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SMS & Email

More about the Yotpo SMS & Email product

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52 Conversations
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
Text Marketing Tips From Australia’s Fastest-Growing Brands

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity has extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate, but shop.Over 74% of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51%) say they would sign up for texts so they can know immediately about promotions, offers, and updates. As SMS continues to evolve, offering consumers even more convenient, fast, and personalized ways to purchase products from seemingly anywhere, we can only expect these numbers to grow.These Australian brands have taken notice. They told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far, so that other eCommerce brands can achieve similar success with SM

240
Savina from Yotpo
Employee
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
SMS Templates 🌹 February inspiration and events 🌹

What makes February such a special month? The uplifting social causes you can support and the heartwarming holidays you can share with your customers! ✊🏼✊🏽✊🏿 Black History Month  February is Black History Month – a celebration of African American history, legacy, and achievements. Whether a black-owned business or just supportive of people of color, this is an excellent opportunity to put diversity and inclusion at the center of your campaigns, donate a share of your proceeds, and make your customers feel part of that celebration:Hey {FirstName}, it’s Black History Month! Celebrate with {SiteName} and enjoy up to {DiscountValue} off sitewide, valid until the end of the month: {DiscountCodeUrl} {SiteName}: {FirstName}, we are celebrating the start of Black History Month and 10% of our proceeds throughout February will go to a nonprofit organization supporting black-owned businesses. Shop now at: {DiscountCodeUrl} 😍 Month of LoveIn February, we celebrate love in all shapes and forms.

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Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
🎆 Yotpo SMSBump January Product Updates

New year, new features! Did someone said TikTok videos inside an email? Yes please! Ready to explore? Let's go! Level up your emails with TikTok!You asked, and we listened! Take your email campaign to the next level by adding your TikTok content with the Video Block!    Level up a product release with a TikTok to showcase the benefits Personalize Welcome emails with a TikTok that introduces your brand  Educate customers post-purchase about product tips or tricks   ⭐️  Pro Tip: TikTok users are 1.5x more likely to immediately buy something they discovered on TikTok than any other platform, so be sure to add your videos to your email campaigns.  Preview Campaigns in SMS Analytics Now you can get a closer look at any SMS or MMS campaign with Campaign Preview! View your detailed campaign metrics, as well as the message content (including MMS) for a complete picture of your campaign performance.   Test campaigns with 100% of your audience You can now A/B test SMS Campaigns with your ent

130
Yotpo Team
Community Manager
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
SMS Templates 🎆 January inspiration and events 🎆

Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of January. Simply copy, paste, and schedule your campaigns.  Start 2023 with a blast during the National Use Your Gift Card Day on January 21st. National Use Your Gift Card Day is held on the third Saturday of every January to nudge shoppers to redeem the gift cards they received over the holiday season. It’s a great opportunity for brands to engage with their customers and send a friendly reminder that will drive traffic and sales to their online store.{SiteName}: Hey {FirstName}, have you already redeemed your gift cards? Now is the perfect time to do it AND browse through our latest collection: {SiteUrl} {SiteName}: {FirstName}, have you received any gift cards around the holidays? If yes, now would be a good time to use them and enjoy our sweet sitewide discounts of up to {DiscountValue}: {DiscountCodeUrl}Download our SMS Calendar 

360
Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
PSD Underwear Quadruples Subscribers Within a Year of Switching to YotpoCase Study

What’s the foundation of any good outfit? An even better pair of underwear. PSD Underwear goes beyond the basics to provide a premium selection to their customers, while emphasizing authenticity and personalization as their core brand values. They know their community of athletes and trendsetters uses clothing as a means of self-expression, and to PSD, underwear should be no exception. To engage everyone with just the right product to suit their unique personality and style, and to keep them coming back for more, the brand relies on the power of SMS marketing.   ChallengePSD Underwear decided to double down on retention as acquisition costs continued to rise. SMS seemed like the optimal channel to engage more customers more effectively and keep them coming back. The brand initially used their ESP’s SMS offering, but ran into challenges like deliverability.With acquisition costs on the rise, PSD Underwear spent the past year shifting their focus towards customer retention. “How do we ke

1240
Yotpo Team
Community Manager
1 year ago
Mariya
Employee
MariyaEmployee
published in SMS & Email
The Ultimate Holiday SMS & Email Playbook

The festive season is already upon us, which can only mean one thing – it’s time for presents! Santa came early this year, and guess what came out of his gift bag... Meet the ultimate holiday SMS & Email Playbook – built to maximize your success through the rest of 2022 and beyond. Learn how to successfully engage with your customers, gain new ones, and keep the sales rolling throughout December. You’ve got eight proven strategies and 13 inspirational templates to take your holiday marketing to the next level in the busy weeks ahead. And, as with every solid action plan, we’ve outlined the most important time periods and pointed out the best dates to launch campaigns.Ho-ho-let’s go! December 1 – December 15 The beginning of December is when merchants must step up their game and show the world what they’re made of. Even if the BFCM craze is already behind us, you need to continue the momentum and make sure your SMS & email strategy is on point.You want to provide excellent post-

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Savina from Yotpo
Employee
1 year ago
Mariya
Employee
MariyaEmployee
published in SMS & Email
17 Boxing Day SMS & Email Templates

With the holidays quickly approaching, you are most probably absorbed in thinking about your Christmas sales, and for a good reason – this is the most profitable period of the year for eCommerce. But try not to get too preoccupied with the holly-jolly jingles and forget what happens right after: Boxing Day and the end-of-year sales!Nowadays, Boxing day has become a synonym for post-Christmas laziness, watching sports on TV, cold turkey… and bed-based online shopping. It is the perfect chance for eCommerce merchants to reach out to their customers and promote their special deals.Do you know how to set up SMS & email campaigns that will keep conversion rates high even after the Christmas craze? We do. And we are about to give you the keys you need to fuel your tank and boost turnover.  Grab Customers From the Beginning Use appealing visuals and captivating subject lines to grab your customers' attention right from the start. Since Boxing Day is a rather “lazy” retail holiday, be stra

190
Mariya
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
Five Holiday Shoppers and the Strategies to Win Them Over

No two shoppers are the same. While some make impulse decisions based on emotions, others take a while to choose where and how to spend their money. Then there are those that just leave everything for the last minute and wing it.The eCommerce landscape continues to evolve, and the diversity of shopping journeys from research to purchase seems more complex and ever more unique to the individual. Regardless, what’s certain is that shopper types still exist, and defining who comes to your store is crucial for every retailer as they all have different inklings and respond to different cues. In this guide, we'll go through the five most common types of holiday shoppers and the SMS & email strategies to win them over.  The Early-Bird Shopper Shopping is almost like a ritual for early birds, consisting of numerous steps spread out evenly throughout the pre-holiday season. Early birds like to start planning their shopping well in advance, and while some are still trying to find the answer

300
Yotpo Team
Community Manager
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
SMS Templates 🎄 December inspiration and events 🎄

Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of December. 🎄⭐️ 📲 Don’t miss out on creating an SMS Flash Sale on DEC 7TH The holiday preparations are in full swing, so now’s the right time to launch your SMS campaigns. Use this day to give your customers an exclusive SMSonly sale. Present them with unique gift ideas and newly-stocked items, and as a bonus, offer delicious discounts shoppers can’t refuse:{SiteName}: We love that you’re a part of our exclusive SMS list, {FirstName}! We have a special discount cooked up just for you. Shop today ONLY: {SiteUrl} {SiteName}: We appreciate you, {FirstName}! By being a part of our SMS club, we’re treating you to some special Christmas deals. Unlock yours here: {SiteUrl} {FirstName}, you are a part of our SMS family, and we love it! Today only shop at {SiteName} with this delicious discount code {DiscountCode} for {DiscountValue} off: {DiscountCodeUrl}   Download our SMS Calendar ⬇⬇⬇

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Savina from Yotpo
Employee
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
Privacy Reigns in iOS 16, but SMS Marketing Still Pays Off

From inbox filtering to junk reporting, Apple’s iOS 16 offers new privacy controls to protect users from unwanted messages. Here’s what you need to know to keep SMS a top-performing channel. Privacy changes are not slowing down. With their latest operating system update, iOS 16, Apple has taken yet another step towards giving mobile consumers more control over how they engage, and who can reach them. While the true impact of this update on consumer behavior remains to be seen, brands using SMS marketing should take action now to build trust and start generating more engagement with customers. What’s new in iOS 16?SMS filteringThe most notable update to Apple’s operating system that marketers should be aware of is the ability to block, filter, and report messages on iPhone. Within the Messages app, users can filter their inbox according to known and unknown senders (such as a number not saved in your contacts), with even more advanced filtering being tested with users in Brazil and Indi

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Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
🥧 Yotpo SMSBump November Product Updates

Add custom fonts to your emails, get the best times to send your SMS campaigns, send subscription notifications via SMS, and more with this November's new product features ✨! Let's get started: Add your Custom Fonts to Emails Easily add your brand’s custom fonts to send beautifully branded emails that keep your design seamless- from your website all the way to the inbox. Click here to learn how to upload a Custom Font! ⭐️ Pro Tip: Use custom fonts in your emails to maximize your brand recognition and help customers easily recognize your brand in their inbox.  AI Recommended Send Times Not sure when the best time is to send an SMS campaign? Now you can launch campaigns faster and more confidently, knowing exactly what the best times for scheduling a campaign are for the highest chances of conversion, all based on AI-recommended send times.⭐️ Pro Tip: Leverage the recommended send times when you schedule your BFCM campaigns  SMS Campaigns data-driven Benchmarks See how you stack up next

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Yotpo Team
Community Manager
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
🎃 Yotpo SMSBump October Product Updates

Use Canva to design your emails, recommend your customers what they’re most likely to buy, create personalized segmentations based on loyalty and reviews data points, and more! Improved Canva Integration It's time to think outside the blocks 😉. Whether you're a Canva fanatic or have never used it before, you can now add exciting Canva designs to any template or build stunning emails from scratch - directly from our email editor.⭐️ Pro Tip: Infographics can increase sales by up to 80%. Use Canva infographic to share your mission and tell your brand's story with style.  AI Product Recommendations in Cross-sell Now you can send cross-sell texts with AI-powered product recommendations! Show your customers the most enticing products based on shopping habits, purchase history, tastes, and preferences.⭐️ Pro Tip: Create your cross-sell flow now (or update if you have one) and see the power of personalized recommendations in action.  Enhanced Loyalty & Reviews Segmentation in SMS Create p

150
Yotpo Team
Community Manager
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
SMS Templates 🍂 October inspiration and events 🍂Templates

 Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of October. And while we all are excited for the spooky season, remember that October is also the month dedicated to spreading the word about the importance of breast cancer screenings and support 🎀. Rise up to bring attention to your customers, informing them of your support as a brand to this important cause. Download our SMS Calendar ⬇⬇⬇

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Savina from Yotpo
Employee
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
✨ Yotpo SMSBump September Product Updates

 Send hyper-personalized emails, dive deeper into your analytics, and more with these September product updates  Shopify Update: New way to access your SMSBump adminWe're thrilled to share that Yotpo SMSBump is now a Sales Channel. That means you can now find us under Sales channels on the bottom left of your Shopify navigation menu. Check out this article for more information.⭐️ Pro Tip: Hover over Yotpo SMSBump to pin it to the top of your Shopify navigation menu, making it easier to access with a simple click.   New Subscriber Analytics InsightsTake a deep dive into the performance of your subscriber collection tools with new key insights: # of emails collected # of SMS collected # of views  SMS & Email conversion rates ⭐️ Pro Tip:  Increase your revenue by optimizing your subscriber collection tools to drive the most subscribers possible  New look and Feel for Our Flows PageWe've enhanced our Flows with smart recommendations to bring you the most revenue and engagement fr

150
Yotpo Team
Community Manager
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
🌿 Tropic Skincare's early success with SMS proved that British shoppers do want to text with their favorite brandsCase Study

🌿 Meet Tropic Skincare, a UK-based beauty brand founded by Susie Ma🌿 Her grandma, a medicinal chemist, and toxicologist, taught her that the skin needs feeding with nourishing, healthy ingredients just as much as the body. The second source of inspiration came from her upbringing in Cairns, tropical North Queensland, Australia, where fresh aloe vera plants and exotic fruit trees pretty much grew on her doorstep! After moving to London as a teenager, Susie decided to start selling homemade body scrubs (inspired by her grandma’s recipe) to help her mum with the household bills. Tropical Skincare has come a long way since Susie first started out and now is one of the UK’s fastest-growing skincare brands, with over 275 award-winning products across a bountiful range of skincare, sun care, makeup, body, mama, and baby care.    ChallengeTropic Skincare was looking for a new, engaging channel to interact with their customers. SMS sparked their interest, but they needed a way to test if this

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Savina from Yotpo
Employee
2 years ago
Mariya
Employee
MariyaEmployee
posted in SMS & Email
18 SMS & Email Templates for Your Back-to-School Marketing Campaign

 Sharpen your pencils, here are some expert tips backed up with 18 SMS & email templates that will help you score an A+ in revenue this fall.

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Savina from Yotpo
Employee
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
posted in SMS & Email
🌞 SMS & Email Product Updates - Summer Edition

Check out latest product updates that will help you build a better subscriber list, create more converting flows, send more personalized messages, increase sales, and make your emails stand out 💫. Let’s dive in:  New Subscribers Collection PageEnabling subscriber collection tools has never been easier. Now our new subscriber collection page features: Detailed descriptions of each subscriber collection tool Recommendations for how to market each tool Image or GIF of the end-user experience of each tool Impressions and CVR data ⭐️ Pro Tip: Use 3 to 4 subscriber collection tools to get 2x more subscribers and 25x ROI. Flows Preview Pop-upIt's quicker than ever to create flows! Our flows are now pre-viewable, you can see their logic and text, set them up, and activate them with a single click.⭐️ Pro Tip: To deliver the best results for your brand enable Abandoned Cart Flow, Customer WinBack Flow, and Welcome New Subscribers Flow. Usage Page for EmailNow you can view your email marke

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M
Employee
2 years ago
S
sammyNew Participant
posted in SMS & Email
I would love to hear from some Yotpo customers who have tried Click-to-Buy. What was your experience with it?

I would love to hear from some Yotpo customers who have tried Click-to-Buy. What was your experience with it?

362
Liv from Yotpo
Employee
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
Text-to-Buy Best Practices

You may have seen our exciting new release, Text-to-Buy! I wanted to share a few best practices and use cases that can really help you see great results from your first Text-to-Buy campaigns.  With Text-to-Buy, your shoppers can now complete a purchase entirely over text by simply replying “BUY” (or the keyword of your choice) to a campaign. This expedited checkout experience may be unfamiliar to some of your customers, so it’s a great idea to segment your campaign to really focus on those customers who are highly engaged and loyal to your brand- and more likely to be keen to purchase with you over text.  💡 PRO TIPS:  The most successful Text-to-Buy campaigns are those for products without many variants, like sizes or color options. However, if you want to promote a specific variant, like specifically your purple socks, you can select that during campaign set-up! Add a great discount or offer to encourage customers to want to reply BUY! You can select a % or $ off discount during se

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Yotpo Team
Community Manager
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
ALT Fragrances Sees 48x ROI From SMS When All Other Channels FalterCase Study

ALT Fragrances is disrupting the fragrance world with high-quality, but accessible-to-all, D2C perfumes. Founded in 2019 by Michael Saba, the brand cuts through the typical expenses that often cause perfume prices to skyrocket, like celebrity endorsements and packaging. They also strive to be more transparent than existing designer perfume and cologne companies, using clean, vegan, and cruelty-free ingredients that resonate with today’s consumers. Saba’s ultimate goal was to create better products, ones that everyone could enjoy — and with ALT Fragrances, he has brought those products to life. ChallengeALT Fragrances was using SMS marketing, but as a background tool rather than as a primary revenue-driver. When major iOS changes went into effect, the brand’s email marketing and Facebook ads performance weakened. ALT Fragrances needed a dependable channel to make up for lost revenue and keep new revenue growing.ALT Fragrances wasn’t new to SMS marketing — they had been Yotpo SMSBump cus

460
Yotpo Team
Community Manager
2 years ago
Jessica at Yotpo
Employee
Jessica at YotpoEmployee
posted in SMS & Email
Boost repeat sales with conversational marketing

When it comes to driving customer engagement, the more personal you can make each encounter, the better. And that philosophy doesn't end at the purchase. A more conversational, personalized post-purchase experience helps you drive recurring sales, boost customer loyalty, and cut through the noise in highly competitive ecommerce markets. Download Loop Returns’ eBook: Boost Repeat Sales with Conversational Marketing to learn:  ✓ Why conversational marketing matters at every stage of the buying journey✓ How to boost repeat sales with improved personalization✓ What tools are leading the pack in post-purchase excellence Download the eBook here

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Jessica at Yotpo
Employee
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
The Ultimate 2022 Memorial Day PlaybookPlaybook

Discover our SMS and Email best practices, tips and templates to successfully engage with your customers, gain new ones, and keep the sales rolling throughout Memorial Day. Explore our Memorial Day Playbook and discover: 📣 Memorial Day Strategy for Maximizing Revenue Get the hype going for your Memorial Day sales with timely and engaging campaigns. 📲 Top-converting SMS Templates to Score More Sales Get your customers in the mood for shopping with our powerful SMS templates that you can use right away. 📩 5 Actionable Email Templates to Skyrocket Your Sales 🎯 How to Never Miss a Sales Opportunity Discover our top 5 ideas to help you engage with your customers and get a-may-zing results.Access all templates and strategies at: https://bit.ly/3FTP3tn 

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Savina from Yotpo
Employee
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
📲 Make Mobile Checkout Convenient With Click-to-Buy for SMSBlog

Send tailored text messages that expedite the consumer path to purchase with Yotpo SMSBump’s innovative technology. To effectively engage consumers today, and continuously re-engage them so that they make more purchases over time, is no easy feat. Brands must navigate multiple channels, saturated markets, and complicated buyer journeys to raise awareness and see shoppers through from consideration to purchase — and they have to do it all quickly and seamlessly.According to a survey conducted by Linnworks, fast, convenient, and frictionless eCommerce purchase experiences are the ones that will win consumers today — 76% of consumers say convenience is a key priority in selecting a retailer, and nine in ten will prioritize using a retail site that offers a seamless experience. We’ve seen this in the rise of buy online, pick up in store (BOPIS), which was quickly adopted by brands and consumers alike to bridge the gap between offline and online shopping, and we’ve seen it in the rise of SM

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Savina from Yotpo
Employee
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
SMS: The Ultimate Channel for an Optimized Post-Purchase ExperienceBlog

A truly exceptional customer experience transcends the point of purchase — it continues all the way until you are able to bring your customer back. Transactional text messages are a simple way to deliver engaging content at every stage of this post-purchase customer journey, allowing you to keep your brand top of mind, establish credibility and trust, and drive repeat purchases.What are transactional text messages? Similar to post-purchase emails, a transactional SMS is a non-marketing message used to connect with your customer about a recent purchase, sharing need-to-know order details, tracking information, and more. Consumers today expect these real-time updates where it’s most convenient to receive them — their phones — and with SMS, you can reach them there with a level of immediacy and personalization that other channels can’t match.💡 In fact, a recent Yotpo survey revealed that over 55% of U.S. consumers prefer text messaging because it’s immediate, convenient, and allows them

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Savina from Yotpo
Employee
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
posted in SMS & Email
📲 One SMS case study: Wolfson Brands Takes SMS Worldwide With Yotpo SMSBump

​Hey all,  I’m sharing with you one exciting SMS case study! For Wolfson Brands, there’s nothing more important than motivating customers to live better lives. Through their 19 cutting-edge brands in the health and wellness space, they provide customers with the highest quality supplements, nutrition, and beauty products to inspire positive lifestyle changes around the world.The brand was excited to add SMS to their marketing strategy to connect with their customers worldwide in a flexible and engaging way.  Results:   Wolfson Brands enabled a variety of subscriber collection tools to engage customers, which resulted in 100% list growth.   Wolfson created exclusive SMS experiences with early access campaigns that have seen over 47% CTR on average.    SMS flows now account for more than half of their total SMS revenue, with 49x ROI on order confirmation flows. “Having 19 brands across several geographies requires a lot of organization. Having a dedicated resource with SMS experience tha

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Savina from Yotpo
Employee
2 years ago
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