Share best practices for using Yotpo's products to retain your customers.
As a Magento website owner, security should be your top priority. Here are some best practices for securing your Magento website from hacks and attacks:Keep Magento up-to-date: The latest version of Magento always includes security patches, so it's essential to keep your website updated with the newest version.Use strong passwords: Use strong and unique passwords for your Magento admin panel, FTP, and a hosting account.Use HTTPS: Implement HTTPS protocol to encrypt all data transmitted between the server and the client. This will ensure that all communication between the server and the client is secure.Install security extensions: Install security extensions like MageFence, MageReport, and MageSecurity to monitor and prevent malicious activities on your website.Backup regularly: Always keep a backup of your website. Regularly back up your website, including your database, media files, and system files, in case you need to restore them in the event of a security breach.Scan your website
This year, we wanted to celebrate Valentine’s Day in a new way: by celebrating the relationships between customers and the brands they love.So, we reached out to real shoppers and asked: Which brand is their Valentine? Who makes them feel special? Why? Turns out, a whole lot of people have brands that give them butterflies — and they were oh-so-excited to share their love stories. :) After sifting through all the submissions, we’re excited to share our top 5. Check them out below! Dear UrbanStems, Roses are red, violets are blue, whether I’m sending or receiving flowers, I always turn to you! Your mission of spreading the joy of flowers always brightens my day, you’re my go-to for every gift, and now I’m a loyalty member — even made it to level Peony! I’ve referred my mom, and even sent her a flower subscription to spread the love. You could say we’ve made the relationship official. 🙂Thanks for reminding me to stop and smell the roses,Love,Rachel B. Dear Black Girl Sunscreen,My famil
Once defined almost wholly by new customers, eCommerce brands are looking beyond the first-time sale to succeed. Businesses of the next decade are instead measuring their success by customer loyalty: Will shoppers be with your brand in a month? Two months? Next year?Now more than ever, brands need to nail customer retention. In our State of Retention Survey, we found over 50% of brands are more focused on retention efforts than ever before, and yet, 40% haven’t changed their strategy to achieve their goals. Why are brands still missing the mark despite knowing they need to keep customers coming back? Retention is much more multidimensional than acquisition; retention demands you treat first-time, two-time, repeat, and loyal shoppers with nuance. And, the margin of error is that much smaller.As we move into 2023, it’s becoming obvious that brands aren’t creating the post-purchase experiences that today’s consumers are seeking out. Of the brands surveyed, 70% said their retention rate
Underwaterpistol is an end-to-end Shopify agency that propels brands through a unique four- phase framework: plan, create, grow, accelerate. Luxury home furnishings store Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, including powerful customer feedback with Yotpo’s UGC and SMS solutions. Challenge The home goods industry has skyrocketed in the past few years, as the newly homebound look to renew their spaces. Recognizing the opportunity for its online store to achieve game- changing revenue, luxury furniture brand Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, complete with a rebrand to propel their business into a new era of homeware. Solutions Loved and lauded by influencers, Arighi Bianchi needed a way to showcase the high volume of UGC they already received, so Underwaterpistol integrated Yotpo’s Visual UGC solution on their eCommerce site. Then, they migrated from another provider to Yotpo Reviews and incorporated them into ind
Innovative kitchenware and bathroom brand Joseph Joseph turned to Vervaunt, paid media agency and eCommerce consultancy, and Yotpo marketing solutions to pivot to a more substantial eCommerce strategy when the pandemic hit. Challenge Joseph Joseph sells over 1,000 kitchenware and bathroom products in 100 countries around the world. But when the pandemic hit and many stores and retailers closed, they needed to focus more on eCommerce. Joseph Joseph was managing their paid search strategy in-house, but they were struggling to scale spend and realized they needed expert help. That’s where Vervaunt and Yotpo came in. Solutions Vervaunt’s goal was to increase eCommerce sales and revenue while maintaining a similar ad spend, and Yotpo Reviews and Visual UGC was the perfect solution. New customers could easily be reassured by strong and plentiful reviews, and the details Yotpo could capture with tailored questions meant any worries around the product or specifications could be minimized. Vi
What’s going to drive retention for your brand in 2023? What strategies will you have in place? What tools and tactics will you activate? And don’t forget about all of those new customers you acquired over the holiday season.The year is getting shorter and the to-do list is getting longer. But don’t worry, we’ve got a few new tricks up our sleeves, did someone say better experiences that will make customers want to continue to shop again and again? We’ve got solutions for that, and more!Let’s get ready to nail down that 2023 retention strategy. Turn those deal-hunters into long-time shoppers First things first, we know the holidays come with a lot of new customers. Most of them are deal-hunters, but that doesn’t mean they can’t be long-time shoppers. How you ask? It really revolves around creating the right experiences that bring shoppers back to purchase over and over.Sounds pretty great, right? So how can you build better experiences in a buyer’s journey that encourage loyal behavior
After a previous venture selling ready-to-drink protein water in Australian gyms, Co-Founder Izaak Woodley set out to supply the AU market with the highest quality ingestible collagen. Today, The Collagen Co helps thousands of Australian customers achieve transformative results through its great tasting, easily accessible collagen products. ChallengeThe Collagen Co has faced market challenges like supply chain disruptions, cost increases, and more. The brand experienced diminishing returns due to advertising and privacy changes. In order to survive and grow, the brand knew they couldn't rely on a single method to reach and engage customers.Like many eCommerce brands over the past two years, The Collagen Co has struggled with issues like supply chain disruptions, cost increases, and staying positive in difficult times. But more recently, the challenge has been online. “Even before iOS updates, the changes in the advertising and privacy landscape have led to diminishing returns across a
According to Yotpo’s State of Brand Loyalty Survey, over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. The world is prioritizing brand values, and that mindset is even more prevalent among Gen Z shoppers — more than 90% said they base their brand loyalty on shared values. The takeaway: doing good is good for business. GivingTuesday happens every year on the Tuesday after Thanksgiving. The holiday was created to counteract the consumerism of Black Friday with a day dedicated to giving back. It has grown every year since its inception and is now a global phenomenon. This year, GivingTuesday happens on November 29th. We’ve compiled some ways you can get involved — not only will you be making a difference, but you’ll also be building brand trust and loyalty at the same time. 💡 Learn more about the history of GivingTuesday from Mayim Bialik on TikTok GivingTuesday isn’t just a day — it’s also a nonprofit. And they have a h
Jane Iredale is the skincare makeup brand, committed to creating high-quality products that are good for the skin with equal parts clean ingredients, skin-loving benefits, and no-fade makeup performance. Available in more than 50 countries worldwide, Jane Iredale is championed by skincare professionals and sold in spas, salons, and medical offices as well as premium retailers such as Blue Mercury, Ulta, and Nordstrom. ChallengeCustomer acquisition in digital marketing was a strategic priority as the Jane Iredale team continuously evaluated ways to get the brand in front of qualified consumers. Jane Iredale wanted to find a loyalty partner that would provide a more modern and enhanced user experience. The Jane Iredale team is committed to providing best-in-class products to consumers, and they wanted to integrate ratings and reviews performance with other key internal metrics like return rate, repeat purchase rate, and penetration with professional partners to comprehensively monitor
Gen Z, the generation born between 1997-2012, is on every brand’s radar; they’re not easy to please, they hold brands to higher standards compared to previous generations, and they crave authenticity. Not only is this generation changing the retail and eCommerce world, but Gen Z-ers continue to push brands to innovate, take more risks, and stay true to themselves and their customers.But getting it right isn’t always easy — brands that don’t understand what interests and motivates this younger generation can risk alienating them instead. During some recent Yotpo events, we spoke with experts in the industry to find out what works and what doesn’t to help strike the right balance with this influential demographic.So, how do you market to a generation redefining the value of shopping? Marketing to Gen Z vs. millennials To market to Gen Z, you first have to understand Gen Z; this younger generation stands out because they are unique, digital natives. They are the first generation to have
Okay… how are you guys measuring retention? We recently released the results of our Survey: State of eCommerce and 72% of brands are primarily defining retention rate as their repeat purchase rate. What other metrics are you using, and is repeat purchasing alone enough to establish customer loyalty and engagement?
It’s a tough time to be an eCommerce brand. Global eCommerce sales are expected to increase by just 9.7% this year, marking the slowest pace of expansion in more than a decade. Fears of recession, rising customer acquisition costs, and privacy changes have all converged to create a deep well of uncertainty across the industry — one that we’re feeling, too.Shoppers are feeling the uncertainty as well. In May 2022, we surveyed 2,000 consumers about their outlook and shopping habits. Here’s what we found:More than 51% said news about the economy has them spending less. 69% are more likely to shop in-store than they were a year ago. More than half are spending less on electronics, home decor, and clothing and accessories.But there was an important silver lining from the survey, too — one that will be essential for brands to understand as they navigate the coming months.Those shoppers who said they’re spending less? More than 82% of them said they still buy from their favorite brand. Plus,
What is a referral program? A referral program turns customer advocacy into a cost-efficient revenue driver by encouraging shoppers to recommend your products. Brands offer referrals through multiple channels, including on-site pop-ups, custom pages, SMS campaigns, and email campaigns. Most brands also encourage referrals through reward schemes, like “Give $10, Get $10.”Imagine this: You’re a pet care brand. One of your loyalty members belongs to a Facebook group with 5,000 members. Someone asks for recommendations for leashes. Your customer responds and recommends your product. Three other people chime in to say they love it too.Not only does the original poster consider buying your product, but so does everyone else reading the comments on that post. If your customer also posts a referral link, they get rewarded for anyone reading who decides to purchase your product. What are the different types of referral programs?Brands can use several types of referral marketing programs to thei
Together with Social Snowball, we’ve put together a quick guide designed to help you spread the word about your new affiliate program on multiple channels. Building an affiliate program is an easy decision when considering its many amazing benefits: it will boost brand awareness and credibility, bring new website traffic, and generate more revenue. The process is pretty straightforward, too: you just choose an affiliate app or an affiliate network and set it up in no time.But, the next step is a bit tricky. Once you have an affiliate program, you need to find affiliates. And even if this might sound like a simple task, it’s definitely not an easy one to achieve. This article will go through the best marketing channels for finding quality affiliates. But first, let’s start with the basics. What is an affiliate program?An affiliate program is a performance-based marketing program through which you compensate another business or individual (the affiliate) for bringing you customers or le
Inflation is at its highest in 40 years. As a result, shoppers have lower disposable income, and eCommerce merchants are feeling it. Interest rates and supply chain issues have only compounded the impact on business. We partnered with 12 leading digital commerce experts to bring you this comprehensive eCommerce playbook for inflationary times. Download your copy now This comprehensive playbook includes expert tips and strategies to help you get more growth with lower costs in a recession.
To get your brand up to speed, we’ve compiled eight secrets to drive customer retention. 1. Build long-lasting consumer trust with social proofCompiling customer reviews is more than an acquisition play; it should be the first step in your retention strategy. Collecting and highlighting reviews and visual user-generated content (VUGC) across customer touchpoints engages shoppers immediately, establishes trust, and puts them on track to becoming repeat customers.Yotpo’s research found that 94% of purchases are for products with 4- or 5-star reviews, which shows how much trust consumers put in the word of their fellow shoppers. How do you get more positive reviews? Offer points to your happy loyalty program members in exchange for their feedback. User-generated content (UGC), like written reviews, photos and videos, boosts brand trust and, ultimately, sales. 2. Encourage loyalty program sign-upsLoyalty programs empower brands to motivate desirable customer actions, like repeat purchases
Hi everyone! Have just 2 minutes? Take our survey about customer retention! 😄With acquisition costs on the rise, we’re hearing a lot about retention these days. So, we want to hear from you: Is your brand actually shifting to focus on retention? How? What’s changed (or hasn’t!) for your brand? We’re writing about retention over here at Yotpo, and we’d love to feature insights from this community of experts. 🤓🤝 Take the survey (it only takes 2 minutes!) here! https://wss.pollfish.com/link/5b3ded67-d0da-4e65-9db0-1002ab871f65
My store is currently on Wix and I need an upgrade. I’m looking at Shopify and BigCommerce. Anyone have any thoughts, or other suggestions? Thanks.
From Three Solutions to One: Bubble Revamps Retention Efforts With Yotpo Bubble’s new school skincare is made with plant-powered ingredients for when skin, well, happens. Bubble strives for accessibility for today’s Gen Z consumers, meaning their products are affordable, research-backed, and made without harmful ingredients. ChallengeBubble wanted to majorly improve customers’ shopping experience to get them to come back again and again. Okendo’s limitations prevented Bubble from amplifying their reviews on Google Ads, which hurt their acquisition and awareness efforts as a new brand. Bubble wanted to reconfigure their loyalty and referral program to boost participation and long-term engagement. Bubble became disenchanted with their previous SMS provider SuperPhone, which only served as a customer service tool, not a true engagement channel. Hitting the market in winter 2020, Bubble made a splash with instant fan-favorite Slam Dunk, a hydrating moisturizer. Their products resonated w
Serpstat recently published this SUPER comprehensive guide to SEO for eCommerce brands. There’s definitely tips in here for brands of all sizes, and it’s worth a read if you have 72 minutes free (and worth a scan if you don’t). Read it here
Barefaced is a D2C skincare brand dedicated to bringing the best advice, clinical research, and products together to help you find a personalized, long-term skincare routine you can trust. Founded by Jordan Harper, the brand provides simple, results-driven routines that transform customers' skin based on their unique skin types. ChallengeBarefaced wanted to reward their loyal shoppers with perks that excited them, boost trust among new and returning customers, and communicate effectively about their products. The brand needed to continue providing an exceptional customer experience as they grew. They wanted additional expertise to help guide them through this exciting period and set new goals for their business.Barefaced is all about trust and putting the customer’s best interest above all else. The brand already had a devoted following of customers who loved their products, but they wanted a better way to reward their loyal customers to bring them back, show real results from their c
In today’s social media-driven world, the phrase “social media influencer” is becoming the golden standard. However, the secret sauce behind influencer marketing strategies with micro-influencers can be challenging to get a hold of. Nonetheless, brands and digital marketers are catching onto the importance of more strategic and cost-effective influencer marketing strategies — micro-influencers. Influencer marketing, the process of using social media influencers for branded and paid content creation, is known to be an approachable and affordable marketing strategy. According to a recent Influencer Marketing Hub report, more than 50 million people around the world see themselves as social content creators, contributing to the rise of social commerce, which is predicted to account for 17% of eCommerce by 2025. With so many social media content creators and a majority of consumers spending time on social media regularly, brands are looking to micro-influencers and user-generated content (U
