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Once defined almost wholly by new customers, eCommerce brands are looking beyond the first-time sale to succeed. Businesses of the next decade are instead measuring their success by customer loyalty: Will shoppers be with your brand in a month? Two months? Next year?Now more than ever, brands need to nail customer retention. In our State of Retention Survey, we found over 50% of brands are more focused on retention efforts than ever before, and yet, 40% haven’t changed their strategy to achieve their goals. Why are brands still missing the mark despite knowing they need to keep customers coming back? Retention is much more multidimensional than acquisition; retention demands you treat first-time, two-time, repeat, and loyal shoppers with nuance. And, the margin of error is that much smaller.As we move into 2023, it’s becoming obvious that brands aren’t creating the post-purchase experiences that today’s consumers are seeking out. Of the brands surveyed, 70% said their retention rate
We are thrilled to introduce a new benefit available to our customers: Yotpo Master Key! Now, any customers based in NYC or Tel Aviv — or just passing through — can book a workspace at Yotpo’s offices for the day, free of charge. With Yotpo Master Key, you can make the most of the different amenities that our new office spaces have, like fully stocked kitchens, a convenient location, and more — plus the chance to meet the Yotpo team and get to see our company culture up close. Book a room in NYC Book a room in Tel Aviv Get to know our workspaces
Hi, Is it possible to add a ratings board on my product details page. Are there any widgets provided by Yotpo?I am using the free subscription of yotpo reviews and ratings. And the platform on which my store is built is Salesforce Commerce Cloud.Example of ratings board: Is it possible to achieve this with a free account?Best Regards
In the setup for adding coupons to the review request emails (Yotpo Reviews), there are three options for expiration: “coupons expire on”, “coupons expire x days after they are received”, and “none”. For either of the first two options, how do we manage the batches of coupons from our e-commerce platform?In the e-commerce platform (we use Salesforce Commerce Cloud, but applies to any platform), we can set up batches of coupons with expiration dates. And in Yotpo, we can upload those. But, for example if we select “coupons expire 90 days after they are received”, how do we match that to uploaded coupons? What expiration date would we set on the batch of coupons in the e-commerce platform (which of course does not know when each coupon will be mailed out).Or, if we select an explicit date, then we would have an issue where recipients who receive them sooner might have 90 days, but the recipient receiving them on the last day would have only 1 day to redeem. How are users in this communit
We are using API to send client products to Yotpo. We should send 200k+ SKUs to Yotpo. But got rate limit exceeded and couldn’t send all SKUs in time. Taking 30 mins to send 5k SKUs.You are following limit of 5 requests/second on API requests. So we couldn’t send/complete all SKUs to you in time by this restriction.Can you please suggest any way to allow this without any restriction?
Underwaterpistol is an end-to-end Shopify agency that propels brands through a unique four- phase framework: plan, create, grow, accelerate. Luxury home furnishings store Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, including powerful customer feedback with Yotpo’s UGC and SMS solutions. Challenge The home goods industry has skyrocketed in the past few years, as the newly homebound look to renew their spaces. Recognizing the opportunity for its online store to achieve game- changing revenue, luxury furniture brand Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, complete with a rebrand to propel their business into a new era of homeware. Solutions Loved and lauded by influencers, Arighi Bianchi needed a way to showcase the high volume of UGC they already received, so Underwaterpistol integrated Yotpo’s Visual UGC solution on their eCommerce site. Then, they migrated from another provider to Yotpo Reviews and incorporated them into ind
LSKD is an Australian activewear brand that takes pride in keeping their customer community at the core of everything they do. They are in continuous pursuit of customer feedback and bringing customer-proven products to the market. Having built a community that shares their brand values of sports, fitness, and adventure, LSKD is committed to providing the highest quality sportswear and streetwear to support their customers' active lifestyles. ChallengeAs customer acquisition costs (CAC) and competition increase, LSKD saw an opportunity to create a single view of the customer that would allow them to engage with their shoppers more and help double down on their retention strategy. With infinite touch points throughout the customer journey, LSKD needed a connected platform to re-engage customers seamlessly at each of these moments. With customer feedback being of utmost importance for growth, LSKD needed to invest with a reviews partner poised to support their strategy.About a year aft
Mini Case Study | Joseph Joseph turns to Vervaunt to help ramp up their eCommerce strategy with Yotpo solutionsCase Study
Innovative kitchenware and bathroom brand Joseph Joseph turned to Vervaunt, paid media agency and eCommerce consultancy, and Yotpo marketing solutions to pivot to a more substantial eCommerce strategy when the pandemic hit. Challenge Joseph Joseph sells over 1,000 kitchenware and bathroom products in 100 countries around the world. But when the pandemic hit and many stores and retailers closed, they needed to focus more on eCommerce. Joseph Joseph was managing their paid search strategy in-house, but they were struggling to scale spend and realized they needed expert help. That’s where Vervaunt and Yotpo came in. Solutions Vervaunt’s goal was to increase eCommerce sales and revenue while maintaining a similar ad spend, and Yotpo Reviews and Visual UGC was the perfect solution. New customers could easily be reassured by strong and plentiful reviews, and the details Yotpo could capture with tailored questions meant any worries around the product or specifications could be minimized. Vi
Hi there,What does ReCharge do to make sure that sales tax is correct on all the orders placed? We currently use ReCharge for our subscriptions. ReCharge uses Stripe payments and the sales tax can be different if they don’t update the sales taxes. Thank you for your time!Heath with CtyChick
HI there,I currently use ReCharge to handle my subscriptions in my Shopify store. ReCharge uses Stripe as a payment provider for their orders. This creates an additional account for me to reconcile at the end of the month and accounting can be a pain. How does Yotpo handle subscriptions? Or do you use Shopify payments?Thank you,Heath with CityChick
Does anyone know if it is possible to offer different discounts based on subscribing to various bundles of products?
Does anyone know if it is possible to offer different discounts based on subscribing to various bundles of products? IE: sunscribe to 1 product and get 10% off, subscribe to 2 products and get 20% off, etc… ?
In today’s eCommerce market, brands must leverage a multi-pronged approach to stay relevant and retain customers. One of the most popular channels includes organic search — most notably Google, whose search engine receives over 3.5 billion searches every day. As brands focus on retention during economic downturns and as third-party privacy changes impact advertising, optimizing and ranking on organic search is crucial. Now more than ever, eCommerce brands need to tap into the potential of search engine optimization (SEO).Let’s gather an understanding of what SEO is, its importance for eCommerce brands, and the major factors that can affect your ranking. What is SEO?SEO is the process of enhancing a webpage to increase visibility when users are on search engines, such as Google. Search engine optimization also involves improving the quality of website traffic to and throughout your site. SEO looks at organic or unpaid traffic and indexes rankings according to an algorithm within each
What’s going to drive retention for your brand in 2023? What strategies will you have in place? What tools and tactics will you activate? And don’t forget about all of those new customers you acquired over the holiday season.The year is getting shorter and the to-do list is getting longer. But don’t worry, we’ve got a few new tricks up our sleeves, did someone say better experiences that will make customers want to continue to shop again and again? We’ve got solutions for that, and more!Let’s get ready to nail down that 2023 retention strategy. Turn those deal-hunters into long-time shoppers First things first, we know the holidays come with a lot of new customers. Most of them are deal-hunters, but that doesn’t mean they can’t be long-time shoppers. How you ask? It really revolves around creating the right experiences that bring shoppers back to purchase over and over.Sounds pretty great, right? So how can you build better experiences in a buyer’s journey that encourage loyal behavior
I have often faced some users and clients that buy uncut drugs online from our stores but after the long time they returns the goods even after the use while the raw material and quality are the main reasons for our success but they guys are frauds. I haven't set a return policy but now I want to add to stop these kinds of users. Kindly suggest me the procedure and best way to handle these kind of users.Thanks.Regards,Abai G. Bond.
After a previous venture selling ready-to-drink protein water in Australian gyms, Co-Founder Izaak Woodley set out to supply the AU market with the highest quality ingestible collagen. Today, The Collagen Co helps thousands of Australian customers achieve transformative results through its great tasting, easily accessible collagen products. ChallengeThe Collagen Co has faced market challenges like supply chain disruptions, cost increases, and more. The brand experienced diminishing returns due to advertising and privacy changes. In order to survive and grow, the brand knew they couldn't rely on a single method to reach and engage customers.Like many eCommerce brands over the past two years, The Collagen Co has struggled with issues like supply chain disruptions, cost increases, and staying positive in difficult times. But more recently, the challenge has been online. “Even before iOS updates, the changes in the advertising and privacy landscape have led to diminishing returns across a
According to Yotpo’s State of Brand Loyalty Survey, over 84% of global respondents said they are more inclined to buy from a brand whose values align with their own. The world is prioritizing brand values, and that mindset is even more prevalent among Gen Z shoppers — more than 90% said they base their brand loyalty on shared values. The takeaway: doing good is good for business. GivingTuesday happens every year on the Tuesday after Thanksgiving. The holiday was created to counteract the consumerism of Black Friday with a day dedicated to giving back. It has grown every year since its inception and is now a global phenomenon. This year, GivingTuesday happens on November 29th. We’ve compiled some ways you can get involved — not only will you be making a difference, but you’ll also be building brand trust and loyalty at the same time. 💡 Learn more about the history of GivingTuesday from Mayim Bialik on TikTok GivingTuesday isn’t just a day — it’s also a nonprofit. And they have a h
Jane Iredale is the skincare makeup brand, committed to creating high-quality products that are good for the skin with equal parts clean ingredients, skin-loving benefits, and no-fade makeup performance. Available in more than 50 countries worldwide, Jane Iredale is championed by skincare professionals and sold in spas, salons, and medical offices as well as premium retailers such as Blue Mercury, Ulta, and Nordstrom. ChallengeCustomer acquisition in digital marketing was a strategic priority as the Jane Iredale team continuously evaluated ways to get the brand in front of qualified consumers. Jane Iredale wanted to find a loyalty partner that would provide a more modern and enhanced user experience. The Jane Iredale team is committed to providing best-in-class products to consumers, and they wanted to integrate ratings and reviews performance with other key internal metrics like return rate, repeat purchase rate, and penetration with professional partners to comprehensively monitor
If a customer has a subscription set up, and wants to add a one time purchase item, can they do that? For example, if a customer has a coffee of the month subscription set up and that wanted to add a coffee cup to an upcoming order. Does Yotpo have that option available?Thanks!
Hello,My hosting people confirmed that the reason why my web is running extremely is due to calls to amazonweb services. The calling line is:12u IPv4 3706246018 0t0 TCP lin157.loading.es:46754->ec2-3-226-207-132.compute-1.amazonaws.com:https (ESTABLISHED)I believe this are the api calls from yotpo module to your servers. Can you please confirm? I can’t handle or affords having an extremely slow webpage due to having yotpo. I have been carrying this problem for months but it seems it is getting worst and worst. I will have to consider moving to another supplier if the problem is not solved.Can anybody from the yotpo tech department offer me a tailored solution to solve this? We already implemented a script that was passed to us by them but the problem seems is not solved.
Gen Z, the generation born between 1997-2012, is on every brand’s radar; they’re not easy to please, they hold brands to higher standards compared to previous generations, and they crave authenticity. Not only is this generation changing the retail and eCommerce world, but Gen Z-ers continue to push brands to innovate, take more risks, and stay true to themselves and their customers.But getting it right isn’t always easy — brands that don’t understand what interests and motivates this younger generation can risk alienating them instead. During some recent Yotpo events, we spoke with experts in the industry to find out what works and what doesn’t to help strike the right balance with this influential demographic.So, how do you market to a generation redefining the value of shopping? Marketing to Gen Z vs. millennials To market to Gen Z, you first have to understand Gen Z; this younger generation stands out because they are unique, digital natives. They are the first generation to have
Okay… how are you guys measuring retention? We recently released the results of our Survey: State of eCommerce and 72% of brands are primarily defining retention rate as their repeat purchase rate. What other metrics are you using, and is repeat purchasing alone enough to establish customer loyalty and engagement?
Hello yotpo users,We just landed here trying to find an answer to the problem we are experiencing. We have use yotpo forever and we have it installed in our web with the “My yotpo” module created by Jorge Vargas. Suddenly and without making any kind of changes to the config of the module we realize that the store design is broken. The yotpo badge on foot of the web does not display correctly. The reviews don’t display properly below the product description, and broken design code displays below the foot of the web. We tried to update the my yotpo modulo to its later version in our test store but the problem still remains. We commented the problem with a couple of programmers and both agree that the problem comes from the yotpo servers and they way it delivers the info throught their API. We dont really know what to do. If you deactive the module the store design displays correctly but products dont display any reviews. If we leave it active as it is it really creates lack of confidence
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