More about the Yotpo SMS & Email product
Hey all, Do you have questions about SMS automations? Submit it here and Danielle Butera from Yotpo and Nikhil (Nik) Rajpal from Exclusive Concepts, Inc. will share their insights during the How Personalized SMS Automations Unlock Sales live webinar on Yotpo’s LinkedIn page. 📌 You can register for the webinar here!
Hey, everyone! Subscribe to this topic, and don’t miss our upcoming best practices, ideas, and insights! 😊 Tip # 1 | Holiday wins year-round with the Winback Flow Big retail events present great opportunities for you to reach out to customers who might have not been active recently. They already know your brand and have probably made an order or two, so all you need to do is remind them how much they enjoy your products.The flow you have available in your Yotpo SMSBump account will automatically reach out to customers who haven't purchased in the last 30 days - not too long ago for them to forget about you, but not too soon.Remember, not all customers are the same. Split your subscribers based on the number of orders and the total amount spent to distinguish your loyal and high-value customers from occasional shoppers. This will help you tailor your messaging and the size and type of discount.
Is there a way to forward subscription form submissions to another webpage? If this was an option as an added step it would allow me to create a funnel.
Memorial Day is celebrated on the last Monday of May and marks the unofficial start of the summer season. For many brands, it's one of the most important retail events of the year and the perfect occasion to launch their new seasonal collections.According to Numerator, 25% of consumers will make their holiday purchases online, with the majority of them (62%) spending more than $50. However, the rising inflation is expected to influence total spending heavily, as 9 out of 10 shoppers admit it will limit their purchases, and 53% claim the impact will be moderate or significant. The good news? A whopping 67% of holiday celebrators plan to battle the economic downturn by buying items on sale.Start the hype about your Memorial Day deals with timely and engaging campaigns. Approach shoppers on the channels they prefer.Set your store up for success with our 4 must-have SMS & email strategies and ready-to-use templates.Let the countdown to Memorial Day begin! 14 Days Before Memorial Day S
Soon, social media will be flooded with cute images and mom-inspired posts. As one of the most celebrated holidays of the year, Mother’s Day is a perfect opportunity for brands of all niches and sizes to market deals and promotions and help shoppers choose the perfect gifts for their moms. Launch your special offers as early as possible and extend sales for a few more days to drive additional revenue to your store.Be inspired for the upcoming heartwarming holiday: Schedule your SMS campaigns right away with our ready-to-use templates:{SiteName}: Hello {FirstName}, are you surprising your mom this weekend? Here are 5 ideas she'll absolutely love: {SiteUrl} {SiteName}: Show your mom that she’s one in a million, {FirstName}! Get her an awesome gift from our Mother’s Day Sale, now with a {DiscountValue} discount! Don’t let your mom miss out on this amazing treat: {DiscountCodeUrl} Skip the flowers this year, {FirstName}, and delight your mom with a heartfelt gift from {SiteName}. Use code
Mother's Day is one of the busiest retail holidays of the year and an excellent opportunity for eCommerce businesses of all niches and sizes to put their brand top of mind and help shoppers choose the perfect gifts for their moms. Soon, social media will be flooded with cute images and mom-inspired posts. Cut through the noise with powerful and timely SMS & email campaigns. Approach customers with tailored offers that will speak to them (and their mothers), announce a flash sale, and promote themed gift guides, product bundles, or time-sensitive Mother's Day deals. Launch your special offers as early as possible and extend sales for a few more days to drive additional revenue to your store.How to run a successful Mother's Day campaign with Yotpo SMSBump? Go through our list of 21 actionable SMS and email templates, implement some of these ideas, and make this Mother's Day your most successful yet. Universal ✅ SMS Template 1:{SiteName}: Hey {FirstName}, make this Mother's Day more
According to the National Retail Federation, Easter spending in 2023 is expected to reach a record $24 billion in sales, up from $20.8 billion in 2022. The top-purchased categories this year will be food ($7.3 billion), clothing ($4 billion), gifts ($3.8 billion), candy ($3.3 billion), and decorations ($1.7 billion). And the best part? A whopping 33% of this spending is expected to happen online. Did you know that April is also known as Customer Loyalty Month? It’s time to thank and appreciate your most important customers. Send at least a few SMS campaigns dedicated to your VIPs throughout the month: introduce shoppers to your loyalty program and promote its benefits, treat them to a special reward, or simply remind customers about their points balance and the benefits of earning or redeeming points: {SiteName}: Hey {FirstName}, in honor of Customer Loyalty Month, we’re giving you a VIP discount code for {DiscountValue} OFF your next purchase with us. Shop now at: {DiscountCodeUrl}
Every big retail event is another massive opportunity for brands wanting to maximize revenue. According to the National Retail Federation, Easter spending in 2023 is expected to reach a record $24 billion in sales, up from $20.8 billion in 2022. The top-purchased categories this year will be food ($7.3 billion), clothing ($4 billion), gifts ($3.8 billion), candy ($3.3 billion), and decorations ($1.7 billion). And the best part? A whopping 33% of this spending is expected to happen online.How to make sure you'll get a slice of this pie and fill your Easter basket with happy customers? The key is to provide engaging, seamless, and mobile-first shopping experiences. Use the upcoming holidays as an opportunity to engage with your audiences on their most preferred channels: SMS and email. Send timely and highly personalized messages to help shoppers get a special treat for themselves or their loved ones.And, as always – early birds will get all the worms! Now is the best time to start plann
March is Women's History Month. 👸 From science and culture to society and politics, we celebrate the accomplishments of trailblazing women who have led the way for change over the years. With International Women’s Day falling on March 8, it’s an excellent opportunity for brands of all sizes to launch dedicated campaigns throughout the month. Venture outside the box and celebrate women during events such as The Oscars!The Oscar Award Ceremony will be held on March 13 and will highlight the best performances in the movie industry throughout the year. This night is all about art, glam, and stars, so make your products the stars of your SMS campaign and put your best-sellers in the spotlight. Focus on exclusive, high-end offers to ensureyour customers feel extra fabulous. {SiteName}: Our award this year goes to you {FirstName}! We might not have Oscars at hand, but our supreme {DiscountValue} sale is here to give you the redcarpet treatment: {DiscountCodeUrl} It’s the week of the Oscars
Adobe’s annual holiday shopping report revealed that almost half (47%) of online sales came from smartphones during the 2022 holiday season, with Christmas Day setting a new record for mobile shopping: the majority of online sales (61%) came from mobile devices.Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement, “The big deals drew in consumers and drove volume, helping retailers who were challenged with oversupply issues, particularly in categories such as apparel, electronics, and toys.”Retailers will continue to face challenges in the year ahead, but this past holiday season’s performance is a welcome indication that such challenges can be overcome. Consumers have embraced mobile shopping and communication all over the world, and with a mobile-first channel like SMS, it’s now easier than ever for you to reach them there.Here are eight common eCommerce challenges that Adobe Commerce stores can combat with SMS marketing today to power business success well into
International Women’s Day is a global celebration of all women and their outstanding achievements. It's also a major retail holiday when brands approach shoppers with massive deals and exclusive discounts. They know that every man, woman, friend, sibling, etc. wants to make sure the women in their lives feel special and cherished, especially on this day.And it's the perfect opportunity for you to engage with your shoppers and give your sales a little boost! All you have to do is be present, offer some great deals, and promote them on the right channels. Here are 3 proven strategies for your Women's Day SMS & email marketing campaigns:1. Launch a dedicated discount campaign: personalized deals, sitewide flash sales, BOGO offers, free shipping for a limited time only – the choice is all yours.2. Provide gift ideas for loved ones: carefully curated Women's Day gift guides, monthly subscriptions, or special bundles will be highly appreciated.3. Announce and promote special corporate e
SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity has extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate, but shop.Over 74% of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51%) say they would sign up for texts so they can know immediately about promotions, offers, and updates. As SMS continues to evolve, offering consumers even more convenient, fast, and personalized ways to purchase products from seemingly anywhere, we can only expect these numbers to grow.These Australian brands have taken notice. They told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far, so that other eCommerce brands can achieve similar success with SM
What makes February such a special month? The uplifting social causes you can support and the heartwarming holidays you can share with your customers! ✊🏼✊🏽✊🏿 Black History Month February is Black History Month – a celebration of African American history, legacy, and achievements. Whether a black-owned business or just supportive of people of color, this is an excellent opportunity to put diversity and inclusion at the center of your campaigns, donate a share of your proceeds, and make your customers feel part of that celebration:Hey {FirstName}, it’s Black History Month! Celebrate with {SiteName} and enjoy up to {DiscountValue} off sitewide, valid until the end of the month: {DiscountCodeUrl} {SiteName}: {FirstName}, we are celebrating the start of Black History Month and 10% of our proceeds throughout February will go to a nonprofit organization supporting black-owned businesses. Shop now at: {DiscountCodeUrl} 😍 Month of LoveIn February, we celebrate love in all shapes and forms.
New year, new features! Did someone said TikTok videos inside an email? Yes please! Ready to explore? Let's go! Level up your emails with TikTok!You asked, and we listened! Take your email campaign to the next level by adding your TikTok content with the Video Block! Level up a product release with a TikTok to showcase the benefits Personalize Welcome emails with a TikTok that introduces your brand Educate customers post-purchase about product tips or tricks ⭐️ Pro Tip: TikTok users are 1.5x more likely to immediately buy something they discovered on TikTok than any other platform, so be sure to add your videos to your email campaigns. Preview Campaigns in SMS Analytics Now you can get a closer look at any SMS or MMS campaign with Campaign Preview! View your detailed campaign metrics, as well as the message content (including MMS) for a complete picture of your campaign performance. Test campaigns with 100% of your audience You can now A/B test SMS Campaigns with your ent
Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of January. Simply copy, paste, and schedule your campaigns. Start 2023 with a blast during the National Use Your Gift Card Day on January 21st. National Use Your Gift Card Day is held on the third Saturday of every January to nudge shoppers to redeem the gift cards they received over the holiday season. It’s a great opportunity for brands to engage with their customers and send a friendly reminder that will drive traffic and sales to their online store.{SiteName}: Hey {FirstName}, have you already redeemed your gift cards? Now is the perfect time to do it AND browse through our latest collection: {SiteUrl} {SiteName}: {FirstName}, have you received any gift cards around the holidays? If yes, now would be a good time to use them and enjoy our sweet sitewide discounts of up to {DiscountValue}: {DiscountCodeUrl}Download our SMS Calendar
What’s the foundation of any good outfit? An even better pair of underwear. PSD Underwear goes beyond the basics to provide a premium selection to their customers, while emphasizing authenticity and personalization as their core brand values. They know their community of athletes and trendsetters uses clothing as a means of self-expression, and to PSD, underwear should be no exception. To engage everyone with just the right product to suit their unique personality and style, and to keep them coming back for more, the brand relies on the power of SMS marketing. ChallengePSD Underwear decided to double down on retention as acquisition costs continued to rise. SMS seemed like the optimal channel to engage more customers more effectively and keep them coming back. The brand initially used their ESP’s SMS offering, but ran into challenges like deliverability.With acquisition costs on the rise, PSD Underwear spent the past year shifting their focus towards customer retention. “How do we ke
The festive season is already upon us, which can only mean one thing – it’s time for presents! Santa came early this year, and guess what came out of his gift bag... Meet the ultimate holiday SMS & Email Playbook – built to maximize your success through the rest of 2022 and beyond. Learn how to successfully engage with your customers, gain new ones, and keep the sales rolling throughout December. You’ve got eight proven strategies and 13 inspirational templates to take your holiday marketing to the next level in the busy weeks ahead. And, as with every solid action plan, we’ve outlined the most important time periods and pointed out the best dates to launch campaigns.Ho-ho-let’s go! December 1 – December 15 The beginning of December is when merchants must step up their game and show the world what they’re made of. Even if the BFCM craze is already behind us, you need to continue the momentum and make sure your SMS & email strategy is on point.You want to provide excellent post-
With the holidays quickly approaching, you are most probably absorbed in thinking about your Christmas sales, and for a good reason – this is the most profitable period of the year for eCommerce. But try not to get too preoccupied with the holly-jolly jingles and forget what happens right after: Boxing Day and the end-of-year sales!Nowadays, Boxing day has become a synonym for post-Christmas laziness, watching sports on TV, cold turkey… and bed-based online shopping. It is the perfect chance for eCommerce merchants to reach out to their customers and promote their special deals.Do you know how to set up SMS & email campaigns that will keep conversion rates high even after the Christmas craze? We do. And we are about to give you the keys you need to fuel your tank and boost turnover. Grab Customers From the Beginning Use appealing visuals and captivating subject lines to grab your customers' attention right from the start. Since Boxing Day is a rather “lazy” retail holiday, be stra
Even if you’ve aced your homework and prepared for the holiday season in advance, it’s easy for things to fall through the cracks. There’s always something left to do. Between checking inventory levels and fixing deliverability issues, you also need to put your marketing campaigns in order.Don’t dread this, though! We have a solution for you that will let you sit back on the couch this Christmas and sip hot cocoa (or something stronger, we don’t judge) while your eCommerce business is paying for the presents by itself.Just as Santa needs his little helpers, any successful holiday strategy relies heavily on automations. Leverage these powerful SMS & email flows to quickly turn new website visitors into loyal customers and make them come back again and again to your store this Christmas. 1. Customer Winback Flow What better time to rekindle an old love than right before the holidays? Let's start by warming up the relationship with your inactive customers.Enable a Christmas-themed W
No two shoppers are the same. While some make impulse decisions based on emotions, others take a while to choose where and how to spend their money. Then there are those that just leave everything for the last minute and wing it.The eCommerce landscape continues to evolve, and the diversity of shopping journeys from research to purchase seems more complex and ever more unique to the individual. Regardless, what’s certain is that shopper types still exist, and defining who comes to your store is crucial for every retailer as they all have different inklings and respond to different cues. In this guide, we'll go through the five most common types of holiday shoppers and the SMS & email strategies to win them over. The Early-Bird Shopper Shopping is almost like a ritual for early birds, consisting of numerous steps spread out evenly throughout the pre-holiday season. Early birds like to start planning their shopping well in advance, and while some are still trying to find the answer
Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of December. 🎄⭐️ 📲 Don’t miss out on creating an SMS Flash Sale on DEC 7TH The holiday preparations are in full swing, so now’s the right time to launch your SMS campaigns. Use this day to give your customers an exclusive SMSonly sale. Present them with unique gift ideas and newly-stocked items, and as a bonus, offer delicious discounts shoppers can’t refuse:{SiteName}: We love that you’re a part of our exclusive SMS list, {FirstName}! We have a special discount cooked up just for you. Shop today ONLY: {SiteUrl} {SiteName}: We appreciate you, {FirstName}! By being a part of our SMS club, we’re treating you to some special Christmas deals. Unlock yours here: {SiteUrl} {FirstName}, you are a part of our SMS family, and we love it! Today only shop at {SiteName} with this delicious discount code {DiscountCode} for {DiscountValue} off: {DiscountCodeUrl} Download our SMS Calendar ⬇⬇⬇
We live in a time when AI tools can write the copy of your next company newsletter, while a machine learning system creates matching visuals in just a few seconds. So how about having an Artificial Intelligence engine helping you at every step of your text marketing strategy?Yotpo SMSBump’s AI-driven solutions can answer the question brands of all sizes ask themselves every day: How do we offer the right products to the right people at the right time?With the help of AI-powered product recommendations, predictive segmentation, and smart scheduling features, eCommerce brands can seamlessly provide meaningful SMS experiences and drive more conversions than ever before. Here’s how to leverage them to start sending smarter text messages to your audience. Cross-sell smartly Consumers today are overwhelmed with choices, especially online – there are so many great brands with billions of products to choose from. So how can you help shoppers discover just the right product for them?AI-powered
From inbox filtering to junk reporting, Apple’s iOS 16 offers new privacy controls to protect users from unwanted messages. Here’s what you need to know to keep SMS a top-performing channel. Privacy changes are not slowing down. With their latest operating system update, iOS 16, Apple has taken yet another step towards giving mobile consumers more control over how they engage, and who can reach them. While the true impact of this update on consumer behavior remains to be seen, brands using SMS marketing should take action now to build trust and start generating more engagement with customers. What’s new in iOS 16?SMS filteringThe most notable update to Apple’s operating system that marketers should be aware of is the ability to block, filter, and report messages on iPhone. Within the Messages app, users can filter their inbox according to known and unknown senders (such as a number not saved in your contacts), with even more advanced filtering being tested with users in Brazil and Indi
Add custom fonts to your emails, get the best times to send your SMS campaigns, send subscription notifications via SMS, and more with this November's new product features ✨! Let's get started: Add your Custom Fonts to Emails Easily add your brand’s custom fonts to send beautifully branded emails that keep your design seamless- from your website all the way to the inbox. Click here to learn how to upload a Custom Font! ⭐️ Pro Tip: Use custom fonts in your emails to maximize your brand recognition and help customers easily recognize your brand in their inbox. AI Recommended Send Times Not sure when the best time is to send an SMS campaign? Now you can launch campaigns faster and more confidently, knowing exactly what the best times for scheduling a campaign are for the highest chances of conversion, all based on AI-recommended send times.⭐️ Pro Tip: Leverage the recommended send times when you schedule your BFCM campaigns SMS Campaigns data-driven Benchmarks See how you stack up next
