Privacy and data - how can I learn more about my customers?

  • 25 October 2022
  • 1 reply

Userlevel 4

Because of privacy changes, it’s becoming harder to get data about my customers. How can I learn more about my customers?


Best answer by Roshelle at Yotpo 25 October 2022, 18:57

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Userlevel 3
Badge +2

Hi Stevie!! great question, it’s definitely a real challenge!

We recommend leveraging your existing channels — you can send out quizzes and polls to ask customers what they like and don’t like and even reward them with loyalty points, you can also use shopping behavior data from your loyalty program, and use SMS to ask questions. For me resourcefulness is key to navigate privacy changes!