How can you leverage your loyalty program when YOU need it, i.e slow periods? For season-dependent brands, maximizing on-season sales is a must. But, how do you best handle the off-season?
Best answer by Roshelle at Yotpo
View originalHow can you leverage your loyalty program when YOU need it, i.e slow periods? For season-dependent brands, maximizing on-season sales is a must. But, how do you best handle the off-season?
Best answer by Roshelle at Yotpo
View originalGreat question! We all know that when customers get time away from your brand it presents an opportunity to look into competitors before the next on-season arrives. The key here is to stay top of mind by providing value to your customers. For example:
Other examples on how to use your Loyalty program to decrease the issues of seasonality are to reward shoppers for social follows, SMS sign-ups, and email sign-ups, you ensure your brand stays relevant. You can send out timely messages about upcoming promotions prior to your on-season’s official launch. Or, clue shoppers in on how to earn points without making a purchase. Using data from your program, you can even remind loyalty members of their existing points balance to trigger a purchase.
Hope this helps!
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