eCommerce Marketing

Share your best strategies and best practices.

42 Conversations

Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

The Future is Now: 2022 vs. 2023 in eCommerce | AvexeBook

Hey, Yotpo Community!  Wondering what 2023 holds for eCommerce? Together with Avex agency, in collaboration with Shopify and other leading eCommerce solutions, we bring to you the “The Future is Now: 2022 vs. 2023 in eCommerce” guide.  This guide will take you through a variety of topics which will give you a better understanding of what to expect from the year ahead, plus how to adapt and innovate according to emerging trends, macroeconomic headwinds, and shifting consumer behaviors.  💡 The highlights:  2022 eCommerce trends that are making their way into 2023  A comprehensive look at retention, personalization, and more Insightful quotes from industry experts An actionable checklist to set you up for success in 2023 – and beyond!  Download your copy now and get ready for this challenging year ahead. Or better yet: get ready to win it!  📘 Download the guide 📘

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Yotpo Team
Community Manager
7 hours ago
M
MacrotesterNew Participant
asked in eComm Insiders Program

How to do seo and Boost my website Organically?

What I do to rank my website through search engine optimization. I can also share my website niche and linkNiche: Mouse testerWebsite: MacroTester.com

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E
4 days ago
T
Tanisha36New Participant
posted in eCommerce marketing chat

Shopify

I just open my Shopify store I need help with sales

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Savina from Yotpo
Community Manager
7 days ago
MelissaSullivan
MelissaSullivanParticipating Frequently
posted in eCommerce marketing chat

Experience the power of Magento 2 with Upgrade Services, elevate your eCommerce growth

Magento is constantly working to keep the platform strong and up-to-date by regularly updating and releasing new versions. However, the complete revamp of the platform - transitioning from 1.X to 1.X up to Magento 2.X - in 2015 was the effort of this website builder to ensure that Magento 2 stand out from any similar eCommerce ecosystem and help to the growth for their clients. The new features, security improvements, bug fixes, a better shopping experience, and superior features make Magento 2 the finest replacement for Magento 1. If you're currently using Magento 1, it is time for Magento Upgrade services to make your eCommerce business more effective and managed.

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MelissaSullivan
11 days ago
brucebrak
brucebrakNew Participant
asked in eComm Insiders Program

CAN SEO BOOST MY SALE?

Jag har en webbplats relaterad till xanax. en säljare kontaktade mig via whatsapp han sa till mig att vi kan öka din försäljning genom SEO. Vi kommer att använda verktyg för att öka trafiken och kunderna på din webbplats. Jag vill tipsa om är det möjligt?

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Savina from Yotpo
Community Manager
11 days ago
MelissaSullivan
MelissaSullivanParticipating Frequently
posted in eCommerce marketing chat

The exclusive platform to do business online.

Magento provides the exclusive platform that enables Magento interfacing capabilities for enterprise development to ensure the highest quality commercial presence on the internet domain. We will present the most popular and effective designs for Magento Ecommerce Support Services for your eCommerce development. As a flag-bearer and the top Magento Web Development Company, you will discover Magento expertise at an elite quality at We. Offering robust storefront models to our customers is our goal; as such, you can now incorporate and enhance features into your online store to improve your scalability. Our Magento web development company follows the standard Magento development services in the USA method, using the most modern IDEs. We provide prompt and efficient solutions for all our customers. Our services are beneficial to those companies in the initial stages of website launch or migration of their website, as well as digitising business. We have the technical expertise and take the

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MelissaSullivan
11 days ago
M
muruganNew Participant
asked in eComm Insiders Program

Can increase/speedup API request rate limit to send more products to Yotpo

We are using API to send client products to Yotpo. We should send 200k+ SKUs to Yotpo. But got rate limit exceeded and couldn’t send all SKUs in time. Taking 30 mins to send 5k SKUs.You are following limit of 5 requests/second on API requests. So we couldn’t send/complete all SKUs to you in time by this restriction.Can you please suggest any way to allow this without any restriction?

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Yotpo Team
Community Manager
1 month ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eComm Insiders Program

Mini Case Study | With Yotpo solutions, UWP helps Arighi Bianchi empower customersCase Study

Underwaterpistol is an end-to-end Shopify agency that propels brands through a unique four- phase framework: plan, create, grow, accelerate. Luxury home furnishings store Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, including powerful customer feedback with Yotpo’s UGC and SMS solutions.  Challenge The home goods industry has skyrocketed in the past few years, as the newly homebound look to renew their spaces. Recognizing the opportunity for its online store to achieve game- changing revenue, luxury furniture brand Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, complete with a rebrand to propel their business into a new era of homeware.  Solutions Loved and lauded by influencers, Arighi Bianchi needed a way to showcase the high volume of UGC they already received, so Underwaterpistol integrated Yotpo’s Visual UGC solution on their eCommerce site. Then, they migrated from another provider to Yotpo Reviews and incorporated them into ind

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Yotpo Team
Community Manager
1 month ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eComm Insiders Program

Mini Case Study | Verbal+Visual’s redesign relied on Yotpo to reward Faherty’s loyal customersCase Study

Verbal+Visual crafts aspirational eCommerce experiences for thoughtful brands that believe in a mission larger than themselves. Verbal+Visual embarked on a full redesign of Faherty’s website, using Yotpo solutions to leverage and grow Faherty’s passionate customer base.  Challenge Verbal+Visual embarked on a full site redesign for family-owned apparel brand Faherty on Shopify Plus in the winter and spring of 2021, working in tandem with the brand’s repositioning to enhance their digital experience. The goal was to create a high-converting site that didn’t feel like a standard eCommerce site, but more like the intersection of a travel blog and a digital product.  Solutions The Yotpo team was integral from the start, helping Verbal+Visual determine how to leverage and grow Faherty’s passionate customer base. The agency used Yotpo Loyalty to power Faherty’s new loyalty and perks program, and leveraged Yotpo Reviews to highlight customer questions that provide more detail to users on buyer

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Yotpo Team
Community Manager
1 month ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eComm Insiders Program

Mini Case Study | Joseph Joseph turns to Vervaunt to help ramp up their eCommerce strategy with Yotpo solutionsCase Study

Innovative kitchenware and bathroom brand Joseph Joseph turned to Vervaunt, paid media agency and eCommerce consultancy, and Yotpo marketing solutions to pivot to a more substantial eCommerce strategy when the pandemic hit.  Challenge Joseph Joseph sells over 1,000 kitchenware and bathroom products in 100 countries around the world. But when the pandemic hit and many stores and retailers closed, they needed to focus more on eCommerce. Joseph Joseph was managing their paid search strategy in-house, but they were struggling to scale spend and realized they needed expert help. That’s where Vervaunt and Yotpo came in.  Solutions Vervaunt’s goal was to increase eCommerce sales and revenue while maintaining a similar ad spend, and Yotpo Reviews and Visual UGC was the perfect solution. New customers could easily be reassured by strong and plentiful reviews, and the details Yotpo could capture with tailored questions meant any worries around the product or specifications could be minimized. Vi

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Yotpo Team
Community Manager
1 month ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
published in eCommerce marketing chat

Learn how SEO can be used to boost organic traffic to your eCommerce site

 In today’s eCommerce market, brands must leverage a multi-pronged approach to stay relevant and retain customers. One of the most popular channels includes organic search —  most notably Google, whose search engine receives over 3.5 billion searches every day. As brands focus on retention during economic downturns and as third-party privacy changes impact advertising, optimizing and ranking on organic search is crucial. Now more than ever, eCommerce brands need to tap into the potential of search engine optimization (SEO).Let’s gather an understanding of what SEO is, its importance for eCommerce brands, and the major factors that can affect your ranking. What is SEO?SEO is the process of enhancing a webpage to increase visibility when users are on search engines, such as Google.  Search engine optimization also involves improving the quality of website traffic to and throughout your site. SEO looks at organic or unpaid traffic and indexes rankings according to an algorithm within each

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Savina from Yotpo
Community Manager
1 month ago
abaigail
abaigailNew Participant
asked in eCommerce marketing chat

how much time should be set for return policy of medical products?

I have often faced some users and clients that buy uncut drugs online from our stores but after the long time they returns the goods even after the use while the raw material and quality are the main reasons for our success but they guys are frauds. I haven't set a return policy but now I want to add to stop these kinds of users. Kindly suggest me the procedure and best way to handle these kind of users.Thanks.Regards,Abai G. Bond.

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Savina from Yotpo
Community Manager
1 month ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

How to leverage Giving Tuesday in your eCommerce marketing strategy 💝

According to Yotpo’s State of Brand Loyalty Survey, over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. The world is prioritizing brand values, and that mindset is even more prevalent among Gen Z shoppers — more than 90% said they base their brand loyalty on shared values.  The takeaway: doing good is good for business.  GivingTuesday happens every year on the Tuesday after Thanksgiving. The holiday was created to counteract the consumerism of Black Friday with a day dedicated to giving back. It has grown every year since its inception and is now a global phenomenon. This year, GivingTuesday happens on November 29th.  We’ve compiled some ways you can get involved — not only will you be making a difference, but you’ll also be building brand trust and loyalty at the same time.  💡 Learn more about the history of GivingTuesday from Mayim Bialik on TikTok  GivingTuesday isn’t just a day — it’s also a nonprofit. And they have a h

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Yotpo Team
Community Manager
2 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in eComm Insiders Program

A sneak-peak into the “How do you build a seamless retention-focused buyer journey for your Loyalty customers?” event on November 17 at 12:00 pm EST

We are so excited to hear from Doug Hollinger, VP of DTC Strategy at The Stable, and Ellie Garabedian, Product Marketing Manager at Yotpo, on November 17 at 12:00 pm EST for our eComm Insiders event “How do you build a seamless retention-focused buyer journey for your Loyalty customers?”.   Let’s take a sneak peek into our eComm Experts’ conversation and prepare to dive into why and how reducing friction in the buyer's journey can keep customers coming back long after the holiday rush. 📌 Get to know your new customers and understand their feedback better. Now you can use SMS Review requests as a frictionless way to collect feedback and start the conversation. With SMSBump by Yotpo, you can send review requests once the order has been delivered to avoid frustration, especially during holiday shipping timelines. It’s something small but powerful - a new type of value exchange with your customers. 📌 SMS can help you leverage your Loyalty program and boost customer engagement. In additio

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Savina from Yotpo
Community Manager
2 months ago
Ruthie Berber
Community Manager
Ruthie BerberCommunity Manager
published in Amazing Women in eCommerce

Do you know someone Amazing? 👸

 Every year since 2018, Yotpo selects and spotlights a group of inspiring women that are shaping our industry through our Amazing Women in eCommerce program.  Nominations are open for Amazing Women in eCommerce 2023! Sing the praises of teammates, colleagues, or friends that are doing incredible work.    From thousands of nominations, we will select approximately 40 women as our official Honorees for 2023. We will announce the Honorees in March, 2023, and celebrate them with onsite profiles, an awards ceremony, and more.  Inspiring women deserve incredible recognition. Submit a colleague, friend, or mentor to be an AWIE 2023 Honoree and let them know they're crushing it every day! Nominate now👸 Meet some of our Honorees and discover even more on the AWIE website  👸 More inspiration from the Amazing women in eCommerce    

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Ruthie Berber
Community Manager
2 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eComm Insiders Program

How to Remove Friction from the Buyer Journey and Drive Repeat Purchases

This season you’ve probably spent more on new customer acquisition than ever before. Don’t let those dollars go to waste!Join us live on Nov. 17 at 12:00 pm EST for a conversation with Doug Hollinger from leading global eCommerce agency The Stable. We’re diving into why and how reducing friction in the buyer's journey can keep customers coming back long after the holiday rush. Along the way, we’ll give you a sneak peek at some of Yotpo’s newest innovations that make it easy. Our Speakers:Doug Hollinger, VP of DTC Strategy at The StableEllie Garabedian, Product Marketing Manager at Yotpo 🔔 Register for the LinkedIn live here! 🔔*Add your questions as comments under this announcement. 👇  

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Yotpo Team
Community Manager
2 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eComm Insiders Program

Ask an eCommerce expert ⬇️

 Here's your chance to have your most pressing business questions answered by leading experts in the eCommerce industry! We’re launching a Q&A blog series that will feature your need-to-know questions, answered by award-winning eCommerce agencies and tech solutions we partner with. ✅ Your questions could touch on:Easy tweaks to your website to improve CVR Social media & mobile commerce strategies Leveraging loyal customers & growing a community Personalizing the customer lifecycle Best strategies for your eComm platform Retaining customers for lifeNo question is too big or small for these experts, nor do they need to be specifically about a Yotpo product - the sky is the limit!  📌 Submit your questions as a comment here or use our Google form.

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Yotpo Team
Community Manager
2 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

Marketing to Gen Z, the Hottest New Consumer on the Block

Gen Z, the generation born between 1997-2012, is on every brand’s radar; they’re not easy to please, they hold brands to higher standards compared to previous generations, and they crave authenticity. Not only is this generation changing the retail and eCommerce world, but Gen Z-ers continue to push brands to innovate, take more risks, and stay true to themselves and their customers.But getting it right isn’t always easy — brands that don’t understand what interests and motivates this younger generation can risk alienating them instead. During some recent Yotpo events, we spoke with experts in the industry to find out what works and what doesn’t to help strike the right balance with this influential demographic.So, how do you market to a generation redefining the value of shopping?   Marketing to Gen Z vs. millennials To market to Gen Z, you first have to understand Gen Z; this younger generation stands out because they are unique, digital natives. They are the first generation to have

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Savina from Yotpo
Community Manager
3 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

Referral Programs 101: The Ins & Outs of Referral Marketing

What is a referral program? A referral program turns customer advocacy into a cost-efficient revenue driver by encouraging shoppers to recommend your products. Brands offer referrals through multiple channels, including on-site pop-ups, custom pages, SMS campaigns, and email campaigns. Most brands also encourage referrals through reward schemes, like “Give $10, Get $10.”Imagine this: You’re a pet care brand. One of your loyalty members belongs to a Facebook group with 5,000 members. Someone asks for recommendations for leashes. Your customer responds and recommends your product. Three other people chime in to say they love it too.Not only does the original poster consider buying your product, but so does everyone else reading the comments on that post. If your customer also posts a referral link, they get rewarded for anyone reading who decides to purchase your product. What are the different types of referral programs?Brands can use several types of referral marketing programs to thei

250
Savina from Yotpo
Community Manager
3 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

8 Marketing Channels To Promote Your Affiliate Program

Together with Social Snowball, we’ve put together a quick guide designed to help you spread the word about your new affiliate program on multiple channels.  Building an affiliate program is an easy decision when considering its many amazing benefits: it will boost brand awareness and credibility, bring new website traffic, and generate more revenue. The process is pretty straightforward, too: you just choose an affiliate app or an affiliate network and set it up in no time.But, the next step is a bit tricky. Once you have an affiliate program, you need to find affiliates. And even if this might sound like a simple task, it’s definitely not an easy one to achieve. This article will go through the best marketing channels for finding quality affiliates. But first, let’s start with the basics. What is an affiliate program?An affiliate program is a performance-based marketing program through which you compensate another business or individual (the affiliate) for bringing you customers or le

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Savina from Yotpo
Community Manager
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

Practical Growth Strategies in an Inflationary Economy | Tidalebook

Inflation is at its highest in 40 years. As a result, shoppers have lower disposable income, and eCommerce merchants are feeling it. Interest rates and supply chain issues have only compounded the impact on business. We partnered with 12 leading digital commerce experts to bring you this comprehensive eCommerce playbook for inflationary times.  Download your copy now This comprehensive playbook includes expert tips and strategies to help you get more growth with lower costs in a recession.

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Yotpo Team
Community Manager
3 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

[EXCLUSIVE PODCAST SERIES] Q4 METHOD | Behind-the-Scenes Of What's Working Now & Proven Growth Strategies For Q4

 Get access to Wavebreak’s private podcast feed detailing behind-the-scenes insights into what’s working right now in eCommerce marketing.Plus, proven growth strategies for this upcoming Q4. All from the leading eCommerce solutions. GET INSTANT ACCESS  About Wavebreak 🌊 Wavebreak is the boutique email & SMS marketing agency specializing in eCommerce, retail, and direct-to-consumer brands.They’ve helped brands like Nutrafol, Halo Collar, Ballsy, Herbivore Botanicals, and more increase revenue from email and SMS as an extension of their team. 

110
Yotpo Team
Community Manager
3 months ago
Ruthie Berber
Community Manager
Ruthie BerberCommunity Manager
published in Amazing Women in eCommerce

How Savannah Sevens and Parker Clay are gearing up for the biggest shopping day of the year

Black Friday / Cyber Monday may be more subdued this year amid high inflation and economic uncertainty, but it’s still going to be a time when eCommerce brands welcome a huge influx of new shoppers looking for a deal. And given that customer acquisition costs are skyrocketing, brands will want to hold onto those new customers. But how? 🤔We recently held a LinkedIn Live with two Amazing Women in eCommerce: Brittany Bentley, Co-Founder of mission-driven luxury brand Parker Clay, and Peyton Jones, Marketing Manager at Western lifestyle brand Savannah Sevens, about their top strategies going into BFCM, lessons learned from past years, and how to turn first-time shoppers into customers for life. Here are some of the top insights they shared.   Use personalization to boost customer retention This year, customer retention is more important than ever for brands who want to get the most out of their marketing spend and boost loyalty and CLTV. And that means personalizing the experience for the

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Ruthie Berber
Community Manager
4 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in eCommerce marketing chat

[Yotpo X PageFly] Prime Tool to Calculate Your Profit

We’re excited to share a new release from Pagefly, one of our ecosystem partners: PageFly Free Profit Margin Calculator Tool 🤖🤖🤖 PageFly is the page builder that can help you freely design a page, and also control all page analysis in one dashboard. How does the PageFly Calculator Tool work?Step 1: Choose your Industry and CurrencyStep 2: Enter your Cost and MarkupStep 3: Generate the Profitable Selling Price Try it now for free: Free Profit Margin Calculator

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Yotpo Team
Community Manager
4 months ago
N
Employee
norawEmployee
posted in eCommerce marketing chat

Help us give back this holiday season!

Attention Yotpo brands!  📢 This year, we’re coming together to spread the love this holiday season. 💙 That’s why we’re offering some of our top Yotpo Partners a special holiday gift this year - a $50 coupon to a Yopto brand of their choice!  Why are we doing this?We wanted a way to give back directly to you - our valued Yotpo brands - while also allowing our partners pick a gift that they actually want, from a brand they loveWant to join our selection of awesome Yotpo brands?Comment below or reach out to Nora at nwallenius@yotpo.com for more details.  

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N
Employee
4 months ago
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