Underwaterpistol is an end-to-end Shopify agency that propels brands through a unique four- phase framework: plan, create, grow, accelerate. Luxury home furnishings store Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, including powerful customer feedback with Yotpo’s UGC and SMS solutions.
Challenge
The home goods industry has skyrocketed in the past few years, as the newly homebound look to renew their spaces. Recognizing the opportunity for its online store to achieve game- changing revenue, luxury furniture brand Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, complete with a rebrand to propel their business into a new era of homeware.
Solutions
Loved and lauded by influencers, Arighi Bianchi needed a way to showcase the high volume of UGC they already received, so Underwaterpistol integrated Yotpo’s Visual UGC solution on their eCommerce site. Then, they migrated from another provider to Yotpo Reviews and incorporated them into individual product pages, furthering the trust cues that excite, engage, and persuade shoppers to purchase. Now, every product on the Arighi Bianchi store has reviews present, so customers can make confident and informed purchases. Meanwhile, the “AB Styled By You” UGC gallery demonstrates what the furniture could look like in a shopper’s home – a touch that has contributed to soaring conversion rates. Arighi Bianchi recently signed on for Yotpo SMSBump and expects a boost in mobile consumer engagement.
Results
The redesign project and ongoing marketing has resulted in:
- 54% increase in overall conversion rate
- 44% increase in online revenue
- 40% increase in revenue generated by search engine traffic
