Skip to main content

Product Resources

Useful Information about all of Yotpo's offerings

207 Conversations
Hannah B
Employee
Hannah BEmployee
posted in Reviews & VUGC
The Email Template Editor - General Guide

The Email Template Editor allows the user to edit and customize Yotpo emails that are being sent out to the customers. 1. A List of Templates Available for EditingGeneral TemplatesEditing these templates will affect all email typesEmail_layout.liquid - The email layout - the outermost template in the editor Custom_overrides.css - File for CSS overrides, this is where we write our CSS Custom_media_queries.css - media query overrides file to ensure mobile responsiveness  yotpo(readonly).css - Yotpo's default CSS stylesheet - not editable Brand_logo.liquid - The brand's logo Email_footer.liquid - Appears at the bottom of the email and includes unsubscribe link  Email_header(readonly).liquid - Text that appears at the top of the emails  Product_image(readonly).liquid - The product image (for product review requests) Tracking_pixel(readonly).liquid - Email conversion tracking pixel Unsubscribe_section.liquid - Unsubscribe section that appears in the email footer Unsupported_email_client.liq

6422
Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Reviews & VUGC
💡 Reviews Tips & TricksTips&Tricks

Hey all, let’s dive into our newest Reviews topic! 🙌🏻  #Tip 1 focuses on answering a common question How and why do Reviews matter for SEO? Reviews aren’t just great for increasing conversion, boosting customer trust, and powering word-of-mouth marketing – they help you get more traffic from search engines. And as we know, SEO rankings place more weight on what users have to say.Reviews are one form of user-generated content (UGC) that search engines consider. UGC racks up serious SEO points by providing sites with fresh content, bundles of backlinks, and sources for organic attributes.  Here is exactly why reviews are so good for helping you rise in search engine results: 1. Reviews provide search engines with fresh, relevant contentIt’s not always possible (or beneficial) for a brand to churn out tons of new content, especially if this content is produced explicitly for SEO purposes, but search engines want to see your site is active, so what’s a brand to do? 2. Reviews shape basic

5023
Savina from Yotpo
Employee
1 year ago
Mariya
Employee
MariyaEmployee
published in SMS & Email
17 Boxing Day SMS & Email Templates

With the holidays quickly approaching, you are most probably absorbed in thinking about your Christmas sales, and for a good reason – this is the most profitable period of the year for eCommerce. But try not to get too preoccupied with the holly-jolly jingles and forget what happens right after: Boxing Day and the end-of-year sales!Nowadays, Boxing day has become a synonym for post-Christmas laziness, watching sports on TV, cold turkey… and bed-based online shopping. It is the perfect chance for eCommerce merchants to reach out to their customers and promote their special deals.Do you know how to set up SMS & email campaigns that will keep conversion rates high even after the Christmas craze? We do. And we are about to give you the keys you need to fuel your tank and boost turnover.  Grab Customers From the Beginning Use appealing visuals and captivating subject lines to grab your customers' attention right from the start. Since Boxing Day is a rather “lazy” retail holiday, be stra

190
Mariya
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
Five Holiday Shoppers and the Strategies to Win Them Over

No two shoppers are the same. While some make impulse decisions based on emotions, others take a while to choose where and how to spend their money. Then there are those that just leave everything for the last minute and wing it.The eCommerce landscape continues to evolve, and the diversity of shopping journeys from research to purchase seems more complex and ever more unique to the individual. Regardless, what’s certain is that shopper types still exist, and defining who comes to your store is crucial for every retailer as they all have different inklings and respond to different cues. In this guide, we'll go through the five most common types of holiday shoppers and the SMS & email strategies to win them over.  The Early-Bird Shopper Shopping is almost like a ritual for early birds, consisting of numerous steps spread out evenly throughout the pre-holiday season. Early birds like to start planning their shopping well in advance, and while some are still trying to find the answer

300
Yotpo Team
Community Manager
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Subscriptions
💡 Subscriptions Tips & TricksTips&Tricks

Hey, everyone! Subscribe to this topic, and don’t miss our upcoming best practices, ideas, and insights! 😊 Tip #1 | How To Get More Subscribers  One of the easiest ways is to offer more of your products on a subscription basis. We recommend offering subscriptions on your best-selling products and products your customers purchase frequently. What are the benefits: 🎆 Increase conversion from more product pages.👀 Increase awareness of your subscription offerings. 📈 Turn more one-time purchases into recurring revenue. 💡 Learn how to offer more subscription products in your store. 

2596
Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Reviews & VUGC
3 Yotpo Reviews Analyses to Increase Customer Lifetime Value

If customer lifetime value (CLTV) isn’t your “North Star” metric, at the very least, it’s one of the fundamental metrics you use to keep a pulse on your brand’s health and profitability trends. Let’s take a look at how you can analyze your Yotpo Reviews data via Daasity, an omnichannel data and analytics platform, and leverage those analyses to guide decision-making that leads to higher CLTV.  3 Yotpo Reviews data analyses Everyone loves a good top 10 list; they’re easy to understand and digest, particularly in the context of exploring data and performance. Here’s a breakdown of Yotpo Reviews data into three top 10 lists that are launchpads for uncovering insights:1. Ratings for top 10 products soldWe’ll start with a fundamental top 10. This analysis allows you to understand your top 10 most popular products on the basis of all-time units sold along with their corresponding ratings. In other words, what ten products have you sold the most, and how much do your customers like those prod

260
Yotpo Team
Community Manager
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
💡 SMS and Email Tips & TricksTips&Tricks

Hey, everyone! Subscribe to this topic, and don’t miss our upcoming best practices, ideas, and insights! 😊 Tip # 1 | Holiday wins year-round with the Winback Flow  Big retail events present great opportunities for you to reach out to customers who might have not been active recently. They already know your brand and have probably made an order or two, so all you need to do is remind them how much they enjoy your products.The flow you have available in your Yotpo SMSBump account will automatically reach out to customers who haven't purchased in the last 30 days - not too long ago for them to forget about you, but not too soon.Remember, not all customers are the same. Split your subscribers based on the number of orders and the total amount spent to distinguish your loyal and high-value customers from occasional shoppers. This will help you tailor your messaging and the size and type of discount. 

4008
Savina from Yotpo
Employee
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
SMS Templates 🎄 December inspiration and events 🎄

Build a next-level SMS marketing strategy with these top-performing campaign templates for the month of December. 🎄⭐️ 📲 Don’t miss out on creating an SMS Flash Sale on DEC 7TH The holiday preparations are in full swing, so now’s the right time to launch your SMS campaigns. Use this day to give your customers an exclusive SMSonly sale. Present them with unique gift ideas and newly-stocked items, and as a bonus, offer delicious discounts shoppers can’t refuse:{SiteName}: We love that you’re a part of our exclusive SMS list, {FirstName}! We have a special discount cooked up just for you. Shop today ONLY: {SiteUrl} {SiteName}: We appreciate you, {FirstName}! By being a part of our SMS club, we’re treating you to some special Christmas deals. Unlock yours here: {SiteUrl} {FirstName}, you are a part of our SMS family, and we love it! Today only shop at {SiteName} with this delicious discount code {DiscountCode} for {DiscountValue} off: {DiscountCodeUrl}   Download our SMS Calendar ⬇⬇⬇

120
Savina from Yotpo
Employee
1 year ago
I
itsstevieNew Participant
posted in Loyalty & Referrals
New to loyalty - question about rewards

I am working on setting up a loyalty campaign with Yotpo, but have no idea what rewards I should include. Those of you with loyalty programs, what rewards do your customers engage with the most? 

1554
I
1 year ago
nzuniga
Employee
nzunigaEmployee
posted in The Yotpo Platform
Yotpo Retention Insights

Hope you are doing well! We are working on sharing our product updates more frequently with our clients to ensure you are set up for success and taking full advantage of what our platform has to offer. Below you can find the latest and greatest updates:Ready to outrank your competition during Black Friday Cyber Monday?Check out our Walmart Promotion: Promotion running: August 5, 2022 - November 30, 2022 50% off Walmart Review Syndication pricing for the first year. Plus, import 1,000 reviews for FREE to help boost your brand presence on Walmart Marketplace Read our Case Study with iFly to dive in further on benefits of syndicating reviews to Walmart.Want an inside look into which reviews Walmart decides to publish? Great, we have a new enhanced dashboard for that.The Walmart Dashboard will be updated on a weekly basis, including incremental feeds. Verify whether your reviews match products on Walmart (or not) By checking the reviews’ matching (or unmatching) status, you can quickly det

423
Savina from Yotpo
Employee
1 year ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in SMS & Email
Privacy Reigns in iOS 16, but SMS Marketing Still Pays Off

From inbox filtering to junk reporting, Apple’s iOS 16 offers new privacy controls to protect users from unwanted messages. Here’s what you need to know to keep SMS a top-performing channel. Privacy changes are not slowing down. With their latest operating system update, iOS 16, Apple has taken yet another step towards giving mobile consumers more control over how they engage, and who can reach them. While the true impact of this update on consumer behavior remains to be seen, brands using SMS marketing should take action now to build trust and start generating more engagement with customers. What’s new in iOS 16?SMS filteringThe most notable update to Apple’s operating system that marketers should be aware of is the ability to block, filter, and report messages on iPhone. Within the Messages app, users can filter their inbox according to known and unknown senders (such as a number not saved in your contacts), with even more advanced filtering being tested with users in Brazil and Indi

230
Savina from Yotpo
Employee
1 year ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Reviews & VUGC
Create shopping experiences that actually convert with Review Syndication to shops on Facebook and Instagram.

As we enter an era of increased social commerce, savvy brands are taking advantage of social channels like shops on Facebook and Instagram. With over 300 million monthly Shops visitors, it’s no surprise that brands with a robust social commerce strategy see increased revenue and conversions. In fact, a Facebook survey reported that 81% of consumers use social media to research products and services before making a purchase. Even more noteworthy, 80% of consumers use Facebook and Instagram to decide whether or not to make a purchase. This leaves marketers with a pressing question: How can brands drive conversion in such a competitive online landscape? The solution — social proof.   Review syndication strengthens social proof and drives conversion With review syndication to shops on Facebook and Instagram, brands can easily leverage the reviews they’ve already collected, instantly enhancing their social proof on their shop. Review syndication to social helps brands maximize the reach of

590
Yotpo Team
Community Manager
2 years ago
nzuniga
Employee
nzunigaEmployee
posted in The Yotpo Platform
Yotpo Retention Insights | November edition

Hope you are doing well and gearing up for the holiday season! We’re back with the second CSM Roundup email that is intended to notify you of Yotpo’s newest releases, updates and case studies. Notable updates are below:Delivery-based Automatic Review Request Trigger (Shopify customers only)With today’s unpredictable supply chains, make sure you send review requests at the right time after your product has been delivered. This helps capitalize on the excitement of a new purchase while also giving your customers enough time to provide you with a thoughtful review.To get started, make sure you’re sending your delivery status in Shopify via your delivery carrier.Adobe Commerce Cloud (Magento customers only)For any Yotpo customers on Magento, Yotpo's new version extension is now available on Marketplace. The new Reviews version extension includes:Automated catalog sync capabilities - this is no longer a manual process! Manage and sync your catalog without leaving Magento Group up to 1000 pr

380
nzuniga
Employee
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
🥧 Yotpo SMSBump November Product Updates

Add custom fonts to your emails, get the best times to send your SMS campaigns, send subscription notifications via SMS, and more with this November's new product features ✨! Let's get started: Add your Custom Fonts to Emails Easily add your brand’s custom fonts to send beautifully branded emails that keep your design seamless- from your website all the way to the inbox. Click here to learn how to upload a Custom Font! ⭐️ Pro Tip: Use custom fonts in your emails to maximize your brand recognition and help customers easily recognize your brand in their inbox.  AI Recommended Send Times Not sure when the best time is to send an SMS campaign? Now you can launch campaigns faster and more confidently, knowing exactly what the best times for scheduling a campaign are for the highest chances of conversion, all based on AI-recommended send times.⭐️ Pro Tip: Leverage the recommended send times when you schedule your BFCM campaigns  SMS Campaigns data-driven Benchmarks See how you stack up next

150
Yotpo Team
Community Manager
2 years ago
C
ChrishaglerrNew Participant
posted in Subscriptions
Yotpo Subscription - Initial Deposit Error

Hey guys, just installed the Yotpo Subscription service on my Shopify Venue theme and so far so good on the back end of things!My only issue is that it now shows on the products page a “Initial Deposit” choice which doesn’t make sense to me. Here’s a screenshot. https://www.shophagwood.com/collections/soaps/products/blaze-orange  How do I get rid of this? This doesn’t seem to make sense to me. The subscribe button below all of that works, but why is this “Initial Deposit” choice showing up?Any help would be great because this looks very “scamm-y” to me lol.Shopify 2.0Theme: VenueApp Embed: Enabled

813
Savina from Yotpo
Employee
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Loyalty & Referrals
📊 Loyalty Program Benchmarks Report

When done right, loyalty programs make customers emotionally and transactionally loyal to your brand. They offer clear value to first-time and repeat customers alike and recurring incentives for repeat purchases. In our 2022 State of Brand Loyalty, the majority of global shoppers said being loyal to a brand meant they “tend to buy from the same brand.” Other popular answers included recommending the brand to others and being proud to be associated with the brand.  Loyalty keeps customers coming back for more, even in the face of new competitors, cheaper prices, and larger economic downturns. But, many brands struggle to understand what degree of success they’ll see from a program, and when.We gathered and analyzed data from a subset of global Yotpo customers across various industries and verticals to create insightful benchmarks for loyalty programs. These benchmarks span program ROI, repeat purchase rate, revenue per redeeming loyalty member, and more.  Within 90 days, on average, bra

1900
Yotpo Team
Community Manager
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in The Yotpo Platform
How to Remove Friction from the Buyer Journey and Drive Repeat Purchases

This season you’ve probably spent more on new customer acquisition than ever before. Don’t let those dollars go to waste!Join us live on Nov. 17 at 12:00 pm EST for a conversation with Doug Hollinger from leading global eCommerce agency The Stable. We’re diving into why and how reducing friction in the buyer's journey can keep customers coming back long after the holiday rush. Along the way, we’ll give you a sneak peek at some of Yotpo’s newest innovations that make it easy. Our Speakers:Doug Hollinger, VP of DTC Strategy at The StableEllie Garabedian, Product Marketing Manager at Yotpo 🔔 Register for the LinkedIn live here! 🔔*Add your questions as comments under this announcement. 👇  

360
Yotpo Team
Community Manager
2 years ago
Ruthie Berber
Employee
Ruthie BerberEmployee
published in Reviews & VUGC
8 Ways to Build Brand Trust with Reviews

As the race to boost customer retention heats up, eCommerce brands need to strategize on building brand trust to ensure that their customers are happy and returning to their site. Reviews, in particular, are a great form of social proof that can help brands build on that trust, and ultimately, impact customer retention. Here are eight ways you can use reviews to build brand trust.  1. Gather all of the nitty gritty details within reviews A sure-fire way to show your shoppers that your reviews are coming from real people is to collect as much information as possible from those who are leaving reviews.For instance, if a customer leaves a review about a pair of jeans, brands can collect details about the reviewer’s age, weight, and height; the exact color and cut of the jeans they purchased; and the size they ordered. By displaying these details alongside your reviews, you can be transparent with your shoppers and build more trust with them.  2. Collect customer photos in your reviews Whe

530
Ruthie Berber
Employee
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
published in Loyalty & Referrals
From LoyaltyLion to Yotpo: Makesy’s B2B Community Motivates Loyalty & SalesCase Study

 Built by creators for creators, Makesy is a marketplace for candle-making supplies, fragrance oils, and DIY kits. They exist with a mindful mission: to elevate, educate, and inspire with unique, innovative products and resources to help small businesses get started.  ChallengeMakesy understood the value of loyalty, but their previous provider, LoyaltyLion, was limiting. They wanted their program to move beyond the standard “burn and churn” model and become something that actually resonated with their Makers. Makesy sought out a new loyalty partner that embraced their creativity and greater mission — all while serving as a natural extension of their team.Makesy already established an impressive presence in the supplier's market by revolutionizing the B2B model. Supplier brands weren't supposed to be sexy or interesting; they were simply supposed to sell raw materials. But Makesy set out to be different. They made it their mission to provide exceptional products and buying experiences t

630
Savina from Yotpo
Employee
2 years ago
erikakwee
Employee
erikakweeEmployee
posted in Reviews & VUGC
Yotpo Reviews’ New Widgets 3.0 (Gradual Rollout Plan)

Hi everyone, Erika from Yotpo here! We’ve made some exciting improvements to our Yotpo Reviews Widgets, and I’m thrilled to share that our new 3.0 Widgets are now in beta.  What do you get with the new beta widgets? Access to our beautiful new Main Reviews and Star Ratings widgets. These include: Improved performance for widgets that have minimal impact on site speed Our brand new Bold Layout - a modern grid layout that makes your visual content pop! An intuitive widget editor that makes customizations a breeze, no code required High accessibility standard: regular audits with our third-party ADA vendor ensures our widgets adhere to ADA standards How can I join? The widget beta is currently open to all Shopify customers. If you’d like to join, please have your CSM nominate you via this link or reach out to support to get this functionality added. Availability for non-Shopify platforms is planned for 2023.As the widget development efforts are still in beta, the team has been hard

5530
erikakwee
Employee
2 years ago
Savina from Yotpo
Employee
Savina from YotpoEmployee
posted in Loyalty & Referrals
Yotpo SMSBump and Yotpo Loyalty go together like…. 🤝

  Check out our new video to learn how Yotpo's SMS Bump and Yotpo Loyalty can help you retain customers.    

240
Savina from Yotpo
Employee
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in The Yotpo Platform
Ask an eCommerce expert ⬇️

 Here's your chance to have your most pressing business questions answered by leading experts in the eCommerce industry! We’re launching a Q&A blog series that will feature your need-to-know questions, answered by award-winning eCommerce agencies and tech solutions we partner with. ✅ Your questions could touch on:Easy tweaks to your website to improve CVR Social media & mobile commerce strategies Leveraging loyal customers & growing a community Personalizing the customer lifecycle Best strategies for your eComm platform Retaining customers for lifeNo question is too big or small for these experts, nor do they need to be specifically about a Yotpo product - the sky is the limit!  📌 Submit your questions as a comment here or use our Google form.

150
Yotpo Team
Community Manager
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Reviews & VUGC
Automatically collect Reviews from your customers

Not sure if your Yotpo Reviews account is set up correctly and sending out Reviews requests to your customers? Check out our short guide about the Automatic Reviews Requests. 💡 The Automatic Reviews Request📌 Automatic review requests are post-purchase emails or text messages that are used to automatically collect site and/or product reviews from past shoppers. They are synced with orders placed through your store and are triggered to be sent several days (configurable) following order placement. Where to find the Automatic Reviews request settings? Go to your Reviews Requests Dashboard: Log into Yotpo Reviews. Select Collect Reviews > Review Requests Dashboard.   📌 The Requests Dashboard shows you which review request emails were sent, opened, scheduled, or led to a review being submitted. You’ll also be able to quickly see which requests were not sent and identify the reason why. Check the Review requests statuses. The Review requests can have any of the following statuses tha

1061
Savina from Yotpo
Employee
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in SMS & Email
🎃 Yotpo SMSBump October Product Updates

Use Canva to design your emails, recommend your customers what they’re most likely to buy, create personalized segmentations based on loyalty and reviews data points, and more! Improved Canva Integration It's time to think outside the blocks 😉. Whether you're a Canva fanatic or have never used it before, you can now add exciting Canva designs to any template or build stunning emails from scratch - directly from our email editor.⭐️ Pro Tip: Infographics can increase sales by up to 80%. Use Canva infographic to share your mission and tell your brand's story with style.  AI Product Recommendations in Cross-sell Now you can send cross-sell texts with AI-powered product recommendations! Show your customers the most enticing products based on shopping habits, purchase history, tastes, and preferences.⭐️ Pro Tip: Create your cross-sell flow now (or update if you have one) and see the power of personalized recommendations in action.  Enhanced Loyalty & Reviews Segmentation in SMS Create p

150
Yotpo Team
Community Manager
2 years ago
Yotpo Team
Community Manager
Yotpo TeamCommunity Manager
published in Reviews & VUGC
Reviews Tagging: The Key to Categorizing Your Reviews

During our recent Yotpo Tech Talk series event, we announced our newest Reviews Tagging capabilities within the Yotpo platform. Thanks to Reviews Tagging, brands can now gain better visibility into their reviews and closer insights when it comes to overall customer sentiment.  What is Reviews Tagging? If you’re looking for an easy way to manage your reviews, Reviews Tagging allows your brand to classify them into different categories so that you can access them in a more efficient and organized way. Categorize and manage your reviews easily by either using our pre-created tags for immediate use or creating your own tags to best meet your specific brand needs.You can use reviews tags to categorize your reviews by shipping, good customer service, top shopper, needs follow up, and so much more. These tags will provide other admin users with insights into which customers need assistance and which ones are happy with your products. Reviews tags also come in handy when you have multiple admi

400
Yotpo Team
Community Manager
2 years ago
Terms & ConditionsCookie settings