Share best practices for using Yotpo's products to retain your customers.
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Emma Richard, Senior Data Analyst at Dr. Squatch, and Emma Standing, Director of eCommerce & Customer Experience at Bubble Skincare, experience retention challenges just like the rest of us. They provided their expert opinions at our Retain Forward event, but they’re also here to answer your questions directly! Ask them anything about measuring, driving, or leveling up retention here for a limited time 👇🏼
We don’t need to tell you acquisition costs are still on the rise, but we will say this: budgets are going to be tight, and it won’t be practical to pay for traffic that was barely marginal in 2022. If you want to increase profitability you have to increase revenue, decrease costs, or both. It’s time to start working smarter, not harder, to drive retention. Here are three cost-saving tips to more effectively market to your customers during a sluggish economy. Audit, assess, optimize Now is a perfect time to take a look at every active marketing channel you have running and cut out anything not working. We’re no longer in a testing phase, it’s time to turn off channels that aren’t the most ROI positive. Once you cut away all the excess, you’ll have a clearer picture of what drives revenue for your business. This added clarity will help you to actually understand the results of the channels you’re using. Put it into practice The first step in this process is to know what metrics to me
Did you miss us?It’s time to dive into Pillar III: Leadership. This pillar is all about bringing your department leaders together to achieve a common goal: customer retention. Everyone needs to be on board to make this goal a reality. You’ve been learning about pivoting toward a retention-first mindset and laying the groundwork for your retention strategy. Today we’re putting on the finishing touches. Roll call!Marketing? Sales? Customer support? Finance? Retail? Is everyone present? Time to get down to business. In this article, we’ll walk you through how each of your departments can work with one another. Think of it as business astrology ♍ Marketing 📈Your ideal retention partners are: Customer support and product development. ❤️ Customer supportThe marketing department can work with customer support to gather customer feedback and insights on what customers are looking for in the product or service. This information can help guide the messaging and campaigns that the marketing depa
And just like that, Black Friday is only a few weeks away, and we can’t help but wonder… do you have a solid post-BFCM strategy in place? After all, you don’t want to lose those new customers you’ve just spent so much time, money, and effort to acquire because you simply didn’t have a plan to bring them back to your store, do you? Throughout BFCM and beyond, eCommerce brands must leverage the influx of holiday traffic and offer first-time customers a clear reason to return. It’s never too early to start planning your post-BFCM retention game. Get the winning strategies you need to keep shoppers coming back again and again. Dive in here!
Magento is a powerful eCommerce platform that provides online store owners with robust features. However, like any software, Magento website support services may encounter issues from time to time. Here are some common Magento website issues and how to troubleshoot them.Slow Website Speed - A slow website can frustrate customers and negatively impact conversions. One way to address this issue is to optimise images and enable caching. Another way is to upgrade to a faster web hosting plan.Payment Gateway Integration Errors - Payment gateway integration issues are a common problem for Magento websites. Ensure that the payment gateway is integrated correctly and up-to-date. If the problem persists, contact your payment gateway provider for support.Shipping Calculation Errors - Incorrect shipping calculations can result in overcharging or undercharging customers. Check your shipping configuration settings and ensure that they are accurate.Product Import/Export Issues - If you are experienc
Welcome back to the Customer Retention Honors Society!! It’s time to get into our next pillar: Service. Successful, retention-first brands put their customers at the center of everything. They’re constantly thinking about their customers and how they can better serve them.And this starts with thinking through every step of the customer journey and making sure it keeps customers coming back.Let’s review each step below:Awareness Consideration Immediate Post-Purchase Engagement Sustained Engagement Customer CommitmentAwarenessDuring the Awareness stage, potential customers are becoming aware of the brand and its offerings. You should focus on creating a strong first impression and building recognition through multiple channels like reviews, social media, influencer marketing, word-of-mouth marketing, and paid advertising. Putting it into practice ✅Personalized messaging: Create customized messages that are relevant to the audience, whether it’s based on demographics, interests, or behav
Yotpo is thrilled to be included in the latest eBook from Ryder Commerce: Unleashing the power of creative channel expansion for D2C brands. In our chapter, we shared the five crucial steps to building a multi-channel customer experience that drives retention and increases CLTV. Dive into the eBook now to get these insights, plus more strategies and tactics for creative channel expansion from Arrive, Global-e, Inveterate, Pipe17, and Carro.
It’s almost time to get back to school, meaning it’s definitely time to test your knowledge 🤓Retention is essential to your bottom line because? It's 6-7 times more expensive to acquire a new customer than it is to retain an existing customer. A 5% increase in customer retention can increase company revenue by 25-95% Retained customers buy more often and spend more than newer customers. They've learned the value of a product or service and keep coming back, again and again. Before jumping into the ins and outs of implementing a retention-first mindset, it’s a good idea to review the terms and phrases you’ll likely come across. Save and download this eCommerce Retention Glossary to use in the future. Got it? Good. Did someone say academic research? It’s time to put in the work and cement your scholar status. Before we send you the next email, think through how you might start tackling these challenges as you start to shift toward a retention-first mindset. Mindset shift: It might be t
It’s almost back to school, folks. New binders, fresh pencils, a stack of clean paper 🤓 — can you tell some of us were massive nerds in high school? And with all the hubbub of back-to-school, we wanted to start off your academic year with a bang. Introducing the Customer Retention Honors Society!We want to recognize all you’re doing for your brands, so we’re inviting you to join our Customer Retention Honors Society But before induction takes place, we need to walk through the four pillars of customer retention 🏛 Scholarship: All our honor society members are required to have a 4.0 in the foundations of customer retention Service: It’s time to give your time to others: your customers! Walk through every step of the customer journey to ensure you’re keeping customers coming back again and again Leadership: Brand leaders are problem solvers and collaborators, meaning your departments need to work together to create a successful retention strategy Character: Great brands have great role
Website navigation is a critical factor in both user experience and organic SEO services for e-commerce websites. As an Organic SEO Services in USA, it's important to create clear and intuitive website navigation that makes it easy for users to find the products they're looking for. Effective website navigation can also improve search engine rankings by ensuring that all pages are properly linked and accessible to search engine crawlers. Prioritizing website navigation can lead to improved user engagement, increased conversions, and higher organic search rankings.
If you are 100% confident in your BFCM strategy, ignore this.We thought so, too 🙂Let’s face it: Black Friday can be overwhelming, but you don’t really need superpowers. With some clever planning and the right tools, you can become the BFCM hero and lead your brand to success.We have a set of winning marketing strategies backed by insights from top eCommerce experts that will help make this BFCM your most successful one yet.Dive in
Love is still in the air and we can’t miss this opportunity to share with you some of the amazing St. Valentine's Day campaigns created by our fellow Community members! Fresh Roasted Coffee With a passion for bringing gourmet coffees from all over the world, roasted fresh to order in eco-friendly Loring™ Smart Roasters, Fresh Roasted Coffee is committed to quality, service, integrity, approachability, and sustainability. A love story told by Fresh Roasted Coffee: Are you guilty of loving a cheeky social media campaign? We are and we can’t get enough of Fresh Roasted Coffee's Instagram videos: Chocolate lover’s DREAM! 💭🍫 for the pure-hearted dreamers Brews for ✌️! No heartbreaker here! 💕 for hopeless romantics Why we love this idea: The video production is simply gorgeous and captures in a perfect way the essence of the brand and the sweet mood of the holiday. We know how much effort goes into creating stunning content for social media, so huge congrats to @John from FRC and t
Magento is constantly working to keep the platform strong and up-to-date by regularly updating and releasing new versions. However, the complete revamp of the platform - transitioning from 1.X to 1.X up to Magento 2.X - in 2015 was the effort of this website builder to ensure that Magento 2 stand out from any similar eCommerce ecosystem and help to the growth for their clients. The new features, security improvements, bug fixes, a better shopping experience, and superior features make Magento 2 the finest replacement for Magento 1. If you're currently using Magento 1, it is time for Magento Upgrade services to make your eCommerce business more effective and managed.
For eCommerce merchants, Mother’s Day is a great opportunity to generate new sales. According to the NRF, pending on Mother’s Day gifts in 2022 broke records, reaching about $31.7 billion, and per-person spending peaked at $245.76. Suffice to say, there’s quite a lot of opportunity for brands that offer products or services that might be a fit for Mother’s Day celebrations.So how can eCommerce brands get in on Mother’s Day marketing? By shining a spotlight on authentic customer experiences. What shoppers are spending on for Mother’s Day According to research conducted by the National Retail Federation, these were the top gift categories for moms in 2022:Greeting cards (75%) Flowers (72%) Experiences (57%) Gift cards (52%) Clothing and accessories (45%)Don’t fall under one of those categories? That doesn’t mean you should just throw in the towel on Mother’s Day — it just means you need to get creative.To help you get inspired, we’re sharing our top seven Mother’s Day marketing campaigns
Magento provides the exclusive platform that enables Magento interfacing capabilities for enterprise development to ensure the highest quality commercial presence on the internet domain. We will present the most popular and effective designs for Magento Ecommerce Support Services for your eCommerce development. As a flag-bearer and the top Magento Web Development Company, you will discover Magento expertise at an elite quality at We. Offering robust storefront models to our customers is our goal; as such, you can now incorporate and enhance features into your online store to improve your scalability. Our Magento web development company follows the standard Magento development services in the USA method, using the most modern IDEs. We provide prompt and efficient solutions for all our customers. Our services are beneficial to those companies in the initial stages of website launch or migration of their website, as well as digitising business. We have the technical expertise and take the
Over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. This number jumps to well over 90% when you look at Gen Z respondents. Connecting shoppers with your brand values is at the center of solving the sustainable puzzle in eCommerce, and according to Forbes, in 2023, Sustainability will no longer be optional. Make sense of the new trends and consumers’ demands by exploring some of our members’ sustainable programs. Harper Wilde Empowering women has been part of Harper Wilde since day one. Education and empowerment are at the core of everything the brand is doing.🌿 Sustainable impact: Since they launched their recycling program: Recycle, Bra, they recycled over 87 000 bras.🌿 Why it matters:Donation centers don't accept worn bras. There are over 30 pieces used to construct a single bra, making them a tricky item to dispose of sustainably. When Harper Wilde couldn't find a way to sustainably dispose of old bras, she decided to
Hey Community! Just a few days before the Brand2Brand webinar with The Elderberry Co., Fur, and Global Healing! 😊Submit your questions here and we will make sure to send them to @Roshelle at Yotpo. You can ask our speakers anything about: How top D2C brands are dealing with their own vertical challenges What strategies to have in play to boost retention How connecting your marketing tools can help drive engagement and more Save your spot today! Sign up here ⬇⬇⬇
What if we told you TikTok could be used for more than just that midday scroll? We’ll do you one better, what if we told you scrolling TikTok could be a great way to uncover what consumers have to say about your subscription offering? TikTok’s rise as a discovery tool is part of a broader transformation in digital search. Spin this to your own advantage and use TikTok to search for what types of subscriptions are resonating with shoppers. Get ready friends, we dove off the deep end and identified several ways TikTok can help you get the inside scoop on the latest in subscriptions. They’re telling us what they want, what they really really wantWhile the following video focuses solely on subscriptions through Amazon, it can give brands an idea of what kinds of products customers are interested in. Let’s say you’re trying to decide which of your products you want to offer on subscription, it’s videos like this that allow you to identify what types of products customers are subscribing to
The Maze Group is a strategic consultancy that creates scalable, sustainable, and highly effective digital experiences that help their customers succeed. Historic candle brand Candle-lite enlisted The Maze Group in building out their D2C business, with Yotpo Reviews as an integral part of their strategic plan. Challenge Candle-lite had been making and selling candles for over 180 years but was looking for ways to grow beyond their legacy wholesale model, so they partnered with The Maze Group to create their Shopify Plus D2C site. It was important to Candle-lite that Maze build systems that were well integrated and allowed for maximum automation to help reduce the need for hiring additional resources and dependency on an agency long-term. Maze worked with the brand to build digital fluency so that typical agency services could be transitioned to internal teams. Solutions The Maze Group strategized, planned and implemented direct to consumer ecommerce and digital marketing operations i
As a Magento website owner, security should be your top priority. Here are some best practices for securing your Magento website from hacks and attacks:Keep Magento up-to-date: The latest version of Magento always includes security patches, so it's essential to keep your website updated with the newest version.Use strong passwords: Use strong and unique passwords for your Magento admin panel, FTP, and a hosting account.Use HTTPS: Implement HTTPS protocol to encrypt all data transmitted between the server and the client. This will ensure that all communication between the server and the client is secure.Install security extensions: Install security extensions like MageFence, MageReport, and MageSecurity to monitor and prevent malicious activities on your website.Backup regularly: Always keep a backup of your website. Regularly back up your website, including your database, media files, and system files, in case you need to restore them in the event of a security breach.Scan your website
This year, we wanted to celebrate Valentine’s Day in a new way: by celebrating the relationships between customers and the brands they love.So, we reached out to real shoppers and asked: Which brand is their Valentine? Who makes them feel special? Why? Turns out, a whole lot of people have brands that give them butterflies — and they were oh-so-excited to share their love stories. :) After sifting through all the submissions, we’re excited to share our top 5. Check them out below! Dear UrbanStems, Roses are red, violets are blue, whether I’m sending or receiving flowers, I always turn to you! Your mission of spreading the joy of flowers always brightens my day, you’re my go-to for every gift, and now I’m a loyalty member — even made it to level Peony! I’ve referred my mom, and even sent her a flower subscription to spread the love. You could say we’ve made the relationship official. 🙂Thanks for reminding me to stop and smell the roses,Love,Rachel B. Dear Black Girl Sunscreen,My famil
Once defined almost wholly by new customers, eCommerce brands are looking beyond the first-time sale to succeed. Businesses of the next decade are instead measuring their success by customer loyalty: Will shoppers be with your brand in a month? Two months? Next year?Now more than ever, brands need to nail customer retention. In our State of Retention Survey, we found over 50% of brands are more focused on retention efforts than ever before, and yet, 40% haven’t changed their strategy to achieve their goals. Why are brands still missing the mark despite knowing they need to keep customers coming back? Retention is much more multidimensional than acquisition; retention demands you treat first-time, two-time, repeat, and loyal shoppers with nuance. And, the margin of error is that much smaller.As we move into 2023, it’s becoming obvious that brands aren’t creating the post-purchase experiences that today’s consumers are seeking out. Of the brands surveyed, 70% said their retention rate
Underwaterpistol is an end-to-end Shopify agency that propels brands through a unique four- phase framework: plan, create, grow, accelerate. Luxury home furnishings store Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, including powerful customer feedback with Yotpo’s UGC and SMS solutions. Challenge The home goods industry has skyrocketed in the past few years, as the newly homebound look to renew their spaces. Recognizing the opportunity for its online store to achieve game- changing revenue, luxury furniture brand Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, complete with a rebrand to propel their business into a new era of homeware. Solutions Loved and lauded by influencers, Arighi Bianchi needed a way to showcase the high volume of UGC they already received, so Underwaterpistol integrated Yotpo’s Visual UGC solution on their eCommerce site. Then, they migrated from another provider to Yotpo Reviews and incorporated them into ind
LSKD is an Australian activewear brand that takes pride in keeping their customer community at the core of everything they do. They are in continuous pursuit of customer feedback and bringing customer-proven products to the market. Having built a community that shares their brand values of sports, fitness, and adventure, LSKD is committed to providing the highest quality sportswear and streetwear to support their customers' active lifestyles. ChallengeAs customer acquisition costs (CAC) and competition increase, LSKD saw an opportunity to create a single view of the customer that would allow them to engage with their shoppers more and help double down on their retention strategy. With infinite touch points throughout the customer journey, LSKD needed a connected platform to re-engage customers seamlessly at each of these moments. With customer feedback being of utmost importance for growth, LSKD needed to invest with a reviews partner poised to support their strategy.About a year aft
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