How to leverage Giving Tuesday in your eCommerce marketing strategy 💝

How to leverage Giving Tuesday in your eCommerce marketing strategy 💝
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According to Yotpo’s State of Brand Loyalty Survey, over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. The world is prioritizing brand values, and that mindset is even more prevalent among Gen Z shoppers — more than 90% said they base their brand loyalty on shared values.



The takeaway: doing good is good for business.



GivingTuesday happens every year on the Tuesday after Thanksgiving. The holiday was created to counteract the consumerism of Black Friday with a day dedicated to giving back. It has grown every year since its inception and is now a global phenomenon. This year, GivingTuesday happens on November 29th.


We’ve compiled some ways you can get involved — not only will you be making a difference, but you’ll also be building brand trust and loyalty at the same time. 


💡 Learn more about the history of GivingTuesday from Mayim Bialik on TikTok



GivingTuesday isn’t just a day — it’s also a nonprofit. And they have a handy toolkit for companies and brands who want to get involved. Some of their ideas include:

  • Organize a team volunteer day on GivingTuesday

  • Match donations that consumers make to a specific charity or cause that aligns with your CSR strategy

  • Donate a portion of sales on GivingTuesday to a small, lesser-known organization.


The organization has compiled a list of winning brand campaigns around GivingTuesday. You can get inspired here. They also boost brands that give back, so whichever strategies you decide to implement, let them know and they’ll shine a spotlight on your campaign. And use this handy link to add GivingTuesday to your calendar.


Here are some resources and examples to help inform your GivingTuesday campaigns:



And more on the Yotpo blog: 



Yotpo customers have access to some powerful tools and features to help them make the most of GivingTuesday.


If you use Yotpo SMSBump, you have access to GivingTuesday-themed SMS and email templates that will allow you to quickly and easily craft effective campaign messaging. 


Yotpo Loyalty also has an integration with ShoppingGives, which engages customers by rewarding points on purchases with donations and allows them to redeem points for donations. It’s a great feature to leverage for GivingTuesday, the holiday season, and beyond. You can learn more about the integration here


Here are some more resources from ShoppingGives to help you get ready for GivingTuesday:


Get your GivingTuesday strategy right and you’ll form an emotional connection with your customers — one that will last long after the holidays are over. 



Do you already have campaigns set up for Giving Tuesday? If so, leave a comment below with your plans and inspire other brands!

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