I’m sharing with you one exciting SMS case study!
For Wolfson Brands, there’s nothing more important than motivating customers to live better lives. Through their 19 cutting-edge brands in the health and wellness space, they provide customers with the highest quality supplements, nutrition, and beauty products to inspire positive lifestyle changes around the world.
The brand was excited to add SMS to their marketing strategy to connect with their customers worldwide in a flexible and engaging way.
Wolfson Brands enabled a variety of subscriber collection tools to engage customers, which resulted in 100% list growth.
Wolfson created exclusive SMS experiences with early access campaigns that have seen over 47% CTR on average.
SMS flows now account for more than half of their total SMS revenue, with 49x ROI on order confirmation flows.
“Having 19 brands across several geographies requires a lot of organization. Having a dedicated resource with SMS experience that can bring in best practices and creative ideas has really been impactful.”
Daniel Lawman, Chief Digital Officer at Wolfson Brands
Find out how here: https://bit.ly/3IkY5jE