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If customer lifetime value (CLTV) isn’t your “North Star” metric, at the very least, it’s one of the fundamental metrics you use to keep a pulse on your brand’s health and profitability trends. Let’s take a look at how you can analyze your Yotpo Reviews data via Daasity, an omnichannel data and analytics platform, and leverage those analyses to guide decision-making that leads to higher CLTV. 3 Yotpo Reviews data analyses Everyone loves a good top 10 list; they’re easy to understand and digest, particularly in the context of exploring data and performance. Here’s a breakdown of Yotpo Reviews data into three top 10 lists that are launchpads for uncovering insights:1. Ratings for top 10 products soldWe’ll start with a fundamental top 10. This analysis allows you to understand your top 10 most popular products on the basis of all-time units sold along with their corresponding ratings. In other words, what ten products have you sold the most, and how much do your customers like those prod
Hey, everyone! Subscribe to this topic, and don’t miss our upcoming best practices, ideas, and insights! 😊 Tip # 1 | Holiday wins year-round with the Winback Flow Big retail events present great opportunities for you to reach out to customers who might have not been active recently. They already know your brand and have probably made an order or two, so all you need to do is remind them how much they enjoy your products.The flow you have available in your Yotpo SMSBump account will automatically reach out to customers who haven't purchased in the last 30 days - not too long ago for them to forget about you, but not too soon.Remember, not all customers are the same. Split your subscribers based on the number of orders and the total amount spent to distinguish your loyal and high-value customers from occasional shoppers. This will help you tailor your messaging and the size and type of discount.
Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of December. 🎄⭐️ 📲 Don’t miss out on creating an SMS Flash Sale on DEC 7TH The holiday preparations are in full swing, so now’s the right time to launch your SMS campaigns. Use this day to give your customers an exclusive SMSonly sale. Present them with unique gift ideas and newly-stocked items, and as a bonus, offer delicious discounts shoppers can’t refuse:{SiteName}: We love that you’re a part of our exclusive SMS list, {FirstName}! We have a special discount cooked up just for you. Shop today ONLY: {SiteUrl} {SiteName}: We appreciate you, {FirstName}! By being a part of our SMS club, we’re treating you to some special Christmas deals. Unlock yours here: {SiteUrl} {FirstName}, you are a part of our SMS family, and we love it! Today only shop at {SiteName} with this delicious discount code {DiscountCode} for {DiscountValue} off: {DiscountCodeUrl} Download our SMS Calendar ⬇⬇⬇
I am working on setting up a loyalty campaign with Yotpo, but have no idea what rewards I should include. Those of you with loyalty programs, what rewards do your customers engage with the most?
Hope you are doing well! We are working on sharing our product updates more frequently with our clients to ensure you are set up for success and taking full advantage of what our platform has to offer. Below you can find the latest and greatest updates:Ready to outrank your competition during Black Friday Cyber Monday?Check out our Walmart Promotion: Promotion running: August 5, 2022 - November 30, 2022 50% off Walmart Review Syndication pricing for the first year. Plus, import 1,000 reviews for FREE to help boost your brand presence on Walmart Marketplace Read our Case Study with iFly to dive in further on benefits of syndicating reviews to Walmart.Want an inside look into which reviews Walmart decides to publish? Great, we have a new enhanced dashboard for that.The Walmart Dashboard will be updated on a weekly basis, including incremental feeds. Verify whether your reviews match products on Walmart (or not) By checking the reviews’ matching (or unmatching) status, you can quickly det
From inbox filtering to junk reporting, Apple’s iOS 16 offers new privacy controls to protect users from unwanted messages. Here’s what you need to know to keep SMS a top-performing channel. Privacy changes are not slowing down. With their latest operating system update, iOS 16, Apple has taken yet another step towards giving mobile consumers more control over how they engage, and who can reach them. While the true impact of this update on consumer behavior remains to be seen, brands using SMS marketing should take action now to build trust and start generating more engagement with customers. What’s new in iOS 16?SMS filteringThe most notable update to Apple’s operating system that marketers should be aware of is the ability to block, filter, and report messages on iPhone. Within the Messages app, users can filter their inbox according to known and unknown senders (such as a number not saved in your contacts), with even more advanced filtering being tested with users in Brazil and Indi
As we enter an era of increased social commerce, savvy brands are taking advantage of social channels like shops on Facebook and Instagram. With over 300 million monthly Shops visitors, it’s no surprise that brands with a robust social commerce strategy see increased revenue and conversions. In fact, a Facebook survey reported that 81% of consumers use social media to research products and services before making a purchase. Even more noteworthy, 80% of consumers use Facebook and Instagram to decide whether or not to make a purchase. This leaves marketers with a pressing question: How can brands drive conversion in such a competitive online landscape? The solution — social proof. Review syndication strengthens social proof and drives conversion With review syndication to shops on Facebook and Instagram, brands can easily leverage the reviews they’ve already collected, instantly enhancing their social proof on their shop. Review syndication to social helps brands maximize the reach of
Hope you are doing well and gearing up for the holiday season! We’re back with the second CSM Roundup email that is intended to notify you of Yotpo’s newest releases, updates and case studies. Notable updates are below:Delivery-based Automatic Review Request Trigger (Shopify customers only)With today’s unpredictable supply chains, make sure you send review requests at the right time after your product has been delivered. This helps capitalize on the excitement of a new purchase while also giving your customers enough time to provide you with a thoughtful review.To get started, make sure you’re sending your delivery status in Shopify via your delivery carrier.Adobe Commerce Cloud (Magento customers only)For any Yotpo customers on Magento, Yotpo's new version extension is now available on Marketplace. The new Reviews version extension includes:Automated catalog sync capabilities - this is no longer a manual process! Manage and sync your catalog without leaving Magento Group up to 1000 pr
Add custom fonts to your emails, get the best times to send your SMS campaigns, send subscription notifications via SMS, and more with this November's new product features ✨! Let's get started: Add your Custom Fonts to Emails Easily add your brand’s custom fonts to send beautifully branded emails that keep your design seamless- from your website all the way to the inbox. Click here to learn how to upload a Custom Font! ⭐️ Pro Tip: Use custom fonts in your emails to maximize your brand recognition and help customers easily recognize your brand in their inbox. AI Recommended Send Times Not sure when the best time is to send an SMS campaign? Now you can launch campaigns faster and more confidently, knowing exactly what the best times for scheduling a campaign are for the highest chances of conversion, all based on AI-recommended send times.⭐️ Pro Tip: Leverage the recommended send times when you schedule your BFCM campaigns SMS Campaigns data-driven Benchmarks See how you stack up next
Hey guys, just installed the Yotpo Subscription service on my Shopify Venue theme and so far so good on the back end of things!My only issue is that it now shows on the products page a “Initial Deposit” choice which doesn’t make sense to me. Here’s a screenshot. https://www.shophagwood.com/collections/soaps/products/blaze-orange How do I get rid of this? This doesn’t seem to make sense to me. The subscribe button below all of that works, but why is this “Initial Deposit” choice showing up?Any help would be great because this looks very “scamm-y” to me lol.Shopify 2.0Theme: VenueApp Embed: Enabled
When done right, loyalty programs make customers emotionally and transactionally loyal to your brand. They offer clear value to first-time and repeat customers alike and recurring incentives for repeat purchases. In our 2022 State of Brand Loyalty, the majority of global shoppers said being loyal to a brand meant they “tend to buy from the same brand.” Other popular answers included recommending the brand to others and being proud to be associated with the brand. Loyalty keeps customers coming back for more, even in the face of new competitors, cheaper prices, and larger economic downturns. But, many brands struggle to understand what degree of success they’ll see from a program, and when.We gathered and analyzed data from a subset of global Yotpo customers across various industries and verticals to create insightful benchmarks for loyalty programs. These benchmarks span program ROI, repeat purchase rate, revenue per redeeming loyalty member, and more. Within 90 days, on average, bra
This season you’ve probably spent more on new customer acquisition than ever before. Don’t let those dollars go to waste!Join us live on Nov. 17 at 12:00 pm EST for a conversation with Doug Hollinger from leading global eCommerce agency The Stable. We’re diving into why and how reducing friction in the buyer's journey can keep customers coming back long after the holiday rush. Along the way, we’ll give you a sneak peek at some of Yotpo’s newest innovations that make it easy. Our Speakers:Doug Hollinger, VP of DTC Strategy at The StableEllie Garabedian, Product Marketing Manager at Yotpo 🔔 Register for the LinkedIn live here! 🔔*Add your questions as comments under this announcement. 👇
As the race to boost customer retention heats up, eCommerce brands need to strategize on building brand trust to ensure that their customers are happy and returning to their site. Reviews, in particular, are a great form of social proof that can help brands build on that trust, and ultimately, impact customer retention. Here are eight ways you can use reviews to build brand trust. 1. Gather all of the nitty gritty details within reviews A sure-fire way to show your shoppers that your reviews are coming from real people is to collect as much information as possible from those who are leaving reviews.For instance, if a customer leaves a review about a pair of jeans, brands can collect details about the reviewer’s age, weight, and height; the exact color and cut of the jeans they purchased; and the size they ordered. By displaying these details alongside your reviews, you can be transparent with your shoppers and build more trust with them. 2. Collect customer photos in your reviews Whe
Built by creators for creators, Makesy is a marketplace for candle-making supplies, fragrance oils, and DIY kits. They exist with a mindful mission: to elevate, educate, and inspire with unique, innovative products and resources to help small businesses get started. ChallengeMakesy understood the value of loyalty, but their previous provider, LoyaltyLion, was limiting. They wanted their program to move beyond the standard “burn and churn” model and become something that actually resonated with their Makers. Makesy sought out a new loyalty partner that embraced their creativity and greater mission — all while serving as a natural extension of their team.Makesy already established an impressive presence in the supplier's market by revolutionizing the B2B model. Supplier brands weren't supposed to be sexy or interesting; they were simply supposed to sell raw materials. But Makesy set out to be different. They made it their mission to provide exceptional products and buying experiences t
Hi everyone, Erika from Yotpo here! We’ve made some exciting improvements to our Yotpo Reviews Widgets, and I’m thrilled to share that our new 3.0 Widgets are now in beta. What do you get with the new beta widgets? Access to our beautiful new Main Reviews and Star Ratings widgets. These include: Improved performance for widgets that have minimal impact on site speed Our brand new Bold Layout - a modern grid layout that makes your visual content pop! An intuitive widget editor that makes customizations a breeze, no code required High accessibility standard: regular audits with our third-party ADA vendor ensures our widgets adhere to ADA standards How can I join? The widget beta is currently open to all Shopify customers. If you’d like to join, please have your CSM nominate you via this link or reach out to support to get this functionality added. Availability for non-Shopify platforms is planned for 2023.As the widget development efforts are still in beta, the team has been hard
Check out our new video to learn how Yotpo's SMS Bump and Yotpo Loyalty can help you retain customers.
Here's your chance to have your most pressing business questions answered by leading experts in the eCommerce industry! We’re launching a Q&A blog series that will feature your need-to-know questions, answered by award-winning eCommerce agencies and tech solutions we partner with. ✅ Your questions could touch on:Easy tweaks to your website to improve CVR Social media & mobile commerce strategies Leveraging loyal customers & growing a community Personalizing the customer lifecycle Best strategies for your eComm platform Retaining customers for lifeNo question is too big or small for these experts, nor do they need to be specifically about a Yotpo product - the sky is the limit! 📌 Submit your questions as a comment here or use our Google form.
Not sure if your Yotpo Reviews account is set up correctly and sending out Reviews requests to your customers? Check out our short guide about the Automatic Reviews Requests. 💡 The Automatic Reviews Request📌 Automatic review requests are post-purchase emails or text messages that are used to automatically collect site and/or product reviews from past shoppers. They are synced with orders placed through your store and are triggered to be sent several days (configurable) following order placement. Where to find the Automatic Reviews request settings? Go to your Reviews Requests Dashboard: Log into Yotpo Reviews. Select Collect Reviews > Review Requests Dashboard. 📌 The Requests Dashboard shows you which review request emails were sent, opened, scheduled, or led to a review being submitted. You’ll also be able to quickly see which requests were not sent and identify the reason why. Check the Review requests statuses. The Review requests can have any of the following statuses tha
Use Canva to design your emails, recommend your customers what they’re most likely to buy, create personalized segmentations based on loyalty and reviews data points, and more! Improved Canva Integration It's time to think outside the blocks 😉. Whether you're a Canva fanatic or have never used it before, you can now add exciting Canva designs to any template or build stunning emails from scratch - directly from our email editor.⭐️ Pro Tip: Infographics can increase sales by up to 80%. Use Canva infographic to share your mission and tell your brand's story with style. AI Product Recommendations in Cross-sell Now you can send cross-sell texts with AI-powered product recommendations! Show your customers the most enticing products based on shopping habits, purchase history, tastes, and preferences.⭐️ Pro Tip: Create your cross-sell flow now (or update if you have one) and see the power of personalized recommendations in action. Enhanced Loyalty & Reviews Segmentation in SMS Create p
During our recent Yotpo Tech Talk series event, we announced our newest Reviews Tagging capabilities within the Yotpo platform. Thanks to Reviews Tagging, brands can now gain better visibility into their reviews and closer insights when it comes to overall customer sentiment. What is Reviews Tagging? If you’re looking for an easy way to manage your reviews, Reviews Tagging allows your brand to classify them into different categories so that you can access them in a more efficient and organized way. Categorize and manage your reviews easily by either using our pre-created tags for immediate use or creating your own tags to best meet your specific brand needs.You can use reviews tags to categorize your reviews by shipping, good customer service, top shopper, needs follow up, and so much more. These tags will provide other admin users with insights into which customers need assistance and which ones are happy with your products. Reviews tags also come in handy when you have multiple admi
Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of October. And while we all are excited for the spooky season, remember that October is also the month dedicated to spreading the word about the importance of breast cancer screenings and support 🎀. Rise up to bring attention to your customers, informing them of your support as a brand to this important cause. Download our SMS Calendar ⬇⬇⬇
Let’s cut right to the chase. What is emotional marketing? Emotional marketing is the marketing and advertising efforts that employ emotion to make an audience notice, remember, share, and ultimately, buy.Emotional marketing taps into a reader’s sympathy and compassion, anger and disappointment, desire for love, feeling of sadness, and more. It creates and addresses these feelings, even if they weren’t there before, to trigger an emotional response and keep shoppers coming back. Emotional marketing works because it creates connection Typically, emotional marketing taps into one emotion to connect with consumers and elicit a response. Strong emotions stick with people; they remember when and why they felt them, and they tend to act on those decisions more impulsively and frequently.Studies show that people rely on emotions, rather than information, to make decisions. Out of 1,400 successful advertising campaigns, those with purely emotional content performed about twice as well (31%
While it might seem obvious, the exact science of how to ask customers for reviews can be a bit tricky at times. So, we decided to investigate what your customers see in review request emails, the messaging in SMS requests, and best practices for requesting reviews to see how it all affects review conversion. First, let’s look at the benefits of collecting reviews from customers and how it can help strengthen your brand. The benefits of collecting customer reviews Why do you want customer reviews in the first place? There are many benefits to having reviews on your eCommerce site, but here are just a few to keep in mind. They provide shoppers with information, leading to more purchasesCustomer reviews are seen as highly trustworthy, and they increase sales conversion rates. Potential customers like seeing user-generated content (UGC) as proof that others have bought and are satisfied with your product, which nudges them to complete their purchase. You can collect invaluable customer fe
Let’s face it — as an eCommerce business, you’ve definitely seen your fair share of product returns from your customers. At this point, eCommerce returns are simply a natural part of selling products online.Because you can’t guarantee that shoppers will be happy with their purchase, customer returns have become a huge challenge for brands, with 30% of eCommerce purchases leading to a return. Let’s dive into the reasoning behind returns, how they can impact brands, how Chubbies has successfully managed returns, and how Yotpo Reviews hold the key to lessening eCommerce returns. Why customers return products 📌 Check our poll at the end of the article and share your thoughts! Your customers may return the products they purchased for a variety of reasons. But overall, it’s usually because the product simply didn’t meet their expectations.Customers may also return products because:They didn’t like the product’s fit, feel, taste, or smell. The item arrived later than expected. They no longe
