How Shopify Checkout Updates Impact Your Subscription Brand

How Shopify Checkout Updates Impact Your Subscription Brand
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Last week, Shopify announced that subscription apps not integrated directly into Shopify Checkout will no longer be able to accept or process subscription orders after October 18, 2024. This means that brands currently using legacy checkouts will have to migrate.

Here is everything you need to know. 


What does this mean for your business? 


This change will directly impact brands utilizing platforms such as Recharge’s V1 checkout and Bold Subscriptions V1. Brands using these platforms will be required to migrate to the native Shopify Checkout. 

While migrations can seem tedious, this move will alleviate some common pain points with some of the legacy platforms, like catalog and discount duplications. 

In addition, Shopify Checkout is completely seamless for your customers. Legacy platforms typically feature a separate checkout, making customers uneasy about completing their purchases. 

Merchants have two options: migrate to the native checkout within their current provider or migrate to a new subscription solution.


The silver lining


For too long, brands have stuck with their legacy solutions because it was easier than a migration. But, this shift has opened up the perfect opportunity for brands to take a look at what else is out there. 


Yotpo Subscriptions was born out of the need for a better subscription solution.


First, it was important that we create exceptional shopper experiences. Oftentimes legacy technology lacks flexibility and doesn’t allow shoppers to control their own subscriptions, which can result in churn and negative sentiment. We set out to change that.

Secondly, we understood that smooth shopper experiences start with easy, intuitive, and frictionless merchant experiences. We’ve developed intuitive tools to help you create and manage your subscription program.

Our dedicated customer service team is ready to guide you through your transition with a bulletproof migration engine and white-glove service that will have your brand up and running with zero interruptions to your business.

Finally, we recognize that a standalone solution is no longer enough. There’s so much to gain from connected solutions, and we’re not just talking about good integrations. Subscriptions is even more powerful when used with your other channels, like SMS and Loyalty — and the Yotpo platform powers these solutions all from one place.

Brands are already starting to recognize the benefits of using Yotpo Subscriptions. 


“The process of switching over to Yotpo Subscriptions was smooth and stress-free, and the transition was completed with ease. From the outset, we knew we would be choosing Yotpo, but we still wanted to try it out before fully committing. The entire experience was like a white glove service, and I can’t recommend it enough. When the migration was complete, we were pleasantly surprised at how simple and painless it was. We encountered no issues or customer headaches during the process, and we’re extremely satisfied with the outcome.” – Alejandra Salomon, Director of Retention at DIME 


Healthy snack company, Tenderly Rooted, has seen a 20% increase in CLTV after migrating to Yotpo Subscriptions. 


“We needed something that could seamlessly integrate with Shopify and was easy to manage ourselves. Yotpo has developed a tool that is powerful, usable, and affordable!” – Kaben Kramer, Owner of Tenderly Rooted



The Shopify announcement has brought many brands to a crossroads, presenting them with an opportunity to migrate that they hadn’t previously had the time to consider. 


The time is now, let us help you rethink your subscription solution today.  

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