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Introducing the 2023 Amazing Women in eCommerce Honorees
This was a record-breaking year for Amazing Women in eCommerce, a program that Yotpo launched in 2018 to recognize visionary women in the eCommerce space. We received more than 3,700 nominations from across the eCommerce industry for women from brands, agencies, and service providers. For each nomination, Yotpo donated $5 to Girls Inc., meaning we were able to donate more than $18,500 to the organization, to help support the next generation of women in business.The women who make up the 2023 Honorees were selected across five categories: Founder, Leader, Marketer, Innovator, and Rising Star. Together, they embody the qualities that make them stand out among their peers — creativity, passion, and drive. We are proud to champion the achievements of these amazing women and to support Girls Inc., promoting women empowerment today and tomorrow.Don’t take our word for how impressive these women are. Get to know them below! Meet the Honorees Gwen Beloti, Founder and Creative Director, Gwen B
Yotpo Master Key: A New Perk for Our Customers
We are thrilled to introduce a new benefit available to our customers: Yotpo Master Key! Now, any customers based in NYC or Tel Aviv — or just passing through — can book a workspace at Yotpo’s offices for the day, free of charge. With Yotpo Master Key, you can make the most of the different amenities that our new office spaces have, like fully stocked kitchens, a convenient location, and more — plus the chance to meet the Yotpo team and get to see our company culture up close. Book a room in NYC Book a room in Tel Aviv Get to know our workspaces
5 ways to take care of your mental health as an entrepreneur
Did you know that May is Mental Health Awareness Month? It originated in the United States in 1949, and is celebrated with various events focused on raising awareness and recognizing the impact of good mental health on overall well-being.Building, running, and owning a business can take a toll on entrepreneurs. The very character traits that power your success as an entrepreneur like risk-taking, persistence, and competitiveness may put your mental health at risk.According to the National Institute of Mental Health, when it comes to your mental health, self-care can help you manage stress, lower your risk of illness, and increase your energy. Even small acts of self-care in your daily life can have a significant impact. Self-care means taking the time to do things that help you live well and improve both your physical and mental health. Tip 1: Just Move Your BodyYour physical health is critical to your overall well-being. That doesn’t mean you have to “rise and grind” every single da
Sustainable D2C: Impactful Strategies from Amazing Women in eCommerce
Consumers have never cared more about sustainability, and if eCommerce brands want to foster brand loyalty and retention, they need to make a bigger impact and more importantly — prove to shoppers that they are committed to helping the planet.We spoke to women from sustainable brands about what they’re doing to make eCommerce more Earth-friendly, and they had a lot to say about authenticity, transparency, and communicating your brand values effectively. Here are six ways you can foster sustainability, make an impact, and forge deeper relationships with your customers. Consider every part of the product journeyFor a product to be truly sustainable, brands need to look at where they source their ingredients, how the products are made, and also look ahead to shipping and what happens when the product reaches the end of its lifecycle.“Everything from our products to packaging is consistent with our ethos of being a conscious brand,” says Laide O., Founder of Earth-friendly dinnerware brand
🗝 Yotpo Master Key FAQs
How do I book a room?You can request a room through a super quick online form – one for Tel Aviv and one for NYC. Simply choose your preferred day and time, and how many people you want to bring. Then, our Facilities Team will reach out to confirm your booking, and provide you with information on how to get into the building, transportation, and other important details. When are rooms available?Rooms are available on weekdays (Monday-Friday in NYC and Sunday-Thursday in Tel Aviv) from 9:00am-5:00pm. How far in advance should I book?We need to give our facilities team time to arrange everything with the building, so we ask that you request a room at least a full business day before you plan to arrive. Where are your offices located?NYC: 233 Spring Street, 6th floor, New York, NY 10013Tel Aviv: HaMasger St 35, Tel Aviv-Yafo, Israel Why are you offering this to customers? We consider ourselves to be an extension of your team, and we’re committed to your success. So whether you need space
Anyone marketing to Gen Z? Read this.
ICYMI: In June, we sat down with some of our Amazing Women in eCommerce community members to get expert tips on marketing to Gen Z. Carmel Zein, Senior Marketing Manager at Yotpo, talked to three Gen Z experts about the challenges and opportunities of capturing the next generation of shoppers: Kim Zorn, Global Performance Director at Princess Polly, Alyssa Thomas, eCommerce Manager at Aje, and Kate Massey, Head of APAC at Searchspring. Here are some of their insights. What are some of the ways you all are seeing success when marketing to a Gen Z audience?
💣 3 common myths about marketing to Gen Z
A couple of days ago Yotpo and members of the Amazing women in eCommerce (AWIE) community came together to discuss the challenges and opportunities when it comes to marketing to the Gen Z shoppers. Here are 3 of the most common myths our speakers challenged and debunked. What do you think are other misconceptions about the mobile-first generation? 🤔 🐠 Myth 1 | Gen Z has the lowest attention span of all generations. Kim Zorn, the Global Performance Director at Princess Polly debunks one of the most common myths about this group of shoppers. ¯\_(ツ)_/¯ Myth 2 | Gen Z is a generation that doesn’t know what they want. Gen Z cares a lot and what inspires them is no secret to Alyssa Thomas, the eCommerce Manager at Aje. 🤡 Myth 3 | Gen Z uses technology only for entertainment. Gen Z is the most tech-savvy generation of all, and Kate Massey, Searchspring’s Head of APAC shares her insights on how they are revolutionizing technology and the way we communicate online. 📌 Watch the full reco
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