Emma Richard, Senior Data Analyst at Dr. Squatch, and Emma Standing, Director of eCommerce & Customer Experience at Bubble Skincare, experience retention challenges just like the rest of us.
They provided their expert opinions at our Retain Forward event, but they’re also here to answer your questions directly! Ask them anything about measuring, driving, or leveling up retention here for a limited time 👇🏼
We are mostly looking at repeat purchase rate for measuring retention. What else should we be focused on?
@adamlong - great question! Here are some other metrics that can be helpful to track: