Eastside Co is a global Shopify Plus Partner agency helping client partners to scale, with 100 specialists across UX, design, development, marketing, and client services. Eastside Co helped UK-based natural beauty brand Tropic Skincare grow their business through Yotpo Reviews, Visual UGC, and SMS.
Challenge
Tropic Skincare’s goal was to grow their business through marketing efforts, and as their trusted partner for design and development work, Eastside Co recommended leveraging a combination of paid social media, PPC advertising, and SMS. The initial challenge was to launch fast-moving, campaign-based activity while building out a sustainable account structure. In addition to marketing support, ESC also works with Tropic on an ongoing basis for design and development work on their Shopify store.
Solutions
Since Tropic Skincare was already using Yotpo Reviews, it was only natural that Eastside Co suggested integrating Yotpo’s Visual UGC and SMS solutions into the brand’s marketing channels. An initial audit enabled ESC to understand Tropic’s challenges across marketing, and allowed them to facilitate the extended integration of the VUGC and SMS elements of Yotpo into the site.
All 3 parts of the Yotpo integration have augmented wider marketing activity and helped to improve results across the board, building trust through reviews and VUGC, and helping improve conversions through superb SMS functionality. Tropic is now implementing Yotpo Loyalty as another layer to their customer retention strategy.
Results
Yotpo’s eCommerce marketing solutions helped to improve results across the board, building trust through reviews and visual UGC and helping to boost conversions through SMS. Within the first nine months:
- Sessions increased by 178%
- Users increase by 125%
- Total revenue increase of 251%
- Increase in transactions of 209%
