How do you use UGC in marketing?

  • 15 February 2022
  • 1 reply

Userlevel 4
  • New Participant
  • Active Member

So right now, I’m just using review content in social ads, but I want to do more. How are other people using them?

1 reply

Userlevel 6
Badge +4

Hey, jlee :wave_tone2:


Great question! 

You can use reviews as a way to boost your SEO organically. For example, Ruohonjuuri used user-generated content as a cornerstone for search engine localization and enhanced their Google search results and abundant social proof for their new site. :bulb: Discover more case studies here.

Another tactic that comes to mind is using user-generated content to enhance your customers’ experience with your brand’s website. Watch Yotpo: Learn Episode 3 | Reviews, and discover how you can create curated galleries for your blog and turn reviews into shoppable content. I highly recommend watching the whole video, but you can also jump to the 49 minutes of the video for these strategies.

I would love to share some insights about reviews & SMS - let me know if you are curious about integrating these channels into your eCommerce marketing strategy. :blush: