8 Retention Predictions for 2023

If there’s one thing that eCommerce brands can expect in 2023, it’s a whole lot of unpredictability. Now, we know what you’re probably thinking – isn’t this report about predictions for the new year? How can you possibly predict the unpredictable? Here’s why: because no matter what the future holds, eCommerce isn’t going anywhere. There are ways that brands can set themselves up for success no matter what the market or even the universe throws at them – and you’ll find them all in here.It’s not exactly a secret that 2022 was a tough year for eCommerce brands. With skyrocketing customer acquisition costs, privacy changes, supply chain woes, and consumer spending plummeting due to inflation, brands looked for ways to grow their bottom line in a difficult climate. And what many realized was that customer retention was the key. Growing repeat customers has always been important, of course, but it’s never been this important.Realizing that you need to move the needle on retention and actually doing it are two different things, though. In fact, we recently surveyed eCommerce brands, and 52% of them said they were more focused on retention, but over 40% haven’t made any changes to their strategy in order to improve it. Why haven’t they? 34% said their biggest challenge is the lack of a clear strategy.Our takeaway from that data is that brands know how important retention is, but are unclear on how to get started. And without a solid strategy, you’re left with a “hopefully they liked us enough to come back” approach, which clearly isn’t working — 70% of those surveyed said their retention rate has either stayed the same or gotten worse over the past year.We wanted to learn what the biggest changes were going to be this year in eCommerce – what new strategies brands were going to try, and where they planned to focus their energies (and budgets). So we talked to a ton of experts from brands, eCommerce agencies, and tech companies, and pulled out eight trends that are going to be a big deal in 2023. The overarching theme? If you want customers to make a second purchase, and a third, and (you get the idea), you have to get to know them better, and deliver next-level experiences that foster brand loyalty.With the insights and strategies in this report, you’ll be able to stay ahead of the major trends that will impact retention in the new year, and not just survive the economic climate, but to thrive in spite of it. Explore all 8 Retention Predictions for 2023 here 

Related products:Loyalty & ReferralsReviews & UGCSubscriptionsYotpo SMSBump

Introducing the Yotpo Grow Lineup of Brands for 2022

Our year-long accelerator program for Black-owned brands is back! In 2021, Yotpo started a program with the intention of making the eCommerce industry more equitable. That initiative became Yotpo Grow, a year-long program designed to accelerate the growth of Black-owned brands we believe in — the brands of the future! And we’re beyond ecstatic to introduce you to the newest lineup of businesses to join the program. Selected from 550 submissions, these eight Black-owned brands have exploded onto the market in the past several years (not an easy feat, all things COVID considered) and we’re proud to be a partner in helping them grow faster and retain more customers.  We’re offering even more this year Brands in the program not only have free access to all of our products — Yotpo Loyalty, Yotpo Reviews, Yotpo SMSBump, and more — but also dedicated customer support strategists that help them succeed with these solutions. The brands are also exposed to marketing opportunities, events, workshops, growth strategies, and more! And we’re not alone — we’re excited to announce that in our second year of the program, we brought multiple partners along for the ride! Searchspring, LoopReturns, JustUno, Curio, and ShoppingGives have joined the initiative, allowing our Grow brands to use their products in tandem with Yotpo, growing more than just their retention marketing efforts. We’re humbled to have these partnerships on board, and thrilled to present our newest Yotpo Grow class — the class of 2022. Congratulations, we can’t wait to see where you grow!   Meet the Brands  ⭐ Anne’s Apothecary  Founder Anne Suinner-Lawoyin saw a gap in skincare, and is building a clean-care, budget friendly empire. Anne’s Apothecary is a plant-based portfolio of skincare products capturing the best of nature’s sustainably derived ingredients to deliver gentle, effective skincare.From hygiene to hype queen — the conscientious millennial can expect natural, sustainable brand values, with quality to match the luxury of big-box cosmetics, without breaking the bank.  My products help you help your skin get to the place where it can be itself. To help overcome the hurdles of brand awareness and marketing strategy, Anne’s Apothecary is using the program to build a robust omni-channel social presence, and help build solid case studies and backing for future seeds of growth funding.  ⭐ Be Rooted Co  Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. This elevated and elegant stationary and gifting brand weaves culture into every design and message — Be Rooted inspires customers to explore their inner muse and celebrate the self. Be Rooted is an inclusively designed stationery and gifting brand — we want our customers to know you belong here. Growing a business is never easy — team expansion, brand awareness, acquisition and retention, funding, and scaling are everyday realities. Through the program, Be Rooted Co. is aiming to hone tactics around email marketing, SEO optimization, and growth marketing — for their current, and all future, stages of business development.  ⭐ Rahyma   Rahyma is a luxury African-inspired clothing line owned by self-titled Rahyma Awanife, a Nigerian-born designer based in Canada. Our mission is to bring out the inner self of African women. I work with African prints and creatively fuse African style into Western style to create stunning pieces. Rahyma brings her own twist to the fashion world, specializing in eye-catching, one-of-a-kind clothing in bold prints — intentionally crafted for the woman that dares to stand out. Most fabrics are locally sourced across Africa, and produced in the southwest part of Nigeria by a small group of artisans paid living wages.  ⭐  Goldmine & CoCo  Founded by Felicia Jarrell in 2017, Goldmine & CoCo is a stationery and lifestyle brand designed to help change women’s vision boards into their reality. Goldmine & CoCo sprinkle planners, accessories and apparel with Black Girl Magic so you can make a powerful statement and plan for success.  I want my customers to know that I built the company, not by myself, but that we all did it together and that we’re the reason that it continues to thrive. We’re truly a community that loves and supports one another.  ⭐  Real Dope Coffee  Real Dope Coffee Company has made a name for itself in the beverage business. Together, founders Michael, Michelle, and Stace Loyd have developed crowd-favorite products inspired by Black culture to reject the stereotypes surrounding premium coffee and the people who drink it. Dope Coffee does many things well, but at their core they are here to elevate, and uplift, Black culture while serving great coffee to great people. One of the main goals of Dope Coffee is to provide Black entrepreneurs with the blueprint to starting a successful business — something we did not necessarily have at the beginning. We are not doing what everyone else is doing. We set our own bar, our own standards. We do not want to be anyone but ourselves. A major mile marker for Dope Coffee is crossing the 100,000 threshold in Shopify and social subscribers. The Yotpo Grow program is helping them do just that, by focusing tech and eCommerce efforts into retargeting ad growth and optimization, and social media development.  ⭐  Gwen Beloti  Gwen Beloti first launched their complete collection in 2019 with a mission to create accessible and luxe designed jewelry. They carry an assortment of golden jewels with styles offered in a range of sizes and lengths. Gwen stands in the midst of growing pains — brand awareness, consistent site traffic, funding and resources. Like many up and coming companies, they work diligently at the eCommerce “things”: loyalty, collecting reviews, great customer service, regular socials, etc. Their goals inside the program are to translate this data into actionable traction and growth goals, expand SEO and social engagement, and explore what brand ambassadorship looks like. It was really important for me to consider my own personal experience  both as a maker and business owner, as well as a shopper, and bring that to the forefront — particularly in this minimalist space.  ⭐  Moonshot Snacks  Proudly black and woman-owned, Moonshot Snacks is the first climate-friendly snack brand on a mission to tackle climate change and build a better food system, starting with their carbon neutral crackers. Founder, Julia Collins, took this climate friendly mission to a new level by building a platform called Planet FWD that allows other food companies to do the same.  Climate change and sustainability can feel like such huge problems that you struggle to even know the first step you can take. So I thought, why don’t I start with something small? Like making the choice of a different snack. This woman-led powerhouse is constantly striving to hone their CLTV, brand awareness, and retail DTC partnerships (Target, Whole Foods, Sprouts, and more!). A major goal in their journey with Yotpo Grow is to expand their social media presence and increase order rates, and averages, through email marketing.  ⭐  Yuuma Collection  The Yuuma brand is described as a bold and unapologetic way of owning roles as mothers, without letting go of individuality. The goal of Yuuma is simple: provide fully functional bags and accessories designed to highlight each mother as an individual.Like many new brands, conversion rates and ad spending are always a hurdle — especially in the face of growing brand awareness. Their goals, while a part of this class, is to mitigate this cost and resource for them by growing their subscribers, increasing ROI from SMS and email campaigns, expanding social media growth and presence, as well as optimizing their flow network. I started this brand with the mindset to celebrate individuality within motherhood. In giving birth to our babies, we may find that we give birth to new possibilities within ourselves. Through our bag design, the YUUMA Collection gives moms the freedom to express themselves as women first with a beautiful fashion piece.  You can learn more about the Yotpo Grow program here. For inquiries or questions about Yotpo Grow contact: yotpogrow@yotpo.com   

Related products:Loyalty & ReferralsReviews & UGCSubscriptionsYotpo SMSBump

2022 Subscription Shoppers Survey: The Roadmap to Winning Customers for Life

 In our latest consumer survey, shoppers reveal their subscription preferences as well as their expectations, we dive into their fear of commitment and what ultimately drives them to unsubscribe. 📖 Dive into our eBook here Table of Contents: 01 Methodology & audience data: The who, what, where, and why 02 Subscription preferences: Tell us what you want, what you really, really want 03 Subscription expectations: You know what they say about assuming 04 Overcoming roadblocks: Time to hit the ground running   05 Tackling churn: This isn’t goodbye, it’s see you later  Subscriptions Will be Vital to Your Retention Strategy  The shoppers have spoken and the data shows the path to subscriptions is anything but a straight line. With an unprecedented number of brands offering subscriptions, the noise has never been louder. We polled thousands of customers and dug deep into the data to get a better understanding of what the people want when it comes to a subscription and ultimately how to keep them subscribed for longer.  Time is of the essence and if you’re getting ready to put a bigger focus on retention in 2023, then subscriptions need to be part of your strategy.  With data gleaned from the survey, we’ll give you key insights into:  Shoppers' preferences when it comes to their subscriptions  What shoppers expect from a subscription program Methods for overcoming roadblocks on the path to purchase How to tackle churn; in the subscription world, not all churn means a lost customer  As we look to the future there’s a lot we don’t know. Brands need predictability in their revenue streams and they have to make sure they’re doing everything they can to keep customers satisfied and subscribed, or, at the very least, hooked on your brand. That means going above and beyond for your customers. Now is the time to take a more advanced, intelligent approach to your subscription business.   Read all strategies here

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Introducing Text-to-Buy from Yotpo SMSBump and Shop Pay - powered by Shopify

Ready to Drive Sales Faster? Let Customers Buy With a Text Get your products into your customers’ hands faster than ever as we enter the next era of mobile commerce, where SMS is the new storefront.  What if you could guide customers from product discovery to purchase with the ease and speed of sending a text? With Yotpo SMSBump, you can. The platform that brought you Click-to-Buy, a breakthrough feature that allows brands to share links to personalized shopping carts via SMS, is further revolutionizing mobile commerce with technology that makes text messages even more shoppable — no more searching, click-throughs, or detailed inputs required — so your customers can buy faster and your sales can grow.Introducing Text-to-Buy from Yotpo SMSBump and Shop Pay, powered by Shopify, a superior mobile checkout experience where consumers can choose and pay for their favorite products through a quick exchange of texts. It’s a better way to buy, designed with mobile-first consumers in mind.  The challenges of the consumer path to purchase on mobile eCommerce brands know how critical a positive mobile presence is to engage modern consumers, and most have already taken steps to achieve the optimal mobile experience: making websites and shopping carts mobile-friendly; optimizing for faster load times; launching mobile apps and social storefronts with built-in shopping capabilities; and marketing via push notifications and SMS. But despite all of these advancements, the path to purchase on mobile remains complex.There are still too many barriers to purchase, points of friction that demand time, attention, and action from the consumer who may drop off, abandoning their cart or browsing session without following through. And with ongoing market and privacy changes sending customer acquisition costs skyrocketing, losing them on that path to purchase is even more painful.Let’s explore what that path often looks like today, from start to finish: Upgrading from “Add to cart” to “Text to buy” The previous path to purchase is lengthy, chaotic, and leaves too much risk for lost revenue. Nearly 70% of online shopping carts are abandoned, and Retail Dive reports that consumers’ attention spans have dropped from 12 to eight seconds on average. For the highest chance of success, the journey from discovery to purchase therefore needs to be faster than they can lose interest.Let’s explore what the new, expedited path to purchase will look like when consumers can shop by text: Rather than involving a multitude of steps and actions, Text-to-Buy condenses the path to purchase into one, effortless message exchange, capturing attention instantly and allowing orders to be placed as fast as responding to a text. Shoppable SMS: How does Text-to-Buy work? With Shop Pay built natively into the user interface, Text-to-Buy will enable mobile consumers to buy from brands in seamless interactions. As the #1 accelerated checkout in the U.S. on Shopify, Shop Pay allows consumers to securely save their email address, credit card, shipping, and billing information, which Shopify merchants will soon be able to offer as an expedited checkout option in Text-to-Buy campaigns. Through the Text-to-Buy functionality, customers can confirm these details and place their order without ever having to leave their messages. You simply send your text and your customer will text you back to begin checkout.  Shopify Checkout is fast, intuitive, and simple. With Shop Pay, merchants get a 4x faster checkout experience and an 11% higher conversion than other accelerated checkouts. Not only that, Shop Pay is trusted by over 100 million shoppers, with up to 85% of users turned repeat buyers, making it a game-changing addition to SMS marketing programs. Shop Pay is the best way to check out across the web and in social commerce. We’re excited to now bring the same seamless payments to power text-to-buy solutions together with Yotpo. — Carl Rivera, VP of Product & Head of Shop at Shopify Text-to-Buy vs. Click-to-Buy: What’s the difference? Yotpo SMSBump’s Text-to-Buy and exclusive Click-to-Buy feature are both huge technological milestones for mobile commerce, redesigning the modern way to communicate (texting) into a modern way to shop. eCommerce brands can use them both, in tandem, to create even more powerful, expedited checkout experiences for mobile-first consumers.Text-to-Buy is the best fit for customers who use Shop Pay, as the order details you need to complete their transaction will already be securely stored for use. Click-to-Buy can provide the same convenient and personalized experience via SMS as Text-to-Buy — but by directing to a curated cart instead, it offers more flexibility for customers who are not on Shop Pay, as well as for brands looking to bring together multiple product offerings and increase cart value.  If a customer texts to buy but hasn’t set up Shop Pay yet, they will receive a link to do so as well as an alternative link to access the shopping cart, so they can choose which way they prefer to complete the transaction. Similarly, if a customer is located in a country where they can’t reply to SMS marketing messages, the Text-to-Buy instructions will be replaced with a Click-to-Buy link. So no matter what your customer’s situation is, you can give them the ability to buy right in the message thread, or click through to check out, streamlining the purchase process with both features working together.We’re already seeing the impact that this faster path to purchase can have on your marketing. Click-to-Buy campaigns, for example, are seeing 60x ROI or more. Direct-to-consumer skincare brand, Barefaced, has even seen as high as 119x ROI with SMS marketing messages that take the subscriber directly to checkout.  Texting your way to success Big-box retailers like Walmart and the Home Depot have slowly been expanding shopping capabilities into conversational channels, such as through voice shopping and text-to-shop tools that allow customers to communicate naturally about what they want, when they want it, wherever they are. Yotpo SMSBump’s Text-to-Buy now brings this convenient and conversational shopping experience to eCommerce, fundamentally changing mobile checkout and giving your brand the power to:Accelerate the path to purchase: By eliminating the majority of steps between product discovery and point of sale, you can solve for drop-offs in the buyer journey, reduce cart abandonment, and increase conversion rates. Retain more customers: Ongoing privacy changes are making it increasingly expensive to acquire customers, but offering convenience can be your solution to keeping them happy and engaged. Most consumers (76%) say convenience is a key priority in selecting a retailer, and responding to a text is as convenient as shopping gets. Encourage impulse buying: Predict which product(s) your customer will love before they do, then share it with them via SMS. Just as social commerce has enabled brands to target an already engaged audience, Text-to-Buy gives you the power to meet customers where they already are, sparking immediate interest and getting them to purchase then and there. Foster stronger customer relationships: Texting is personal, native behavior for today’s consumers. As a result, your Text-to-Buy campaigns can feel less like promotions and more like genuine interactions with your brand to build and sustain relationships.We’re on a mission to empower brands to expedite the path to purchase with innovative mobile shopping experiences. With Yotpo SMSBump’s Text-to-Buy, customers can shop for their favorite products without ever leaving their texts. When you can simply reply to buy, it’s the most frictionless shopping experience yet. — Omer Bar Joseph, GM, Yotpo SMSBump. Get to know your customers to drive greater impact Text-to-shop tools are unmatched for their ability to drive customers to checkout with greater speed and less friction, but it’s not enough to just make mobile shopping fast and easy. For maximum results, you need to know your customers too, and Yotpo SMSBump gives you all of the insights you need to have a 360-degree view of every subscriber.With our cross-product synergies and native Shopify integration, eCommerce brands get access to a wealth of customer data to make Text-to-Buy campaigns highly impactful. Know which product(s) they bought, how much they spent, and their sentiment from past reviews. Predict who is more likely to purchase next and who is more likely to churn based on their engagement level. Identify your most nurtured and loyal SMS subscribers, learn from their preferences and behaviors, and reach them with products they are sure to love before they even have to search for them.With three top drivers of convenience and personalization soon to be under one roof — Text-to-Buy, Click-to-Buy, and a brand new subscriptions offering — Yotpo is committed to innovation that accelerates direct-to-consumer growth in the mobile-first world. Text-to-Buy is our next step towards delivering the ultimate mobile shopping experience, and it’s nearly here.Register for our waitlist to be one of the first brands to send fast, relevant, shoppable texts. 📣 Join the waitlist 📣 

Related products:Yotpo SMSBump

How Yotpo Is Working to Promote an Authentic Review Experience

💡 Use these best practices when collecting, moderating, and displaying your reviews. We talk a lot about the importance of authentic reviews here at Yotpo, and how brands should publish all of their reviews, even the bad ones.To ensure that we’re creating a compliant environment for brands and a trustworthy experience for consumers, we wanted to remain transparent by showcasing the Federal Trade Commission’s (FTC) and the EU Omnibus Directive’s regulations for collecting, moderating, and displaying reviews.  Fair review practicesThe FTC has published educational resources on best practices for collecting and moderating customer reviews as it relates to marketers and review platforms.  Collecting reviewsThe general guidance for marketers on collecting reviews includes: Refraining from asking for reviews from those who haven’t used your products or services.  Not asking for reviews from customers you believe will only leave positive ones. Using caution when offering incentives for reviews as there should be no conditions attached to the incentive for the review. Disclosure is key here.  Disclosing whether anyone from your staff, family, or social circle has written any reviews. Otherwise, the review should not be included on the site. Moderating and displaying reviewsIn order to further promote transparency while moderating reviews, the FTC encourages brands to: Publish all reviews — both positive and negative.  Display reviews in a way that is fair; positive reviews should not be made more prominent than negative ones.  Disclose any relevant information regarding the reviewer. If the reviewer has any connection to the product or service and/or if they received any kind of compensation for their review.  Disclose how reviews are collected and processed before they’re published.  Identify fake or misleading reviews after they’ve been published. Then, determine whether they should be removed or kept (but labeled as fake/suspicious). Yotpo shares the belief that showing both good and bad reviews on-site is a key factor in creating an authentic shopping experience and promoting consumer confidence. Because of this, our moderation practices were updated in 2021 to ensure alignment with FTC guidelines. We’ve worked to design a moderation process that is fair, yet maintains your brand’s control over the content as long as reviews are rejected over legitimate reasons and in a timely manner. This ensures that the brands working with Yotpo have access to the best moderation practices, and that they are applying moderation practices aligned with the guidelines of the regulator. Remember the key to FTC compliance is to publish all reviews (with a few exceptions detailed below) as quickly as possible. Yotpo moderation practicesOur moderation process only affects brands that use the Auto-Publishing Reviews feature. When auto-publish is enabled, reviews submitted by your customers are automatically published to the Reviews Widget on your site. Generally, you can choose to publish all reviews right away, or only publish reviews with a minimum star rating.Now, brands that choose to raise the star rating filter above 1-star will need to take action on (either publish or reject) reviews that fall below the minimum rating. Our strong recommendation is that reviews are only rejected for a legitimate reason as outlined below, otherwise the FTC may view rejections as a law violation. And while we allow a 14-day window, the FTC may require brands to moderate and make decisions about posting in a much shorter time period.This change means that all reviews, whether positive or negative, will be published in a timely manner — helping to promote fair and authentic review publishing practices, while continuing to give brands control of their content.Here’s what the moderation flow looks like: When brands can reject a reviewThere are a limited number of legitimate reasons where a brand can reject a review from appearing on their website. The FTC says that brands are within their rights to reject reviews that:Contain unlawful, harassing, abusive, obscene, vulgar, or sexually explicit content Are inappropriate with respect to race, gender, sexuality, or ethnicity Are unrelated to products or services (such as customer service, delivery, returns, or exchanges). Contain confidential or private information, are clearly false or misleading, or have been written by a competitor. Additional reasons for rejecting a review may include when it makes favorable performance claims that are false or misleading, and when a brand has a good faith belief that a review is fake and/or not written by a verified customer. Yotpo creates the most trustworthy experiences for consumers and brands alike. Sharing positive and negative reviews on-site is crucial to creating a more authentic experience for your customers.  Best practices for reviews in the EUFair review practices are not unique to the US; the European Union (EU) follows similar practices when it comes to collecting, moderating, and displaying reviews. The EU also has regulations in place for fake reviews. According to the Omnibus Directive, brands are also not permitted to:Publish only positive reviews. Delete negative reviews. Create fake reviews. Make false claims about verified consumer reviews. Ask others to submit fake reviews. Hide how reviews have been collected and processed.Brands in the EU are encouraged to keep these best practices top of mind for all product reviews. Yotpo review verificationBrands are responsible for complying with the Omnibus Directive laws and regulations. However, brands can also use Yotpo tools such as the Verified Buyer Badge and the Verified Reviewer Badge to help them keep track of legitimate reviews.For instance, if there’s a Verified Buyer Badge next to a review, this means that the shopper left a review after receiving an Automatic Review Request following their purchase. The Verified Reviewer Badge, on the other hand, is placed next to reviews when shoppers post their reviews directly to a brand’s site. Once they post the review, the shopper will receive an email to authenticate the review. After the email address has been verified, that review will receive the Verified Reviewer Badge. Reviews posted via social media may also receive the Verified Reviewer Badge.However, if a review cannot be verified by either an Automatic Review Request, email, or social, it may be posted as Anonymous. Why brands should publish all relevant reviewsKeep in mind that bad reviews aren’t necessarily bad for business. Consider the stats:53% of consumers specifically seek out bad reviews for one or more products they’re interested in. Consumers trust reviews more when they see a mix of good and bad feedback. If the feedback is entirely positive, 95% believe the reviews are fake or screened by the company. 68% of shoppers trust reviews more when they see both positive and negative content.Publishing all of your reviews — including the negative ones — benefits both brands and consumers. For brands, it helps to boost authenticity and overall consumer confidence. For consumers, it means making better-informed purchases from a brand they trust. Yotpo customers can rest assured that their review provider reflects the latest guidance from the FTC as well as the Omnibus Directive. These updates and processes for collecting, moderating, and displaying reviews helps brands leverage the full power of customer reviews, while enhancing shoppers’ trust in brands.   

Related products:Reviews & UGC

Yotpo is partnering with ShoppingGives, Gorgias, and FounderMade to support the Pride 2022 Coalition! 🌈

We’re excited to share a timely fundraising campaign to celebrate Pride Month this June. In partnership with ShoppingGives, Gorgias, and FounderMade, we’re calling upon brands to support nonprofits committed to supporting LGBTQ+ rights and equality: OutRight Action International, It Gets Better Project, and Trans Lifeline!  We invite you to join this campaign by pledging to donate a percentage of sales to the featured nonprofits via ShoppingGives technology.🌈 This campaign will run throughout the month of June, Pride Month. Learn more about our mission and how your brand can join the ongoing movement for equality in the LGBTQ+ community at https://bit.ly/3n9Gmmk  Benefits of joining the coalition: Easy turn-key way to show your support for the LGBTQ+ community alongside other purpose-driven brands. Rights to use featured nonprofits’ names and logos in marketing.  Receive a marketing toolkit with social, email, and PR assets to support promotion efforts. Be spotlighted across partners and nonprofits’ marketing for participation. Participation is Easy! Apply to participate via the campaign page.*  Once approved to join, our team will follow up with the next steps. Set your giving strategy for the featured nonprofits. Get the word out about your fundraiser!  *To ensure a successful campaign for our nonprofit partners, participating brands commit to raising a minimum of $500. If this minimum is not reached, ShoppingGives will invoice for the remaining amount.    

Introducing Yotpo Subscriptions, the Easiest Way to Boost Retention

We’re making subscriptions easy for merchants and customers alike.   Today is a big day for us at Yotpo. So many people have worked so hard to make something truly great for our eCommerce brands, and now we can finally share it with you all. I’m so excited to introduce our newest product, Yotpo Subscriptions — a subscription management solution, built for Shopify brands, that makes it easy to grow recurring revenue.This isn’t just a solution to manage your subscriptions. What we’re really excited about is that we’re building a product that supports you in driving subscription growth, and we’re doing it in a smart, streamlined way that makes it all easy.Growth is at the core of every solution we provide, so when it came to product subscriptions, we knew we had a lot to bring to the table for brands.We understand that a poor subscription management customer experience impacts not only your bottom line, but clogs up your customer service agents. We understand that every minute matters when it comes to migration. We understand that a solution needs to work seamlessly with your marketing tools to effectively reach and communicate with your customers.We’re taking our decade of eCommerce knowledge and using it to evolve the subscriptions landscape. Simply put, we’re making subscriptions easy for merchants and customers alike. We have even bigger dreams for taking subscriptions to new places, too.At Yotpo, we are champions for retention, and our goal is to offer innovative, connected solutions that work together to bring customers back to buy again and again. So naturally, we saw Subscriptions as a piece of the puzzle that will work in lockstep with every solution we offer to provide the best repurchase experience for consumers.So for example, in the very near future, Reviews customers will be able to run a targeted campaign to all 5-star reviewers offering them an incentive to subscribe, while brands using SMSBump will be able to personalize their outreach to promote subscriptions. And let’s not forget our gold standard for retention, loyalty. Soon brands will be able to motivate customers to commit to products by rewarding them for subscribing.Bringing subscriptions onto our platform allows us to tie it all together and make it seamless, so you can earn that ultimate customer commitment.As of today, Yotpo Subscriptions is available for small businesses on the Shopify marketplace. We want to make it easy for smaller brands to accelerate their growth, so it was important to us that the product be self-installation and free to start with no monthly fees. Plus, brands will only pay 1% of their total subscription transactions after making $500 in sales each month.While we’re focused on small businesses today, this is just the beginning.We know that the best tools are self-sustaining, meaning they’re easy to download, navigate, set up, and use, so that has been our initial focus. But we also have an exciting roadmap planned, with many features that will support the requirements of our larger customers, including enhanced analytics, cross-product synergies, and more. We know you’re excited so we’ll keep you updated as we continue to enrich our solution. If you’d like to be notified when Yotpo Subscriptions is ready for your business, click here to be added to the waitlist. Ready to get started? Click here to add Yotpo Subscriptions to your store.  

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Yotpo SMSBump: Bringing the Power of Yotpo’s Platform to SMS

SMS is not a trend — it’s table stakes for reaching consumers today. Yotpo SMSBump symbolizes our commitment to offering the most advanced SMS marketing solution for mobile-first commerce. By developing deeper synergies with Yotpo’s other marketing solutions, delivering more cutting-edge features, and offering strategic guidance, we can support any eCommerce brand looking to maximize engagement and revenue with SMS. — Omer Bar Joseph, GM, Yotpo SMSBump It’s been two years since Yotpo first acquired SMSBump, and in that time our products have evolved alongside each other. Now, we are happy to share that our brands are coming together to drive SMS innovation even further as one, unified leader in SMS marketing. From exciting new features to enhanced integrations, here’s why we are so excited about our SMS platform’s future as Yotpo SMSBump. How did we get here?Serving more than 30,000 active brands, SMSBump established themselves as a leader in text marketing early on, with best-in-class features designed for Shopify and Shopify Plus that allowed them to become the most downloaded SMS marketing app. The SMSBump team learned from the very first adopters of SMS to develop a product that was expertly attuned to their needs — and we, in turn, learned from SMSBump to perfect that product, expand its effectiveness, and increase ROI exponentially.But as we’ve grown together, the eCommerce landscape has shifted around us. Mobile commerce is no longer on the rise — it’s leading the way, with consumers favoring mobile shopping and engagement behaviors over others. According to Shopify, 71% of purchases during last year’s Black Friday / Cyber Monday came from mobile devices, and nearly 73% of internet users are expected to access the web solely via their smartphones by 2025. Even when consumers decide to shop in brick-and-mortar stores, “smartphone-assisted shopping” is now the norm, as they use their phones to search for product details, discounts, reviews, and loyalty rewards.SMS has become increasingly popular as a result, with 87% of consumers currently receiving texts from brands — but the channel is still a highly personal one. Bulk SMS marketing, in which businesses send out generic texts en masse, is not enough to capture a customer’s attention and win their loyalty. Instead, brands need a more advanced SMS marketing solution, one that doesn’t keep your program siloed but rather ensures it is in perfect sync with every marketing channel you use. With integrated products and a wealth of shared data between them, brands can deliver cohesive, personalized experiences at every step of a customer’s journey, with content that is expertly tailored, timed, and relevant to them. We knew that by further integrating SMSBump into our eCommerce platform we could be that solution, creating even deeper synergies between our products and a more cohesive pathway to mCommerce success.In coming together as Yotpo SMSBump, we are combining the strengths of our products and our teams behind them, enabling brands of all sizes to more effectively engage customers, build sustainable relationships, and drive more revenue from mobile than ever before. What does this mean for your eCommerce brand?As we look to the future of the industry, SMS will be a standard part of any eCommerce tech stack. The channel will need to pair seamlessly with all other marketing channels, and that requires solutions that are not only connected, but work together to create frictionless experiences for brands and end users alike. Yotpo SMSBump brings together the best that Yotpo and SMSBump each have to offer for a more powerful platform approach that can carry brands into the mobile-first world.With SMSBump’s long-standing expertise and thoroughly tested tools, combined with Yotpo’s vast resources and integrated solutions, you will now find it easier than ever to take off with SMS and grow both your program and your business. Australian activewear brand LSKD did just that. The brand turned to Yotpo’s eCommerce marketing platform to support the needs of their growing business and scale their online community. With Yotpo SMSBump and Yotpo Loyalty together under one roof, LSKD could leverage shared data to send more meaningful messages to customers, build relationships across channels, and drive more revenue. In just six months with our platform, they were able to grow their SMS subscriber base by 310%, while seeing an impressive 81x ROI on automated messaging flows. Now, they hope to leverage even more Yotpo products like Reviews to ensure continuous growth. 📌 Discover what else can you expect from Yotpo SMSBump at: https://bit.ly/3MFEEnq  

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