Yotpo Retention Insights | December edition

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Hope you are excited that the Holiday season is in full force! We have some amazing Reviews, Loyalty, and SMS updates for our 3rd CSM Roundup to share with you. Hope you are as thrilled about them as we are!


Email Template Editor Beta - beta released! (Reviews Customers Only)

Interested in enhancing your automatic review request emails without having to know HTML? Great, let’s enter you into the email template editor beta!

  • Drag and drop functionality: Say goodbye to coding and hello to an intuitive interface where you can drag and drop images, text boxes, buttons, video snippets, and more into your email template.

  • Gorgeous, customizable templates: Never start another email from scratch–instead, choose one of the professionally designed templates in the email template library as your jumping off point.

  • Simplified email editing: Easily edit email copy, images, and more directly into the email template for efficient editing.

  • Instant branding: Apply your brand logo, colors, and more with our Brandkit integration that applies your Shopify store look and feel to your Yotpo emails in just a few clicks.


Reports Dashboard - released! (Reviews Customers Only)

Want to see how your products are doing after the Holiday season? Check out our new Reports Dashboard.

This release includes the following:

  • 6 quick and easy, self-serve reports in a CSV format

  • Additional filters vary by reports, such as product group and product creation date.

  • The ability to select which person, from the list of teammates of the account, will receive the report in their inbox

Want access? Ask your CSM to add this functionality to your Yotpo Account at no additional cost! 


Reports Scheduler - coming soon! (Reviews Customers Only)

The reports scheduler provides our users with an easy and fast way to configure recurring reports on a weekly/monthly basis.

  • Users will be able to schedule any of our 6 predefined reports and receive them automatically to their inbox (or a teammate’s inbox), without the manual hassle of triggering the report from the Yotpo admin every time.

  • Merchants will also be presented with a clear view of all scheduled reports and will have the option to pause, resume or delete any report schedule.

Sneak Peak of what our Reports Scheduler will look like:

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Rewards Sticky Bar - released! (Loyalty Shopify Customers Only)

Want an easy way to encourage shoppers to create an account and allow Loyalty customers to easily redeem their points? This new widget is simple and easy to set up and will be visible to shoppers on every page in the store (except the checkout). 

Supported Functionalities include:

  • Create account

  • Points for purchases

  • Display point balance

  • Fixed amount redemption 

More information can be found here: Rewards Sticky Bar


SMS Loyalty Flows - released! (SMS / Loyalty Enterprise Customers Only)

Check out our new SMS Flow section in your Loyalty account under 'Communications' to easily activate Loyalty SMS flows and then further customize them in your SMS account!

  • 98% of all SMS messages are opened, making it a powerful communication tool to send the right message at the right time, like when a customer reaches a loyalty program milestone.

More information regarding this feature can be found here: Automating Loyalty Events with SMS

SMS Loyalty Flow.png

Not using Yotpo SMS Bump but intrigued? Reach out to your CSM for more info!


Notable Case Studies: 

LSKD Doubles Their CLTV with the Yotpo Platform To maximize their retention strategy, LSKD decided to grow their partnership with Yotpo and get the most out of the platform.

  • CLTV doubled since the launch of LSKD’s retention-focused strategies with Yotpo.

  • Cart abandonment flows targeted towards existing customers drive a 104x ROI for LSKD.

Verbal+Visual’s full redesign of Faherty’s website relied on Yotpo for leveraging and rewarding their loyal customers The agency used Yotpo Loyalty to power Faherty’s new loyalty and perks program, and leveraged Yotpo Reviews to highlight customer questions that provide more detail to users on buyer information, sizing and the quality of the products.

  • After a complete website redesign, Verbal+Visual helped Faherty improve site performance and increase conversion rates, scaling their business for years to come. 

  • Three months post-launch, the brand already saw a 3.52% increase in conversion rate, an 8.7% increase in AOV, and an increase of 59% in revenue.


Enjoy the holiday season and have a Happy New Year! 

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