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Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies

The Collagen Co Keeps More Than 50% of Customers Coming Back With YotpoCase Study

After a previous venture selling ready-to-drink protein water in Australian gyms, Co-Founder Izaak Woodley set out to supply the AU market with the highest quality ingestible collagen. Today, The Collagen Co helps thousands of Australian customers achieve transformative results through its great tasting, easily accessible collagen products.  ChallengeThe Collagen Co has faced market challenges like supply chain disruptions, cost increases, and more. The brand experienced diminishing returns due to advertising and privacy changes. In order to survive and grow, the brand knew they couldn't rely on a single method to reach and engage customers.Like many eCommerce brands over the past two years, The Collagen Co has struggled with issues like supply chain disruptions, cost increases, and staying positive in difficult times. But more recently, the challenge has been online. “Even before iOS updates, the changes in the advertising and privacy landscape have led to diminishing returns across a

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Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

How to leverage Giving Tuesday in your eCommerce marketing strategy 💝

According to Yotpo’s State of Brand Loyalty Survey, over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. The world is prioritizing brand values, and that mindset is even more prevalent among Gen Z shoppers — more than 90% said they base their brand loyalty on shared values.  The takeaway: doing good is good for business.  GivingTuesday happens every year on the Tuesday after Thanksgiving. The holiday was created to counteract the consumerism of Black Friday with a day dedicated to giving back. It has grown every year since its inception and is now a global phenomenon. This year, GivingTuesday happens on November 29th.  We’ve compiled some ways you can get involved — not only will you be making a difference, but you’ll also be building brand trust and loyalty at the same time.  💡 Learn more about the history of GivingTuesday from Mayim Bialik on TikTok  GivingTuesday isn’t just a day — it’s also a nonprofit. And they have a h

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Yotpo Team
Community Manager
1 year ago
Jessica at Yotpo
Employee
Jessica at YotpoEmployee
published in Retention strategies

Jane Iredale Boosts Reviews by 112% and Loyalty by 60% with Yotpo

Jane Iredale is the skincare makeup brand, committed to creating high-quality products that are good for the skin with equal parts clean ingredients, skin-loving benefits, and no-fade makeup performance. Available in more than 50 countries worldwide, Jane Iredale is championed by skincare professionals and sold in spas, salons, and medical offices as well as premium retailers such as Blue Mercury, Ulta, and Nordstrom.   ChallengeCustomer acquisition in digital marketing was a strategic priority as the Jane Iredale team continuously evaluated ways to get the brand in front of qualified consumers. Jane Iredale wanted to find a loyalty partner that would provide a more modern and enhanced user experience. The Jane Iredale team is committed to providing best-in-class products to consumers, and they wanted to integrate ratings and reviews performance with other key internal metrics like return rate, repeat purchase rate, and penetration with professional partners to comprehensively monitor

530
Jessica at Yotpo
Employee
1 year ago
C
CityChickNew Participant
asked in Ask your question

Can a customer add a one time item purchase to an existing subscription?

If a customer has a subscription set up, and wants to add a one time purchase item, can they do that? For example, if a customer has a coffee of the month subscription set up and that wanted to add a coffee cup to an upcoming order. Does Yotpo have that option available?Thanks!

6
Savina from Yotpo
Employee
1 year ago
F
franciscoInspiring
asked in Ask your question

Amazonservice calls making speed loading slow

Hello,My hosting people confirmed that the reason why my web is running extremely is due to calls to amazonweb services. The calling line is:12u IPv4 3706246018 0t0 TCP lin157.loading.es:46754->ec2-3-226-207-132.compute-1.amazonaws.com:https (ESTABLISHED)I believe this are the api calls from yotpo module to your servers. Can you please confirm? I can’t handle or affords having an extremely slow webpage due to having yotpo. I have been carrying this problem for months but it seems it is getting worst and worst. I will have to consider moving to another supplier if the problem is not solved.Can anybody from the yotpo tech department offer me a tailored solution to solve this? We already implemented a script that was passed to us by them but the problem seems is not solved.

13
F
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies

Marketing to Gen Z, the Hottest New Consumer on the Block

Gen Z, the generation born between 1997-2012, is on every brand’s radar; they’re not easy to please, they hold brands to higher standards compared to previous generations, and they crave authenticity. Not only is this generation changing the retail and eCommerce world, but Gen Z-ers continue to push brands to innovate, take more risks, and stay true to themselves and their customers.But getting it right isn’t always easy — brands that don’t understand what interests and motivates this younger generation can risk alienating them instead. During some recent Yotpo events, we spoke with experts in the industry to find out what works and what doesn’t to help strike the right balance with this influential demographic.So, how do you market to a generation redefining the value of shopping?   Marketing to Gen Z vs. millennials To market to Gen Z, you first have to understand Gen Z; this younger generation stands out because they are unique, digital natives. They are the first generation to have

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Savina from Yotpo
Employee
1 year ago
Slightly Miles
Employee
Slightly MilesEmployee
posted in Retention strategies

Retention Metrics - how are you guys measuring retention?

Okay… how are you guys measuring retention?  We recently released the results of our Survey: State of eCommerce and 72% of brands are primarily defining retention rate as their repeat purchase rate. What other metrics are you using, and is repeat purchasing alone enough to establish customer loyalty and engagement?

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Slightly Miles
Employee
1 year ago
F
franciscoInspiring
asked in Ask your question

Yotpo module and broken store design

Hello yotpo users,We just landed here trying to find an answer to the problem we are experiencing. We have use yotpo forever and we have it installed in our web with the “My yotpo” module created by Jorge Vargas. Suddenly and without making any kind of changes to the config of the module we realize that the store design is broken. The yotpo badge on foot of the web does not display correctly. The reviews don’t display properly below the product description, and broken design code displays below the foot of the web. We tried to update the my yotpo modulo to its later version in our test store but the problem still remains. We commented the problem with a couple of programmers and both agree that the problem comes from the yotpo servers and they way it delivers the info throught their API. We dont really know what to do. If you deactive the module the store design displays correctly but products dont display any reviews. If we leave it active as it is it really creates lack of confidence

9
F
1 year ago
J
jleeNew Participant
asked in Ask your question

BFCM strategy - best time to start planning?

Just curious - how far in advance do brands typically start planning for BFCM? 🤔

1
Roshelle at Yotpo
Employee
1 year ago
D
davebNew Participant
asked in Ask your question

Question for the SMS experts

How do I make sure my texts aren’t spammy? And where can I find the SMS templates from the session?

2
D
1 year ago
S
sammyNew Participant
asked in Ask your question

Retention strategies?

Hey Yotpo team, I would love to learn more about the brands mentioned in the session with Olivia. :) Where I can read more about their retention strategies?

1
Liv from Yotpo
Employee
1 year ago
J
jleeNew Participant
asked in Ask your question

Brand mission communication - share ideas :)

I would love to learn more creative ideas on how to make sure my customers know about my brand mission! :)))

2
J
1 year ago
Jessica at Yotpo
Employee
Jessica at YotpoEmployee
published in Retention strategies

Why Retention Is the Key to Thriving in a Tough Economy

 It’s a tough time to be an eCommerce brand. Global eCommerce sales are expected to increase by just 9.7% this year, marking the slowest pace of expansion in more than a decade. Fears of recession, rising customer acquisition costs, and privacy changes have all converged to create a deep well of uncertainty across the industry — one that we’re feeling, too.Shoppers are feeling the uncertainty as well. In May 2022, we surveyed 2,000 consumers about their outlook and shopping habits. Here’s what we found:More than 51% said news about the economy has them spending less. 69% are more likely to shop in-store than they were a year ago. More than half are spending less on electronics, home decor, and clothing and accessories.But there was an important silver lining from the survey, too — one that will be essential for brands to understand as they navigate the coming months.Those shoppers who said they’re spending less? More than 82% of them said they still buy from their favorite brand. Plus,

500
Jessica at Yotpo
Employee
1 year ago
S
sammyNew Participant
asked in Ask your question

Small business strategies?

What advice do you have for other smaller business owners looking to get started? 

2
S
1 year ago
I
itsstevieNew Participant
asked in Ask your question

Privacy and data - how can I learn more about my customers?

Because of privacy changes, it’s becoming harder to get data about my customers. How can I learn more about my customers?

1
Roshelle at Yotpo
Employee
1 year ago
D
davebNew Participant
asked in Ask your question

Focusing on acquisition and retention at the same time?

Hello all,Acquisition is still super important to me because my brand is still growing. How do you recommend focusing on acquisition and retention at the same time? 

2
D
1 year ago
S
ShaysimoneNew Participant
asked in Ask your question

Black Friday Webinar on Oct 12, 2022 - where is the recording?

Hello, I can’t seem to find the black friday webinar that was hosted by this guy on October 12, 2022. The guy on the webinar stated there was a webinar. Here is a picture for reference, do you all have a webinar link? 

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Ruthie Berber
Employee
1 year ago
Frank.Martinez
Frank.MartinezNew Participant
asked in Ask your question

Helpdesk setup

I am working in the Manage Content tab under Helpdesk. I am could not find an answer on the Private Response field. Does this go into yotpo for the internal teams or does this go directly to the customer. I think Public is pretty self explanatory and goes a a response on our website?   

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M
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies

Referral Programs 101: The Ins & Outs of Referral Marketing

What is a referral program? A referral program turns customer advocacy into a cost-efficient revenue driver by encouraging shoppers to recommend your products. Brands offer referrals through multiple channels, including on-site pop-ups, custom pages, SMS campaigns, and email campaigns. Most brands also encourage referrals through reward schemes, like “Give $10, Get $10.”Imagine this: You’re a pet care brand. One of your loyalty members belongs to a Facebook group with 5,000 members. Someone asks for recommendations for leashes. Your customer responds and recommends your product. Three other people chime in to say they love it too.Not only does the original poster consider buying your product, but so does everyone else reading the comments on that post. If your customer also posts a referral link, they get rewarded for anyone reading who decides to purchase your product. What are the different types of referral programs?Brands can use several types of referral marketing programs to thei

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Savina from Yotpo
Employee
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies

8 Marketing Channels To Promote Your Affiliate Program

Together with Social Snowball, we’ve put together a quick guide designed to help you spread the word about your new affiliate program on multiple channels.  Building an affiliate program is an easy decision when considering its many amazing benefits: it will boost brand awareness and credibility, bring new website traffic, and generate more revenue. The process is pretty straightforward, too: you just choose an affiliate app or an affiliate network and set it up in no time.But, the next step is a bit tricky. Once you have an affiliate program, you need to find affiliates. And even if this might sound like a simple task, it’s definitely not an easy one to achieve. This article will go through the best marketing channels for finding quality affiliates. But first, let’s start with the basics. What is an affiliate program?An affiliate program is a performance-based marketing program through which you compensate another business or individual (the affiliate) for bringing you customers or le

460
Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies

Practical Growth Strategies in an Inflationary Economy | Tidalebook

Inflation is at its highest in 40 years. As a result, shoppers have lower disposable income, and eCommerce merchants are feeling it. Interest rates and supply chain issues have only compounded the impact on business. We partnered with 12 leading digital commerce experts to bring you this comprehensive eCommerce playbook for inflationary times.  Download your copy now This comprehensive playbook includes expert tips and strategies to help you get more growth with lower costs in a recession.

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Yotpo Team
Community Manager
1 year ago
Jessica at Yotpo
Employee
Jessica at YotpoEmployee
published in Retention strategies

8 Secrets to Drive Customer Retention

To get your brand up to speed, we’ve compiled eight secrets to drive customer retention. 1. Build long-lasting consumer trust with social proofCompiling customer reviews is more than an acquisition play; it should be the first step in your retention strategy. Collecting and highlighting reviews and visual user-generated content (VUGC) across customer touchpoints engages shoppers immediately, establishes trust, and puts them on track to becoming repeat customers.Yotpo’s research found that 94% of purchases are for products with 4- or 5-star reviews, which shows how much trust consumers put in the word of their fellow shoppers. How do you get more positive reviews? Offer points to your happy loyalty program members in exchange for their feedback. User-generated content (UGC), like written reviews, photos and videos, boosts brand trust and, ultimately, sales.  2. Encourage loyalty program sign-upsLoyalty programs empower brands to motivate desirable customer actions, like repeat purchases

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Ruthie Berber
Employee
1 year ago
J
jleeNew Participant
asked in Ask your question

How to check my Average Star Ratings?

Hey fam, can you help me - I’m trying to find the summary of all my reviews data. I need to check my Average Star Ratings over time, but can’t seem to figure out where the information is stored. 😅 

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Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
posted in Retention strategies

Share your knowledge! 💡Take our Retention Survey!

Hi everyone! Have just 2 minutes? Take our survey about customer retention! 😄With acquisition costs on the rise, we’re hearing a lot about retention these days. So, we want to hear from you: Is your brand actually shifting to focus on retention? How? What’s changed (or hasn’t!) for your brand? We’re writing about retention over here at Yotpo, and we’d love to feature insights from this community of experts. 🤓🤝 Take the survey (it only takes 2 minutes!) here! https://wss.pollfish.com/link/5b3ded67-d0da-4e65-9db0-1002ab871f65

0
Yotpo Team
Community Manager
1 year ago
G
Employee
Gaby BEmployee
asked in Ask your question

Campaign to Launch Reviews with existing customers

Does anyone have some great examples of ways in which they have engaged their existing customers with the launch of reviews? For example; sending out a launch eDM to their existing customer base or a website banner/pop-up encouraging return-visitors to review their prior purchases via the product page for a reward? 

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G
Employee
1 year ago
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