eCommerce Marketing

Share your best strategies and best practices.

32 Conversations

abaigail
abaigailNew Participant
asked in eCommerce marketing chat

how much time should be set for return policy of medical products?

I have often faced some users and clients that buy uncut drugs online from our stores but after the long time they returns the goods even after the use while the raw material and quality are the main reasons for our success but they guys are frauds. I haven't set a return policy but now I want to add to stop these kinds of users. Kindly suggest me the procedure and best way to handle these kind of users.Thanks.Regards,Abai G. Bond.

3
Savina from Yotpo
Community Manager
1 day ago
brucebrak
brucebrakNew Participant
asked in eComm Insiders Program

CAN SEO BOOST MY SALE?

Jag har en webbplats relaterad till xanax. en säljare kontaktade mig via whatsapp han sa till mig att vi kan öka din försäljning genom SEO. Vi kommer att använda verktyg för att öka trafiken och kunderna på din webbplats. Jag vill tipsa om är det möjligt?

2
Savina from Yotpo
Community Manager
6 days ago
brandteam
Community Manager
brandteamCommunity Manager
published in eCommerce marketing chat

How to leverage Giving Tuesday in your eCommerce marketing strategy 💝

According to Yotpo’s State of Brand Loyalty Survey, over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. The world is prioritizing brand values, and that mindset is even more prevalent among Gen Z shoppers — more than 90% said they base their brand loyalty on shared values.  The takeaway: doing good is good for business.  GivingTuesday happens every year on the Tuesday after Thanksgiving. The holiday was created to counteract the consumerism of Black Friday with a day dedicated to giving back. It has grown every year since its inception and is now a global phenomenon. This year, GivingTuesday happens on November 29th.  We’ve compiled some ways you can get involved — not only will you be making a difference, but you’ll also be building brand trust and loyalty at the same time.  💡 Learn more about the history of GivingTuesday from Mayim Bialik on TikTok  GivingTuesday isn’t just a day — it’s also a nonprofit. And they have a h

970
brandteam
Community Manager
21 days ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in eComm Insiders Program

A sneak-peak into the “How do you build a seamless retention-focused buyer journey for your Loyalty customers?” event on November 17 at 12:00 pm EST

We are so excited to hear from Doug Hollinger, VP of DTC Strategy at The Stable, and Ellie Garabedian, Product Marketing Manager at Yotpo, on November 17 at 12:00 pm EST for our eComm Insiders event “How do you build a seamless retention-focused buyer journey for your Loyalty customers?”.   Let’s take a sneak peek into our eComm Experts’ conversation and prepare to dive into why and how reducing friction in the buyer's journey can keep customers coming back long after the holiday rush. 📌 Get to know your new customers and understand their feedback better. Now you can use SMS Review requests as a frictionless way to collect feedback and start the conversation. With SMSBump by Yotpo, you can send review requests once the order has been delivered to avoid frustration, especially during holiday shipping timelines. It’s something small but powerful - a new type of value exchange with your customers. 📌 SMS can help you leverage your Loyalty program and boost customer engagement. In additio

0
Savina from Yotpo
Community Manager
23 days ago
Ruthie Berber
Community Manager
Ruthie BerberCommunity Manager
published in Amazing Women in eCommerce

Do you know someone Amazing? 👸

 Every year since 2018, Yotpo selects and spotlights a group of inspiring women that are shaping our industry through our Amazing Women in eCommerce program.  Nominations are open for Amazing Women in eCommerce 2023! Sing the praises of teammates, colleagues, or friends that are doing incredible work.    From thousands of nominations, we will select approximately 40 women as our official Honorees for 2023. We will announce the Honorees in March, 2023, and celebrate them with onsite profiles, an awards ceremony, and more.  Inspiring women deserve incredible recognition. Submit a colleague, friend, or mentor to be an AWIE 2023 Honoree and let them know they're crushing it every day! Nominate now👸 Meet some of our Honorees and discover even more on the AWIE website  👸 More inspiration from the Amazing women in eCommerce    

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Ruthie Berber
Community Manager
24 days ago
brandteam
Community Manager
brandteamCommunity Manager
published in eComm Insiders Program

How to Remove Friction from the Buyer Journey and Drive Repeat Purchases

This season you’ve probably spent more on new customer acquisition than ever before. Don’t let those dollars go to waste!Join us live on Nov. 17 at 12:00 pm EST for a conversation with Doug Hollinger from leading global eCommerce agency The Stable. We’re diving into why and how reducing friction in the buyer's journey can keep customers coming back long after the holiday rush. Along the way, we’ll give you a sneak peek at some of Yotpo’s newest innovations that make it easy. Our Speakers:Doug Hollinger, VP of DTC Strategy at The StableEllie Garabedian, Product Marketing Manager at Yotpo 🔔 Register for the LinkedIn live here! 🔔*Add your questions as comments under this announcement. 👇  

230
brandteam
Community Manager
28 days ago
brandteam
Community Manager
brandteamCommunity Manager
published in eComm Insiders Program

Ask an eCommerce expert ⬇️

 Here's your chance to have your most pressing business questions answered by leading experts in the eCommerce industry! We’re launching a Q&A blog series that will feature your need-to-know questions, answered by award-winning eCommerce agencies and tech solutions we partner with. ✅ Your questions could touch on:Easy tweaks to your website to improve CVR Social media & mobile commerce strategies Leveraging loyal customers & growing a community Personalizing the customer lifecycle Best strategies for your eComm platform Retaining customers for lifeNo question is too big or small for these experts, nor do they need to be specifically about a Yotpo product - the sky is the limit!  📌 Submit your questions as a comment here or use our Google form.

100
brandteam
Community Manager
1 month ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

Marketing to Gen Z, the Hottest New Consumer on the Block

Gen Z, the generation born between 1997-2012, is on every brand’s radar; they’re not easy to please, they hold brands to higher standards compared to previous generations, and they crave authenticity. Not only is this generation changing the retail and eCommerce world, but Gen Z-ers continue to push brands to innovate, take more risks, and stay true to themselves and their customers.But getting it right isn’t always easy — brands that don’t understand what interests and motivates this younger generation can risk alienating them instead. During some recent Yotpo events, we spoke with experts in the industry to find out what works and what doesn’t to help strike the right balance with this influential demographic.So, how do you market to a generation redefining the value of shopping?   Marketing to Gen Z vs. millennials To market to Gen Z, you first have to understand Gen Z; this younger generation stands out because they are unique, digital natives. They are the first generation to have

150
Savina from Yotpo
Community Manager
1 month ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

Referral Programs 101: The Ins & Outs of Referral Marketing

What is a referral program? A referral program turns customer advocacy into a cost-efficient revenue driver by encouraging shoppers to recommend your products. Brands offer referrals through multiple channels, including on-site pop-ups, custom pages, SMS campaigns, and email campaigns. Most brands also encourage referrals through reward schemes, like “Give $10, Get $10.”Imagine this: You’re a pet care brand. One of your loyalty members belongs to a Facebook group with 5,000 members. Someone asks for recommendations for leashes. Your customer responds and recommends your product. Three other people chime in to say they love it too.Not only does the original poster consider buying your product, but so does everyone else reading the comments on that post. If your customer also posts a referral link, they get rewarded for anyone reading who decides to purchase your product. What are the different types of referral programs?Brands can use several types of referral marketing programs to thei

110
Savina from Yotpo
Community Manager
1 month ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

8 Marketing Channels To Promote Your Affiliate Program

Together with Social Snowball, we’ve put together a quick guide designed to help you spread the word about your new affiliate program on multiple channels.  Building an affiliate program is an easy decision when considering its many amazing benefits: it will boost brand awareness and credibility, bring new website traffic, and generate more revenue. The process is pretty straightforward, too: you just choose an affiliate app or an affiliate network and set it up in no time.But, the next step is a bit tricky. Once you have an affiliate program, you need to find affiliates. And even if this might sound like a simple task, it’s definitely not an easy one to achieve. This article will go through the best marketing channels for finding quality affiliates. But first, let’s start with the basics. What is an affiliate program?An affiliate program is a performance-based marketing program through which you compensate another business or individual (the affiliate) for bringing you customers or le

140
Savina from Yotpo
Community Manager
1 month ago
brandteam
Community Manager
brandteamCommunity Manager
published in eCommerce marketing chat

Practical Growth Strategies in an Inflationary Economy | Tidalebook

Inflation is at its highest in 40 years. As a result, shoppers have lower disposable income, and eCommerce merchants are feeling it. Interest rates and supply chain issues have only compounded the impact on business. We partnered with 12 leading digital commerce experts to bring you this comprehensive eCommerce playbook for inflationary times.  Download your copy now This comprehensive playbook includes expert tips and strategies to help you get more growth with lower costs in a recession.

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brandteam
Community Manager
1 month ago
brandteam
Community Manager
brandteamCommunity Manager
published in eCommerce marketing chat

[EXCLUSIVE PODCAST SERIES] Q4 METHOD | Behind-the-Scenes Of What's Working Now & Proven Growth Strategies For Q4

 Get access to Wavebreak’s private podcast feed detailing behind-the-scenes insights into what’s working right now in eCommerce marketing.Plus, proven growth strategies for this upcoming Q4. All from the leading eCommerce solutions. GET INSTANT ACCESS  About Wavebreak 🌊 Wavebreak is the boutique email & SMS marketing agency specializing in eCommerce, retail, and direct-to-consumer brands.They’ve helped brands like Nutrafol, Halo Collar, Ballsy, Herbivore Botanicals, and more increase revenue from email and SMS as an extension of their team. 

110
brandteam
Community Manager
1 month ago
Ruthie Berber
Community Manager
Ruthie BerberCommunity Manager
published in Amazing Women in eCommerce

How Savannah Sevens and Parker Clay are gearing up for the biggest shopping day of the year

Black Friday / Cyber Monday may be more subdued this year amid high inflation and economic uncertainty, but it’s still going to be a time when eCommerce brands welcome a huge influx of new shoppers looking for a deal. And given that customer acquisition costs are skyrocketing, brands will want to hold onto those new customers. But how? 🤔We recently held a LinkedIn Live with two Amazing Women in eCommerce: Brittany Bentley, Co-Founder of mission-driven luxury brand Parker Clay, and Peyton Jones, Marketing Manager at Western lifestyle brand Savannah Sevens, about their top strategies going into BFCM, lessons learned from past years, and how to turn first-time shoppers into customers for life. Here are some of the top insights they shared.   Use personalization to boost customer retention This year, customer retention is more important than ever for brands who want to get the most out of their marketing spend and boost loyalty and CLTV. And that means personalizing the experience for the

190
Ruthie Berber
Community Manager
2 months ago
brandteam
Community Manager
brandteamCommunity Manager
published in eCommerce marketing chat

[Yotpo X PageFly] Prime Tool to Calculate Your Profit

We’re excited to share a new release from Pagefly, one of our ecosystem partners: PageFly Free Profit Margin Calculator Tool 🤖🤖🤖 PageFly is the page builder that can help you freely design a page, and also control all page analysis in one dashboard. How does the PageFly Calculator Tool work?Step 1: Choose your Industry and CurrencyStep 2: Enter your Cost and MarkupStep 3: Generate the Profitable Selling Price Try it now for free: Free Profit Margin Calculator

90
brandteam
Community Manager
2 months ago
N
Employee
norawEmployee
posted in eCommerce marketing chat

Help us give back this holiday season!

Attention Yotpo brands!  📢 This year, we’re coming together to spread the love this holiday season. 💙 That’s why we’re offering some of our top Yotpo Partners a special holiday gift this year - a $50 coupon to a Yopto brand of their choice!  Why are we doing this?We wanted a way to give back directly to you - our valued Yotpo brands - while also allowing our partners pick a gift that they actually want, from a brand they loveWant to join our selection of awesome Yotpo brands?Comment below or reach out to Nora at nwallenius@yotpo.com for more details.  

0
N
Employee
2 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in Amazing Women in eCommerce

⚡ Only 24 hours left to register for our live AWIE #AskMeAnything session about BFCM ⚡

 👉 Register hereTuesday, August 30 | 12:00 PM | Live on Yotpo’s LinkedIn Don't miss the chance to hear from Olivia Staub, Associate Product Marketing Manager at Yotpo, Peyton Jones, Marketing Manager at Savannah Sevens, and Brittany Bentley, co-founder at Parker Clay and learn how to turn BFCM shoppers into customers for life.Sign-up now and prepare your questions about boosting BFCM sales, retention strategies, SMS marketing, and Yotpo SMSBump’s newest features — Click-to-Buy and Text-to-Buy!   

1
Swiftler
3 months ago
D
davebNew Participant
posted in eCommerce marketing chat

Thinking about migrating my store

My store is currently on Wix and I need an upgrade. I’m looking at Shopify and BigCommerce. Anyone have any thoughts, or other suggestions? Thanks.

4
D
3 months ago
brandteam
Community Manager
brandteamCommunity Manager
published in eComm Insiders Program

Q&A with the eComm Insider Chanel Devetter, Head of lifecycle marketing at MuteSix

MuteSix is an award-winning, full-funnel performance marketing agency creating value for DTC brands and one of Yotpo’s top-performing parents. Chanel Devetter, Head of lifecycle marketing at MuteSix, took part in the first episode of our new series “eComm Insiders” and shared why brands need to double down on retention to impact their bottom line.  Check some highlights from her conversation with Sara Pereda, Senior Partner Manager at Yotpo. Q: Why do brands need to double down on the relationships they build with their current customer base?A: Uncertain economic times and the threat of recession means brands have to become more sensitive to customer spending and need to pivot strategies to focus on providing more value in every interaction with their existing customer base. Q: Have shifts in privacy regulations made acquisition efforts even more tricky?A: Acquisition costs have gone up, so it’s harder to acquire new customers in a time of economic downturn because people are less like

331
N
Employee
3 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
posted in eComm Insiders Program

🚨 2 hours left before our webinar! Join now and learn why focusing on acquisition is no longer enough for eCommerce brands!

🚨 In just 2 hours, Sara Pereda, Senior Partner Manager at Yotpo, and Chanel DeVetter, Head of Lifecycle Marketing at leading digital marketing agency MuteSix, will go live on Yotpo LinkedIn to share with us why now more important than ever for brands to double down on retention.📌 Register nowThey’ll discuss tangible strategies for brands to drive retention at every touchpoint throughout the buyer journey by integrating two key channels known for strengthening relationships: Loyalty and SMS marketing.Plus, you’ll have the chance to ask these eCommerce Insiders anything you want during a live Q&A following the session! Or add them here - we will make sure our Loyalty and SMS experts on the community to answer them for you!** Make sure to register even if you can't make it to the live event to receive the recording after.  

1
Savina from Yotpo
Community Manager
3 months ago
Jessica at Yotpo
Community Manager
Jessica at YotpoCommunity Manager
posted in eCommerce marketing chat

The Ultimate Guide to eCommerce SEO

Serpstat recently published this SUPER comprehensive guide to SEO for eCommerce brands. There’s definitely tips in here for brands of all sizes, and it’s worth a read if you have 72 minutes free (and worth a scan if you don’t). Read it here

0
Jessica at Yotpo
Community Manager
3 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

💡 How Brands Can Use Micro-Influencers to Boost UGC and EngagementBlog

In today’s social media-driven world, the phrase “social media influencer” is becoming the golden standard. However, the secret sauce behind influencer marketing strategies with micro-influencers can be challenging to get a hold of. Nonetheless, brands and digital marketers are catching onto the importance of more strategic and cost-effective influencer marketing strategies — micro-influencers. Influencer marketing, the process of using social media influencers for branded and paid content creation, is known to be an approachable and affordable marketing strategy. According to a recent Influencer Marketing Hub report, more than 50 million people around the world see themselves as social content creators, contributing to the rise of social commerce, which is predicted to account for 17% of eCommerce by 2025. With so many social media content creators and a majority of consumers spending time on social media regularly, brands are looking to micro-influencers and user-generated content (U

160
Savina from Yotpo
Community Manager
4 months ago
brandteam
Community Manager
brandteamCommunity Manager
published in eCommerce marketing chat

Scaling with Shopify Integrations: Expert advice from 5 Shopify Plus Certified App partners

Regardless of your industry, target audience, and business size, much of eCommerce success involves building robust and effective marketing and CX tech stacks. By unlocking the true power of best-in-class Shopify partners, brands have a massive opportunity to offer more engaging customer experiences and tap into new sources of revenue.Download the guide to:Discover new and powerful growth opportunities from five Shopify Plus Certified App Partners specializing in everything from ads to customer support to customer loyalty 📈 Learn more about how different advanced features and capabilities of your Shopify apps can help you achieve more sales and boost ROI 🔧 Uncover must-have insights and exclusive best practices for Shopify success 💪Ready to take your Shopify integrations to the next level with the expertise of marketing leaders from AdRoll, Yotpo, Gladly, Privy, and Refersion? Get the guide now! 📌

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Savina from Yotpo
Community Manager
4 months ago
Ruthie Berber
Community Manager
Ruthie BerberCommunity Manager
posted in Amazing Women in eCommerce

Anyone marketing to Gen Z? Read this.

ICYMI: In June, we sat down with some of our Amazing Women in eCommerce community members to get expert tips on marketing to Gen Z.  Carmel Zein, Senior Marketing Manager at Yotpo, talked to three Gen Z experts about the challenges and opportunities of capturing the next generation of shoppers: Kim Zorn, Global Performance Director at Princess Polly, Alyssa Thomas, eCommerce Manager at Aje, and Kate Massey, Head of APAC at Searchspring. Here are some of their insights. What are some of the ways you all are seeing success when marketing to a Gen Z audience?

0
Ruthie Berber
Community Manager
4 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

Get the 100-page report by VISIONSReport

VISIONS is a first-of-its-kind consumer and culture trends report, bringing together fifteen content creators, leaders, and artists for candid conversations around the future of commerce. 💡 Download the report at https://bit.ly/3y5bF6Cand get access to insights about:  The Homogenization of ExperiencesBut for all its power, eCom has become boring. Homogenous. Samey-samey. Decision fatigue beget a sort of prix-fixe menu for buying things online that has led to everything looking and feeling identical.Doing things differently is how to stand out. Because when you give up choice and just rely on best practices or pre-baked solutions, you give up your power.‍Plurality of IdentityNow, in the internet age, we see a generation of creators, critics, and commentators who are building a trustless, anonymous network on which entire industries are being built.This pseudonymous future — if it ever comes into being — is a manifestation of the underlying truth that people are not one-dimensional. If

150
Savina from Yotpo
Community Manager
5 months ago
Savina from Yotpo
Community Manager
Savina from YotpoCommunity Manager
published in eCommerce marketing chat

4️ Email Engagement Strategies and Tools for Personalization

Personalized communication can make all the difference for your eCommerce customers. And when you incorporate user-generated content (UGC) — like reviews — and visual user-generated content (VUGC) into that messaging, it can help to build brand trust, loyalty, and engagement.One way to send personalized messages to your shoppers is via email marketing campaigns. By pairing your campaigns with the right UGC and VUGC engagement strategies and tools, you can create meaningful and engaging connections with your customers while also increasing your click-through rates (CTR).As we continue to offer more Yotpo integrations with leading eCommerce platforms and apps, we wanted to showcase some of our new and most popular integrations that allow you to personalize your emails in a more effective way. Here are some engagement strategies and email marketing services that you can use in your next campaigns. 1. Add UGC to your emailsIf your brand is looking to include UGC in your emails, our newest

310
Savina from Yotpo
Community Manager
5 months ago
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