Retention strategies

Share best practices for using Yotpo's products to retain your customers.

  • 44 Conversations
  • 42 Answers

44 Conversations

lstack
Community Manager
lstackCommunity Manager
posted in Retention strategies

AMA: Experts from Dr. Squatch & Bubble Skincare on Retention Challenges

Emma Richard, Senior Data Analyst at Dr. Squatch, and Emma Standing, Director of eCommerce & Customer Experience at Bubble Skincare, experience retention challenges just like the rest of us.  They provided their expert opinions at our Retain Forward event, but they’re also here to answer your questions directly! Ask them anything about measuring, driving, or leveling up retention here for a limited time 👇🏼

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18 days ago
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Employee
heatherEmployee
published in Retention strategies

3 Cost Effective Ways to Increase Retention in 2023

We don’t need to tell you acquisition costs are still on the rise, but we will say this: budgets are going to be tight, and it won’t be practical to pay for traffic that was barely marginal in 2022. If you want to increase profitability you have to increase revenue, decrease costs, or both. It’s time to start working smarter, not harder, to drive retention. Here are three cost-saving tips to more effectively market to your customers during a sluggish economy. Audit, assess, optimize   Now is a perfect time to take a look at every active marketing channel you have running and cut out anything not working. We’re no longer in a testing phase, it’s time to turn off channels that aren’t the most ROI positive. Once you cut away all the excess, you’ll have a clearer picture of what drives revenue for your business. This added clarity will help you to actually understand the results of the channels you’re using.  Put it into practice The first step in this process is to know what metrics to me

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Employee
3 months ago
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merryjhonNew Participant
posted in Retention strategies

The importance of website navigation in e-commerce organic SEO services

Website navigation is a critical factor in both user experience and organic SEO services for e-commerce websites. As an Organic SEO Services in USA, it's important to create clear and intuitive website navigation that makes it easy for users to find the products they're looking for. Effective website navigation can also improve search engine rankings by ensuring that all pages are properly linked and accessible to search engine crawlers. Prioritizing website navigation can lead to improved user engagement, increased conversions, and higher organic search rankings.

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16 days ago
MelissaSullivan
MelissaSullivanNew Participant
posted in Retention strategies

Experience the power of Magento 2 with Upgrade Services, elevate your eCommerce growth

Magento is constantly working to keep the platform strong and up-to-date by regularly updating and releasing new versions. However, the complete revamp of the platform - transitioning from 1.X to 1.X up to Magento 2.X - in 2015 was the effort of this website builder to ensure that Magento 2 stand out from any similar eCommerce ecosystem and help to the growth for their clients. The new features, security improvements, bug fixes, a better shopping experience, and superior features make Magento 2 the finest replacement for Magento 1. If you're currently using Magento 1, it is time for Magento Upgrade services to make your eCommerce business more effective and managed.

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20 days ago
katinanjelina
katinanjelinaNew Participant
posted in Retention strategies

How to troubleshoot common Magento website issues?

Magento is a powerful eCommerce platform that provides online store owners with robust features. However, like any software, Magento website support services may encounter issues from time to time. Here are some common Magento website issues and how to troubleshoot them.Slow Website Speed - A slow website can frustrate customers and negatively impact conversions. One way to address this issue is to optimise images and enable caching. Another way is to upgrade to a faster web hosting plan.Payment Gateway Integration Errors - Payment gateway integration issues are a common problem for Magento websites. Ensure that the payment gateway is integrated correctly and up-to-date. If the problem persists, contact your payment gateway provider for support.Shipping Calculation Errors - Incorrect shipping calculations can result in overcharging or undercharging customers. Check your shipping configuration settings and ensure that they are accurate.Product Import/Export Issues - If you are experienc

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1 month ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

Some of The Best Mother’s Day Campaign Ideas to Drive Customer Engagement

For eCommerce merchants, Mother’s Day is a great opportunity to generate new sales. According to the NRF, pending on Mother’s Day gifts in 2022 broke records, reaching about $31.7 billion, and per-person spending peaked at $245.76. Suffice to say, there’s quite a lot of opportunity for brands that offer products or services that might be a fit for Mother’s Day celebrations.So how can eCommerce brands get in on Mother’s Day marketing? By shining a spotlight on authentic customer experiences. What shoppers are spending on for Mother’s Day According to research conducted by the National Retail Federation, these were the top gift categories for moms in 2022:Greeting cards (75%) Flowers (72%) Experiences (57%) Gift cards (52%) Clothing and accessories (45%)Don’t fall under one of those categories? That doesn’t mean you should just throw in the towel on Mother’s Day — it just means you need to get creative.To help you get inspired, we’re sharing our top seven Mother’s Day marketing campaigns

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Yotpo Team
Community Manager
2 months ago
MelissaSullivan
MelissaSullivanNew Participant
posted in Retention strategies

The exclusive platform to do business online.

Magento provides the exclusive platform that enables Magento interfacing capabilities for enterprise development to ensure the highest quality commercial presence on the internet domain. We will present the most popular and effective designs for Magento Ecommerce Support Services for your eCommerce development. As a flag-bearer and the top Magento Web Development Company, you will discover Magento expertise at an elite quality at We. Offering robust storefront models to our customers is our goal; as such, you can now incorporate and enhance features into your online store to improve your scalability. Our Magento web development company follows the standard Magento development services in the USA method, using the most modern IDEs. We provide prompt and efficient solutions for all our customers. Our services are beneficial to those companies in the initial stages of website launch or migration of their website, as well as digitising business. We have the technical expertise and take the

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2 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Retention strategies

🌿 Get some inspiration from our most sustainable Yotpo Community members

Over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. This number jumps to well over 90% when you look at Gen Z respondents. Connecting shoppers with your brand values is at the center of solving the sustainable puzzle in eCommerce, and according to Forbes, in 2023, Sustainability will no longer be optional. Make sense of the new trends and consumers’ demands by exploring some of our members’ sustainable programs.  Harper Wilde Empowering women has been part of Harper Wilde since day one. Education and empowerment are at the core of everything the brand is doing.🌿 Sustainable impact: Since they launched their recycling program: Recycle, Bra, they recycled over 87 000 bras.🌿 Why it matters:Donation centers don't accept worn bras. There are over 30 pieces used to construct a single bra, making them a tricky item to dispose of sustainably. When Harper Wilde couldn't find a way to sustainably dispose of old bras, she decided to

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Savina from Yotpo
Community Manager
2 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

Best Deals For International Women's Day

Get ready and beautify your Shopify stores with powerful solutions by PageFly’s app partners.Discover all here  

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Yotpo Team
Community Manager
3 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in Retention strategies

Brand2Brand Webinar - Members' Questions

Hey Community!  Just a few days before the Brand2Brand webinar with The Elderberry Co., Fur, and Global Healing! 😊Submit your questions here and we will make sure to send them to @Roshelle at Yotpo. You can ask our speakers anything about: How top D2C brands are dealing with their own vertical challenges What strategies to have in play to boost retention  How connecting your marketing tools can help drive engagement  and more Save your spot today! Sign up here ⬇⬇⬇  

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Savina from Yotpo
Community Manager
3 months ago
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Employee
heatherEmployee
published in Retention strategies

TikTok Made Me Do It: What Consumers Say About Subscriptions

What if we told you TikTok could be used for more than just that midday scroll? We’ll do you one better, what if we told you scrolling TikTok could be a great way to uncover what consumers have to say about your subscription offering? TikTok’s rise as a discovery tool is part of a broader transformation in digital search. Spin this to your own advantage and use TikTok to search for what types of subscriptions are resonating with shoppers. Get ready friends, we dove off the deep end and identified several ways TikTok can help you get the inside scoop on the latest in subscriptions. They’re telling us what they want, what they really really wantWhile the following video focuses solely on subscriptions through Amazon, it can give brands an idea of what kinds of products customers are interested in. Let’s say you’re trying to decide which of your products you want to offer on subscription, it’s videos like this that allow you to identify what types of products customers are subscribing to

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Employee
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

Mini Case Study | The Maze Group builds a D2C business for Candle-lite with Yotpo solutions

The Maze Group is a strategic consultancy that creates scalable, sustainable, and highly effective digital experiences that help their customers succeed. Historic candle brand Candle-lite enlisted The Maze Group in building out their D2C business, with Yotpo Reviews as an integral part of their strategic plan.  Challenge Candle-lite had been making and selling candles for over 180 years but was looking for ways to grow beyond their legacy wholesale model, so they partnered with The Maze Group to create their Shopify Plus D2C site. It was important to Candle-lite that Maze build systems that were well integrated and allowed for maximum automation to help reduce the need for hiring additional resources and dependency on an agency long-term. Maze worked with the brand to build digital fluency so that typical agency services could be transitioned to internal teams.  Solutions The Maze Group strategized, planned and implemented direct to consumer ecommerce and digital marketing operations i

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Yotpo Team
Community Manager
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

💖 Fall in love with our Community members’ St. Valentine's campaigns

Love is still in the air and we can’t miss this opportunity to share with you some of the amazing St. Valentine's Day campaigns created by our fellow Community members!    Fresh Roasted Coffee With a passion for bringing gourmet coffees from all over the world, roasted fresh to order in eco-friendly Loring™ Smart Roasters, Fresh Roasted Coffee is committed to quality, service, integrity, approachability, and sustainability.  A love story told by Fresh Roasted Coffee: Are you guilty of loving a cheeky social media campaign? We are and we can’t get enough of Fresh Roasted Coffee's Instagram videos: Chocolate lover’s DREAM! 💭🍫 for the pure-hearted dreamers Brews for ✌️! No heartbreaker here! 💕 for hopeless romantics  Why we love this idea: The video production is simply gorgeous and captures in a perfect way the essence of the brand and the sweet mood of the holiday. We know how much effort goes into creating stunning content for social media, so huge congrats to @John from FRC and t

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Ruthie Berber
Community Manager
3 months ago
katinanjelina
katinanjelinaNew Participant
posted in Retention strategies

Best practices for securing a Magento website from hacks and attacks?

As a Magento website owner, security should be your top priority. Here are some best practices for securing your Magento website from hacks and attacks:Keep Magento up-to-date: The latest version of Magento always includes security patches, so it's essential to keep your website updated with the newest version.Use strong passwords: Use strong and unique passwords for your Magento admin panel, FTP, and a hosting account.Use HTTPS: Implement HTTPS protocol to encrypt all data transmitted between the server and the client. This will ensure that all communication between the server and the client is secure.Install security extensions: Install security extensions like MageFence, MageReport, and MageSecurity to monitor and prevent malicious activities on your website.Backup regularly: Always keep a backup of your website. Regularly back up your website, including your database, media files, and system files, in case you need to restore them in the event of a security breach.Scan your website

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Savina from Yotpo
Community Manager
3 months ago
lstack
Community Manager
lstackCommunity Manager
published in Retention strategies

Be Mine? 5 Love Letters to Brands, From Real Customers

This year, we wanted to celebrate Valentine’s Day in a new way: by celebrating the relationships between customers and the brands they love.So, we reached out to real shoppers and asked: Which brand is their Valentine? Who makes them feel special? Why? Turns out, a whole lot of people have brands that give them butterflies — and they were oh-so-excited to share their love stories. :) After sifting through all the submissions, we’re excited to share our top 5. Check them out below! Dear UrbanStems, Roses are red, violets are blue, whether I’m sending or receiving flowers, I always turn to you! Your mission of spreading the joy of flowers always brightens my day, you’re my go-to for every gift, and now I’m a loyalty member — even made it to level Peony! I’ve referred my mom, and even sent her a flower subscription to spread the love. You could say we’ve made the relationship official. 🙂Thanks for reminding me to stop and smell the roses,Love,Rachel B.  Dear Black Girl Sunscreen,My famil

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Ruthie Berber
Community Manager
4 months ago
Cecilia from Yotpo
Employee
Cecilia from YotpoEmployee
published in Retention strategies

Brands Are Fumbling the Bag When It Comes to Retention. Here’s Why.

Once defined almost wholly by new customers, eCommerce brands are looking beyond the first-time sale to succeed. Businesses of the next decade are instead measuring their success by customer loyalty: Will shoppers be with your brand in a month? Two months? Next year?Now more than ever, brands need to nail customer retention. In our State of Retention Survey, we found over 50% of brands are more focused on retention efforts than ever before, and yet, 40% haven’t changed their strategy to achieve their goals.    Why are brands still missing the mark despite knowing they need to keep customers coming back? Retention is much more multidimensional than acquisition; retention demands you treat first-time, two-time, repeat, and loyal shoppers with nuance. And, the margin of error is that much smaller.As we move into 2023, it’s becoming obvious that brands aren’t creating the post-purchase experiences that today’s consumers are seeking out. Of the brands surveyed, 70% said their retention rate

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Cecilia from Yotpo
Employee
4 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

Mini Case Study | With Yotpo solutions, UWP helps Arighi Bianchi empower customersCase Study

Underwaterpistol is an end-to-end Shopify agency that propels brands through a unique four- phase framework: plan, create, grow, accelerate. Luxury home furnishings store Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, including powerful customer feedback with Yotpo’s UGC and SMS solutions.  Challenge The home goods industry has skyrocketed in the past few years, as the newly homebound look to renew their spaces. Recognizing the opportunity for its online store to achieve game- changing revenue, luxury furniture brand Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, complete with a rebrand to propel their business into a new era of homeware.  Solutions Loved and lauded by influencers, Arighi Bianchi needed a way to showcase the high volume of UGC they already received, so Underwaterpistol integrated Yotpo’s Visual UGC solution on their eCommerce site. Then, they migrated from another provider to Yotpo Reviews and incorporated them into ind

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Yotpo Team
Community Manager
5 months ago
Ruthie Berber
Community Manager
Ruthie BerberCommunity Manager
published in Retention strategies

LSKD Doubles Their CLTV with the Yotpo Platform

 LSKD is an Australian activewear brand that takes pride in keeping their customer community at the core of everything they do. They are in continuous pursuit of customer feedback and bringing customer-proven products to the market. Having built a community that shares their brand values of sports, fitness, and adventure, LSKD is committed to providing the highest quality sportswear and streetwear to support their customers' active lifestyles.  ChallengeAs customer acquisition costs (CAC) and competition increase, LSKD saw an opportunity to create a single view of the customer that would allow them to engage with their shoppers more and help double down on their retention strategy. With infinite touch points throughout the customer journey, LSKD needed a connected platform to re-engage customers seamlessly at each of these moments. With customer feedback being of utmost importance for growth, LSKD needed to invest with a reviews partner poised to support their strategy.About a year aft

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Ruthie Berber
Community Manager
5 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

Mini Case Study | Joseph Joseph turns to Vervaunt to help ramp up their eCommerce strategy with Yotpo solutionsCase Study

Innovative kitchenware and bathroom brand Joseph Joseph turned to Vervaunt, paid media agency and eCommerce consultancy, and Yotpo marketing solutions to pivot to a more substantial eCommerce strategy when the pandemic hit.  Challenge Joseph Joseph sells over 1,000 kitchenware and bathroom products in 100 countries around the world. But when the pandemic hit and many stores and retailers closed, they needed to focus more on eCommerce. Joseph Joseph was managing their paid search strategy in-house, but they were struggling to scale spend and realized they needed expert help. That’s where Vervaunt and Yotpo came in.  Solutions Vervaunt’s goal was to increase eCommerce sales and revenue while maintaining a similar ad spend, and Yotpo Reviews and Visual UGC was the perfect solution. New customers could easily be reassured by strong and plentiful reviews, and the details Yotpo could capture with tailored questions meant any worries around the product or specifications could be minimized. Vi

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Yotpo Team
Community Manager
5 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in Retention strategies

Learn how SEO can be used to boost organic traffic to your eCommerce site

 In today’s eCommerce market, brands must leverage a multi-pronged approach to stay relevant and retain customers. One of the most popular channels includes organic search —  most notably Google, whose search engine receives over 3.5 billion searches every day. As brands focus on retention during economic downturns and as third-party privacy changes impact advertising, optimizing and ranking on organic search is crucial. Now more than ever, eCommerce brands need to tap into the potential of search engine optimization (SEO).Let’s gather an understanding of what SEO is, its importance for eCommerce brands, and the major factors that can affect your ranking. What is SEO?SEO is the process of enhancing a webpage to increase visibility when users are on search engines, such as Google.  Search engine optimization also involves improving the quality of website traffic to and throughout your site. SEO looks at organic or unpaid traffic and indexes rankings according to an algorithm within each

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Savina from Yotpo
Community Manager
5 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

5 New Ways to Reduce Friction and Drive Retention in 2023

What’s going to drive retention for your brand in 2023? What strategies will you have in place? What tools and tactics will you activate? And don’t forget about all of those new customers you acquired over the holiday season.The year is getting shorter and the to-do list is getting longer. But don’t worry, we’ve got a few new tricks up our sleeves, did someone say better experiences that will make customers want to continue to shop again and again? We’ve got solutions for that, and more!Let’s get ready to nail down that 2023 retention strategy. Turn those deal-hunters into long-time shoppers First things first, we know the holidays come with a lot of new customers. Most of them are deal-hunters, but that doesn’t mean they can’t be long-time shoppers. How you ask? It really revolves around creating the right experiences that bring shoppers back to purchase over and over.Sounds pretty great, right? So how can you build better experiences in a buyer’s journey that encourage loyal behavior

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Yotpo Team
Community Manager
6 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Retention strategies

The Collagen Co Keeps More Than 50% of Customers Coming Back With YotpoCase Study

After a previous venture selling ready-to-drink protein water in Australian gyms, Co-Founder Izaak Woodley set out to supply the AU market with the highest quality ingestible collagen. Today, The Collagen Co helps thousands of Australian customers achieve transformative results through its great tasting, easily accessible collagen products.  ChallengeThe Collagen Co has faced market challenges like supply chain disruptions, cost increases, and more. The brand experienced diminishing returns due to advertising and privacy changes. In order to survive and grow, the brand knew they couldn't rely on a single method to reach and engage customers.Like many eCommerce brands over the past two years, The Collagen Co has struggled with issues like supply chain disruptions, cost increases, and staying positive in difficult times. But more recently, the challenge has been online. “Even before iOS updates, the changes in the advertising and privacy landscape have led to diminishing returns across a

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Savina from Yotpo
Community Manager
6 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

How to leverage Giving Tuesday in your eCommerce marketing strategy 💝

According to Yotpo’s State of Brand Loyalty Survey, over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. The world is prioritizing brand values, and that mindset is even more prevalent among Gen Z shoppers — more than 90% said they base their brand loyalty on shared values.  The takeaway: doing good is good for business.  GivingTuesday happens every year on the Tuesday after Thanksgiving. The holiday was created to counteract the consumerism of Black Friday with a day dedicated to giving back. It has grown every year since its inception and is now a global phenomenon. This year, GivingTuesday happens on November 29th.  We’ve compiled some ways you can get involved — not only will you be making a difference, but you’ll also be building brand trust and loyalty at the same time.  💡 Learn more about the history of GivingTuesday from Mayim Bialik on TikTok  GivingTuesday isn’t just a day — it’s also a nonprofit. And they have a h

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Yotpo Team
Community Manager
6 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in Retention strategies

Jane Iredale Boosts Reviews by 112% and Loyalty by 60% with Yotpo

Jane Iredale is the skincare makeup brand, committed to creating high-quality products that are good for the skin with equal parts clean ingredients, skin-loving benefits, and no-fade makeup performance. Available in more than 50 countries worldwide, Jane Iredale is championed by skincare professionals and sold in spas, salons, and medical offices as well as premium retailers such as Blue Mercury, Ulta, and Nordstrom.   ChallengeCustomer acquisition in digital marketing was a strategic priority as the Jane Iredale team continuously evaluated ways to get the brand in front of qualified consumers. Jane Iredale wanted to find a loyalty partner that would provide a more modern and enhanced user experience. The Jane Iredale team is committed to providing best-in-class products to consumers, and they wanted to integrate ratings and reviews performance with other key internal metrics like return rate, repeat purchase rate, and penetration with professional partners to comprehensively monitor

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Jessica at Yotpo
Community Manager
6 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in Retention strategies

Marketing to Gen Z, the Hottest New Consumer on the Block

Gen Z, the generation born between 1997-2012, is on every brand’s radar; they’re not easy to please, they hold brands to higher standards compared to previous generations, and they crave authenticity. Not only is this generation changing the retail and eCommerce world, but Gen Z-ers continue to push brands to innovate, take more risks, and stay true to themselves and their customers.But getting it right isn’t always easy — brands that don’t understand what interests and motivates this younger generation can risk alienating them instead. During some recent Yotpo events, we spoke with experts in the industry to find out what works and what doesn’t to help strike the right balance with this influential demographic.So, how do you market to a generation redefining the value of shopping?   Marketing to Gen Z vs. millennials To market to Gen Z, you first have to understand Gen Z; this younger generation stands out because they are unique, digital natives. They are the first generation to have

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Savina from Yotpo
Community Manager
7 months ago
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