Skip to main content

eCommerce Marketing chat

Share your best strategies and best practices.

155 Conversations
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies
Referral Programs 101: The Ins & Outs of Referral Marketing

What is a referral program? A referral program turns customer advocacy into a cost-efficient revenue driver by encouraging shoppers to recommend your products. Brands offer referrals through multiple channels, including on-site pop-ups, custom pages, SMS campaigns, and email campaigns. Most brands also encourage referrals through reward schemes, like “Give $10, Get $10.”Imagine this: You’re a pet care brand. One of your loyalty members belongs to a Facebook group with 5,000 members. Someone asks for recommendations for leashes. Your customer responds and recommends your product. Three other people chime in to say they love it too.Not only does the original poster consider buying your product, but so does everyone else reading the comments on that post. If your customer also posts a referral link, they get rewarded for anyone reading who decides to purchase your product. What are the different types of referral programs?Brands can use several types of referral marketing programs to thei

1010
Savina from Yotpo
Employee
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Retention strategies
Practical Growth Strategies in an Inflationary Economy | Tidalebook

Inflation is at its highest in 40 years. As a result, shoppers have lower disposable income, and eCommerce merchants are feeling it. Interest rates and supply chain issues have only compounded the impact on business. We partnered with 12 leading digital commerce experts to bring you this comprehensive eCommerce playbook for inflationary times.  Download your copy now This comprehensive playbook includes expert tips and strategies to help you get more growth with lower costs in a recession.

110
Yotpo Team
Community Manager
2 years ago
Jessica at Yotpo
Employee
Jessica at YotpoEmployee
published in Retention strategies
8 Secrets to Drive Customer Retention

To get your brand up to speed, we’ve compiled eight secrets to drive customer retention. 1. Build long-lasting consumer trust with social proofCompiling customer reviews is more than an acquisition play; it should be the first step in your retention strategy. Collecting and highlighting reviews and visual user-generated content (VUGC) across customer touchpoints engages shoppers immediately, establishes trust, and puts them on track to becoming repeat customers.Yotpo’s research found that 94% of purchases are for products with 4- or 5-star reviews, which shows how much trust consumers put in the word of their fellow shoppers. How do you get more positive reviews? Offer points to your happy loyalty program members in exchange for their feedback. User-generated content (UGC), like written reviews, photos and videos, boosts brand trust and, ultimately, sales.  2. Encourage loyalty program sign-upsLoyalty programs empower brands to motivate desirable customer actions, like repeat purchases

662
Ruthie Berber
Employee
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
posted in Retention strategies
Share your knowledge! 💡Take our Retention Survey!

Hi everyone! Have just 2 minutes? Take our survey about customer retention! 😄With acquisition costs on the rise, we’re hearing a lot about retention these days. So, we want to hear from you: Is your brand actually shifting to focus on retention? How? What’s changed (or hasn’t!) for your brand? We’re writing about retention over here at Yotpo, and we’d love to feature insights from this community of experts. 🤓🤝 Take the survey (it only takes 2 minutes!) here! https://wss.pollfish.com/link/5b3ded67-d0da-4e65-9db0-1002ab871f65

90
Yotpo Team
Community Manager
2 years ago
G
Employee
Gaby BEmployee
asked in Ask your question
Campaign to Launch Reviews with existing customers

Does anyone have some great examples of ways in which they have engaged their existing customers with the launch of reviews? For example; sending out a launch eDM to their existing customer base or a website banner/pop-up encouraging return-visitors to review their prior purchases via the product page for a reward? 

622
G
Employee
2 years ago
Sarah Rossi
Sarah RossiNew Participant
asked in Ask your question
How do I enable my Earning Points campaigns?

Hey all,Any good tips about enabling and scaling Earning Points campaigns? 🤓

391
Savina from Yotpo
Employee
2 years ago
S
Sarah.PoppyBarleyNew Participant
asked in Ask your question
Appropriate timeline for switching to expiring points?

Hello! I want to transition our loyalty program from points never expiring to expiring after 1 year of inactivity. Does anyone have any recommendations or insights on an appropriate timeline to transition? Also any recommendations on how to communicate the change would be appreciated!  Thanks! 

814
kmckeever
Employee
2 years ago
D
davebNew Participant
posted in Retention strategies
Thinking about migrating my store

My store is currently on Wix and I need an upgrade. I’m looking at Shopify and BigCommerce. Anyone have any thoughts, or other suggestions? Thanks.

1184
D
2 years ago
D
davebNew Participant
asked in Ask your question
How to boost off-season sales?

How can you leverage your loyalty program when YOU need it, i.e slow periods? For season-dependent brands, maximizing on-season sales is a must. But, how do you best handle the off-season?

111
Roshelle at Yotpo
Employee
2 years ago
A
adamlongNew Participant
asked in Ask your question
Discounts - yes or no?

As a result of the upcoming recession, there is concern regarding providing lots of discounts and how that will affect your margins. What other strategies can you use besides direct discounts?

141
Roshelle at Yotpo
Employee
2 years ago
J
jleeNew Participant
asked in Ask your question
BFCM tips?

How can brands prepare differently for BFCM this year? 🤔

212
Roshelle at Yotpo
Employee
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies
Bubble wanted to majorly improve customers’ shopping experience to get them to come back again and againCase Study

From Three Solutions to One: Bubble Revamps Retention Efforts With Yotpo  Bubble’s new school skincare is made with plant-powered ingredients for when skin, well, happens. Bubble strives for accessibility for today’s Gen Z consumers, meaning their products are affordable, research-backed, and made without harmful ingredients. ChallengeBubble wanted to majorly improve customers’ shopping experience to get them to come back again and again. Okendo’s limitations prevented Bubble from amplifying their reviews on Google Ads, which hurt their acquisition and awareness efforts as a new brand. Bubble wanted to reconfigure their loyalty and referral program to boost participation and long-term engagement. Bubble became disenchanted with their previous SMS provider SuperPhone, which only served as a customer service tool, not a true engagement channel.  Hitting the market in winter 2020, Bubble made a splash with instant fan-favorite Slam Dunk, a hydrating moisturizer. Their products resonated w

531
Yotpo Team
Community Manager
2 years ago
Jessica at Yotpo
Employee
Jessica at YotpoEmployee
posted in Retention strategies
The Ultimate Guide to eCommerce SEO

Serpstat recently published this SUPER comprehensive guide to SEO for eCommerce brands. There’s definitely tips in here for brands of all sizes, and it’s worth a read if you have 72 minutes free (and worth a scan if you don’t). Read it here

282
U
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies
Yotpo Platform Empowers Barefaced to Grow Without BoundsCase Study

Barefaced is a D2C skincare brand dedicated to bringing the best advice, clinical research, and products together to help you find a personalized, long-term skincare routine you can trust. Founded by Jordan Harper, the brand provides simple, results-driven routines that transform customers' skin based on their unique skin types.  ChallengeBarefaced wanted to reward their loyal shoppers with perks that excited them, boost trust among new and returning customers, and communicate effectively about their products. The brand needed to continue providing an exceptional customer experience as they grew. They wanted additional expertise to help guide them through this exciting period and set new goals for their business.Barefaced is all about trust and putting the customer’s best interest above all else. The brand already had a devoted following of customers who loved their products, but they wanted a better way to reward their loyal customers to bring them back, show real results from their c

610
Savina from Yotpo
Employee
2 years ago
J
jleeNew Participant
asked in Ask your question
Can someone weigh in on the benefits of using Text-to-Buy instead of a regular campaign?

Can someone weigh in on the benefits of using Text-to-Buy instead of a regular campaign?

322
Liv from Yotpo
Employee
2 years ago
Sarah Rossi
Sarah RossiNew Participant
asked in Ask your question
How do I get started with Text-to-Buy?

Hey all! I just learned about this new SMS feature and would love to know more about it. How can I add it to my SMSBump account? 🤔

351
Liv from Yotpo
Employee
2 years ago
D
davebNew Participant
asked in Ask your question
Question about Text to Buy for SMS

What campaigns are a good fit for Text to Buy?

161
Liv from Yotpo
Employee
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Retention strategies
💡 How Brands Can Use Micro-Influencers to Boost UGC and EngagementBlog

In today’s social media-driven world, the phrase “social media influencer” is becoming the golden standard. However, the secret sauce behind influencer marketing strategies with micro-influencers can be challenging to get a hold of. Nonetheless, brands and digital marketers are catching onto the importance of more strategic and cost-effective influencer marketing strategies — micro-influencers. Influencer marketing, the process of using social media influencers for branded and paid content creation, is known to be an approachable and affordable marketing strategy. According to a recent Influencer Marketing Hub report, more than 50 million people around the world see themselves as social content creators, contributing to the rise of social commerce, which is predicted to account for 17% of eCommerce by 2025. With so many social media content creators and a majority of consumers spending time on social media regularly, brands are looking to micro-influencers and user-generated content (U

320
Savina from Yotpo
Employee
2 years ago
M
Midwest DazzleNew Participant
asked in Ask your question
Reviews are not displaying on website

Review widget is active and I am collecting reviews, but they are not visible on my website. I did the automatic install because i know nothing of coding ( i tried that once with a different app just simple copy and paste and screwed up my entire website and had to rebuild from scratch ) i am on shopify if that matters  Also i have a one star review and she said she would change it after she got the product, can i resend her a link or just ask her to login and change her review? i have all 5 stars and a 4 star and with only 15 reviews that lowers it significantly or can i delete it somehow and send her another request for review manually ?( i am on the free plan as of now)  Thanks so much  Gabi   

12091
erikakwee
Employee
2 years ago
H
HopefordNew Participant
asked in Ask your question
Yotpo SMS Bump VS Yotpo Product reviews

I am trying to resolve  a slow speed score on my shop and have been advised that I have too many apps.I have to decide whether to keep Yotpo SMS Bump or Yotpo Product reviews.Your thoughts please.Thanks.

722
Kristie from Yotpo
Employee
2 years ago
J
jleeNew Participant
asked in Ask your question
Is anyone selling on Walmart - how hard is it to set up reviews syndication?

Is anyone selling on Walmart, and if so, how hard is it to set up reviews syndication? Do you do it on the Yotpo side or the Walmart side, or both?

871
M
2 years ago
A
amberNew Participant
asked in Ask your question
Consent Form for UGC testimonials

I know we have the ability to capture video and pictures with our reviews. However, we can’t use any of them without a written consent from the member. Is it possible to include some sort of consent form within our review form to make this possible. Legally it’s not a good idea to rely on an implied use. Meaning by submitting they agree to it being used. We need our entire consent form linked and language that says that somewhere in the form before using any of their photos or videos on our website or elsewhere in our owned properties.   

953
A
2 years ago
Ruthie Berber
Employee
Ruthie BerberEmployee
posted in Industry chat
Anyone marketing to Gen Z? Read this.

ICYMI: In June, we sat down with some of our Amazing Women in eCommerce community members to get expert tips on marketing to Gen Z.  Carmel Zein, Senior Marketing Manager at Yotpo, talked to three Gen Z experts about the challenges and opportunities of capturing the next generation of shoppers: Kim Zorn, Global Performance Director at Princess Polly, Alyssa Thomas, eCommerce Manager at Aje, and Kate Massey, Head of APAC at Searchspring. Here are some of their insights. What are some of the ways you all are seeing success when marketing to a Gen Z audience?

320
Ruthie Berber
Employee
2 years ago
P
PomawhitNew Participant
asked in Ask your question
Discount off 1st month of subscription?

I’d like to encourage my site visitors to sign up for a subscription by offering them 50% off their first month. Is this possible either in Yotpo Subscriptions or in Shopify? I was playing around in both but couldn’t figure it out. 

284
P
2 years ago
S
sammyNew Participant
asked in Ask your question
Is there a list somewhere of all of the options for earning points?

is there a list somewhere of all of the options for earning points? are custom options available?

502
Hannah B
Employee
2 years ago
Terms & ConditionsCookie settings