💣 3 common myths about marketing to Gen Z


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A couple of days ago Yotpo and members of the Amazing women in eCommerce (AWIE) community came together to discuss the challenges and opportunities when it comes to marketing to the Gen Z shoppers. 

 

Here are 3 of the most common myths our speakers challenged and debunked. What do you think are other misconceptions about the mobile-first generation? 🤔

 

🐠 Myth 1 | Gen Z has the lowest attention span of all generations.

 

Kim Zorn, the Global Performance Director at Princess Polly debunks one of the most common myths about this group of shoppers.

 

¯\_(ツ)_/¯  Myth 2 | Gen Z is a generation that doesn’t know what they want.

 

Gen Z cares a lot and what inspires them is no secret to Alyssa Thomas, the eCommerce Manager at Aje.

 

🤡 Myth 3 | Gen Z uses technology only for entertainment.

 

Gen Z is the most tech-savvy generation of all, and Kate Massey, Searchspring’s Head of APAC shares her insights on how they are revolutionizing technology and the way we communicate online.

 

📌  Watch the full recording here: https://bit.ly/3xMKf5j


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