Case Study

Moustache Republic & Yotpo solutions help Lyres become a global phenomenon

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Non-alcoholic spirit brand Lyres went from a startup to an award-winning global phenomenon after digital commerce partner Moustache Republic implemented Yotpo’s solutions.





In 2019, Lyres was a new player in the non-alcoholic beverage field. Seeking a rapid deployment of its eCommerce site and global domination of its industry, it turned to Moustache Republic for help. The agency quickly identified and recommended Yotpo’s eCommerce marketing platform as the best enterprise-level suite of solutions for Lyres’ rapid growth ambitions.





Lyres implemented Yotpo Reviews, Visual UGC, and Loyalty & Referrals to meet their aggressive goals. With a global strategy and a rapid multi-site rollout over the span of just 18 months, Lyres became a true success story.





Their products are now sold in 50 countries across multiple channels, including the world’s “Top 50” bars, and Lyres is the most award-winning and widely-distributed nonalcoholic brand in the world. Additionally, the brand has seen:

  • 40% growth MoM
  • 3-4% conversion
  • 3+ bottles purchased AOV
  • 6% increase in conversion rate



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