Here’s what our consumer survey results revealed about how eCommerce shoppers are engaging with reviews, star ratings, photos, and videos.

As we move into somewhat of a post-COVID world — where consumers are shopping in stores again — online shopping continues to offer a ton of benefits. Between being able to shop from just about anywhere on mobile devices, and compare products and prices with the click of a few buttons, eCommerce shopping is still relevant for consumers. 

According to Cloudwards, eCommerce sales reached $4.9 trillion in 2021, and by the end of 2022, it’s estimated that sales will reach $5.5 trillion, globally. With eCommerce sales continuing to grow, user-generated content (UGC), such as reviews, will remain crucial to the shopping experience.

Reviews provide a dedicated space for brands to collect feedback and act on any customer insights. And when brands display that customer feedback on their site or social platforms, it can have a huge impact on the overall path to purchase.

In order to understand that impact, we surveyed consumers to see how the average shopper is engaging with reviews.