Merkle is a leading data-driven customer experience agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Hunting apparel brand Legendary Whitetails enlisted Merkle to help implement a UGC solution, which delivered a higher AOV and conversion with Yotpo.
Challenge
Legendary Whitetails enlisted Merkle to help it implement a new ratings, reviews, and user- generated-content solution. The agency recommended Yotpo for better control over review publishing, a more user-friendly interface, and the ability to add a loyalty program.
Solutions
Merkle completed the project much faster than predicted with support from Yotpo’s technical staff, and was able to deliver product pages with rating and review widgets that load with lighting speed. Yotpo’s easy-to use dashboard for both developers and brands allowed Merkle to enable features and widgets and add styling, while empowering Legendary Whitetails to moderate reviews and other content effortlessly.
Results
Legendary Whitetails’ Google validators show the aggregates and other rich snippets are excellently formatted for peak performance of the data as both brands engage new and existing customers. With the implementation of Yotpo Reviews, Legendary Whitetails has already seen:
- 8.1% lift in average order value
- Conversion rates as high as 6.2% for people who engage with those reviews
