Yotpo Platform Feature List
Get more from your eCommerce marketing, with connected solutions that maximize the value of your customers
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Reviews
Collect and display customer content using the power of AI
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Collect
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- Migrate Existing Reviews
Switching to Yotpo doesn't mean you have to part ways with your hard-earned review content
 - Email + SMS Review Requests
Collect reviews by text message and email requests
 - Email Reminders + Sequencing
Collect more content with automatic review request email reminders
 - Collect Product Reviews
Collect, moderate, and showcase product reviews at scale with AI-powered emails and widgets
 - Collect Site Reviews
Collect feedback from shoppers about their experience with your brand's site and services
 - 2-in-1 Review Requests
Generate site reviews by inviting your customers to write a site review after they submit their product review
 - Multi-Product Review Requests
Set the maximum number of emails and their intervals, that a customer will receive for a purchase comprised of multiple products
 - Coupon Incentives
Collect more reviews and boost retention with coupon incentives for writing reviews and sharing them on social
 - Manual Review Requests
Improve review coverage by reaching out to past buyers and requesting reviews
 - Custom Questions
Add product and/or customer-related questions when asking for product reviews
 - Email HTML Editor
Make advanced HTML edits to your review request emails and landing pages
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Display
- Text in Reviews
 - Photos in Reviews
Seamlessly collect and display customer photos to boost buyer confidence with visual social proof
 - Videos in Reviews
Seamlessly collect and display customer videos to boost buyer confidence with visual social proof
 - Fonts & Colors
Change the Reviews widget font and colors to match the look and feel of your store.
 - Page Layout Templates
 - Star Ratings
Increase CTR by displaying star ratings on products, categories, and homepages
 - Reviews Badge
Display your store's aggregated star rating with a badge designed to boost shopper confidence
 - Star Distribution
Earn buyer trust at a glance with a distribution of your reviews according to a star rating
 - Reviews Carousel
​​​​​​Feature your favourite reviews in a sleek carousel on your homepage, checkout page, or other key conversion points
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Moderate
- Publish, Reject & Escalate Reviews
Use the moderation console to select reviews for publication on your site, reject and escalate reviews that contain content requiring further attention
 - Sentiment + Profanity Filters
Automatically filter out profanity and stop explicit language from making its way to your site
 - Respond to Reviews Publicly and Privately
 - Advanced Auto Publish
Let our AI algorithm do the heavy-lifting and auto-publish reviews to your site based on star rating and review sentiment
 - Share Reviews to Social Platforms/Pages
Build brand trust by automatically pushing top reviews to your Facebook & Twitter pages
 - Share Reviews Across Groups of Related Products
Share reviews across groups of related products, bundles, and product variants to increase review coverage
 - Reviews Tagging
Categorize and organize your reviews by manually adding tags
 - Community Q&A moderation
Increase average order value by promoting top-rated products in a dynamic on-site widgetÂ
 - Share reviews across domains / sites
 - Help desk moderation
​​​​​​Collect and moderate customer service reviews from popular help desk solutions like Zendesk, Freshdesk, and more
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Organize
- Basic Filters
Always enabled filter to sort by Star Rating, by Review Type, and by Metadata, and four optional - by Star Distribution, by Text Search, by Topic, and by Custom Fields
 - Reviews Sorting
Advanced reviews sorting makes it easy to select the order of reviews shown in your on-site widget
 - Star Distribution Filters
Earn buyer trust at a glance with a distribution of your reviews according to star rating
 - Custom Search
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Optimize
- Reviews Page
A dedicated page for all your site and product reviews
 - SEO Crawl-able
Boost your presence on Google by showcasing reviews on a crawlable dedicated page
 - Google Rich Snippets
Attract organic Google traffic by displaying star ratings and reviews in search results
 - Google Seller Ratings
Boost Google Ads campaign performance by showcasing star ratings in Google Ads
 - Convert Between Product and Site Reviews
Publishing product reviews as site reviews is an excellent way to meet Google's criteria for Google seller ratings
 - Google Shopping Ads
Earn buyer trust and increase CTR with star ratings and reviews in Google Shopping Ads
 - Facebook & Instagram Stores
Syndicate your reviews on Facebook & Instagram Shops, helping you reach new shoppers on more channels.
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Personalize *Smart Features Powered by AI*
- Promote Products for Cross-sell
Increase average order value by promoting top-rated products in a dynamic on-site widget
 - Highlight top Reviews: Powered by AI
Powered by AI, Review Highlights showcases high-converting snippets from top product reviews
 - Smart Filters: AI Topic Filters
Leverage Yotpo's smart topics algorithm to automatically scan and identify topics that are most often mentioned in published reviews
 - Smart Prompts
Encourage customers to write detailed reviews by suggesting relevant, AI-powered review topics.
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Program Design
- Domains included
 - Email blocklist
Keep spam at a minimum with the ability to exclude specific customers from receiving review request emails
 - Product block-list
Stay in control of your content by temporarily or permanently excluding products from review collection emails and distribution channels
 - Remove Yotpo Branding
 - Multi-domain Support
 - Multi-language Review Requests
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Reporting and Analytics
- Reviews Dashboard
Make data-driven decisions with our Reviews, Emails, Photos, and Conversion dashboards
 - Email Analytics Dashboard
 - Export Reviews
 - Insights Dashboard
Analyze customer feedback at scale and gain actionable insights using sentiment analysis and natural language processing technology
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Strategy and Support
- Email Support
Our knowledgable support team is available to answer questions and resolve any issues
 - Live Chat
Get instant help anytime you need it with our live chat support
 - Onboarding Manager
Get up and running quickly via a live call with a dedicated specialist to optimize your Yotpo features and ensure a smooth onboarding
 - Customer Success Manager
Get the most out of Yotpo features with a dedicated account representative committed to your success
 - Account Manager
 - Enterprise Account Manager
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Integrations
- Drip
The integration between Yotpo and Drip enables you to automate your email review follow-up strategy
 - Omnisend
Leverage powerful review data to create hyper targeted and high-converting campaigns, across all the channels your customers use most
 - Listrak
Fueled by AI, machine learning, and predictive analytics, Listrak helps you unlock the power of your customer data to create personalized 1:1 interactions
 - Fresh Relevance
This integration makes it easy to provide a more relevant shopping experience and increase conversions by combining cross-channel personalization with authentic social proof
 - Klaviyo Integration
Enrich your email campaigns with reviews and trigger converting campaigns based on reviewer data
 - Helpdesk
Handle the reviews and Q&A more efficiently by integrating your existing Help Desk system and leveraging existing channels of communication
 - Integrate via API & Webhooks
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 Visual UGC Feature List
Showcase customer photos and videos across the buyer journey
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Collect
- Total Pictures: Unlimited
- Curate from my Instagram posts
- Curate from #hashtag
- Curate from @mentions / tags
- Photos from Reviews
- Automatic Permission Request
- Upload Own Photos
- Upload Photo on-site
- Video Curation
- Videos from Reviews
- Upload Video Onsite
- AI Product Tagging
- AI Image Filter
- Manual Permission Request
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Display
- # Galleries: Unlimited
- Shoppable Instagram
- Layouts: Carousel, Grid, Collage
- Shop Now Button
- Add to Cart Button
- AI-assisted Tagging
- Share Visuals Across Groups of Related Products
- Advanced CSS Editor
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Program Design
- Domains Included: 1
- Automatically Sync Instagram photos
- Multi-domain Support
- Multi-language Review Requests
- Multi-store Management
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Reporting & Analytics
- ROI Dashboard
- Engagement Dashboard
- Gallery & Picture Analytics
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Strategy and support
- Email Support
- Live ChatÂ
- Onboarding Manager
- Customer Success Manager
- Account Manager
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Integrations
- Share Visuals to Facebook and Twitter Pages
- On-site CVR Tools
- Social Ads
- Share Visuals to Pinterest
- Integrate via API & Webhooks
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Loyalty Feature List
Create custom-tailored loyalty and referral programs
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Campaigns: Purchases
- Points for Purchases
Incentivize your customers with loyalty points for every dollar they spend for purchases of specific products that you want to promote
 - Refer a Friend
The Refer Friends Module Editor allows you to quickly build a customized and intuitive user experience for your referring customers without the need for any development.Â
 - Points for Photo and Video Reviews
Reward shoppers for submitting a product review with a photo or video. Motivate them to talk about their experience with your products and reward them for sharing their thoughts
 - Goal Spend
Increase AOV by rewarding points to your shoppers only when reaching a spending target of your choosing
 - Punch Card
Increase the number of orders per shopper by rewarding points only once they reach a predetermined number of purchases
 - Points for Subscription Purchases
Award points for joining your Subscription program
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Campaigns: Account
- Create Account
Convert site visitors into leads by rewarding them as soon as they create a store account
 - Happy Birthday
Increase loyalty and strengthen customer bonds by giving the shoppers a special birthday reward
 - Happy Anniversary
Add a personal touch to your loyalty program by giving shoppers a special gift for their anniversary or for celebrating the date they joined the loyalty program
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Campaigns: Social
- Facebook Share
Maximize your brand's social media exposure by rewarding customers for sharing Facebook posts
 - Page Visit
Drive traffic to specific pages by incentivizing customers for each unique visit
 - Twitter Follow, Tweet, & Retweet
Reward customers for tweeting, retweeting, or following your brand on Twitter
 - Sign up for SMS
Reward customers for subscribing to your SMS list
 - Read Content
Encourage shoppers to read blogs, newsletters, etc., and answer related questions to earn rewards
 - Points for Donations
Reward customers for participating in your donation campaign
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Campaigns: Advanced Settings
- Reward for Custom Actions
Encourage shoppers to read blogs, newsletters, etc., and answer related questions to earn rewards
 - Restrict to Certain Items
Exclude products from your loyalty program so that customers won't get points for purchasing these products
 - Restrict to Product Collections
Exclude product collections from your loyalty program so that customers won't get points for purchasing items from these collections
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Redemptions
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- $ off points (set values) &Â off points (variable values)
Let customers redeem their points for rewards
 - Redeem: Free Shipping
Reward shoppers with a free shipping perk
 - Redeem: Free Product
Allow shoppers to redeem points for a free product
 - Redeem: Custom Reward
Create reward options that go beyond discounts and store credit. You can offer things such as unique experiences or donations to charities
 - Redeem: Custom Coupons
Reward your customers with coupon codes outside of your shop. This is a useful tool when you wish to reward customers with coupons that will be applied on a platform or 3rd party app
 - Gift Cards
Reward your customers with a gift card they can share with friends or use on your store in their next purchaseÂ
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Display
- Drag and Drop Rewards Page Builder
Our intuitive drag-and-drop modules allow you to quickly launch — no coding or website development required
 - Redeem: Points at Check-out
Increase conversion with an uninterrupted checkout experience by allowing shoppers to redeem at checkout
 - Advanced CSS Editor
Apply your own custom CSS edits to achieve a Rewards Page design that's truly native to your site and brand
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Program design
- User Management
 - Fraud Prevention
Robust prevention to avoid referral misuse by automatically blocking referrals based on user agent, IP address, billing address, and more
 - Points Expiration
Increase redemption rates by setting a timeframe for unused points to expire '
 - VIP Tiers
Motivate your shoppers to engage more meaningfully with your brand by building a custom VIP Tier loyalty program. Boost customer engagement, retention, and overall customer lifetime value
 - Paid Memberships
Encourage shoppers to purchase access to exclusive benefits to bump revenue and increase customer lifetime value
 - Include/Exclude Customers in Program
Manually add or remove a customer from your Loyalty and Referral program
- Include/Exclude Products in Program
Manually add or remove a product from your Loyalty and Referral program
 - Multi Currency
Implementing multi-currency allows you to display your Loyalty & Referrals program in the shopper’s chosen currency
 - Multi Store
If you are a merchant with multiple stores, you can set your loyalty program to share your customers’ points across all of them. This means your customers can use the points they earned in all of your stores combined and redeem them for rewards in any one of your stores
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Reporting and Analytics
- ROI Dashboard
Gain valuable insights into the value of your Loyalty & Referral program and leverage real-time data to gauge ROI and understand, optimize, and improve your program
 - Loyalty Performance
Gain valuable insights into the performance of your customer loyalty program and leverage real-time data to gauge ROI and understand, optimize, and improve your program
 - Referral Performance
Examine how well your referral program is performing in terms of engagement and revenue
 - Customer Report
Export your customers to a CSV file. The file will include the customers' email address, first name, last name, current points balance, and a referral link for each customer
 - VIP Tier Performance
Understand the value generated by the VIP Tiers. Understand how many users engage with the tiers and gain valuable insights into the performance of your customer loyalty program
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Strategy and Support
- Yotpo Academy
Get access to educational content by Yotpo
 - Email Support
Our knowledgable support team is available to answer questions and resolve any issues
 - 24/7 Chat Support
Get instant help anytime you need it with our live chat support
 - Onboarding Manager
Pre-deployment, you’ll work closely with one of our Onboarding Experts who will set you up for success
 - Templated Emails: Build Awareness
Pre-build and fully customizable email templates for building awareness about your loyalty & referrals program
 - Templated Emails: Campaigns
Pre-build and fully customizable email templates for your loyalty and referrals campaigns
 - Templated Campaign Calendar
 - Segmentation: Create audiences
Build exclusive promotions for a selected group of shoppers with audience based campaigns
 - Campaign Scheduling
Schedule point promotions well in advance to maximize your program's efficiency
 - Customer Success Manager
Get the most out of Yotpo features with a dedicated account representative committed to your success
 - Account Manager
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Integrations
- Yotpo Native Email
 - Send Emails via ESP Provider
Integrate your ESP with Yotpo to send all your Loyalty & Referrals emails through your preferred email solution
 - Shopify POS
Enroll customers, track point balances, and apply discounts to the checkout cart during in-person transactions on Shopify POS. Create a rewards program that works seamlessly everywhere
 - Recharge Integration
Seamlessly integrate Recharge with Yotpo Loyalty & Referrals to generate coupon codes that can be applied to the ReCharge checkout
 - Shopping Gives
Integrate your ESP with Yotpo to send all your Loyalty & Referrals emails through your preferred email solution
 - Integrate via API & Webhooks
Integrate any app by using webhooks
 - Ordergroove Integration
Allow subscribers to accumulate points on subscription purchases, offer special rewards for reaching subscription milestones and redeem points for discounts on both first purchases made via your shop’s checkout and recurring purchases via Ordergroove
 - Salesforce Marketing Cloud
Automatically sync program-related data with your Marketing Cloud account
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SMS Feature List
Engage your shoppers with high-converting mobile experiences
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Usage Features
- Campaigns &Â Automations
Automatically engage customers with welcome messages, abandoned cart reminders, post-purchase cross-sells, and more
 - Flow Builder
Use triggered messages for every step of the customer journey. Choose from a library of 40+ SMS flows and tailor them to fit your brand voice
 - Chat Two-Way Conversation
Use the in-app SMS chat to interact with shoppers in real time. Integrate with your help desk to streamline support and boost customer engagement
 - Full Suite of SMS Subscribers Tools
Maximize subscriber growth with 8+ tools such as pop-ups, checkout opt-in, social opt-in, QR codes and keywords (first keyword free, additional keywords are $10 each)
 - On-Demand Messaging Templates Library
Launch personalized SMS messages around key marketing dates, sales, product launches, and more in just a few clicks
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Other Features
- Full Integrations Suite
Connect with the rest of your tech stack including growth tools, email service providers, and helpdesks
 - Advanced Analytics (Campaigns, Subscribers, etc.)
Optimize SMS performance with downloadable reports and analytics dashboards on every message
 - A/B Testing
A/B test any campaign or flow for the highest chance of conversion
 - Timezone Messages
Set your timezone according to the location of your business to schedule messages for all time zones accurately
 - Customizable Revenue Attribution & Tracking
Fully configurable attribution windows, including last view and last click, give you control over how you track results
 - Custom Short URL
Further credibility with your business name included in any links within your messages
 - Shopify POS
Collect subscribers directly from your brick-and-mortar stores with our Shopify POS integration!
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Services & Support
- Dedicated SMS Strategist
Strategists review performance trends and provide ongoing optimizations and best practices to help drive maximum ROI
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