What are some loyalty campaigns that work well for specific segments?

  • 19 April 2022
  • 1 reply

Userlevel 4

I’m looking for some advice on how to use segments. What are some loyalty campaigns that work well for specific segments?


Best answer by Roshelle at Yotpo 20 April 2022, 17:57

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Userlevel 3
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Hi Stevie! Great question! Here are some common use cases:

  1. Segment→ One time purchasers: create a punch card campaign to get them to purchase again.
  2. Segment→ Repeat purchasers with lower AOV: create a goal spend campaign just for them to increase their AOV
  3. Segment→ Win Back customers (has not purchased in the last 90 days): create a double points campaign!

Hope these help as inspiration!