Reviews & VUGC

More about the Yotpo Reviews product

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37 Conversations

Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Reviews & VUGC

How to Ask Customers for Reviews: Best Practices and Examples

While it might seem obvious, the exact science of how to ask customers for reviews can be a bit tricky at times. So, we decided to investigate what your customers see in review request emails, the messaging in SMS requests, and best practices for requesting reviews to see how it all affects review conversion. First, let’s look at the benefits of collecting reviews from customers and how it can help strengthen your brand. The benefits of collecting customer reviews Why do you want customer reviews in the first place? There are many benefits to having reviews on your eCommerce site, but here are just a few to keep in mind. They provide shoppers with information, leading to more purchasesCustomer reviews are seen as highly trustworthy, and they increase sales conversion rates. Potential customers like seeing user-generated content (UGC) as proof that others have bought and are satisfied with your product, which nudges them to complete their purchase. You can collect invaluable customer fe

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Yotpo Team
Community Manager
11 months ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Reviews & VUGC

[Poll] The Truth About eCommerce Returns and How Reviews Can Help

Let’s face it — as an eCommerce business, you’ve definitely seen your fair share of product returns from your customers. At this point, eCommerce returns are simply a natural part of selling products online.Because you can’t guarantee that shoppers will be happy with their purchase, customer returns have become a huge challenge for brands, with 30% of eCommerce purchases leading to a return. Let’s dive into the reasoning behind returns, how they can impact brands, how Chubbies has successfully managed returns, and how Yotpo Reviews hold the key to lessening eCommerce returns.  Why customers return products 📌 Check our poll at the end of the article and share your thoughts! Your customers may return the products they purchased for a variety of reasons. But overall, it’s usually because the product simply didn’t meet their expectations.Customers may also return products because:They didn’t like the product’s fit, feel, taste, or smell. The item arrived later than expected. They no longe

80
Savina from Yotpo
Employee
11 months ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Reviews & VUGC

Evaluating customer sentiment solutions?

Here are the benefits of reviews and net promoter scores, and how they differ from one another. How do your eCommerce shoppers really feel about your brand and your products?With sentiment analysis tools, you can identify what’s working well for your brand and where there’s room for improvement. Customer reviews and net promoter scores (NPS) provide an easy way for brands to gather feedback and measure customer sentiment.But how do you know which tool is right for you?Let’s take a look at what net promoter scores are, how they differ from reviews, and how reviews can provide more in-depth details about customer sentiment.  What are net promoter scores? Net promoter scores are a type of metric used to gather feedback about the customer experience. This metric is calculated using one main question: How likely are you to recommend our brand/company to a friend or colleague? Sometimes the question may be rephrased to ask: How likely are you to recommend our product(s) to a friend or collea

270
Yotpo Team
Community Manager
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Reviews & VUGC

Dossier Upgrades to Yotpo SMSBump and Sees 2x Higher CVR on SMS Review RequestsCase Study

 Since enabling Yotpo SMSBump’s synergistic flows, Dossier has also been able to generate more reviews, seeing 2x higher CVR on SMS review requests compared to email requests, as well as a tremendous 75x ROI on their VIP tier flow, in which they announce a customer’s tier upgrade and exciting new perks! Dossier was founded out of a desire to make premium fragrances accessible to everyone. For customers, enjoying clean, ethically sourced, long-lasting, high-end perfume is within reach.Dossier looked to SMS for a new engagement channel that could drive more sales and brand awareness, as well as create long-lasting relationships with their customers. As they were already present on email, social, and paid ads, "SMS was the obvious next step" in their eCommerce marketing strategy, says Ines Guien, Co-Founder and VP of Operations at Dossier.Challenge Dossier turned to SMS marketing to build relationships with customers and drive more sales than ever before. Dossier’s previous SMS provider

630
Yotpo Team
Community Manager
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Reviews & VUGC

Shopify Hardware x Yotpo Reviews and InsightsCase Study

After Shopify’s latest hardware store release, Shopify Hardware, Shopify partnered with Yotpo to help generate actionable insights to better understand customer sentiment surrounding Shopify Hardware. 🛑 ChallengeAs a global eCommerce provider, Shopify needed a partner that could help them collect feedback on a global scale. They needed a solution that provides robust functionality and offers advanced content collection and reporting features. Shopify knew they needed a scalable solution as they rolled out new features, products, and integrations.Shopify Hardware includes Shopify’s POS terminals and accessories that integrate seamlessly with Shopify’s POS software, the Shopify Retail POS app, which also works on Androids or iOS smartphones or tablets. As Shopify expands their Shopify Hardware reach, they wanted to ensure successful product development by collecting in-depth customer feedback.Specifically, they needed insights surrounding the hardware’s functionality, integration, setup

551
Kristie from Yotpo
Employee
1 year ago
Ruthie Berber
Employee
Ruthie BerberEmployee
published in Reviews & VUGC

Yotpo Reviews resources and how-tos

New to Yotpo Reviews? Here are some resources to help you get started:Installing Yotpo Reviews Getting Started Checklist Moderate Reviews Understand Analytics Integrate Yotpo Reviews with your Tech Stack

370
Ruthie Berber
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Reviews & VUGC

48% more likely to return to site after seeing UGC | How Leatherman educates & empowers customers with YotpoCase Study

American-made Leatherman is one of the most iconic brands for top-of-the-line outdoor gear. This is their story of how adopting Yotpo, helped them inherit a sense of responsibility to communicate more with their consumers. 🏭 INDUSTRY: Sports & Outdoors🔌PLATFORM & INTEGRATIONS: Salesforce Commerce Cloud & DemandPDX🛑 CHALLENGE: Enable shoppers to find the right products by displaying relevant reviews across the buyer journey💡SOLUTION: A shoppable visual gallery and detailed reviews equipped with Custom Questions & Smart Filters📈 RESULTS: 22,000+ reviews collected, 12% higher CTR on shoppable gallery, shoppers 48% more likely to return to the site after seeing UGC 🛑 ChallengeLeatherman products celebrate problem solvers, adventurers, and builders everywhere. Giving customers the tools (literally!) to get things done, and done well, is at the core of the brand. While their customer community connected with the Leatherman identity, the brand’s digital presence didn’t q

260
Yotpo Team
Community Manager
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
posted in Reviews & VUGC

Reviews reimagined: The benefits of adding SMS

Hey all, 👋🏼💡 Have you read the latest articles about Yotpo Reviews Due for an Upgrade? Why You Should Use SMS to Boost Your Reviews Strategy? I would love to hear your take on the 3 best practices for combining SMS and Reviews:   ✅ Enable multiple SMS sign-up methods for shoppers  Creating multiple SMS sign-up opportunities, such as QR codes and on-site pop-up banners, increases sign-up rates significantly. Once customers join your SMS subscriber list, you can then easily push review requests via text message or set up more advanced SMS flows, such as text messages triggered by abandoned carts. 🌊 Create omnichannel review request flows via SMS According to a recent Yotpo SMS survey, 65% of online customers buy or browse on their mobile devices. Brands must create omnichannel review collection flows (e.g., email, social, bulk SMS templates, loyalty programs, and on-site widgets) to encourage review submissions and engagement via SMS. By requesting reviews on-site, via email, and b

0
Savina from Yotpo
Employee
1 year ago
laurenb
laurenbNew Participant
posted in Reviews & VUGC

Customer Service Strategy Dreams Come True

Since having Yotpo Reviews added to our site, we’ve been able to streamline and identify any issues like never before. My Favorite tip to share:I respond to every 4 Star Review with a personal email asking how we could have achieved 5 stars. The answers have been so insightful! Whats a fun strategy you’ve enacted to better improve your brand?

3
Yotpo Team
Community Manager
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
posted in Reviews & VUGC

Filter Reviews by Source in the Moderation Panel

Our new review source filter allows you to filter reviews based on where they came from, for example, automatic review requests, reviews import, manual review requests, and more.

1
laurenb
1 year ago
J
jleeNew Participant
posted in Reviews & VUGC

How do you use UGC in marketing?

So right now, I’m just using review content in social ads, but I want to do more. How are other people using them?

1
Savina from Yotpo
Employee
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
posted in Reviews & VUGC

Requests Dashboard

The Requests Dashboard is a new, dynamic page that lists all recent orders and shows the status of the automatic review request associated with each order. This page is currently available for all free and monthly customers using the Shopify platform.  Learn more here

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Savina from Yotpo
Employee
1 year ago
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