Tapcart is a Shopify Plus certified app that allows retailers of any size to design and launch fully native, codeless mobile apps for their stores quickly and seamlessly. Upful Blends wanted their mobile users to have an easy experience ordering its organic teas and supplements. Tapcart and Yotpo united to build the perfect solution.
Challenge
Upful Blends is an African and Afro-Latina-owned brand that creates tea blends and supplements using organic, natural, and ethically grown herbs. With the majority of eCommerce business coming from mobile devices, the company wanted their customers’ mobile experience to be just as seamless as if they were ordering from their personal computer. They looked to Tapcart to make that happen.
Solutions
Tapcart implemented Yotpo Reviews into Upful Blends’ app, adding a layer of social proof to product pages to drive conversions, and Yotpo Loyalty to improve customer retention. The brand leverages push notifications to notify customers about double points promotions and other loyalty plays, keeping members engaged between purchases.
Results
With Yotpo and Tapcart, Upful Blends has seen:
- 20% of their sales come through the app
- 95% retention rate for app usage
- 64% returning customer rate
