders. Integrates with: SMS & ReviewsSupported platforms: Shopify, Shopify Plus   Increase Loyalty participation by removing any password barriers. Through the integration, Status Accounts saves a user’s loyalty profile information, allowing the merchant to showcase rewards data in the Status-hosted account page.Integrates with: LoyaltySupported platforms: Shopify Plus   Provide customers with an effortless mobile shopping experience by allowing users to earn and redeem loyalty points on app purchases, along with refer their friends directly from the mobile app.Integrates with: Loyalty & ReferralsSupported platforms: Shopify   Increase customer satisfaction by sending real-time customer communications based on order related events from Lateshipment, such as order in-transit, delayed or delivered. Integrates with: Reviews, SMS & EmailSupported platforms: Shopify, Shopify Plus  Seamlessly offer an omnichannel loyalty experience to your customer with Yotpo and Square POS, including earning and redeeming points in-store.Integrates with: Loyalty & ReferralsSupported platforms: Shopify, Shopify Plus, Adobe Commerce (Magento), Salesforce Commerce Cloud, Hybris, Volusion, BigCommerce, Woocommerce, Generic (API), and Others Add to your store  Combine Yotpo’s product rating and Review data with Klevu’s AI-powered search, category merchandising, and product recommendation capabilities to drive discovery and conversion.Integrates with: ReviewsSupported platforms: Shopify, Shopify Plus, Adobe Commerce (Magento), Salesforce Commerce Cloud, Hybris, Volusion, BigCommerce, Woocommerce, Generic (API), and Others Add to your store  Drive more engagement from your most loyal customers and celebrate your biggest promoters. Through the Yotpo x Lexer integration, you’ll utilize tools that help you take a more data-driven approach to drive loyalty programs and increase customer engagement.Integrates with: Reviews, Loyalty & Referrals Supported platforms: Shopify, Adobe Commerce (Magento), BigCommerce, Woocommerce, and Others Add to your store  Increase Conversions and Average Order Values. Yotpo & poq works on the front and back end. On the front end, it offers reusable native app screen components to display ratings/reviews. On the back end, it offers a reusable library to integrate with the Yotpo API and drive ratings and reviews data into the app.Integrates with: ReviewsSupported platforms: Shopify, Shopify Plus, Adobe Commerce (Magento), Salesforce Commerce Cloud, BigCommerce, Generic (API)Add to your store  Combine data from your eCommerce platform with Loyalty events generated by your customers to create hyper-personalized communications using Rule’s advanced template builders, improving performance.Integrates with: Loyalty & Referrals Supported platforms: Shopify, Shopify Plus, Adobe Commerce (Magento), Woocommerce, and Others Add to your store   Set up workflows with highly personalized segmentation rules and reconcile product order information. Operations that exist in Tray today include: retrieve a list of unsubscribers, re-add or remove a set of email addresses, retrieve orders from Yotpo, and much more.Integrates with: Reviews, Loyalty & Referrals Supported platforms: Shopify, Shopify Plus, Adobe Commerce (Magento), Salesforce Commerce Cloud, BigCommerce, Generic (API)Add to your store  Implement PieEye's Data Discovery and Workflows as well as the Cookie Consent and Accessibility solutions quickly to save time and money on Data Privacy compliance requests.Integrates with: ReviewsSupported platforms: Shopify, Adobe Commerce (Magento), BigCommerce, Woocommerce, and Others Add to your store  Fueled empowers you to send all of your Yotpo products and site Reviews to hundreds of tools that specialize in marketing automation and customer journey analytics. From there, segment your customers and build personalized experiences based upon their most meaningful interactions with your brand.Integrates with: ReviewsSupported platforms: Shopify, Shopify Plus, BigCommerce Add to your store  The Stellar Reviews and Yotpo integration allows you to showcase your reviews collected through Stellar on your website, ensuring you are showcasing review content that converts.Integrates with: ReviewsSupported platforms: Shopify, Shopify Plus, Adobe Commerce (Magento), Salesforce Commerce Cloud, Hybris, Volusion, BigCommerce, Woocommerce, Generic (API), and Others Add to your store  Explore more integrations on the Yotpo website

The Marketer’s Guide to Mobile Commerce

The Marketer’s Guide to Mobile Commerce is your all-in-one playbook to mobile commerce success, featuring recommendations from leaders in the industry on mobile optimization, top-performing mobile marketing strategies, and channels to invest in to drive revenue and retention. 💡 Get access here 💡  What’s covered?  Developing a Mobile Commerce Strategy for Long-Term Growth The opening chapter, courtesy of The Maze Group, serves as an introduction to mobile commerce and offers brands comprehensive advice on assessing and optimizing their mobile commerce strategy. It addresses: What mobile commerce is and why mobile optimization matters Top tricks for an optimized mobile experience How to identify opportunities to improve the experience to keep consumers engaged, spending, and ultimately achieve long-term success in a mobile-first world Becoming a Mobile-First Brand: Key Areas to Focus On to Stay Competitive The second chapter dives deeper into some fundamental optimization strategies, including: Creating personalized experiences that engage mobile consumers and bridge the gap between online and offline - Justuno Mobile payments, from digital wallets to “Buy Now, Pay Later” services, that brands must offer in response to the rise in mobile shopping - Square Customer support designed for the mobile consumer - Gorgias The Mobile Channels Brands Need to Invest in The third chapter highlights the most critical marketing channels brands need to succeed at engaging and driving revenue from mobile consumers, including: Email - Listrak SMS - Yotpo Mobile apps - Tapcart Mobile advertising - AdRoll The Future of Mobile Commerce The Maze Group wraps up with some closing predictions — What does the future of mobile commerce look like? What trends are we seeing now, and how will it continue to evolve? We give brands an idea of what they can expect.

8 Retention Predictions for 2023

If there’s one thing that eCommerce brands can expect in 2023, it’s a whole lot of unpredictability. Now, we know what you’re probably thinking – isn’t this report about predictions for the new year? How can you possibly predict the unpredictable? Here’s why: because no matter what the future holds, eCommerce isn’t going anywhere. There are ways that brands can set themselves up for success no matter what the market or even the universe throws at them – and you’ll find them all in here.It’s not exactly a secret that 2022 was a tough year for eCommerce brands. With skyrocketing customer acquisition costs, privacy changes, supply chain woes, and consumer spending plummeting due to inflation, brands looked for ways to grow their bottom line in a difficult climate. And what many realized was that customer retention was the key. Growing repeat customers has always been important, of course, but it’s never been this important.Realizing that you need to move the needle on retention and actually doing it are two different things, though. In fact, we recently surveyed eCommerce brands, and 52% of them said they were more focused on retention, but over 40% haven’t made any changes to their strategy in order to improve it. Why haven’t they? 34% said their biggest challenge is the lack of a clear strategy.Our takeaway from that data is that brands know how important retention is, but are unclear on how to get started. And without a solid strategy, you’re left with a “hopefully they liked us enough to come back” approach, which clearly isn’t working — 70% of those surveyed said their retention rate has either stayed the same or gotten worse over the past year.We wanted to learn what the biggest changes were going to be this year in eCommerce – what new strategies brands were going to try, and where they planned to focus their energies (and budgets). So we talked to a ton of experts from brands, eCommerce agencies, and tech companies, and pulled out eight trends that are going to be a big deal in 2023. The overarching theme? If you want customers to make a second purchase, and a third, and (you get the idea), you have to get to know them better, and deliver next-level experiences that foster brand loyalty.With the insights and strategies in this report, you’ll be able to stay ahead of the major trends that will impact retention in the new year, and not just survive the economic climate, but to thrive in spite of it. Explore all 8 Retention Predictions for 2023 here 

Related products:Yotpo SMS & EmailLoyalty & ReferralsReviews & UGCSubscriptions

Introducing the Yotpo Grow Lineup of Brands for 2022

Our year-long accelerator program for Black-owned brands is back! In 2021, Yotpo started a program with the intention of making the eCommerce industry more equitable. That initiative became Yotpo Grow, a year-long program designed to accelerate the growth of Black-owned brands we believe in — the brands of the future! And we’re beyond ecstatic to introduce you to the newest lineup of businesses to join the program. Selected from 550 submissions, these eight Black-owned brands have exploded onto the market in the past several years (not an easy feat, all things COVID considered) and we’re proud to be a partner in helping them grow faster and retain more customers.  We’re offering even more this year Brands in the program not only have free access to all of our products — Yotpo Loyalty, Yotpo Reviews, Yotpo SMSBump, and more — but also dedicated customer support strategists that help them succeed with these solutions. The brands are also exposed to marketing opportunities, events, workshops, growth strategies, and more! And we’re not alone — we’re excited to announce that in our second year of the program, we brought multiple partners along for the ride! Searchspring, LoopReturns, JustUno, Curio, and ShoppingGives have joined the initiative, allowing our Grow brands to use their products in tandem with Yotpo, growing more than just their retention marketing efforts. We’re humbled to have these partnerships on board, and thrilled to present our newest Yotpo Grow class — the class of 2022. Congratulations, we can’t wait to see where you grow!   Meet the Brands  ⭐ Anne’s Apothecary  Founder Anne Suinner-Lawoyin saw a gap in skincare, and is building a clean-care, budget friendly empire. Anne’s Apothecary is a plant-based portfolio of skincare products capturing the best of nature’s sustainably derived ingredients to deliver gentle, effective skincare.From hygiene to hype queen — the conscientious millennial can expect natural, sustainable brand values, with quality to match the luxury of big-box cosmetics, without breaking the bank.  My products help you help your skin get to the place where it can be itself. To help overcome the hurdles of brand awareness and marketing strategy, Anne’s Apothecary is using the program to build a robust omni-channel social presence, and help build solid case studies and backing for future seeds of growth funding.  ⭐ Be Rooted Co  Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. This elevated and elegant stationary and gifting brand weaves culture into every design and message — Be Rooted inspires customers to explore their inner muse and celebrate the self. Be Rooted is an inclusively designed stationery and gifting brand — we want our customers to know you belong here. Growing a business is never easy — team expansion, brand awareness, acquisition and retention, funding, and scaling are everyday realities. Through the program, Be Rooted Co. is aiming to hone tactics around email marketing, SEO optimization, and growth marketing — for their current, and all future, stages of business development.  ⭐ Rahyma   Rahyma is a luxury African-inspired clothing line owned by self-titled Rahyma Awanife, a Nigerian-born designer based in Canada. Our mission is to bring out the inner self of African women. I work with African prints and creatively fuse African style into Western style to create stunning pieces. Rahyma brings her own twist to the fashion world, specializing in eye-catching, one-of-a-kind clothing in bold prints — intentionally crafted for the woman that dares to stand out. Most fabrics are locally sourced across Africa, and produced in the southwest part of Nigeria by a small group of artisans paid living wages.  ⭐  Goldmine & CoCo  Founded by Felicia Jarrell in 2017, Goldmine & CoCo is a stationery and lifestyle brand designed to help change women’s vision boards into their reality. Goldmine & CoCo sprinkle planners, accessories and apparel with Black Girl Magic so you can make a powerful statement and plan for success.  I want my customers to know that I built the company, not by myself, but that we all did it together and that we’re the reason that it continues to thrive. We’re truly a community that loves and supports one another.  ⭐  Real Dope Coffee  Real Dope Coffee Company has made a name for itself in the beverage business. Together, founders Michael, Michelle, and Stace Loyd have developed crowd-favorite products inspired by Black culture to reject the stereotypes surrounding premium coffee and the people who drink it. Dope Coffee does many things well, but at their core they are here to elevate, and uplift, Black culture while serving great coffee to great people. One of the main goals of Dope Coffee is to provide Black entrepreneurs with the blueprint to starting a successful business — something we did not necessarily have at the beginning. We are not doing what everyone else is doing. We set our own bar, our own standards. We do not want to be anyone but ourselves. A major mile marker for Dope Coffee is crossing the 100,000 threshold in Shopify and social subscribers. The Yotpo Grow program is helping them do just that, by focusing tech and eCommerce efforts into retargeting ad growth and optimization, and social media development.  ⭐  Gwen Beloti  Gwen Beloti first launched their complete collection in 2019 with a mission to create accessible and luxe designed jewelry. They carry an assortment of golden jewels with styles offered in a range of sizes and lengths. Gwen stands in the midst of growing pains — brand awareness, consistent site traffic, funding and resources. Like many up and coming companies, they work diligently at the eCommerce “things”: loyalty, collecting reviews, great customer service, regular socials, etc. Their goals inside the program are to translate this data into actionable traction and growth goals, expand SEO and social engagement, and explore what brand ambassadorship looks like. It was really important for me to consider my own personal experience  both as a maker and business owner, as well as a shopper, and bring that to the forefront — particularly in this minimalist space.  ⭐  Moonshot Snacks  Proudly black and woman-owned, Moonshot Snacks is the first climate-friendly snack brand on a mission to tackle climate change and build a better food system, starting with their carbon neutral crackers. Founder, Julia Collins, took this climate friendly mission to a new level by building a platform called Planet FWD that allows other food companies to do the same.  Climate change and sustainability can feel like such huge problems that you struggle to even know the first step you can take. So I thought, why don’t I start with something small? Like making the choice of a different snack. This woman-led powerhouse is constantly striving to hone their CLTV, brand awareness, and retail DTC partnerships (Target, Whole Foods, Sprouts, and more!). A major goal in their journey with Yotpo Grow is to expand their social media presence and increase order rates, and averages, through email marketing.  ⭐  Yuuma Collection  The Yuuma brand is described as a bold and unapologetic way of owning roles as mothers, without letting go of individuality. The goal of Yuuma is simple: provide fully functional bags and accessories designed to highlight each mother as an individual.Like many new brands, conversion rates and ad spending are always a hurdle — especially in the face of growing brand awareness. Their goals, while a part of this class, is to mitigate this cost and resource for them by growing their subscribers, increasing ROI from SMS and email campaigns, expanding social media growth and presence, as well as optimizing their flow network. I started this brand with the mindset to celebrate individuality within motherhood. In giving birth to our babies, we may find that we give birth to new possibilities within ourselves. Through our bag design, the YUUMA Collection gives moms the freedom to express themselves as women first with a beautiful fashion piece.  You can learn more about the Yotpo Grow program here. For inquiries or questions about Yotpo Grow contact: yotpogrow@yotpo.com   

Related products:Yotpo SMS & EmailLoyalty & ReferralsReviews & UGCSubscriptions

2022 Subscription Shoppers Survey: The Roadmap to Winning Customers for Life

 In our latest consumer survey, shoppers reveal their subscription preferences as well as their expectations, we dive into their fear of commitment and what ultimately drives them to unsubscribe. 📖 Dive into our eBook here Table of Contents: 01 Methodology & audience data: The who, what, where, and why 02 Subscription preferences: Tell us what you want, what you really, really want 03 Subscription expectations: You know what they say about assuming 04 Overcoming roadblocks: Time to hit the ground running   05 Tackling churn: This isn’t goodbye, it’s see you later  Subscriptions Will be Vital to Your Retention Strategy  The shoppers have spoken and the data shows the path to subscriptions is anything but a straight line. With an unprecedented number of brands offering subscriptions, the noise has never been louder. We polled thousands of customers and dug deep into the data to get a better understanding of what the people want when it comes to a subscription and ultimately how to keep them subscribed for longer.  Time is of the essence and if you’re getting ready to put a bigger focus on retention in 2023, then subscriptions need to be part of your strategy.  With data gleaned from the survey, we’ll give you key insights into:  Shoppers' preferences when it comes to their subscriptions  What shoppers expect from a subscription program Methods for overcoming roadblocks on the path to purchase How to tackle churn; in the subscription world, not all churn means a lost customer  As we look to the future there’s a lot we don’t know. Brands need predictability in their revenue streams and they have to make sure they’re doing everything they can to keep customers satisfied and subscribed, or, at the very least, hooked on your brand. That means going above and beyond for your customers. Now is the time to take a more advanced, intelligent approach to your subscription business.   Read all strategies here

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Introducing Text-to-Buy from Yotpo SMSBump and Shop Pay - powered by Shopify

Ready to Drive Sales Faster? Let Customers Buy With a Text Get your products into your customers’ hands faster than ever as we enter the next era of mobile commerce, where SMS is the new storefront.  What if you could guide customers from product discovery to purchase with the ease and speed of sending a text? With Yotpo SMSBump, you can. The platform that brought you Click-to-Buy, a breakthrough feature that allows brands to share links to personalized shopping carts via SMS, is further revolutionizing mobile commerce with technology that makes text messages even more shoppable — no more searching, click-throughs, or detailed inputs required — so your customers can buy faster and your sales can grow.Introducing Text-to-Buy from Yotpo SMSBump and Shop Pay, powered by Shopify, a superior mobile checkout experience where consumers can choose and pay for their favorite products through a quick exchange of texts. It’s a better way to buy, designed with mobile-first consumers in mind.  The challenges of the consumer path to purchase on mobile eCommerce brands know how critical a positive mobile presence is to engage modern consumers, and most have already taken steps to achieve the optimal mobile experience: making websites and shopping carts mobile-friendly; optimizing for faster load times; launching mobile apps and social storefronts with built-in shopping capabilities; and marketing via push notifications and SMS. But despite all of these advancements, the path to purchase on mobile remains complex.There are still too many barriers to purchase, points of friction that demand time, attention, and action from the consumer who may drop off, abandoning their cart or browsing session without following through. And with ongoing market and privacy changes sending customer acquisition costs skyrocketing, losing them on that path to purchase is even more painful.Let’s explore what that path often looks like today, from start to finish: Upgrading from “Add to cart” to “Text to buy” The previous path to purchase is lengthy, chaotic, and leaves too much risk for lost revenue. Nearly 70% of online shopping carts are abandoned, and Retail Dive reports that consumers’ attention spans have dropped from 12 to eight seconds on average. For the highest chance of success, the journey from discovery to purchase therefore needs to be faster than they can lose interest.Let’s explore what the new, expedited path to purchase will look like when consumers can shop by text: Rather than involving a multitude of steps and actions, Text-to-Buy condenses the path to purchase into one, effortless message exchange, capturing attention instantly and allowing orders to be placed as fast as responding to a text. Shoppable SMS: How does Text-to-Buy work? With Shop Pay built natively into the user interface, Text-to-Buy will enable mobile consumers to buy from brands in seamless interactions. As the #1 accelerated checkout in the U.S. on Shopify, Shop Pay allows consumers to securely save their email address, credit card, shipping, and billing information, which Shopify merchants will soon be able to offer as an expedited checkout option in Text-to-Buy campaigns. Through the Text-to-Buy functionality, customers can confirm these details and place their order without ever having to leave their messages. You simply send your text and your customer will text you back to begin checkout.  Shopify Checkout is fast, intuitive, and simple. With Shop Pay, merchants get a 4x faster checkout experience and an 11% higher conversion than other accelerated checkouts. Not only that, Shop Pay is trusted by over 100 million shoppers, with up to 85% of users turned repeat buyers, making it a game-changing addition to SMS marketing programs. Shop Pay is the best way to check out across the web and in social commerce. We’re excited to now bring the same seamless payments to power text-to-buy solutions together with Yotpo. — Carl Rivera, VP of Product & Head of Shop at Shopify Text-to-Buy vs. Click-to-Buy: What’s the difference? Yotpo SMSBump’s Text-to-Buy and exclusive Click-to-Buy feature are both huge technological milestones for mobile commerce, redesigning the modern way to communicate (texting) into a modern way to shop. eCommerce brands can use them both, in tandem, to create even more powerful, expedited checkout experiences for mobile-first consumers.Text-to-Buy is the best fit for customers who use Shop Pay, as the order details you need to complete their transaction will already be securely stored for use. Click-to-Buy can provide the same convenient and personalized experience via SMS as Text-to-Buy — but by directing to a curated cart instead, it offers more flexibility for customers who are not on Shop Pay, as well as for brands looking to bring together multiple product offerings and increase cart value.  If a customer texts to buy but hasn’t set up Shop Pay yet, they will receive a link to do so as well as an alternative link to access the shopping cart, so they can choose which way they prefer to complete the transaction. Similarly, if a customer is located in a country where they can’t reply to SMS marketing messages, the Text-to-Buy instructions will be replaced with a Click-to-Buy link. So no matter what your customer’s situation is, you can give them the ability to buy right in the message thread, or click through to check out, streamlining the purchase process with both features working together.We’re already seeing the impact that this faster path to purchase can have on your marketing. Click-to-Buy campaigns, for example, are seeing 60x ROI or more. Direct-to-consumer skincare brand, Barefaced, has even seen as high as 119x ROI with SMS marketing messages that take the subscriber directly to checkout.  Texting your way to success Big-box retailers like Walmart and the Home Depot have slowly been expanding shopping capabilities into conversational channels, such as through voice shopping and text-to-shop tools that allow customers to communicate naturally about what they want, when they want it, wherever they are. Yotpo SMSBump’s Text-to-Buy now brings this convenient and conversational shopping experience to eCommerce, fundamentally changing mobile checkout and giving your brand the power to:Accelerate the path to purchase: By eliminating the majority of steps between product discovery and point of sale, you can solve for drop-offs in the buyer journey, reduce cart abandonment, and increase conversion rates. Retain more customers: Ongoing privacy changes are making it increasingly expensive to acquire customers, but offering convenience can be your solution to keeping them happy and engaged. Most consumers (76%) say convenience is a key priority in selecting a retailer, and responding to a text is as convenient as shopping gets. Encourage impulse buying: Predict which product(s) your customer will love before they do, then share it with them via SMS. Just as social commerce has enabled brands to target an already engaged audience, Text-to-Buy gives you the power to meet customers where they already are, sparking immediate interest and getting them to purchase then and there. Foster stronger customer relationships: Texting is personal, native behavior for today’s consumers. As a result, your Text-to-Buy campaigns can feel less like promotions and more like genuine interactions with your brand to build and sustain relationships.We’re on a mission to empower brands to expedite the path to purchase with innovative mobile shopping experiences. With Yotpo SMSBump’s Text-to-Buy, customers can shop for their favorite products without ever leaving their texts. When you can simply reply to buy, it’s the most frictionless shopping experience yet. — Omer Bar Joseph, GM, Yotpo SMSBump. Get to know your customers to drive greater impact Text-to-shop tools are unmatched for their ability to drive customers to checkout with greater speed and less friction, but it’s not enough to just make mobile shopping fast and easy. For maximum results, you need to know your customers too, and Yotpo SMSBump gives you all of the insights you need to have a 360-degree view of every subscriber.With our cross-product synergies and native Shopify integration, eCommerce brands get access to a wealth of customer data to make Text-to-Buy campaigns highly impactful. Know which product(s) they bought, how much they spent, and their sentiment from past reviews. Predict who is more likely to purchase next and who is more likely to churn based on their engagement level. Identify your most nurtured and loyal SMS subscribers, learn from their preferences and behaviors, and reach them with products they are sure to love before they even have to search for them.With three top drivers of convenience and personalization soon to be under one roof — Text-to-Buy, Click-to-Buy, and a brand new subscriptions offering — Yotpo is committed to innovation that accelerates direct-to-consumer growth in the mobile-first world. Text-to-Buy is our next step towards delivering the ultimate mobile shopping experience, and it’s nearly here.Register for our waitlist to be one of the first brands to send fast, relevant, shoppable texts. 📣 Join the waitlist 📣 

Related products:Yotpo SMS & Email

How Yotpo Is Working to Promote an Authentic Review Experience

💡 Use these best practices when collecting, moderating, and displaying your reviews. We talk a lot about the importance of authentic reviews here at Yotpo, and how brands should publish all of their reviews, even the bad ones.To ensure that we’re creating a compliant environment for brands and a trustworthy experience for consumers, we wanted to remain transparent by showcasing the Federal Trade Commission’s (FTC) and the EU Omnibus Directive’s regulations for collecting, moderating, and displaying reviews.  Fair review practicesThe FTC has published educational resources on best practices for collecting and moderating customer reviews as it relates to marketers and review platforms.  Collecting reviewsThe general guidance for marketers on collecting reviews includes: Refraining from asking for reviews from those who haven’t used your products or services.  Not asking for reviews from customers you believe will only leave positive ones. Using caution when offering incentives for reviews as there should be no conditions attached to the incentive for the review. Disclosure is key here.  Disclosing whether anyone from your staff, family, or social circle has written any reviews. Otherwise, the review should not be included on the site. Moderating and displaying reviewsIn order to further promote transparency while moderating reviews, the FTC encourages brands to: Publish all reviews — both positive and negative.  Display reviews in a way that is fair; positive reviews should not be made more prominent than negative ones.  Disclose any relevant information regarding the reviewer. If the reviewer has any connection to the product or service and/or if they received any kind of compensation for their review.  Disclose how reviews are collected and processed before they’re published.  Identify fake or misleading reviews after they’ve been published. Then, determine whether they should be removed or kept (but labeled as fake/suspicious). Yotpo shares the belief that showing both good and bad reviews on-site is a key factor in creating an authentic shopping experience and promoting consumer confidence. Because of this, our moderation practices were updated in 2021 to ensure alignment with FTC guidelines. We’ve worked to design a moderation process that is fair, yet maintains your brand’s control over the content as long as reviews are rejected over legitimate reasons and in a timely manner. This ensures that the brands working with Yotpo have access to the best moderation practices, and that they are applying moderation practices aligned with the guidelines of the regulator. Remember the key to FTC compliance is to publish all reviews (with a few exceptions detailed below) as quickly as possible. Yotpo moderation practicesOur moderation process only affects brands that use the Auto-Publishing Reviews feature. When auto-publish is enabled, reviews submitted by your customers are automatically published to the Reviews Widget on your site. Generally, you can choose to publish all reviews right away, or only publish reviews with a minimum star rating.Now, brands that choose to raise the star rating filter above 1-star will need to take action on (either publish or reject) reviews that fall below the minimum rating. Our strong recommendation is that reviews are only rejected for a legitimate reason as outlined below, otherwise the FTC may view rejections as a law violation. And while we allow a 14-day window, the FTC may require brands to moderate and make decisions about posting in a much shorter time period.This change means that all reviews, whether positive or negative, will be published in a timely manner — helping to promote fair and authentic review publishing practices, while continuing to give brands control of their content.Here’s what the moderation flow looks like: When brands can reject a reviewThere are a limited number of legitimate reasons where a brand can reject a review from appearing on their website. The FTC says that brands are within their rights to reject reviews that:Contain unlawful, harassing, abusive, obscene, vulgar, or sexually explicit content Are inappropriate with respect to race, gender, sexuality, or ethnicity Are unrelated to products or services (such as customer service, delivery, returns, or exchanges). Contain confidential or private information, are clearly false or misleading, or have been written by a competitor. Additional reasons for rejecting a review may include when it makes favorable performance claims that are false or misleading, and when a brand has a good faith belief that a review is fake and/or not written by a verified customer. Yotpo creates the most trustworthy experiences for consumers and brands alike. Sharing positive and negative reviews on-site is crucial to creating a more authentic experience for your customers.  Best practices for reviews in the EUFair review practices are not unique to the US; the European Union (EU) follows similar practices when it comes to collecting, moderating, and displaying reviews. The EU also has regulations in place for fake reviews. According to the Omnibus Directive, brands are also not permitted to:Publish only positive reviews. Delete negative reviews. Create fake reviews. Make false claims about verified consumer reviews. Ask others to submit fake reviews. Hide how reviews have been collected and processed.Brands in the EU are encouraged to keep these best practices top of mind for all product reviews. Yotpo review verificationBrands are responsible for complying with the Omnibus Directive laws and regulations. However, brands can also use Yotpo tools such as the Verified Buyer Badge and the Verified Reviewer Badge to help them keep track of legitimate reviews.For instance, if there’s a Verified Buyer Badge next to a review, this means that the shopper left a review after receiving an Automatic Review Request following their purchase. The Verified Reviewer Badge, on the other hand, is placed next to reviews when shoppers post their reviews directly to a brand’s site. Once they post the review, the shopper will receive an email to authenticate the review. After the email address has been verified, that review will receive the Verified Reviewer Badge. Reviews posted via social media may also receive the Verified Reviewer Badge.However, if a review cannot be verified by either an Automatic Review Request, email, or social, it may be posted as Anonymous. Why brands should publish all relevant reviewsKeep in mind that bad reviews aren’t necessarily bad for business. Consider the stats:53% of consumers specifically seek out bad reviews for one or more products they’re interested in. Consumers trust reviews more when they see a mix of good and bad feedback. If the feedback is entirely positive, 95% believe the reviews are fake or screened by the company. 68% of shoppers trust reviews more when they see both positive and negative content.Publishing all of your reviews — including the negative ones — benefits both brands and consumers. For brands, it helps to boost authenticity and overall consumer confidence. For consumers, it means making better-informed purchases from a brand they trust. Yotpo customers can rest assured that their review provider reflects the latest guidance from the FTC as well as the Omnibus Directive. These updates and processes for collecting, moderating, and displaying reviews helps brands leverage the full power of customer reviews, while enhancing shoppers’ trust in brands.   

Related products:Reviews & UGC

Yotpo is partnering with ShoppingGives, Gorgias, and FounderMade to support the Pride 2022 Coalition! 🌈

We’re excited to share a timely fundraising campaign to celebrate Pride Month this June. In partnership with ShoppingGives, Gorgias, and FounderMade, we’re calling upon brands to support nonprofits committed to supporting LGBTQ+ rights and equality: OutRight Action International, It Gets Better Project, and Trans Lifeline!  We invite you to join this campaign by pledging to donate a percentage of sales to the featured nonprofits via ShoppingGives technology.🌈 This campaign will run throughout the month of June, Pride Month. Learn more about our mission and how your brand can join the ongoing movement for equality in the LGBTQ+ community at https://bit.ly/3n9Gmmk  Benefits of joining the coalition: Easy turn-key way to show your support for the LGBTQ+ community alongside other purpose-driven brands. Rights to use featured nonprofits’ names and logos in marketing.  Receive a marketing toolkit with social, email, and PR assets to support promotion efforts. Be spotlighted across partners and nonprofits’ marketing for participation. Participation is Easy! Apply to participate via the campaign page.*  Once approved to join, our team will follow up with the next steps. Set your giving strategy for the featured nonprofits. Get the word out about your fundraiser!  *To ensure a successful campaign for our nonprofit partners, participating brands commit to raising a minimum of $500. If this minimum is not reached, ShoppingGives will invoice for the remaining amount.    

Introducing Yotpo Subscriptions, the Easiest Way to Boost Retention

We’re making subscriptions easy for merchants and customers alike.   Today is a big day for us at Yotpo. So many people have worked so hard to make something truly great for our eCommerce brands, and now we can finally share it with you all. I’m so excited to introduce our newest product, Yotpo Subscriptions — a subscription management solution, built for Shopify brands, that makes it easy to grow recurring revenue.This isn’t just a solution to manage your subscriptions. What we’re really excited about is that we’re building a product that supports you in driving subscription growth, and we’re doing it in a smart, streamlined way that makes it all easy.Growth is at the core of every solution we provide, so when it came to product subscriptions, we knew we had a lot to bring to the table for brands.We understand that a poor subscription management customer experience impacts not only your bottom line, but clogs up your customer service agents. We understand that every minute matters when it comes to migration. We understand that a solution needs to work seamlessly with your marketing tools to effectively reach and communicate with your customers.We’re taking our decade of eCommerce knowledge and using it to evolve the subscriptions landscape. Simply put, we’re making subscriptions easy for merchants and customers alike. We have even bigger dreams for taking subscriptions to new places, too.At Yotpo, we are champions for retention, and our goal is to offer innovative, connected solutions that work together to bring customers back to buy again and again. So naturally, we saw Subscriptions as a piece of the puzzle that will work in lockstep with every solution we offer to provide the best repurchase experience for consumers.So for example, in the very near future, Reviews customers will be able to run a targeted campaign to all 5-star reviewers offering them an incentive to subscribe, while brands using SMSBump will be able to personalize their outreach to promote subscriptions. And let’s not forget our gold standard for retention, loyalty. Soon brands will be able to motivate customers to commit to products by rewarding them for subscribing.Bringing subscriptions onto our platform allows us to tie it all together and make it seamless, so you can earn that ultimate customer commitment.As of today, Yotpo Subscriptions is available for small businesses on the Shopify marketplace. We want to make it easy for smaller brands to accelerate their growth, so it was important to us that the product be self-installation and free to start with no monthly fees. Plus, brands will only pay 1% of their total subscription transactions after making $500 in sales each month.While we’re focused on small businesses today, this is just the beginning.We know that the best tools are self-sustaining, meaning they’re easy to download, navigate, set up, and use, so that has been our initial focus. But we also have an exciting roadmap planned, with many features that will support the requirements of our larger customers, including enhanced analytics, cross-product synergies, and more. We know you’re excited so we’ll keep you updated as we continue to enrich our solution. If you’d like to be notified when Yotpo Subscriptions is ready for your business, click here to be added to the waitlist. Ready to get started? Click here to add Yotpo Subscriptions to your store.  

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