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Yotpo Platform Feature List

Get more from your eCommerce marketing, with connected solutions that maximize the value of your customers

 


 

Reviews

Collect and display customer content using the power of AI

 

Collect

 

  • Migrate Existing Reviews
    Switching to Yotpo doesn't mean you have to part ways with your hard-earned review content
     
  • Email + SMS Review Requests
    Collect reviews by text message and email requests
     
  • Email Reminders + Sequencing
    Collect more content with automatic review request email reminders
     
  • Collect Product Reviews
    Collect, moderate, and showcase product reviews at scale with AI-powered emails and widgets
     
  • Collect Site Reviews
    Collect feedback from shoppers about their experience with your brand's site and services
     
  • 2-in-1 Review Requests
    Generate site reviews by inviting your customers to write a site review after they submit their product review
     
  • Multi-Product Review Requests
    Set the maximum number of emails and their intervals, that a customer will receive for a purchase comprised of multiple products
     
  • Coupon Incentives
    Collect more reviews and boost retention with coupon incentives for writing reviews and sharing them on social
     
  • Manual Review Requests
    Improve review coverage by reaching out to past buyers and requesting reviews
     
  • Custom Questions
    Add product and/or customer-related questions when asking for product reviews
     
  • Email HTML Editor
    Make advanced HTML edits to your review request emails and landing pages

 

Display

  • Text in Reviews
     
  • Photos in Reviews
    Seamlessly collect and display customer photos to boost buyer confidence with visual social proof
     
  • Videos in Reviews
    Seamlessly collect and display customer videos to boost buyer confidence with visual social proof
     
  • Fonts & Colors
    Change the Reviews widget font and colors to match the look and feel of your store.
     
  • Page Layout Templates
     
  • Star Ratings
    Increase CTR by displaying star ratings on products, categories, and homepages
     
  • Reviews Badge
    Display your store's aggregated star rating with a badge designed to boost shopper confidence
     
  • Star Distribution
    Earn buyer trust at a glance with a distribution of your reviews according to a star rating
     
  • Reviews Carousel
    ​​​​​​Feature your favourite reviews in a sleek carousel on your homepage, checkout page, or other key conversion points

 

Moderate

  • Publish, Reject & Escalate Reviews
    Use the moderation console to select reviews for publication on your site, reject and escalate reviews that contain content requiring further attention
     
  • Sentiment + Profanity Filters
    Automatically filter out profanity and stop explicit language from making its way to your site
     
  • Respond to Reviews Publicly and Privately
     
  • Advanced Auto Publish
    Let our AI algorithm do the heavy-lifting and auto-publish reviews to your site based on star rating and review sentiment
     
  • Share Reviews to Social Platforms/Pages
    Build brand trust by automatically pushing top reviews to your Facebook & Twitter pages
     
  • Share Reviews Across Groups of Related Products
    Share reviews across groups of related products, bundles, and product variants to increase review coverage
     
  • Reviews Tagging
    Categorize and organize your reviews by manually adding tags
     
  • Community Q&A moderation
    Increase average order value by promoting top-rated products in a dynamic on-site widget 
     
  • Share reviews across domains / sites
     
  • Help desk moderation
    ​​​​​​Collect and moderate customer service reviews from popular help desk solutions like Zendesk, Freshdesk, and more

 

Organize

  • Basic Filters
    Always enabled filter to sort by Star Rating, by Review Type, and by Metadata, and four optional - by Star Distribution, by Text Search, by Topic, and by Custom Fields
     
  • Reviews Sorting
    Advanced reviews sorting makes it easy to select the order of reviews shown in your on-site widget
     
  • Star Distribution Filters
    Earn buyer trust at a glance with a distribution of your reviews according to star rating
     
  • Custom Search

 

Optimize

  • Reviews Page
    A dedicated page for all your site and product reviews
     
  • SEO Crawl-able
    Boost your presence on Google by showcasing reviews on a crawlable dedicated page
     
  • Google Rich Snippets
    Attract organic Google traffic by displaying star ratings and reviews in search results
     
  • Google Seller Ratings
    Boost Google Ads campaign performance by showcasing star ratings in Google Ads
     
  • Convert Between Product and Site Reviews
    Publishing product reviews as site reviews is an excellent way to meet Google's criteria for Google seller ratings
     
  • Google Shopping Ads
    Earn buyer trust and increase CTR with star ratings and reviews in Google Shopping Ads
     
  • Facebook & Instagram Stores
    Syndicate your reviews on Facebook & Instagram Shops, helping you reach new shoppers on more channels.

 

Personalize *Smart Features Powered by AI*

  • Promote Products for Cross-sell
    Increase average order value by promoting top-rated products in a dynamic on-site widget
     
  • Highlight top Reviews: Powered by AI
    Powered by AI, Review Highlights showcases high-converting snippets from top product reviews
     
  • Smart Filters: AI Topic Filters
    Leverage Yotpo's smart topics algorithm to automatically scan and identify topics that are most often mentioned in published reviews
     
  • Smart Prompts
    Encourage customers to write detailed reviews by suggesting relevant, AI-powered review topics.

 

Program Design

  • Domains included
     
  • Email blocklist
    Keep spam at a minimum with the ability to exclude specific customers from receiving review request emails
     
  • Product block-list
    Stay in control of your content by temporarily or permanently excluding products from review collection emails and distribution channels
     
  • Remove Yotpo Branding
     
  • Multi-domain Support
     
  • Multi-language Review Requests

 

Reporting and Analytics

  • Reviews Dashboard
    Make data-driven decisions with our Reviews, Emails, Photos, and Conversion dashboards
     
  • Email Analytics Dashboard
     
  • Export Reviews
     
  • Insights Dashboard
    Analyze customer feedback at scale and gain actionable insights using sentiment analysis and natural language processing technology

 

Strategy and Support

  • Email Support
    Our knowledgable support team is available to answer questions and resolve any issues
     
  • Live Chat
    Get instant help anytime you need it with our live chat support
     
  • Onboarding Manager
    Get up and running quickly via a live call with a dedicated specialist to optimize your Yotpo features and ensure a smooth onboarding
     
  • Customer Success Manager
    Get the most out of Yotpo features with a dedicated account representative committed to your success
     
  • Account Manager
     
  • Enterprise Account Manager

 

Integrations

  • Drip
    The integration between Yotpo and Drip enables you to automate your email review follow-up strategy
     
  • Omnisend
    Leverage powerful review data to create hyper targeted and high-converting campaigns, across all the channels your customers use most
     
  • Listrak
    Fueled by AI, machine learning, and predictive analytics, Listrak helps you unlock the power of your customer data to create personalized 1:1 interactions
     
  • Fresh Relevance
    This integration makes it easy to provide a more relevant shopping experience and increase conversions by combining cross-channel personalization with authentic social proof
     
  • Klaviyo Integration
    Enrich your email campaigns with reviews and trigger converting campaigns based on reviewer data
     
  • Helpdesk
    Handle the reviews and Q&A more efficiently by integrating your existing Help Desk system and leveraging existing channels of communication
     
  • Integrate via API & Webhooks

 


 

 Visual UGC Feature List

Showcase customer photos and videos across the buyer journey

 

Collect

  • Total Pictures: Unlimited
  • Curate from my Instagram posts
  • Curate from #hashtag
  • Curate from @mentions / tags
  • Photos from Reviews
  • Automatic Permission Request
  • Upload Own Photos
  • Upload Photo on-site
  • Video Curation
  • Videos from Reviews
  • Upload Video Onsite
  • AI Product Tagging
  • AI Image Filter
  • Manual Permission Request

 

Display

  • # Galleries: Unlimited
  • Shoppable Instagram
  • Layouts: Carousel, Grid, Collage
  • Shop Now Button
  • Add to Cart Button
  • AI-assisted Tagging
  • Share Visuals Across Groups of Related Products
  • Advanced CSS Editor

 

Program Design

  • Domains Included: 1
  • Automatically Sync Instagram photos
  • Multi-domain Support
  • Multi-language Review Requests
  • Multi-store Management

 

Reporting & Analytics

  • ROI Dashboard
  • Engagement Dashboard
  • Gallery & Picture Analytics

 

Strategy and support

  • Email Support
  • Live Chat 
  • Onboarding Manager
  • Customer Success Manager
  • Account Manager

 

Integrations

  • Share Visuals to Facebook and Twitter Pages
  • On-site CVR Tools
  • Social Ads
  • Share Visuals to Pinterest
  • Integrate via API & Webhooks

 


 

Loyalty Feature List

Create custom-tailored loyalty and referral programs

 

Campaigns: Purchases

  • Points for Purchases
    Incentivize your customers with loyalty points for every dollar they spend for purchases of specific products that you want to promote
     
  • Refer a Friend
    The Refer Friends Module Editor allows you to quickly build a customized and intuitive user experience for your referring customers without the need for any development. 
     
  • Points for Photo and Video Reviews
    Reward shoppers for submitting a product review with a photo or video. Motivate them to talk about their experience with your products and reward them for sharing their thoughts
     
  • Goal Spend
    Increase AOV by rewarding points to your shoppers only when reaching a spending target of your choosing
     
  • Punch Card
    Increase the number of orders per shopper by rewarding points only once they reach a predetermined number of purchases
     
  • Points for Subscription Purchases
    Award points for joining your Subscription program

 

Campaigns: Account

  • Create Account
    Convert site visitors into leads by rewarding them as soon as they create a store account
     
  • Happy Birthday
    Increase loyalty and strengthen customer bonds by giving the shoppers a special birthday reward
     
  • Happy Anniversary
    Add a personal touch to your loyalty program by giving shoppers a special gift for their anniversary or for celebrating the date they joined the loyalty program

 

Campaigns: Social

  • Facebook Share
    Maximize your brand's social media exposure by rewarding customers for sharing Facebook posts
     
  • Page Visit
    Drive traffic to specific pages by incentivizing customers for each unique visit
     
  • Twitter Follow, Tweet, & Retweet
    Reward customers for tweeting, retweeting, or following your brand on Twitter
     
  • Sign up for SMS
    Reward customers for subscribing to your SMS list
     
  • Read Content
    Encourage shoppers to read blogs, newsletters, etc., and answer related questions to earn rewards
     
  • Points for Donations
    Reward customers for participating in your donation campaign
     

Campaigns: Advanced Settings

  • Reward for Custom Actions
    Encourage shoppers to read blogs, newsletters, etc., and answer related questions to earn rewards
     
  • Restrict to Certain Items
    Exclude products from your loyalty program so that customers won't get points for purchasing these products
     
  • Restrict to Product Collections
    Exclude product collections from your loyalty program so that customers won't get points for purchasing items from these collections

 

Redemptions

 

  • $ off points (set values) & off points (variable values)
    Let customers redeem their points for rewards
     
  • Redeem: Free Shipping
    Reward shoppers with a free shipping perk
     
  • Redeem: Free Product
    Allow shoppers to redeem points for a free product
     
  • Redeem: Custom Reward
    Create reward options that go beyond discounts and store credit. You can offer things such as unique experiences or donations to charities
     
  • Redeem: Custom Coupons
    Reward your customers with coupon codes outside of your shop. This is a useful tool when you wish to reward customers with coupons that will be applied on a platform or 3rd party app
     
  • Gift Cards
    Reward your customers with a gift card they can share with friends or use on your store in their next purchase 

 

Display

  • Drag and Drop Rewards Page Builder
    Our intuitive drag-and-drop modules allow you to quickly launch — no coding or website development required
     
  • Redeem: Points at Check-out
    Increase conversion with an uninterrupted checkout experience by allowing shoppers to redeem at checkout
     
  • Advanced CSS Editor
    Apply your own custom CSS edits to achieve a Rewards Page design that's truly native to your site and brand
     

Program design

  • User Management
     
  • Fraud Prevention
    Robust prevention to avoid referral misuse by automatically blocking referrals based on user agent, IP address, billing address, and more
     
  • Points Expiration
    Increase redemption rates by setting a timeframe for unused points to expire '
     
  • VIP Tiers
    Motivate your shoppers to engage more meaningfully with your brand by building a custom VIP Tier loyalty program. Boost customer engagement, retention, and overall customer lifetime value
     
  • Paid Memberships
    Encourage shoppers to purchase access to exclusive benefits to bump revenue and increase customer lifetime value
     
  • Include/Exclude Customers in Program

    Manually add or remove a customer from your Loyalty and Referral program

  • Include/Exclude Products in Program
    Manually add or remove a product from your Loyalty and Referral program
     
  • Multi Currency
    Implementing multi-currency allows you to display your Loyalty & Referrals program in the shopper’s chosen currency
     
  • Multi Store
    If you are a merchant with multiple stores, you can set your loyalty program to share your customers’ points across all of them. This means your customers can use the points they earned in all of your stores combined and redeem them for rewards in any one of your stores

 

Reporting and Analytics

  • ROI Dashboard
    Gain valuable insights into the value of your Loyalty & Referral program and leverage real-time data to gauge ROI and understand, optimize, and improve your program
     
  • Loyalty Performance
    Gain valuable insights into the performance of your customer loyalty program and leverage real-time data to gauge ROI and understand, optimize, and improve your program
     
  • Referral Performance
    Examine how well your referral program is performing in terms of engagement and revenue
     
  • Customer Report
    Export your customers to a CSV file. The file will include the customers' email address, first name, last name, current points balance, and a referral link for each customer
     
  • VIP Tier Performance
    Understand the value generated by the VIP Tiers. Understand how many users engage with the tiers and gain valuable insights into the performance of your customer loyalty program

 

Strategy and Support

  • Yotpo Academy
    Get access to educational content by Yotpo
     
  • Email Support
    Our knowledgable support team is available to answer questions and resolve any issues
     
  • 24/7 Chat Support
    Get instant help anytime you need it with our live chat support
     
  • Onboarding Manager
    Pre-deployment, you’ll work closely with one of our Onboarding Experts who will set you up for success
     
  • Templated Emails: Build Awareness
    Pre-build and fully customizable email templates for building awareness about your loyalty & referrals program
     
  • Templated Emails: Campaigns
    Pre-build and fully customizable email templates for your loyalty and referrals campaigns
     
  • Templated Campaign Calendar
     
  • Segmentation: Create audiences
    Build exclusive promotions for a selected group of shoppers with audience based campaigns
     
  • Campaign Scheduling
    Schedule point promotions well in advance to maximize your program's efficiency
     
  • Customer Success Manager
    Get the most out of Yotpo features with a dedicated account representative committed to your success
     
  • Account Manager

 

Integrations

  • Yotpo Native Email
     
  • Send Emails via ESP Provider
    Integrate your ESP with Yotpo to send all your Loyalty & Referrals emails through your preferred email solution
     
  • Shopify POS
    Enroll customers, track point balances, and apply discounts to the checkout cart during in-person transactions on Shopify POS. Create a rewards program that works seamlessly everywhere
     
  • Recharge Integration
    Seamlessly integrate Recharge with Yotpo Loyalty & Referrals to generate coupon codes that can be applied to the ReCharge checkout
     
  • Shopping Gives
    Integrate your ESP with Yotpo to send all your Loyalty & Referrals emails through your preferred email solution
     
  • Integrate via API & Webhooks
    Integrate any app by using webhooks
     
  • Ordergroove Integration
    Allow subscribers to accumulate points on subscription purchases, offer special rewards for reaching subscription milestones and redeem points for discounts on both first purchases made via your shop’s checkout and recurring purchases via Ordergroove
     
  • Salesforce Marketing Cloud
    Automatically sync program-related data with your Marketing Cloud account

 


 

SMS Feature List

Engage your shoppers with high-converting mobile experiences

 

Usage Features

  • Campaigns & Automations
    Automatically engage customers with welcome messages, abandoned cart reminders, post-purchase cross-sells, and more
     
  • Flow Builder
    Use triggered messages for every step of the customer journey. Choose from a library of 40+ SMS flows and tailor them to fit your brand voice
     
  • Chat Two-Way Conversation
    Use the in-app SMS chat to interact with shoppers in real time. Integrate with your help desk to streamline support and boost customer engagement
     
  • Full Suite of SMS Subscribers Tools
    Maximize subscriber growth with 8+ tools such as pop-ups, checkout opt-in, social opt-in, QR codes and keywords (first keyword free, additional keywords are $10 each)
     
  • On-Demand Messaging Templates Library
    Launch personalized SMS messages around key marketing dates, sales, product launches, and more in just a few clicks

 

Other Features

  • Full Integrations Suite
    Connect with the rest of your tech stack including growth tools, email service providers, and helpdesks
     
  • Advanced Analytics (Campaigns, Subscribers, etc.)
    Optimize SMS performance with downloadable reports and analytics dashboards on every message
     
  • A/B Testing
    A/B test any campaign or flow for the highest chance of conversion
     
  • Timezone Messages
    Set your timezone according to the location of your business to schedule messages for all time zones accurately
     
  • Customizable Revenue Attribution & Tracking
    Fully configurable attribution windows, including last view and last click, give you control over how you track results
     
  • Custom Short URL
    Further credibility with your business name included in any links within your messages
     
  • Shopify POS
    Collect subscribers directly from your brick-and-mortar stores with our Shopify POS integration!
     

Services & Support

  • Dedicated SMS Strategist
    Strategists review performance trends and provide ongoing optimizations and best practices to help drive maximum ROI

 

 

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