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Retention strategies

Share best practices for using Yotpo's products to retain your customers.

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53 Conversations
lstack
Community Manager
lstackCommunity Manager
posted in Retention strategies
AMA: Experts from Dr. Squatch & Bubble Skincare on Retention Challenges

Emma Richard, Senior Data Analyst at Dr. Squatch, and Emma Standing, Director of eCommerce & Customer Experience at Bubble Skincare, experience retention challenges just like the rest of us.  They provided their expert opinions at our Retain Forward event, but they’re also here to answer your questions directly! Ask them anything about measuring, driving, or leveling up retention here for a limited time 👇🏼

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1 year ago
heather
Employee
heatherEmployee
published in Retention strategies
3 Cost Effective Ways to Increase Retention in 2023

We don’t need to tell you acquisition costs are still on the rise, but we will say this: budgets are going to be tight, and it won’t be practical to pay for traffic that was barely marginal in 2022. If you want to increase profitability you have to increase revenue, decrease costs, or both. It’s time to start working smarter, not harder, to drive retention. Here are three cost-saving tips to more effectively market to your customers during a sluggish economy. Audit, assess, optimize   Now is a perfect time to take a look at every active marketing channel you have running and cut out anything not working. We’re no longer in a testing phase, it’s time to turn off channels that aren’t the most ROI positive. Once you cut away all the excess, you’ll have a clearer picture of what drives revenue for your business. This added clarity will help you to actually understand the results of the channels you’re using.  Put it into practice The first step in this process is to know what metrics to me

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heather
Employee
1 year ago
katinanjelina
katinanjelinaNew Participant
posted in Retention strategies
How to troubleshoot common Magento website issues?

Magento is a powerful eCommerce platform that provides online store owners with robust features. However, like any software, Magento website support services may encounter issues from time to time. Here are some common Magento website issues and how to troubleshoot them.Slow Website Speed - A slow website can frustrate customers and negatively impact conversions. One way to address this issue is to optimise images and enable caching. Another way is to upgrade to a faster web hosting plan.Payment Gateway Integration Errors - Payment gateway integration issues are a common problem for Magento websites. Ensure that the payment gateway is integrated correctly and up-to-date. If the problem persists, contact your payment gateway provider for support.Shipping Calculation Errors - Incorrect shipping calculations can result in overcharging or undercharging customers. Check your shipping configuration settings and ensure that they are accurate.Product Import/Export Issues - If you are experienc

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1 month ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies
8 Marketing Channels To Promote Your Affiliate Program

Together with Social Snowball, we’ve put together a quick guide designed to help you spread the word about your new affiliate program on multiple channels.  Building an affiliate program is an easy decision when considering its many amazing benefits: it will boost brand awareness and credibility, bring new website traffic, and generate more revenue. The process is pretty straightforward, too: you just choose an affiliate app or an affiliate network and set it up in no time.But, the next step is a bit tricky. Once you have an affiliate program, you need to find affiliates. And even if this might sound like a simple task, it’s definitely not an easy one to achieve. This article will go through the best marketing channels for finding quality affiliates. But first, let’s start with the basics. What is an affiliate program?An affiliate program is a performance-based marketing program through which you compensate another business or individual (the affiliate) for bringing you customers or le

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2 months ago
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merryjhonNew Participant
posted in Retention strategies
The importance of website navigation in e-commerce organic SEO services

Website navigation is a critical factor in both user experience and organic SEO services for e-commerce websites. As an Organic SEO Services in USA, it's important to create clear and intuitive website navigation that makes it easy for users to find the products they're looking for. Effective website navigation can also improve search engine rankings by ensuring that all pages are properly linked and accessible to search engine crawlers. Prioritizing website navigation can lead to improved user engagement, increased conversions, and higher organic search rankings.

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2 months ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies
How The Honest Kitchen developed a customer retention program that rewards customers in a meaningful wayCase Study

 Founded in 2002, The Honest Kitchen is an innovator in the pet food space. With the goal of helping pets achieve good health through human-grade pet food, products from The Honest Kitchen can be found in more than 5,000 pet supply stores across North America. 🐕  The Honest Kitchen’s human grade foods aren’t something customers switch to on a whim. Instead, it’s a careful investment in the overall health and wellbeing of their pet that’s typically decided on after extensive research and consideration. And, once customers see the impact their human grade foods have on their pet, they stay loyal to the brand.The Honest Kitchen had been using an out-of-the-box solution from Magento for reviews and loyalty, but they were running into limitations. For example, there was a gap between customers who were subscribers and customers who were part of their loyalty program. And the brand had no way of easily allowing subscribers to redeem loyalty points on subscription orders. They also had the c

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2 months ago
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Employee
norawEmployee
posted in Retention strategies
Free Creative Audit and Roadmap for Yotpo Brands

Roadmap is an a-la-carte creative strategy tool that helps e-comm brands test smarter advertising assets. Within 7 days an experienced creative strategist will audit your current assets, provide a detailed trend analysis, and make asset recommendations that can improve performance moving forward. Through our partnership with Roadmap, all Yotpo brands can receive a Standard Roadmap completely free ($1,250 value) for a limited time. To receive your Roadmap, simply sign up here and the Roadmap team will reach out.

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3 months ago
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Employee
norawEmployee
posted in Retention strategies
Meet the Winners: Yotpo Partner Awards 2024 🏆

 We couldn't be more thrilled to announce the winners of the 2024 Yotpo Partners Awards! 🏆 These agencies and tech partners have truly set the standard for excellence in eCommerce. Get inspired by their success stories with leading D2C brands using Yotpo solutions to boost engagement and long-term retention.Read their stories: https://rb.gy/t50nf4 

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Employee
7 months ago
Jessica at Yotpo
Employee
Jessica at YotpoEmployee
published in Retention strategies
Learn how SEO can be used to boost organic traffic to your eCommerce site

 In today’s eCommerce market, brands must leverage a multi-pronged approach to stay relevant and retain customers. One of the most popular channels includes organic search —  most notably Google, whose search engine receives over 3.5 billion searches every day. As brands focus on retention during economic downturns and as third-party privacy changes impact advertising, optimizing and ranking on organic search is crucial. Now more than ever, eCommerce brands need to tap into the potential of search engine optimization (SEO).Let’s gather an understanding of what SEO is, its importance for eCommerce brands, and the major factors that can affect your ranking. What is SEO?SEO is the process of enhancing a webpage to increase visibility when users are on search engines, such as Google.  Search engine optimization also involves improving the quality of website traffic to and throughout your site. SEO looks at organic or unpaid traffic and indexes rankings according to an algorithm within each

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11 months ago
Ruthie Berber
Employee
Ruthie BerberEmployee
published in Retention strategies
LSKD Doubles Their CLTV with the Yotpo Platform

 LSKD is an Australian activewear brand that takes pride in keeping their customer community at the core of everything they do. They are in continuous pursuit of customer feedback and bringing customer-proven products to the market. Having built a community that shares their brand values of sports, fitness, and adventure, LSKD is committed to providing the highest quality sportswear and streetwear to support their customers' active lifestyles.  ChallengeAs customer acquisition costs (CAC) and competition increase, LSKD saw an opportunity to create a single view of the customer that would allow them to engage with their shoppers more and help double down on their retention strategy. With infinite touch points throughout the customer journey, LSKD needed a connected platform to re-engage customers seamlessly at each of these moments. With customer feedback being of utmost importance for growth, LSKD needed to invest with a reviews partner poised to support their strategy.About a year aft

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1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies
[Customer Retention Honors Society] Pillar III: Leadership

Did you miss us?It’s time to dive into Pillar III: Leadership. This pillar is all about bringing your department leaders together to achieve a common goal: customer retention. Everyone needs to be on board to make this goal a reality. You’ve been learning about pivoting toward a retention-first mindset and laying the groundwork for your retention strategy. Today we’re putting on the finishing touches. Roll call!Marketing? Sales? Customer support? Finance? Retail? Is everyone present? Time to get down to business. In this article, we’ll walk you through how each of your departments can work with one another. Think of it as business astrology ♍ Marketing 📈Your ideal retention partners are: Customer support and product development. ❤️ Customer supportThe marketing department can work with customer support to gather customer feedback and insights on what customers are looking for in the product or service. This information can help guide the messaging and campaigns that the marketing depa

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Yotpo Team
Community Manager
1 year ago
lstack
Community Manager
lstackCommunity Manager
published in Retention strategies
🤔What’s your plan for the day after Black Friday?

And just like that, Black Friday is only a few weeks away, and we can’t help but wonder… do you have a solid post-BFCM strategy in place? After all, you don’t want to lose those new customers you’ve just spent so much time, money, and effort to acquire because you simply didn’t have a plan to bring them back to your store, do you? Throughout BFCM and beyond, eCommerce brands must leverage the influx of holiday traffic and offer first-time customers a clear reason to return.  It’s never too early to start planning your post-BFCM retention game. Get the winning strategies you need to keep shoppers coming back again and again. Dive in here! 

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lstack
Community Manager
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies
[Customer Retention Honors Society] Pillar II: Service

Welcome back to the Customer Retention Honors Society!!  It’s time to get into our next pillar: Service. Successful, retention-first brands put their customers at the center of everything. They’re constantly thinking about their customers and how they can better serve them.And this starts with thinking through every step of the customer journey and making sure it keeps customers coming back.Let’s review each step below:Awareness Consideration Immediate Post-Purchase Engagement Sustained Engagement Customer CommitmentAwarenessDuring the Awareness stage, potential customers are becoming aware of the brand and its offerings. You should focus on creating a strong first impression and building recognition through multiple channels like reviews, social media, influencer marketing, word-of-mouth marketing, and paid advertising. Putting it into practice ✅Personalized messaging: Create customized messages that are relevant to the audience, whether it’s based on demographics, interests, or behav

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Yotpo Team
Community Manager
1 year ago
Jessica at Yotpo
Employee
Jessica at YotpoEmployee
posted in Retention strategies
[eBook] Unleashing the power of creative channel expansion for D2C brands

Yotpo is thrilled to be included in the latest eBook from Ryder Commerce: Unleashing the power of creative channel expansion for D2C brands.  In our chapter, we shared the five crucial steps to building a multi-channel customer experience that drives retention and increases CLTV.  Dive into the eBook now to get these insights, plus more strategies and tactics for creative channel expansion from Arrive, Global-e, Inveterate, Pipe17, and Carro. 

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Jessica at Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies
[Customer Retention Honors Society] Pillar I: Scholarship

It’s almost time to get back to school, meaning it’s definitely time to test your knowledge 🤓Retention is essential to your bottom line because?  It's 6-7 times more expensive to acquire a new customer than it is to retain an existing customer. A 5% increase in customer retention can increase company revenue by 25-95% Retained customers buy more often and spend more than newer customers. They've learned the value of a product or service and keep coming back, again and again. Before jumping into the ins and outs of implementing a retention-first mindset, it’s a good idea to review the terms and phrases you’ll likely come across. Save and download this eCommerce Retention Glossary to use in the future. Got it? Good. Did someone say academic research? It’s time to put in the work and cement your scholar status. Before we send you the next email, think through how you might start tackling these challenges as you start to shift toward a retention-first mindset. Mindset shift: It might be t

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Yotpo Team
Community Manager
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies
You're Invited to the Customer Retention Honors Society!

It’s almost back to school, folks. New binders, fresh pencils, a stack of clean paper 🤓 — can you tell some of us were massive nerds in high school? And with all the hubbub of back-to-school, we wanted to start off your academic year with a bang. Introducing the Customer Retention Honors Society!We want to recognize all you’re doing for your brands, so we’re inviting you to join our Customer Retention Honors Society But before induction takes place, we need to walk through the four pillars of customer retention 🏛 Scholarship: All our honor society members are required to have a 4.0 in the foundations of customer retention Service: It’s time to give your time to others: your customers! Walk through every step of the customer journey to ensure you’re keeping customers coming back again and again Leadership: Brand leaders are problem solvers and collaborators, meaning your departments need to work together to create a successful retention strategy Character: Great brands have great role

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Yotpo Team
Community Manager
1 year ago
Mariya
Employee
MariyaEmployee
posted in Retention strategies
8 ways to have your best Black Friday. Ever.

If you are 100% confident in your BFCM strategy, ignore this.We thought so, too 🙂Let’s face it: Black Friday can be overwhelming, but you don’t really need superpowers. With some clever planning and the right tools, you can become the BFCM hero and lead your brand to success.We have a set of winning marketing strategies backed by insights from top eCommerce experts that will help make this BFCM your most successful one yet.Dive in 

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Mariya
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies
💖 Fall in love with our Community members’ St. Valentine's campaigns

Love is still in the air and we can’t miss this opportunity to share with you some of the amazing St. Valentine's Day campaigns created by our fellow Community members!    Fresh Roasted Coffee With a passion for bringing gourmet coffees from all over the world, roasted fresh to order in eco-friendly Loring™ Smart Roasters, Fresh Roasted Coffee is committed to quality, service, integrity, approachability, and sustainability.  A love story told by Fresh Roasted Coffee: Are you guilty of loving a cheeky social media campaign? We are and we can’t get enough of Fresh Roasted Coffee's Instagram videos: Chocolate lover’s DREAM! 💭🍫 for the pure-hearted dreamers Brews for ✌️! No heartbreaker here! 💕 for hopeless romantics  Why we love this idea: The video production is simply gorgeous and captures in a perfect way the essence of the brand and the sweet mood of the holiday. We know how much effort goes into creating stunning content for social media, so huge congrats to @John from FRC and t

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1 year ago
MelissaSullivan
MelissaSullivanNew Participant
posted in Retention strategies
Experience the power of Magento 2 with Upgrade Services, elevate your eCommerce growth

Magento is constantly working to keep the platform strong and up-to-date by regularly updating and releasing new versions. However, the complete revamp of the platform - transitioning from 1.X to 1.X up to Magento 2.X - in 2015 was the effort of this website builder to ensure that Magento 2 stand out from any similar eCommerce ecosystem and help to the growth for their clients. The new features, security improvements, bug fixes, a better shopping experience, and superior features make Magento 2 the finest replacement for Magento 1. If you're currently using Magento 1, it is time for Magento Upgrade services to make your eCommerce business more effective and managed.

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1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies
Some of The Best Mother’s Day Campaign Ideas to Drive Customer Engagement

For eCommerce merchants, Mother’s Day is a great opportunity to generate new sales. According to the NRF, pending on Mother’s Day gifts in 2022 broke records, reaching about $31.7 billion, and per-person spending peaked at $245.76. Suffice to say, there’s quite a lot of opportunity for brands that offer products or services that might be a fit for Mother’s Day celebrations.So how can eCommerce brands get in on Mother’s Day marketing? By shining a spotlight on authentic customer experiences. What shoppers are spending on for Mother’s Day According to research conducted by the National Retail Federation, these were the top gift categories for moms in 2022:Greeting cards (75%) Flowers (72%) Experiences (57%) Gift cards (52%) Clothing and accessories (45%)Don’t fall under one of those categories? That doesn’t mean you should just throw in the towel on Mother’s Day — it just means you need to get creative.To help you get inspired, we’re sharing our top seven Mother’s Day marketing campaigns

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Yotpo Team
Community Manager
1 year ago
MelissaSullivan
MelissaSullivanNew Participant
posted in Retention strategies
The exclusive platform to do business online.

Magento provides the exclusive platform that enables Magento interfacing capabilities for enterprise development to ensure the highest quality commercial presence on the internet domain. We will present the most popular and effective designs for Magento Ecommerce Support Services for your eCommerce development. As a flag-bearer and the top Magento Web Development Company, you will discover Magento expertise at an elite quality at We. Offering robust storefront models to our customers is our goal; as such, you can now incorporate and enhance features into your online store to improve your scalability. Our Magento web development company follows the standard Magento development services in the USA method, using the most modern IDEs. We provide prompt and efficient solutions for all our customers. Our services are beneficial to those companies in the initial stages of website launch or migration of their website, as well as digitising business. We have the technical expertise and take the

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1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies
🌿 Get some inspiration from our most sustainable Yotpo Community members

Over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. This number jumps to well over 90% when you look at Gen Z respondents. Connecting shoppers with your brand values is at the center of solving the sustainable puzzle in eCommerce, and according to Forbes, in 2023, Sustainability will no longer be optional. Make sense of the new trends and consumers’ demands by exploring some of our members’ sustainable programs.  Harper Wilde Empowering women has been part of Harper Wilde since day one. Education and empowerment are at the core of everything the brand is doing.🌿 Sustainable impact: Since they launched their recycling program: Recycle, Bra, they recycled over 87 000 bras.🌿 Why it matters:Donation centers don't accept worn bras. There are over 30 pieces used to construct a single bra, making them a tricky item to dispose of sustainably. When Harper Wilde couldn't find a way to sustainably dispose of old bras, she decided to

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Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies
Best Deals For International Women's Day

Get ready and beautify your Shopify stores with powerful solutions by PageFly’s app partners.Discover all here  

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Yotpo Team
Community Manager
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
posted in Retention strategies
Brand2Brand Webinar - Members' Questions

Hey Community!  Just a few days before the Brand2Brand webinar with The Elderberry Co., Fur, and Global Healing! 😊Submit your questions here and we will make sure to send them to @Roshelle at Yotpo. You can ask our speakers anything about: How top D2C brands are dealing with their own vertical challenges What strategies to have in play to boost retention  How connecting your marketing tools can help drive engagement  and more Save your spot today! Sign up here ⬇⬇⬇  

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Savina from Yotpo
Employee
1 year ago
heather
Employee
heatherEmployee
published in Retention strategies
TikTok Made Me Do It: What Consumers Say About Subscriptions

What if we told you TikTok could be used for more than just that midday scroll? We’ll do you one better, what if we told you scrolling TikTok could be a great way to uncover what consumers have to say about your subscription offering? TikTok’s rise as a discovery tool is part of a broader transformation in digital search. Spin this to your own advantage and use TikTok to search for what types of subscriptions are resonating with shoppers. Get ready friends, we dove off the deep end and identified several ways TikTok can help you get the inside scoop on the latest in subscriptions. They’re telling us what they want, what they really really wantWhile the following video focuses solely on subscriptions through Amazon, it can give brands an idea of what kinds of products customers are interested in. Let’s say you’re trying to decide which of your products you want to offer on subscription, it’s videos like this that allow you to identify what types of products customers are subscribing to

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heather
Employee
1 year ago
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