According to the National Retail Federation, Easter spending in 2023 is expected to reach a record $24 billion in sales, up from $20.8 billion in 2022. The top-purchased categories this year will be food ($7.3 billion), clothing ($4 billion), gifts ($3.8 billion), candy ($3.3 billion), and decorations ($1.7 billion). And the best part? A whopping 33% of this spending is expected to happen online.

Did you know that April is also known as  Customer Loyalty Month? It’s time to thank and appreciate your most important customers. Send at least a few SMS campaigns dedicated to your VIPs throughout the month: introduce shoppers to your loyalty program and promote its benefits, treat them to a special reward, or simply remind customers about their points balance and the benefits of earning or redeeming points: 

• {SiteName}: Hey {FirstName}, in honor of Customer Loyalty Month, we’re giving you a VIP discount code for {DiscountValue} OFF your next purchase with us. Shop now at: {DiscountCodeUrl}

• {SiteName}: {FirstName}, thank you for being our loyal customer! Enjoy {DiscountValue} OFF sitewide. All. Month. Long. Use code {DiscountCode} at checkout for a special token of our appreciation: {DiscountCodeUrl}
   

Download our SMS Calendar 

Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of February. Simply copy, paste, and schedule your campaigns.